port
Expertise, precision, creativity and passion in corporate identity, corporate publishing, design, film, behavioral branding, advertising and webdesign.
Stra tegists, not gurus
not Doing it, g it preachin
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Pantone Warm Gray 11 C
Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreet iis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy.
Beispiele und Farben Investment Management Aditional Services
4
Pantone 4975 C
1 Traditional Asset Classes 2 Currency Overlay Management 3 Hedge Funds+Other Alternative Investments
4
9
5
9
5 11
Investment Advisory Services
10
4 Asset Allocation
Pantone 669 C 8
6
12 3
6
5 Investment Policy Development 6 Performance Measurement+Analysis 7 Hedge Funds+Other Alternative Investments 8 Consolidated Financial Reporting
8
9 Manager Selection 7
Pantone 451 C
7 Individual Financial Services 10 Insurance Procurement 11 Financial Planning 12 Cash Flow Management
Pantone 233 C
11
10
12
Pantone 187 C
not Quality, ity opportun wards ss, not a Awarene
ot chaotic Connected, n
11
10
12
14 15
Outsourced to Best-of-Breed Partners
13 16
Planning+Strategic Oversight Services 13 Long-Range Family Planning 14 Ownership Structures+Estate Planning 15 Privately Held Business Matters 16 Tax+Financial Planning
123456789 123456789 123456789 123456789
Heads is a brand creator, developer and manager. Three client-relevant characteristics describe our agency: integrating Through direct experience in most areas of brand management, it is easy for our whole team to harmonise all the measures. Our flexible structure means our team can adapt to ensure the best and most efficient use of all our resources and those on the client’s side. entrepreneurial People with personal entrepreneurial experience are usually better at working the market
“Since everything is in our heads, we had better not lose them.” Coco Chanel
carefully and insightfully on behalf of their clients. That is why our whole team, from partners to apprentices all participate in Heads profits. Having entrepreneurs and intrapreneurs guarantees our sense of realism and market proximity. alert Heads employs well-connected personalities who have their noses to the wind. Equipped with as much knowledge as curiosity, they are proactive in their dialogue with clients. With stamina and attention to detail, they develop successful solutions.
22.12.06
Positionierung: Präsentation erster Entwurf und Diskussion
2.12.06
Analyse und Auswertung/Verdichtung und Abstimmung auf Jubiläum/Jubiläumsmotto Erster Entwurf Positionierung
Vertieftes Briefing-Gespräch
Vorprojekt 2
CD
IB
3 4
Phase 1: Information / Dokumentation / Definition 5 6 7 8 9
Phase 2: Planung / Konzeption / Kreation
with Expand put client in Phase 3: Realisation
21 22
KOM
critica 3 time e s a h P l?
23
Phase 4: Reinvorlagen / Produktion / Fertigstellung
24
Phase 5: Roll out
24.09.2009
25
25.09.2009
26 27
28.09.2009 01.10.2009 ff
CD 28
Roll out extern Dezember 2009
AXPO KOMM
CB
29
Phase 6: Etablierung Umsetzung weitere Anwendungen
22.12.06
The devil is in the detail Heads is capable of planning and implementing complex large projects. The timetables defined by Heads give the client and the agency a sense of security and enable us to implement plans at a furious pace.
