Heads Portfolio English

port

Expertise, precision, creativity and passion in corporate identity, corporate publishing, design, film, behavioral branding, advertising and webdesign.

Stra tegists, not gurus

not Doing it, g it preachin

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Schwarz

Pantone Warm Gray 11 C

Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreet iis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy.

Beispiele und Farben Investment Management Aditional Services

4

Pantone 4975 C

1 Traditional Asset Classes 2 Currency Overlay Management 3 Hedge Funds+Other Alternative Investments

4

9

5

9

5 11

Investment Advisory Services

10

4 Asset Allocation

Pantone 669 C 8

6

12 3

6

5 Investment Policy Development 6 Performance Measurement+Analysis 7 Hedge Funds+Other Alternative Investments 8 Consolidated Financial Reporting

8

9 Manager Selection 7

Pantone 451 C

7 Individual Financial Services 10 Insurance Procurement 11 Financial Planning 12 Cash Flow Management

Pantone 233 C

11

10

12

Pantone 187 C

not Quality, ity opportun wards ss, not a Awarene

ot chaotic Connected, n

11

10

12

14 15

Outsourced to Best-of-Breed Partners

13 16

Planning+Strategic Oversight Services 13 Long-Range Family Planning 14 Ownership Structures+Estate Planning 15 Privately Held Business Matters 16 Tax+Financial Planning

123456789 123456789 123456789 123456789

Heads is a brand creator, developer and ­manager. Three client-relevant characteristics describe our agency: integrating Through direct experience in most areas of brand management, it is easy for our whole team to harmonise all the measures. Our flexible structure means our team can adapt to ensure the best and most efficient use of all our resources and those on the client’s side. entrepreneurial People with personal entrepreneurial experience are usually better at working the market

“Since everything is in our heads, we had better not lose them.”

Coco Chanel

carefully and insightfully on behalf of their clients. That is why our whole team, from partners to apprentices all participate in Heads profits. Having entrepreneurs and intrapreneurs guarantees our sense of realism and market proximity. alert Heads employs well-connected personalities who have their noses to the wind. Equipped with as much knowledge as curiosity, they are proactive in their dialogue with clients. With stamina and attention to detail, they develop successful solutions.

22.12.06

Positionierung: Präsentation erster Entwurf und Diskussion

2.12.06

Analyse und Auswertung/Verdichtung und Abstimmung auf Jubiläum/Jubiläumsmotto Erster Entwurf Positionierung

Vertieftes Briefing-Gespräch

Vorprojekt 2

CD

IB

3 4

Phase 1: Information / Dokumentation / Definition 5 6 7 8 9

Phase 2: Planung / Konzeption / Kreation

with Expand put client in Phase 3: Realisation

21 22

KOM

critica 3 time e s a h P l?

23

Phase 4: Reinvorlagen / Produktion / Fertigstellung

24

Phase 5: Roll out

24.09.2009

25

25.09.2009

26 27

28.09.2009 01.10.2009 ff

CD 28

Roll out extern Dezember 2009

AXPO KOMM

CB

29

Phase 6: Etablierung Umsetzung weitere Anwendungen

22.12.06

The devil is in the detail Heads is capable of planning and implementing complex large projects.

The timetables defined by Heads give the client and the agency a sense of security and enable us to implement plans at a furious pace.

Positionierung: Präsentation erster Entwurf und Diskussion

Analyse und Auswertung/Verdichtung und Abstimmung auf Jubiläum/Jubiläumsmotto Erster Entwurf Positionierung

Vertieftes Briefing-Gespräch Vermitteln UZH-Strategie und UZH-USP’s

Information und Dokumentation

Define commun ica with th e sub-p tion ro leader separa t ject ely

29 After Action Review Wissenstransfer & CD-Manual

Roll out intern

28 Realisation und Produktion weiterer Massnahmen auf der Basis des neuen CI/CD’s nach Prioritäten und zusätzlichen Bedürfnissen

UZH-Entscheid Auftragsvergabe

KOMM: Kommunikationsmassnahmen best. und pot. Kunden CB: Corporate Behavior (Implementierung bei den Mitarbeitenden) CI/CD: Erscheinungsbild-Anwendungen auf Kommunikationsmitteln

