August 2016
HBA Founders Gather to Reminisce August Education and Area Council Meeting – page 6 CAPS Classes – page 7 Register for IBS – page 10
Back row: Bob Frost, Rocky Rhodes, Tom Woods, Mark Hoffman, Tom French, Jim Haas, Saul Ellis, Don Culling, Fred Riley, Jack Baker, Buzz Dulaney, Jim Neighbors, Clancy Plummer, Denis Stewart, Phil Acuff. Middle row: Bob Wills, Richard Mather, Penny Thomson, Ed Thomson. Front row: Larry Gordon, George Schluter, Jim Young, Dusty Rhodes
The Home Builders Association of Greater Kansas City celebrated our founding members with a special cocktail party on July 21. This very special group gathered in the board room of the HBA Housing Center, which many of them were instrumental in constructing,
Member Profile: Jared Web See page 8
Jim Haas, Dusty Rhodes, Saul Ellis and Clancy Plummer
to share memories of the “old days.” The founders were joined by HBA staff and current board members who expressed the great appreciation we have for their work in creating the association we have today. These men built the foundations
Richard Mather, HBA president in 1978 when the ground breaking for the Housing Center was held, with Fred Riley and Jim Young
of the HBA and of Kansas City area neighborhoods, and from the stories they shared they had a lot of fun doing both!
George Schluter and Buzz Dulaney enjoyed the HBA publications from past years.
www.kchba.org | Volume 22, No. 8 | August 2016
What Does It Take to be a Contest Winner?
August Calendar
The Kansas City Home Builders Association is proud to sponsor some of the largest Parade of Homes events in the country. This Fall’s event (September 24 through October 9) will be the 69th annual Fall Parade of Homes and will feature over 300 homes. In addition to opening their homes to the public for sixteen days, many builders take an extra step and enter their homes in the contests held in conjunction with each
Aug. 3-5 Master Certified New Homes Sales Professional Class Aug. 4
New Member Happy Hour
Aug. 11
Associates Council Meeting
Aug. 18
Lunch, Learn & Earn Credit
Aug. 24
Missouri North Area Council Meeting
each fall. The Spring Parade includes only one contest, the American Dream Award (same criteria as Pick of the Parade). Homes are grouped into categories, based on selling price. When evaluating Pick of the Parade entries, judges focus on technical aspects of building and craftsmanship. The general categories judged for Pick of the Parade are:
For more information or to register for any event, go to www.kchba.org or call 816-942-8800
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Print ad Uncoated parade. Winning homes and their builders receive special recognition through the Kansas City Star and other media outlets. Judges from outside the Kansas City area donate their time and energy to travel to our area and spend two days driving throughout the metro (sometimes covering hundreds of miles in a day) to tour and complete an extensive judging form on six or seven homes each day. A judge’s day starts early, with a 7:30 am orientation session, and their judging tour often lasts until 5 pm. The KCHBA does treat the judges to a special night out with dinner and door prizes – so they do have some fun and relaxation! Two contests – the Pick of the Parade and Distinctive Plan & Design – are held
Exterior flatwork and foundation Exterior framing and Exterior finishing Curb Appeal and Landscaping Interior Concrete Flatwork and Foundation Interior framing Finish carpentry Drywall Woodwork, interior painting & staining Floor coverings Ceramic tile, marble, granite, etc. Home Atmosphere Cleanliness
Continued on page 6
August 2016 | Volume 22, No. 8 | www.kchba.org
Take Your CSP Training to the Next Level
ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL? We have the communication & marketing solutions to help ONLINE • MAGAZINE • NEWSPAPER • EVENTS
Congratulations to the July CSP Class: Shawn McGuire, instructor; Catherine Palelei, Beginnings KC Real Estate; Jane Ploughman, Celebrity Homes Omaha; Heather Kelso, Keller Williams; Elizabeth Paris, Keller Williams; Heather Duty, ReeceNichols; Amy Maher, ReeceNichols; Will Scott, ReeceNichols; Yvette Lopez, Ripley Associates-Remax Elite
In July, the HBA hosted a three-day training for those interested in obtaining the Certified New Home Sales Professionals (CSP) designation. Taught by Shawn McGuire, a licensed real estate agent since 1987 and an instructor for NAHB for more than 12 years, the class provided a broad understanding of the home-building business as well as advanced techniques used by real estate veterans for greeting, closing and overcoming objections. For those wanting to take the next step in their professional development, the HBA will host Master Certified New Home Sales Professional (MCSP) classes Aug. 3-5, which are also being taught by Shawn. “While the CSP designation introduces the recipient to a well-rounded approach to selling new homes, the Master CSP focuses on fine-tuning those topics as well as exposing the designee to other aspects of the industry,” said Shawn. Fewer than 12 Master CSP designations were earned in 2015, according
For information about promoting your business or new home community directly to new home buyers in your geographic area contact:
to Shawn, who noted that it is truly an accomplishment and a demonstration of professionalism in the industry.