Positionierung: Präsentation erster Entwurf und Diskussion
Analyse und Auswertung/Verdichtung und Abstimmung auf Jubiläum/Jubiläumsmotto Erster Entwurf Positionierung
Vertieftes Briefing-Gespräch Vermitteln UZH-Strategie und UZH-USP’s
Information und Dokumentation
Define commun ica with th e sub-p tion ro leader separa t ject ely
29 After Action Review Wissenstransfer & CD-Manual
Roll out intern
28 Realisation und Produktion weiterer Massnahmen auf der Basis des neuen CI/CD’s nach Prioritäten und zusätzlichen Bedürfnissen
UZH-Entscheid Auftragsvergabe
KOMM: Kommunikationsmassnahmen best. und pot. Kunden CB: Corporate Behavior (Implementierung bei den Mitarbeitenden) CI/CD: Erscheinungsbild-Anwendungen auf Kommunikationsmitteln
27 Roll out (Einsatz, heisse Einführung)
20
KW 36 – 39 23.09.2009
26 Start externe Kommunikation Information Kunden Versand Medieninformationen
19
25 Launch Event Mitarbeitende
Start interne Kommunikation
24 Launch Event Kader
18
KW 30 – 39 KW 30 – 34 ab 22.07.2009 KW 30 – 36
23 Vorbereitung Umsetzung - Implementierung Master-Templates - Umsetzung Websites - Umsetzung Beschriftungen
17
18.08.2009
22 Erarbeitung der Master-Templates
16
KW 29 – 34
21 Präsentation Reinvorlagen «Go» für Produktion Gut zur Ausführung
15
17.07.2009
20 Weiterentwicklung, Ausarbeitung und Realisation der Teilprojekte gemäss Prioritätenliste
14 13.07.2009
19 CI/CD: Erstellen der Reinlayouts und Reinvorlagen gem. CD-Grundlagen und -Gestaltungskonzept
13
10.07.2009
18 Präsentation Konzept externe Kommunikation
12
30.06.2009
17 Erarbeitung Detail-Konzept externe Kommunikation & Launch
11
24.06.2009
16 Präsentation Projektleitung Designkonzept und Master-Applikationen gem. Prioritätenplan - Genehmigung und «Go»
10
22.06.2009
15 Start interne Kommunikation - Info Mitarbeitende - Realisation CB-Massnahmen Start Detailgestaltung gemäss Input Teilprojektleiter Start Produktion Kurzversion Design-Manual für Fachleute
15.06.2009
14 Genehmigung Steering Committee Freigabe für Realisation
KW 22 - 25
13 Präsentation Steering Committee - Detailkonzept / Detailbudget / Detailplanung - Erste Designentwürfe
07.06.2009
Heads
12 Präsentation Projektleitung - Detailkonzept / Detailbudget / Detailplanung - Prüfung Brand Management System (BMS) - Erste Designentwürfe
05.06.2009
10 Vorabinformation GL Ziel / Organisation / Planung
25.05.2009
Mitarbeitende
11 Input Teilprojektleiter: - Anforderungen Bereiche für Master Templates - Briefing für alle Applikationen Bereiche
Kader
9 Konzeptionelle Lösungen: - CI/CD-Grundlagen - Signaletik - Geschäftsausrüstung - Interne Kommunikation - Externe Kommunikation
18.05. – 28.05.2009
8 Start Heads Visual Center
18.05.2009
GL
7 Kick-Off-Meeting Projekt-Team - Information / Präsentation Gesamtprojekt - Zieldefinition - Erwartungen an Projekt-Team - Briefing / Auftrag Teilprojektleiter - Aktionsplan / Budget - Vorschlag Benutzervertreter
15.05.2009
Teilprojektleiter
6 Vorabinformation GL Projektstruktur
1 07.05. – 15.05.2009
5 Analyse und Vorbereitung Kick-Off PT - Information / Dokumentation - Definition Rahmenbedingungen / Systemgrenze - Prozessentwicklung / Detailplanung - Zieldefinitionen - Abklärungen Personalressourcen - Teilprojektleiter - Grobbudget
07.05.2009
Projektleitung
4 Vertieftes Briefinggespräch
06.05.2009
3 Lieferung CD-Richtlinien an Heads VC
Steering Committee
2 Information / Dokumentation / Research
1 Detailbriefing / Vertrag / Auftrag an Agentur / Bildung Projektteams für CD-Prozess
umber Define n
KOM
CD
Wa it for pha se 2
Complete the overview
IB
Externe Dienstleister
September 2009
Magazin Pers. Einladung Event Interne Posters
Oktober 2009
2. Operational Effect
Pers. Login auf «Starkemarke.ch» mit ZustimmungsThermometer und Common Craft-Info
1. Attention
«Wir sind Axpo!»
«Single-Brand mit Axpo»
15.00 Uhr Apéro / Info
Internal Branding
2. Understanding
«Wir setzen Axpo unter Strom» 1 2
16.00 Essen/Entertainment
0
Unfälle
2. Pin für alle Mitarbeitenden 0
Unfälle
9. Jahres-Auszeichnung des Werkes ohne Unfälle (Wanderpokal)
Operational Effect «Unfallvermeidung ist und wird ausgezeichnet»
Attention
«Unfälle sind nicht normal»
1.
3. Plakat Unfallpyramide
2. 3.
«Sicherheit zuerst»
4. 5. 6. 7. 8. 9. 10.
