Lincoln Business Builder (February 2022)

Page 17

Spring Parade of Homes

May 8-15, 2022 Deadline: February 25, 2022 Click the contracts below to print.

Guidebook Ad Contract

Parade Entry Contract 2022 Spring

ADVERTISING CONTRACT ONLY - Please return this page to reserve your ad space. Company

Entry Contract

Ordered By Contact E-mail

May 8-15

Deadline - February 25, 2022

Payment must accompany contract for submission in the Parade. Address of Entry

Name of Entry

Subdivision

Company Name

Contact Name

Email

Billing E-mail Address

Spring 2022 Guidebook

Advertising Contract May 8-15, 2022

I agree to cooperate with the Parade of Homes Committee and to abide by the terms and conditions found on page 2 of this form.

City

State

ZIP Code

Phone If you use an ad agency or graphic artist for your ad, include the contact name, company and phone number of the person who designed it: Name/Company

Deadline: February 25, 2022

E-mail

Circulation: Two thousand books are distributed to Parade visitors in addition to being available for online viewing until Fall 2022.

Phone

All prices include full color!

Signature Price/Price Range:

With Lot:

Number of Bedrooms:

Number of Bathrooms:

This home is: Presold

For Sale

Without Lot:

Ad Size Full Page 1/2 Page 1/4 Page Inside Back Cover*

Finished Square Feet: Professionally Staged: yes

This home uses a natural gas furnace and water heater (no heat pump): yes

no

no

Dimensions 7.75” wide x 10.375” high 7.75” wide x 5” high 3.75” wide x 5” high 7.75” wide x 10.375” high

Note: Builders can purchase a full page ad opposite their Parade Home entry for $650. This ad must be about the builder’s business only.

Builder Ad

Directions to the home will be on each entry page. You must provide specific turn-by-turn directions when you submit your narrative. Directions will not count towards your 250-word limit.

7.75” wide x 10.375” high

The above pricing is for HBAL Members in good standing. Non-members will pay double the rate.

Online Guidebook: The online Guidebook will include a link to your company website or video tour of the home (see insert) provided here:

Facebook handle: @ Instagram handle: @ Twitter handle: @

AD SPECS

Entry Fees

Online Guidebook: Your ad will be linked to your website in the online version of the Parade Guidebook. Links will go live by the Friday prior to the start of the Parade. Please indicate your website here:

Quarter Page

Your payment must be submitted by February 25. There is no discount for more than one entry. Credit card payments will incur a 3% convenience fee. _____ Single-family: $800

If you do not provide a link, it will not be included in the online Guidebook. While we do keep previous Guidebook ads, it is your responsibility to keep your ad on file if you want to re-use it or make changes to it in the future.

3.75 x 5

_____ 2-4 plex*: $950

Check One:  Use the exact ad placed in the 2021 Fall Parade Guidebook.

*with multiple sides open

Sales by:

Phone: Email:

Builder Page Proofs Proof(s) of your Parade page(s) will be emailed to the principal member for your company. If you have additional recipients you would like your proof(s) emailed to, please list them below: _______________________________________________________

February 25

Contract Deadline: Payment, Photo/Renderings & Narratives Due

May 6

Sign pick-up at HBAL Office 8:00 - 10:00 a.m.

May 8-15

Parade of Homes Sundays 1:00 - 6:00 p.m., Weekdays 6:00 - 9:00 p.m., Saturday 1:00 - 6:00 p.m.

May 16

Sign return at HBAL Office 8:00 - 9:00 a.m.

Please see other side for contract terms and conditions. Return this contract to: 6100 S. 58th Street, Suite C, Lincoln, NE 68516 Email: michaela@hbal.org Questions? Call 402-423-4225

 I will furnish an ad to HBAL by February 25, 2022.

Half Page

Dates to Remember

Company:

 $650

*The previous advertiser has the right to request the centerfold, inside front cover, inside back cover and outside back cover again.

If you do not provide a link, it will not be included in the online Guidebook. Links will go live by the Friday prior to the start of the Parade. Please provide the following for social media promotion:

Cost

 $1,050  $725  $475  $1,500

 I want HBAL to revise my ad (additional charges apply*).

7.75 x 5

 I want HBAL to design my ad (additional charges apply*). *There is a $55 per hour charge for design work and/or revisions. A minimum of $55 will be charged for ad design. Please call HBAL at 402-423-4225 for details.

1/8” Bleed

Final Trim

Full Page Live Area: 7.75 x 10.375

Keep any type or image that cannot be accidentally trimmed off inside the live area border

Final Trim: 8.25 x 10.875

This is the actual page size.

1/8” bleeds

(full page ads only)

8.5 x 11.125

Any image that extends off the page needs to be 1/8” larger than final trim on all sides.

If a PDF is received without bleed, we will float the ad in the center of the page.

File Formats: Although a high-resolution PDF is preferred, other acceptable formats include InDesign (packaged with all linked files) or Photoshop. Images:

All linked images (EPS, JPG, TIFF, BMP, PSD) must be high resolution (300dpi is recommended). Anything less may result in poor quality.

Colors:

Color mode must be Black & White or CMYK. If RGB colors are present, they will be converted to CMYK and may result in a color shift. (Note: Digital cameras save images as RGB. These images will need to be converted to CMYK before placing into a document.)

Return this contract to Home Builders AssociAtion of lincoln 6100 S. 58th Street, Suite C • Lincoln, NE 68516 Phone: 402-423-4225 jennie@hbal.org

17  Lincoln Business Builder


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