Jared Webb at 816-234-4734 or jwebb@kcstar.com
“Over the years the CSP designation has grown in popularity and is now almost the minimum of what a professional representative should accomplish if they are going to represent a new home builder or assist customers/clients in the purchase of a new home,” Shawn said.
STYLE THAT
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To obtain the MCSP designation, candidates must successfully complete the three required MCSP courses: Certified New Home Sales Professional (CSP); House Construction as a Selling Tool; and Essential Closing Strategies. They also must fill out the online application, complete two courses or one designation from a list of electives, and have at least three years of new home sales and marketing experience.
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www.kchba.org | Volume 22, No. 8 | August 2016
Dean Mon Endorsed for Third Vice Chairman
THE
The KCHBA Board of Directors endorsed Dean Mon as candidate for NAHB Third Vice Chairman. Mon is a builder/developer from New Jersey. He has been a member of the National Association of Home Builders (NAHB) for thirty years, is currently serving as a Senior Life Director with 22 years of service on the NAHB Board of Directors, and Executive Committee Member; and has served the federation in numerous positions including National Area Chairman for Area 2 (five years), NAHB State Representative for New Jersey;
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Moderator of the State Representatives and various other committee and council assignments. In addition, Mon served as President of the New Jersey
Builders Association, Chairman of NJ BPAC and continues to actively serve that association as a director and BPAC Trustee. Elections for NAHB officers will be held at IBS in January 2017.
NAHB Wants You
ROAR!
The online application for NAHB committee and council board of trustees appointments are now being accepted and we strongly encourage all those who may be interested to consider putting their names in the ring for 2017. Applications must be submitted before Oct. 1, so don’t delay.
Contact Karol Angotti or Michal Fasone 816.753.7272 karol@fasonepartners.com or mj@fasonepartners.com
Current committee and council members are reminded to re-submit an application this year to continue serving; there are no automatic multi-year appointments. The link for an on-line application can be found on the KCHBA’s website (kchba. org) under current news.
Partners with HBA since 2010
Please direct any questions about the committee appointment process to Cyndi McKinley (800-368-5242 x8346).
Fasonepartners.com 4
August 2016 | Volume 22, No. 8 | www.kchba.org
Five Ways to Launch a Local Online Advertising Campaign Online advertising can be a scary place with a lot of unknowns, new terms, new ways of spending dollars and faster turnarounds, but dollar for dollar it can be come of the best advertising investments you can make. Here are five key ways small, local builders can capitalize on free to low-cost online advertising that will help reap a big return. Pay-Per-Click. Pay-per-click advertising, like Google Ad Words and Bing Ads, are one of the best ways to start advertising online. The beauty of pay per click advertising is just what the name implies: you only spend money once someone actually clicks on your ad and is redirected to your website. These are the sponsored ads that are often found at the top or along the right hand side of a search results page. Pay-per-click ads appear based on search
terms that people use when they search on Google, Bing or any other search engine. Ads will only appear when specific keywords (e.g., “new patio home community Aurora Colorado�), which means your ad is appearing only in searches that are relevant to your c o m p a n y. You can set a total budget amount to spend on these ads, and once you reach your total budget, your ads will stop appearing.
website and then leaves, relevant banner ads featuring your company will appear for them as they continue to browse the internet. Remarketing banner ads are useful because they target consumers who have shown an interest in your company already. Claim Your Local Listings. Google Places, Yahoo Local and Bing Local all offer free listings, all you need to do is claim your individual listing. Local listings are great for several reasons, but the first one is that claiming your listing is free.
