HOLCIM ACCELERATES THE TRANSITION TO A
LOW-CARBON FUTURE AND CIRCULAR ECONOMY WITH
WITH NEW BRANDING
Holcim’s CEO, Mr Jan Jenisch said, “We are launching our new Holcim group identity as a symbol of our vision to become the global leader in innovative and sustainable building solutions." With a deep desire to ‘play their part’ to accelerate the transition to a low-carbon future and circular economy, Mr Jenisch says the new group identity is necessary to accommodate for population growth, urbanisation, and climate change. Mr Jenisch describes Holcim as the “home to some of the world’s most trusted brands in the building sector" which includes ACC, Aggregate Industries, Ambuja Cements, Firestone Building Products, Geocycle, Holcim and Lafarge. For Holcim to work towards their goal to build progress for people and the planet, the decision to unite all these unique companies was made. “Our new Group identity sends a signal to the world that we are fully committed to transforming ourselves to be part of the solution,” Mr Jenisch said. Holcim have been a long-term user and innovator in the development of SCM’s use in cement and concrete manufacture toward low carbon concretes. Holcim’s new branding aligns well with the Australian cement and concrete industry recent declaration and ambition to deliver net zero carbon cement and concrete by 2050, as reported in the SmartCrete CRC report. Holcim stated goals and how they’ll be achieved: • Using energy-efficient and low-carbon solutions to make cities greener from the inside-out. • Developing smarter infrastructure that will enable green mobility and renewable energy all the way to essential sanitation. • Improving living standards for all with affordable solutions. • Building more with less, driving principles of the circular economy. • Working to become a net-zero company with sustainability at the focus point of their business strategy. The Australasian (iron & steel) Slag Association's member, Holcim Australia & New Zealand communicated via LinkedIn that they are "thrilled to join our global company in announcing their new group identity" explaining that "Our world is changing in many ways, with population growth, urbanisation and the climate challenge, so too must we. [This] announcement reinforces our determination to play our part to accelerate low-carbon and circular construction so that we build a net-zero and more inclusive future,” and demonstrates the level of commitment amongst this diverse company.
www.asa-inc.org.au
connections December 21 | 02
