June 2016
Spring Parade Lives Up to Expectations Join the HBA at the K – page 5
Kansas City area homebuilders had high hopes for the 2016 Spring Parade of Homes, and based on early participant feedback, traffic and homebuyer activity during the parade met or exceeded expectations. According to an HBA online survey of
rade during the three-week long event, with 17 percent of survey respondents saying their entries sold. “We had a great Parade with record numbers of people (and) sold at least three homes,” said Don Julian of Don Julian Builders. “In my opinion, the Parade of
homebuyers continue to visit the homes after the official ending date. As Chris Ragland noted: “Woodneath Farms subdivision had eight homes in the parade--a true model row. Traffic was amazing this week (week of May 16) for not being a parade week. But it is the power of the parade that kept this traffic and sales up.”
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builders with 2016 Spring Parade entries, 72 percent of respondents reported “good” or “excellent” attendance, with another 23 percent reporting that attendance was “adequate.”
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Terri Marks of Providence Homes called the first weekend of the Parade wildly successful: “There was crazy traffic. Saturday was a zoo. Sunday, we took a tally (with) 65 groups through that day. I got two offers on Sunday, with a third buyer disappointed they missed out.” From the 43 responses received by the BBN deadline, builders reported selling at least seven homes entered in the Pa-
Homes is the best dollar for dollar advertising a builder can get.” Other survey highlights: •72% indicated they obtained “good leads” as a result of Parade participation. •79% said advertising and promotion of the Spring Parade was “good” or “excellent.” •69% said the Parade provides better “people contact” than other methods of advertising. Not only does the Parade of Homes draw traffic to parade entries during the sixteen days of the event, potential
With the Spring 2016 Parade wrapped up, it is now time to prepare for the Fall Parade, September 24 – October 9. Buyers are often eager to get into a new home before the holiday season and the Fall Parade is the perfect time to present a builders’ available properties. Fall Parade entry deadlines are: Early deadline June 17 Regular deadline June 30 Late deadline July 8 Entry forms can be obtained from the website (kchba.org) or contact Gina (gina@kchba.org) for more information.