Remarketing. Remarketing banner ads are an excellent way to target consumers that have already visited your website and are somewhat familiar with your brand. Once a consumer visits your
Additionally, claiming your listing will help with your search engine optimization (SEO). On your listing, you can add
5
all relevant information about your business and include your company phone number and website. This is an easy way to get your contact information directly in front of the consumer without spending any money. You ensure that all the information is correct, so assuming you remember to update your listing if you move, your customers will have your correct phone number, address and hours. Claiming your local listings also gives your customers the opportunity to leave a review, and you can respond to the review. This creates an opportunity for two-way communication with your customers and helps you develop stronger relationships with them. SEO. One of the most vital things you can do to maximize your online exposure Continued on page 11
www.kchba.org | Volume 22, No. 8 | August 2016
Upcoming August Events
Contest Winner Continued from page 2 Each of these categories has three to six specific elements that the judges rank on a five-point scale.
The KCHBA takes a little breather from activities during August but regular education and area council meetings will be held:
Interior Space Storage and Accent Areas Interior and Exterior Lighting
Join Russell Thornburg on August 18 for the monthly Lunch, Learn and Earn Credit. The August topic will be Safety Glazing and will earn two hours of code credit. Contact Tricia (tricia@kchba. org) to make your reservation; cost is $20 for members and $30 for non-members.
Materials, Finishes and Hardware Color Composition Furnishings, Accessories and Window Treatments Millwork and Casework In contrast to the Pick of the Parade, the Distinctive Plan & Design contest focuses on the design elements in the home. The general categories in this contest are: Curb Appeal Entry, Kitchen, Bathrooms, Bedrooms
Blank judging forms/criteria for each contest are available on the KCHBA website.
The Missouri North Area Council will meet on August 24 at Staley Farms Golf Club. Lunch will begin at 11:30 with the presentations following. We will welcome back speaker Alicia Stephens, Executive Director of the Platte County EDC. Our second speaker is still being confirmed. Katie (katie@kchba.org) is handling reservations for this event.
This month’s pro tip is:
New Reference Guide Offers Quick Answers to Code Questions
The KCHBA appreciates all the builders who enter the contests and the associate members who work hard to create prize winning homes. The contests add extra interest to the Parade of Homes for both the builders and the general public.
Efficiency and Flow of the
A new reference guide by NAHB and the International Code Council provides critical answers to the most frequently asked residential building code questions. Available at BuilderBooks.com, the 2015 Home Builders’ Jobsite Codes is a convenient field guide to the 2015 International Residential Code (IRC) and a quick reference that provides guidance on the most commonly asked questions about the building code that governs 6
home building in many communities. The guide, which features illustrations, tables and figures, is meant to be of practical use on the job site, but not as a substitute for the complete IRC. The 2015 Home Builders’ Jobsite Codes is available in both print and e-book formats. For more information, visit BuilderBooks.com (print) or ebooks.builderbooks.com (e-book).
August 2016 | Volume 22, No. 8 | www.kchba.org
CAPS Classes Early September
Step Up to Higher Profits.
It is clear that the U.S. population is aging and most older people would like to stay in their homes as long as possible. The NAHB’s Certified Aging in Place Specialist designation prepares industry professionals to work with clients as they design and build homes for all stages of life. The KCBHA will offer two days of classes required for the CAPS designation on September 8 and 9. Taught by Shawn McGuire, the classes are: CAPS I: Marketing & Communication Strategies for Aging & Accessibility (Applies to MCSP and CAPS): Identify opportunities and develop the skills to interact with 50+ customers and help grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population. CAPS II: Design/Build Solutions for Aging & Accessibility (Applies to MCSP and CAPS): Discover the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physi-
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The price for these classes is $395 for members; $495 for non-members. Contact Tricia (tricia@kchba.org) for information or registration.
Missouri Governor Signs Bill Prohibiting Fire Sprinkler Mandate In a victory for Missouri home builders, Governor Nixon signed SB 732 into law on July 8, permanently removing the sunset on fire sprinkler legislation. Missouri Statute already prohibits the state and municipalities from mandating fire sprinklers in new home construction, but the provision was set to expire in 2024. HBA of Missouri members decided to look for an opportunity to eliminate that sunset. In an effort coordinated by
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the Springfield HBA and lobbyist Jewell Patek, it was added onto an omnibus public safety bill that passed with strong votes in the House and Senate. Now complete with the Governor’s signature, Missouri Statute will prohibit the state and municipalities from mandating fire sprinklers in new home construction indefinitely.
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www.kchba.org | Volume 22, No. 8 | August 2016
Member Profile
PROMISE Bank of Blue Valley promises a partner, not just a bank.