8. Plakat Sicherheits-Ranking Jahr (A4-Template)
Trust
«Unfallvermeidung erhöht die Wertschätzung»
Understanding
«Unfälle vermeiden ist immer Thema»
4. Plakat Regeln
7. ERFA-Kader ASGS-Zirkel
6. Ereignismeldungen Ständiges Updates (A4-Template)
Wil
l b e the done b clie nt y
5. Performance-Leuchtkasten Unfallfreie Tage (Werk, andere Werke) Plakate Pyramide und Regeln Rangliste Templates Ereignismeldungen
Ausführung durch UZH/Fakultäten mit CD-Manual plus Design Check durch Heads
Briefing/Input von UZH/Fakultäten Design/Realisation durch Heads 3
Unfälle
1. Logo
Ausführung durch UZH/Fakultäten mit CD-Manual
0
Unfälle
10. Cap «Leader Werksname / Jahr»
Kunde 1
0
Kundennamen
19.00 Schluss
19.05 Give away
Leaflet (Vertiefung Strategie / MA-Feedback / Q&A Benchmarking)
2 3
“THE END IS THE BEGINNING”
2
Interview mit Manfred Thumann
1
3. Trust
«Axpo macht Sinn »
Kunde 2
Benchmark Movie
Feedback-Karte
Making a proper job of it We believe that precise project management is very important. This begins with the project planning, which includes precise and inspiring formulation of the aims and jobs that need to be accomplished. The external interfaces also need to be planned while sub-projects may be defined. Then the project management needs to be defined in writing along with the quality, process, schedule, resources and cost expectations. The next step is the project organisation where we define responsibilities and competences as well as communication paths within the project team and out to the immediate environment and external interfaces. The project controlling developed in close cooperation with the client includes plans for how the project-critical aspects will be monitored. It also covers the reporting process and how the project documentation will complement the project management. Overall: This procedure reduces project risks, improves the quality of information exchange and increases the total efficiency and effectiveness.
Real-time corporate identity Heads developed the first ever employee-driven, dynamic brand. The “tripod” replaces the company plaque in all Namics offices and welcomes visitors with a flow of phrases that reflect employee’s current feelings about their company.
Merkur
Merkur: Grau C=5 M=5 Y=0 K=60
Merkur: Rot C=20 M=100 Y=83 K=100
Merkur: Schwarz C=0 M=0 Y=0 K=100
Venus: Rot C=5 M=5 Y=5 K=30
Venus: Bordeaux C=5 M=5 Y=5 K=30
Venus: Schwarz C=0 M=0 Y=0 K=100
Saturn: Violett C=64 M=100 Y=31 K=2
Saturn: Aubergine C=79 M=93 Y=32 K=32
Saturn: Giftgrün C=43 M=1 Y=100 K=0
Neptun: Eisblau C=60 M=0 Y=13 K=0
Neptun: Himmelblau C=88 M=19 Y=13 K=0
Neptun: Königsblau C=94 M=70 Y=0 K=0
Neptun: Gelb C=0 M=34 Y=100 K=0
Erde: Giftgrün C=43 M=1 Y=100 K=0
Erde: Grasgrün C=100 M=0 Y=100 K=0
Erde: Tannengrün C=96 M=46 Y=54 K=29
Neptun: Schwarz C=0 M=0 Y=0 K=100
Jupiter: Beige C=24 M=24 Y=67 K=0
Jupiter: Olive C=50 M=40 Y=80 K=24
Jupiter: Grau C=10 M=1 Y=8 K=20
Merkur: Hellgrau C=5 M=5 Y=5 K=30
Venus
Venus: Orange C=5 M=5 Y=5 K=30
Saturn
Saturn: Magenta C=40 M=100 Y=0 K=0
Neptun
Erde
Jupiter
Jupiter: Braun C=69 M=79 Y=67 K=0
Heads Portfolio
2001
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St.Gallen. Namics.
Frankfurt. Hamburg. München. St.Gallen. Zug. Zürich. Namics.
Create Sun & Earth, Fire and Sky. Live. Authenticity. Visualize. Xml. Vocalize. Materialize. Program. Coding. Sounds. Leben. Online. Header. My Sunset. Creative. Gurus. Dirty Code. Out of Control. Love & Rockets. Dhtml. Network. Microsoft. Linux. Geld. Skype. Chatrooms. Terminator. Namics.