27 Roll out (Einsatz, heisse Einführung)

20

KW 36 – 39 23.09.2009

26 Start externe Kommunikation Information Kunden Versand Medieninformationen

19

25 Launch Event Mitarbeitende

Start interne Kommunikation

24 Launch Event Kader

18

KW 30 – 39 KW 30 – 34 ab 22.07.2009 KW 30 – 36

23 Vorbereitung Umsetzung - Implementierung Master-Templates - Umsetzung Websites - Umsetzung Beschriftungen

17

18.08.2009

22 Erarbeitung der Master-Templates

16

KW 29 – 34

21 Präsentation Reinvorlagen «Go» für Produktion Gut zur Ausführung

15

17.07.2009

20 Weiterentwicklung, Ausarbeitung und Realisation der Teilprojekte gemäss Prioritätenliste

14 13.07.2009

19 CI/CD: Erstellen der Reinlayouts und Reinvorlagen gem. CD-Grundlagen und -Gestaltungskonzept

13

10.07.2009

18 Präsentation Konzept externe Kommunikation

12

30.06.2009

17 Erarbeitung Detail-Konzept externe Kommunikation & Launch

11

24.06.2009

16 Präsentation Projektleitung Designkonzept und Master-Applikationen gem. Prioritätenplan - Genehmigung und «Go»

10

22.06.2009

15 Start interne Kommunikation - Info Mitarbeitende - Realisation CB-Massnahmen Start Detailgestaltung gemäss Input Teilprojektleiter Start Produktion Kurzversion Design-Manual für Fachleute

15.06.2009

14 Genehmigung Steering Committee Freigabe für Realisation

KW 22 - 25

13 Präsentation Steering Committee - Detailkonzept / Detailbudget / Detailplanung - Erste Designentwürfe

07.06.2009

Heads

12 Präsentation Projektleitung - Detailkonzept / Detailbudget / Detailplanung - Prüfung Brand Management System (BMS) - Erste Designentwürfe

05.06.2009

10 Vorabinformation GL Ziel / Organisation / Planung

25.05.2009

Mitarbeitende

11 Input Teilprojektleiter: - Anforderungen Bereiche für Master Templates - Briefing für alle Applikationen Bereiche

Kader

9 Konzeptionelle Lösungen: - CI/CD-Grundlagen - Signaletik - Geschäftsausrüstung - Interne Kommunikation - Externe Kommunikation

18.05. – 28.05.2009

8 Start Heads Visual Center

18.05.2009

GL

7 Kick-Off-Meeting Projekt-Team - Information / Präsentation Gesamtprojekt - Zieldefinition - Erwartungen an Projekt-Team - Briefing / Auftrag Teilprojektleiter - Aktionsplan / Budget - Vorschlag Benutzervertreter

15.05.2009

Teilprojektleiter

6 Vorabinformation GL Projektstruktur

1 07.05. – 15.05.2009

5 Analyse und Vorbereitung Kick-Off PT - Information / Dokumentation - Definition Rahmenbedingungen / Systemgrenze - Prozessentwicklung / Detailplanung - Zieldefinitionen - Abklärungen Personalressourcen - Teilprojektleiter - Grobbudget

07.05.2009

Projektleitung

4 Vertieftes Briefinggespräch

06.05.2009

3 Lieferung CD-Richtlinien an Heads VC

Steering Committee

2 Information / Dokumentation / Research

1 Detailbriefing / Vertrag / Auftrag an Agentur / Bildung Projektteams für CD-Prozess

umber Define n

KOM

CD

Wa it for pha se 2

Complete the overview

IB

Externe Dienstleister

September 2009

Magazin Pers. Einladung Event Interne Posters

Oktober 2009

2. Operational Effect

Pers. Login auf «Starkemarke.ch» mit ZustimmungsThermometer und Common Craft-Info

1. Attention

«Wir sind Axpo!»

«Single-Brand mit Axpo»

15.00 Uhr Apéro / Info

Internal Branding

2. Understanding

«Wir setzen Axpo unter Strom» 1 2

16.00 Essen/Entertainment

0

Unfälle

2. Pin für alle Mitarbeitenden 0

Unfälle

9. Jahres-Auszeichnung des Werkes ohne Unfälle (Wanderpokal)

Operational Effect «Unfallvermeidung ist und wird ausgezeichnet»

Attention

«Unfälle sind nicht normal»

1.

3. Plakat Unfallpyramide

2.

3.

«Sicherheit zuerst»

4.

5.

6.

7.

8.

9.

10.