Representing the Kansas City Star as a platinum sponsor of the HBA, Jared Webb’s mission is to make a greater impact in people’s businesses and in people’s lives. He works toward this goal by assisting real estate professionals (realtors, builders and developers) in developing and implementing marketing strategies that will help them achieve their business goals -- whether it’s general awareness or driving new customers to their communities and homes for sale. A University of Kansas alum with a degree in journalism, strategic communications, Jared has been with The Kansas City Star Company since 2004 and has held a variety of positions with the company. Currently, as a multi-media real estate marketing consultant, Jared uses the company’s various media outlets, which includes The Kansas City Star daily newspaper, SPACES magazine, KansasCity.com, Homefinder. com and a myriad of other print and online solutions, to create and/or enhance clients’ brand identities and then communicate those identities and their other key messages to target audiences in an effort to gain more clients or buyers and sell more homes.
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“I am a firm believer in a marketing mix and using different messages and different channels to reach different audiences,” said Jared. “One size does not always fit all. What may be great for one
builder or developer is not always the answer for another. One thing is certain though these folks want to sell houses and I can help them do that.” As an example, Jared recently assisted a new townhome community in publishing story write-ups in The Kansas City Star and sending targeted emails primarily to people 55 and older, which has been tremendously successful in driving potential buyers to his client. Additionally, this spring Jared began working with a residential community in Olathe, Kan., which had been dormant since the Great Recession and needed exposure. Jared developed print and online stories, an extremely aggressive Google search engine marketing campaign and targeted banner ads and email that drove a large amount of web traffic to the community. The effort resulted in foot traffic, too, and approximately nine Continued on page 9
August 2016 | Volume 22, No. 8 | www.kchba.org
Continued from page 8 homes were sold in the first six months of this year. “We thought that was pretty good for an area that is out there a little ways and was not even on home buyers’ radar until we implemented this campaign,” said Jared. The Future of Homebuilding Although it may not reach the levels of 2005-2006, from Jared’s perspective, the home building industry is strong and continues to strengthen every day. Three areas of construction he current-
ly sees as driving forces in Kansas City right now are 1) apartments, which are being built everywhere and targeting millennials or affluent empty nesters; 2) maintenance-provided villas targeted to empty-nesters and 3) reverse-story and half single-family homes in the $400,000 to $500,000 price range.
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Jared also believes the millennial generation is a group that is vital to the housing industry’s future. He regularly gives presentations on the millennial generation and notes that the best way Continued on page 16
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The Home Builders Association of Greater Kansas City
Belton 617 N. Scott, Belton, MO (816) 331-2211
Thanks the 2016 Sponsors
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AFFINITY SPONSOR
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PLATINUM SPONSORS
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Lee’s Summit 312 SE Main, Lee’s Summit, MO (816) 524-3522
GOLD SPONSORS
Bank of Blue Valley Bovard Insurance Group Capitol Federal Fasone & Partners Ferguson Enterprises First Federal Bank Kansas Gas Service K&E Flatwork Kenny’s Tile Laclede Gas McCray Lumber
Northcraft Flooring & Granite Owen Lumber Phelps Engineering ProBuild Rew Materials Star Companies, Inc Stewart Title Sun Lumber United Heating, Cooling & Plumbing
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www.kchba.org | Volume 22, No. 8 | August 2016
NATURAL GAS IS THE BLUEPRINT FOR SUCCESS.
IBS 2017 Registration Now Open
The most successful builders know that natural gas homes are instantly more attractive to buyers. When you build homes equipped with natural gas and weatherized with energy-efficient windows and insulation, you can reduce your customers’ utility bills year-round and help boost your sales numbers today. For more on how to use natural gas to turn prospects into buyers, contact Lyn Leet at lyn.leet@kansasgasservice.com or (913) 344-8808.
