To strengthen the reputation of the Swiss Biotech sector, particularly abroad: the Swiss government, science, industry and the stock exchange want to jointly give investors a closer look at this attractive sector and eoncourage foreign Biotech enterprises to come to Switzerland.The "Swiss Biotech report" was created with a combination of quality journalism and a location marketing approach. It contains interviews with Biotech players, portraits of organisations, research and financial reports. A clear emphasis on competitiveness and other Swiss qualities is evident throughout the articles. The Biotech report was received with great interest and there was a huge media echo to the publication. A welcome side effect of the launch event was the rise of share prices of large Swiss Biotech companies on the SWX the following day.