Designer‘s Wrestling. Fast & furious. Namics.
St.Gallen. Hamburg. Frankfurt. München. Zug. Zürich. Bern. Namics.
Jürg Stuker. Bernd Schopp. Elke Schreckenbach. Nathalie Strobl. Michael Rottmann. Adrian Scherrer. Iris Lillig. Nicole Blum. Philipp Lämmlin. Namics.
Sponsor. Namics. Partner. Namics. Creative. Guru. Dirty Code. Out of Control. Love & Rockets. Dhtml. Network. Namics.
Live. Authenticity. Visualize. Xml. Vocalize. Materialize. Program. Coding. Sounds. Leben. Online. Header. My Sunset. Creative. Gurus. Dirty Code. Out of Control. Love & Rockets. Dhtml. Network. Microsoft. Linux. Geld. Skype. Chatrooms. Terminator. Namics.
Leidenschaft. Preis/Leistung. Neugier. E-Business-Strategie. IT. Work Experience. Mensch. Performance. Spass. Wissen teilen. Nutzenorientierung. Content Management. Mut. Informationsvorsprung. An die Spitze. Interdisziplinarität. Kreativität. Bewegte Bilder. Social Applications. Vertrauen verdienen. Partner schaffen. Profil zeigen. Namics.
Neue schöne Welt. Virus. FC Züri. Javapolis. JEE. Intel. Cuil. Flikr. Namics.
Alerts. moss.namics. about.namics. Blogs blog.namics. Exec. Extranet. Namics.
Business-Unit. Coaching. PHP. J2EE. Studiewissen. Wissen. Realisierung. Webtechnolgie. Flexibilität. E-Business. Namics.
Vollgas. Performance Cycle. Javascript. Skype’s mir. Produktdatenbank. Search. Leidenschaft. Namics.
Tempo. Navigations-Ergonomie. Social Application. Mutig. Mobile & Multi-Device. Erfahrung. Namics. Freiraum. Rails. Trendsetter. Xhtml. Perspektive. Ästhetik. Accessibility. Verantwortung. Namics. Agil. Portale. Hilfsbereit. Information Retrieval. Menschen im Mittelpunkt. Blog. Dynamik. Namics.
St.Gallen. Namics. Frankfurt. Namics.
Arial is everywhere. Groteskschrift. PostScript. Standard. Monotype. Verwendbarkeit. Kompatibel. Typography. PC und Mac. Zeitlos. Namics. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ
Earning laurels The Namics corporate identity won a “red dot award: communication design 2009” competing against 6112 submissions from 42 countries.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 13
Mosti volupm nonecti aeptas. plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui consequi num etur quoteramus sunt.
Unity in diversity As per the corporate design concept, Namics employees can create their own business cards and add their own content. This is an entirely new dimension of corporate identity.
Heads Portfolio
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Making massive brands From the name on the door bell to larger-than-life logos: Heads delivered precision results and passed all tests of scale during the rebranding of NOK to Axpo AG.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 17
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Cool, not cold During the rebranding of NOK as Axpo AG, the CEO wanted to get apprentices excited about the new brand as well. So Heads produced black Âhoodies with an Axpo piece.
Heads Portfolio
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Location marketing The â&#x20AC;&#x153;Swiss Biotech Reportâ&#x20AC;? with portraits of biotech companies, investor reports and articles on research, science and the financial world gives foreign investors a good impression of Swiss competitiveness.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 23
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From the “Swiss Biotech Report” “The Swiss Alps are a wonderful metaphor for the Swiss biotech industry. A wide choice of different peaks invite climbers to embark on an onerous, yet fascinating adventure. The route to the top is open to only the best. And those talents who reach the upper regions recognise that they are among peers. Near the summit, you have to share your experience, trust is essential and helping one another is the only safe option.”
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Heads Portfolio
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Communicating added value Happily exhausted readers communicate that you can read the Tagi free â&#x20AC;&#x201C; if you go out often enough, taking advantage of CARTE BLANCHE reductions. You may lose sleep with the CARTE BLANCHE, but not without recovering your subscription costs.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 27
Heads Portfolio
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Accelerating business Speed & Spirit boxes motivate General Motors dealers to go full throttle, des足 pite a tough market environment.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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“Packaging and promise” Inspired by Christo’s principle, packaging created by Heads.