The NAHB International Builders’ Show® (IBS) is the largest annual light construction show in the world, attracting more than 60,000 visitors from more than 100 countries every year. The industry’s premier event gives you the tools you need to gain the competitive edge by connecting you with key business partners, improving your expertise and allowing you to experience the latest products from top manufacturers and suppliers first-hand. The 2017 International Builders Show (IBS) will be held January 10th through the 12th in Orlando. Registration opened August 1st for both IBS and lodging at the Hyatt Regency Orlando. Exclusive August-only offers include free IBS Expo Passes for NAHB members and a savings of $100 on IBS full registration ($275 for NAHB members). Go to www.buildersshow.com for information and registration. Design & Construction Week, held in conjunction with IBS, will now feature the CEDIA Smart Home Pavilion designated specifically for exhibitors 10
who specialize in technology solutions for the home. “We have seen explosive growth in Design & Construction Week over the past few years, primarily due to the draw of having so many big industry players all in one place,” said NAHB CEO Jerry Howard. “The addition of CEDIA only further bolsters the prominence of the shows and we are thrilled to have them as part of the IBS show floor. DCW has become the premier event for our industry, and we expect the 2017 show to be the best year yet.” Contact Dawn Allen (dawn@kchba.org or 816-733-2239) with registration or other questions. Dawn is also the contact person for hospitality suite sponsorship opportunities.
August 2016 | Volume 22, No. 8 | www.kchba.org
Five Ways to Launch Online Campaign Continued from page 8
is to ensure your website is optimized for search engines. This is commonly known as search engine optimization. Proper SEO enables your website to appear in the organic search listings. The more optimized your website is for search engines, the higher it may be able to appear in the results page after a search, which makes it easier for customers to find your company. Securing a top spot on the search engine results page is important, because many users will click on the first link that they see. Social Media. It is imperative that any small business have a social media presence. Most companies have at least a Facebook and Twitter account. Depending on your target market, a Linkedln or Instagram account may be necessary as well. Your customers use social media all the time, so having a presence where
your customers are increases your odds of being seen by them. Social media also gives you the opportunity to build strong two-way communication channels with customers. Social Media Advertising. Social media advertising, like Facebook and LinkedIn ads, are great because you can target specific demographics and geographic locations. Social media advertising can increase your reach with new customers that might not be familiar with your company. It drives clicks and conversions on your website and can be less expensive than other forms of online advertising.
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This article originally appeared in the May/June issue of Sales + Marketing Ideas magazine. For subscription information, contact Anne Ladewig@nahb.org. It has been edited for the NAHB blog. NAHBNow, 7/13/16
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www.kchba.org | Volume 22, No. 8 | August 2016
Member Anniversaries 1956
2005
The Sherwin-Williams Company
Adamson Brothers Heating & Cooling
1963
Joe Kilowatt, Inc.
The Alpert Companies
2010
1978
Mike VanKeirsbilck Construction, Inc.
Don Julian Builders, Inc.
2011
1979
Property Law Firm
Pella Products of Kansas City
2012
1983
Braklow Custom Homes, Inc.
Ambassador Construction Company, Inc.
Deffenbaugh Industries, Inc.
1985
2013
Dobberstine Custom Homes, Inc.
Absolute Access & Elevator, LLC
1987
Christensen Lumber, Inc.
Reilly Homes, Inc.
First Choice Custom Homes, LLC
1988
2014
Factory Direct Appliance a Ferguson Ent.
Blue Springs Beam Service, Inc.
1989 Kansas City Building Supply Company, Inc. 1991 6950 Squibb Road, Ste 500
Bank of Blue Valley
6950 Squibb Road, Ste 500 Mission, KS 66202 913-529-1130 Mission, KS 66202
1994 A S & W Wholesale of K.C., Inc. Hoffman Construction, Inc. 1997
913-529-1130
MID-CONTINENT GROUP
Nearing, Staats, Prelogar & Jones, AIA, Architects
Multiple Warranty Options
General Liability Builders Risk Auto
2002
Bonds
Canyon Stone
Worker’s Compensation Health/Life
2003
Multiple Warranty Options
FREE subcontractor insurance certificate forRisk our clients General Liability review service Builders Bonds
Cedar Creek, Inc. The National Home Building Co.
****** Local Representation ******
Auto
Worker’s Compensation
Health/Life
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FREE subcontractor insurance certificate review service for our clients
Truss
CS Carey First Bank of Missouri Presko Custom Homes, Inc. Superior Masonry Inc. 2015 IKO JSRE, LLC
August 2016 | Volume 22, No. 8 | www.kchba.org
New Members Bird Construction Maury Bird 311 SE 24th St. Oak Grove, MO 64075 (816) 215-2901 Braco Stone Jim Barker 1414 Wyoming Street Kansas City, MO 64102 (816) 471-5005 www.bracostone.com Cambridge Homebuilders, LLC Bob Wooldridge PO Box 901461, KCMO 64190 (816) 891-7787 Cornerstone Bank Vickie Fastnacht 9120 W. 135th Street Overland Park, KS 66221 (913) 396-0706 www.cornerstonebk.com Eagle Home Mortgage Dustin Lentz 10777 Barkley St. Ste. 100 Overland Park, KS 66211 (913) 222-8010 www.eaglehm.com GTE, LLC/Steve Guetterman Farms Angie Galloway 22666 Antioch Road Bucyrus, KS 66013 (913) 533-4040 www.sgfarms.com James B. Nutter & Company George Lopez 4153 Broadway Kansas City, MO 64111 (816) 531-2345 www.jamesbnutter.com
Affiliate Members
James Hardie Building Products Kirk Calhoon 9700 Inspiration St. Lenexa, KS 66227 (913) 232-0296 www.jameshardie.com
Beginnings KC Real Estate Tina Roe Catherine Palelei Shelby Tipton Scott Wiseman 203 NW Executive Way Sutie B Lee’s Summit, MO 64063 (816) 783-5800 www.beginningskcrealestate.com
Jim Macek Construction Company, Inc. Jim Macek 11118 Parkview Ave Kansas City, KS 66109 (913) 226-5972
James Hardie Building Products Jason Senecaut 9700 Inspiration St. Lenexa, KS 66227 (913) 232-0296 www.jameshardie.com
Legendary Stone Ryan Blackwell 627 S Cottage Ave Independence, MO 64050 (816) 836-9100 www.legendarystonellc.com Missouri Sun Solar Jennifer Novak 200 NE Missouri Road, Ste C-120 Springfield, MO 65807 (417) 260-5474 www.missourisunsolar.com Riffe Custom Builders, LLC Jeffrey A. Riffe 4101 SW Hook Rd. Lee’s Summit, MO 64082 (816) 797-9635 Trendstone, LLC Bill Arnold 10821 Lakeview Ave. Lenexa, KS 66219 (913) 599-5492 www.trendstone.net
13
MMI, Master Marble, Inc. Nathan Hannah Sherry Wehmeyer 1292 SW 125 Holden, MO 64040 (816) 850-4167 www.mastermarbleinc.com Summit Custom Homes, LLC Randy Ramos 120 SE 30th Street Lee’s Summit, MO 64082 (816) 246-6700 www.summitcustomhomeskc.com
www.kchba.org | Volume 22, No. 8 | August 2016
HBA Staff Sara Corless
Dawn Allen
Executive Vice President
Director of Member Services and
scorless@kchba.org,
Events
816-733-2216
dawn@kchba.org,
Gina Battle
816-942-8800
Director of Parade of Homes
Tricia French
gina@kchba.org,
Project Manager
816-733-2219
tricia@kchba.org,
Marcia Jurgens
816-733-2241
Director of Administration
Katie Walkley
marcia@kchba.org,
Government Affairs Manager
816-733-2215
katie@kchba.org,
Kelcee Schlotzhauer
816-733-2241
Permit and Show Sales Coordinator
Kari English
kelcee@kchba.org,
Communications Director
816-942-8800
kari@kchba.org, 816-733-2213
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BuildingBusinessNews THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF GREATER KANSAS CITY August 2016 • Volume 22 • Issue 8 Copyright 2016
Published by the Home Builders Association of Greater Kansas City 600 E 103 Street, Kansas City, MO 64131 (816) 942-8800
Affordable, Upfont Pricing High-Quality Flatwork Exceptional Customer Service Professionally Trained Staff Serving Kansas and Missouri
Executive Vice President Sara Corless Editor Marcia Jurgens Contributing Writers Katie Walkley, Kari English Graphics Karla Peterie, Creative Services
2016 Executive Committee Home Builders Association of Greater Kansas City
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Call Kevin for a FREE ESTIMATE or visit www.keflatwork.com 14
President Brenner Holland Vice President Harold Phelps Secretary/Treasurer Gary Kerns Immediate Past President Mark Mather Associate Representative Kevin Kirtley Past Presidents Representative Bob Frost To subscribe to Building Business News call (816) 733-2217 To advertise in Building Business News call (816) 733-2215 For change of address requests please fax changes to (816) 942-8367 or call (816) 942-8800 For more information, visit the HBA online at www.kchba.org