Ready for the kick-off A Ringier reader’s gift to mark the European football – that both sexes will enjoy.
Heads Portfolio
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Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Heads Portfolio
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Visualising identity Solutions Providers received a new visual identity that reflects their character: management consultants who are independent, modern, progressive and developmental.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 35
Client financial magazine Solutions Providers treated themselves to a client magazine with journalistic ambitions that cuts a fine figure alongside the Economist, HBR and the Wirtschaftswoche.
Heads Portfolio
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Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Rotary website Respecting the long heritage of the Rotary institution, a modern website was created that guided users rapidly to the relevant information and suited the youthful Rotary Club Zurich Turicum.
Heads Portfolio
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Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Heads Portfolio
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Testimonials Amidst increasing international competition for Masters students, the Economics Faculty of the University of Zurich promotes, online, the advantages of their economics courses using testimonials from famous graduates.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 41
The best side of bricks The brochure for Swissbrick communicates sustainability and shows off the creative possibilities of brick walls. Hand-written comments by building owners lend emotions to blocks of burnt clay.
Heads Portfolio
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TREMONTE
速
NUTRITION REINVENTED
The eyes eat too A new nutritional concept connects traditional food culture with modern scientific discoveries. Heads developed the name, logo, claim and visual identity for this start-up.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Heads Portfolio
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Warmth Growth Paths The Pestalozzi home Buechweid in Russikon ZH offers a second home to some 70 learning- and socially challenged children and young people. Heads captured the identity of the Foundation with the tagline â&#x20AC;&#x153;Warmth Growth Pathsâ&#x20AC;? and developed a visual identity that expresses the encouraging atmosphere in the Foundation. At the same time, the filigreed logo expresses the fragile harmony that depends on the engagement of everyone involved.
Corporate identity
Corporate publishing
Design
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Behavioral branding
Advertising
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Heads Portfolio
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Seite 46 Page
Winning After years characterised by declining market shares, General Motors Switzerland believes that it can awaken the winning spirit once again. Behavioral branding measures encourage the employees and the GM dealers.
Corporate identity
Corporate publishing
Design
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Behavioral branding
Advertising
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Heads Portfolio
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Information is motivation Encouraging advances in marketing and best-practice examples mobilise employees and dealers.
Corporate identity
Corporate publishing
Design
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Behavioral branding
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Heads Portfolio
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Corporate identity
Corporate publishing
Design
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Celebrating learning and research The anniversary logo of the University communicates interdisciplinary cooperation while promoting awareness of the new abbreviation UZH. For the first time in decades, all the faculties, institutes and museums of the University are united with a common visual identity.
Heads Portfolio
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Corporate identity
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Out of the ivory towers Heads presents interdiscipliniary research in a 1700 m2 big white cube. An 18-piece modular cardboard furniture set was created by Heads to show off the various multimedia presentations and research projects while also making a surprising design and sustainability statement. The University expected 25’000 visitors. Instead, 40’000 science fans flock to the exhibition in the Centre of Zurich. Besides the “parcours des wissens”, Heads designed a special tram to increase the media attention. In one design blog, the purists complain about the increasing number of special trams, but admit that the UZH tram is a particularly attractive specimen.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
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Heads Portfolio
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Critical knowledge A poster campaign presents a scientific perspective on mundane reflections that crop up in daily life. It shows that science is interested in the fundamental rather than the obvious.
Corporate identity
Corporate publishing
Design
Film
Behavioral branding
Advertising
Webdesign
Page 57
“Everything should be made as simple as possible without being oversimplified.” Corporate design à la Albert Einstein: By reduction of complexity, the clarity and impact of Swiss Life’s CD is increased. Four as opposed to eight secondary colours, only one sheet size for all publications, three instead of five levels of brochures and two as opposed to thirty-two different last pages help to create more cohesive communications.
Heads Portfolio
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Corporate identity
Corporate publishing
Design
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Behavioral branding
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The prize sponsor in the logo The “ewz.selection” is a platform that offers a look at current Swiss photog raphy from different angles. The de cision to put the sponsor’s name in the logo honours the ewz’s significant longterm support of Swiss photography.
Heads Portfolio
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Corporate identity
Corporate publishing
Design
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Behavioral branding
Advertising
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Go ahead. www.heads.ch
folio