August 2016 | Volume 22, No. 8 | www.kchba.org
Year-To-Date Home Building Activity Rises Almost 30 Percent New home construction strengthens in June as regional single-family permit activity hits highest monthly level since 2007 Home builders in the Kansas City region continued their brisk pace of single-family home construction in the first half of 2016, with 2,793 permits issued from January to June, up 29 percent over the first six months of 2015. The data reflects the busiest first six months of the year for homebuilders since before the housing downturn, according to the Home Builders Association of Greater Kansas City’s monthly Residential Building Permit Statistics report. “The first two quarters of 2016 have exceeded expectations for permit activity,” said HBA Executive Vice President Sara Corless. “Builders are feeling confident as they work to increase inventory levels for new home buyers. We continue to see an uptick in current home owners making that step up into the new home market.” The most recent permit report reflects growth in all eight metro-area counties for the first half of the year. Counties with the largest increase in permits issued are Cass County, up 81 percent; Clay County, up 50 percent; Wyandotte County, up 39, Miami County, up 39 percent; Platte County, up 34 percent; Johnson County, up 21 percent; Leavenworth County up 19 percent, and Jackson County up 3 percent. Multi-family construction is also showing signs of strength at the mid-year point. Construction activity from January to June rose 37 percent with 1,897 units, compared with 1,389 units for the first six months of 2015. In the month of June, single-family permit activity rose to its highest monthly level since October 2007 with 571 permits issued, up 30 percent over June 2015 and the best June since 2007.
June 2016
Residential Building Permit Statistics
Residential Building Permit Statistics JUNE 2016 CASS COUNTY Archie Belton Cass County Cleveland Drexel Garden City Harrisonville Lake Winnebago Lee's Summit Peculiar Pleasant Hill Raymore Village of Loch Lloyd CLAY COUNTY Clay County Excelsior Springs Gladstone Kansas City Kearney Lawson Liberty North Kansas City Pleasant Valley Smithville JACKSON COUNTY Blue Springs Buckner Grain Valley Grandview Greenwood Independence Jackson County Kansas City Lake Lotawana Lee's Summit Oak Grove Raytown Sugar Creek PLATTE COUNTY Edgerton Kansas City Parkville# Platte City Platte County Riverside Weatherby Lake Weston JOHNSON COUNTY De Soto Edgerton Fairway Gardner Johnson County Leawood Lenexa Merriam Mission Hills Olathe Overland Park Prairie Village Shawnee Spring Hill Westwood
Single MultiS-F M-F Total Family Family Total Units Units Units % Units^ Units Units YTD YTD YTD 0 15 0 1 0 0 0 0 2 6 7 27 0 58
0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 15 0 1 0 0 0 0 2 6 7 27 0 58
2 41 0 1 0 0 3 1 6 57 35 94 4 244
0 0 0 0 0 0 0 0 0 0 0 12 0 12
2 41 0 1 0 0 3 1 6 57 35 106 4 256
7 0 5 123 8 0 2 0 0 36 181
0 0 0 0 0 0 0 0 0 0 0
7 0 5 123 8 0 2 0 0 36 181
26 5 19 476 55 0 16 2 0 74 673
0 0 0 0 0 0 0 0 0 0 0
26 5 19 476 55 0 16 2 0 74 673
17 0 8 0 5 3 8 7 0 29 8 0 0 85
0 0 0 0 0 0 0 221 0 0 0 0 0 221
17 0 8 0 5 3 8 228 0 29 8 0 0 306
93 0 45 0 14 26 41 38 3 157 30 0 0 447
0 0 0 0 0 0 0 710 0 0 0 0 0 710
93 0 45 0 14 26 41 748 3 157 30 0 0 1157
0 34 0 0 18 6 1 0 59
0 0 0 0 0 0 0 0 0
0 34 0 0 18 6 1 0 59
0 136 25 0 70 23 10 0 264
0 346 0 0 0 0 0 0 346
0 482 25 0 70 23 10 0 610
0 0 1 8 4 5 20 0 0 43 36 2 9 6 0 134
0 0 0 0 0 0 0 0 0 9 112 0 0 0 0 121
0 0 1 8 4 5 20 0 0 52 148 2 9 6 0 255 15
7 0 3 37 23 35 126 1 0 293 237 16 75 21 1 875
0 0 0 0 0 18 343 0 0 27 153 0 288 0 0 829
7 0 3 37 23 53 469 1 0 320 390 16 363 21 1 1704
Single MultiS-F M-F Total Family Family Total Units Units Units % Units^ Units Units YTD YTD YTD LEAVENWORTH COUNTY Basehor 9 0 48 0 9 48 Lansing 9 0 12 0 9 12 Leav. County 2 0 36 0 2 36 Leavenworth 1 0 9 0 1 9 Tonganoxie 0 0 22 0 0 22 21 0 21 127 0 127 WYANDOTTE COUNTY Bonner Springs 2 Edwardsville 0 KCK/Wyandotte Co 25 27 MIAMI COUNTY Louisburg Miami County Osawatomie Paola Spring Hill Totals
0 0 0 0
2 0 25 27
5 0 112 117
0 0 0 0
5 0 112 117
0 5 0 0 1 6
0 0 0 0 0 0
0 5 0 0 1 6
10 31 0 3 2 46
0 0 0 0 0 0
10 31 0 3 2 46
571
342
913
2793
1897
4690
Comparison of Single Family Building Units for Greater Kansas City (Cass, Clay, Jackson, Platte, Johnson, Leavenworth, Miami, Wyandotte Counties) Month/Year January February March April May June July August September October November December
2009 96 129 131 184 189 204 196 207 219 226 192 182
2010 137 145 252 228 213 239 180 243 173 279 173 209
2011 90 121 180 210 230 262 204 205 202 205 185 207
2012 188 182 270 277 294 268 288 260 379 331 283 279
2013 273 224 335 444 337 333 409 354 384 369 340 288
2014 287 216 362 439 385 364 375 352 383 468 312 328
2015 2016 240 265 260 399 392 538 437 519 395 501 438 571 399 425 462 459 360 432
Annual Total
2,155
2,471
2,301
3,299
4,090
4,271
4,699
2,793
Comparison of Permits By Units Issued Year to Date 2009 - 2016 2009 2010 2011 2012 2013 2014 2015 2016
S-F Units 933 1214 1093 1479 1946 2053 2162 2793
M-F Units 78 55 272 517 1702 1977 1389 1897
Total Units 1011 1269 1365 1996 3648 4030 3551 4690
^The Single Family number is units and includes both attached and detached units. %Multi-Family units are in buildings with 5 or more units. # Not available at time of report Permit information reflects the most recent data at time of publication. In order to ensure accurate recording of residential building permit statistics, the HBA may revise monthly and year-to-date figures when updated data is made available. Copyright 2016 Home Builders Assoc of Greater Kansas City. All rights reserved.
www.kchba.org | Volume 22, No. 8 | August 2016
Member Profile: Jared Webb Continued from page 10 for home builders to market to this group is by being honest and transparent. “The millennial generation thrives on people that are honest and genuine. This generation is smart – very, very smart – and they spot phonies,” said Jared. “Also, being transparent [is important]; they want to know why things are the way they are. Some have called this generation lazy — no, they are working smarter, not harder.” More specifically, Jared suggested using web-based communication channels for reaching millennials. Google is king
On a More Personal Note
of this group’s universe right now so the first thing any real estate marketer should do is create a Google strategy, whether that be SEM or SEO. Next, Jared suggests focusing on social networks such as Facebook, Pinterest, Snapchat.
An avid golfer and associate member of the HBA since 2010, Jared greatly enjoys attending the organization’s annual golf tournament. But the best events, in his opinion, are the Spring and Fall Parade of Homes awards celebrations.
Also, make sure you’re easy to reach on mobile devices, according to Jared. The millennial generation spends around 20 hours a week on a mobile device — more than radio, TV or a desktop computer. Additionally, YouTube is very popular with this generation. More 18 to 34 year olds visit YouTube than any cable or broadcast TV network, Jared noted.
“Everyone is so happy,” Jared said. “The builders are up for well-deserved awards, and they are so thrilled to be recognized for their hard work, and the vendors and business partners of these builders are so happy to see them get these awards — it’s great!” 16
When away from work and the HBA, Jared enjoys spending time with his wife, Melody, and two girls Rebekah (6 years old) and Abigail (3 years old). He also volunteers for the Ronald McDonald House Charities by periodically preparing meals for families during the holiday season. For more information on how Jared can assist you with your marketing strategy, contact him at 913-244-2322, via email at jwebb@kcstar.com or look for him at an upcoming HBA event as he tries to attend almost all of them!