8. Plakat Sicherheits-Ranking Jahr (A4-Template)

Trust

«Unfallvermeidung erhöht die Wertschätzung»

Understanding

«Unfälle vermeiden ist immer Thema»

4. Plakat Regeln

7. ERFA-Kader ASGS-Zirkel

6. Ereignismeldungen Ständiges Updates (A4-Template)

Wil

l b e the done b clie nt y

5. Performance-Leuchtkasten Unfallfreie Tage (Werk, andere Werke) Plakate Pyramide und Regeln Rangliste Templates Ereignismeldungen

Ausführung durch UZH/Fakultäten mit CD-Manual plus Design Check durch Heads

Briefing/Input von UZH/Fakultäten Design/Realisation durch Heads 3

Unfälle

1. Logo

Ausführung durch UZH/Fakultäten mit CD-Manual

0

Unfälle

10. Cap «Leader Werksname / Jahr»

Kunde 1

0

Kundennamen

19.00 Schluss

19.05 Give away

Leaflet (Vertiefung Strategie / MA-Feedback / Q&A Benchmarking)

2 3

“THE END IS THE BEGINNING”

2

Interview mit Manfred Thumann

1

3. Trust

«Axpo macht Sinn »

Kunde 2

Benchmark Movie

Feedback-Karte

Making a proper job of it We believe that precise project management is very important. This begins with the project planning, which includes precise and inspiring formulation of the aims and jobs that need to be accomplished. The external interfaces also need to be planned while sub-projects may be defined. Then the project management needs to be defined in writing along with the quality, process, schedule, resources and cost expectations. The next step is the project organisation where we define responsibilities and competences as well as communication paths within the project team and out to the immediate environment and external interfaces. The project controlling developed in close cooperation with the client includes plans for how the project-critical aspects will be monitored. It also covers the reporting process and how the project documentation will complement the project management. Overall: This procedure reduces project risks, improves the quality of information exchange and increases the total efficiency and effectiveness.

Real-time corporate identity Heads developed the first ever employee-driven, dynamic brand. The “tripod” replaces the company plaque in all Namics offices and welcomes visitors with a flow of phrases that reflect employee’s current feelings about their company.

Merkur

Merkur: Grau C=5 M=5 Y=0 K=60

Merkur: Rot C=20 M=100 Y=83 K=100

Merkur: Schwarz C=0 M=0 Y=0 K=100

Venus: Rot C=5 M=5 Y=5 K=30

Venus: Bordeaux C=5 M=5 Y=5 K=30

Venus: Schwarz C=0 M=0 Y=0 K=100

Saturn: Violett C=64 M=100 Y=31 K=2

Saturn: Aubergine C=79 M=93 Y=32 K=32

Saturn: Giftgrün C=43 M=1 Y=100 K=0

Neptun: Eisblau C=60 M=0 Y=13 K=0

Neptun: Himmelblau C=88 M=19 Y=13 K=0

Neptun: Königsblau C=94 M=70 Y=0 K=0

Neptun: Gelb C=0 M=34 Y=100 K=0

Erde: Giftgrün C=43 M=1 Y=100 K=0

Erde: Grasgrün C=100 M=0 Y=100 K=0

Erde: Tannengrün C=96 M=46 Y=54 K=29

Neptun: Schwarz C=0 M=0 Y=0 K=100

Jupiter: Beige C=24 M=24 Y=67 K=0

Jupiter: Olive C=50 M=40 Y=80 K=24

Jupiter: Grau C=10 M=1 Y=8 K=20

Merkur: Hellgrau C=5 M=5 Y=5 K=30

Venus

Venus: Orange C=5 M=5 Y=5 K=30

Saturn

Saturn: Magenta C=40 M=100 Y=0 K=0

Neptun

Erde

Jupiter

Jupiter: Braun C=69 M=79 Y=67 K=0

Heads Portfolio

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St.Gallen. Namics.

Frankfurt. Hamburg.

München. St.Gallen.

Zug. Zürich. Namics.

Create Sun & Earth, Fire and Sky. Live. Authenticity. Visualize. Xml. Vocalize. Materialize. Program.

Coding. Sounds. Leben. Online.

Header. My Sunset. Creative.

Gurus. Dirty Code. Out of Control.

Love & Rockets. Dhtml. Network.

Microsoft. Linux. Geld. Skype.

Chatrooms. Terminator. Namics.

Designer‘s Wrestling.

Fast & furious. Namics.

St.Gallen. Hamburg. Frankfurt. München.

Zug. Zürich. Bern. Namics.

Jürg Stuker. Bernd Schopp.

Elke Schreckenbach. Nathalie Strobl. Michael Rottmann.

Adrian Scherrer. Iris Lillig.

Nicole Blum. Philipp Lämmlin. Namics.

Sponsor.

Namics.

Partner.

Namics.

Creative. Guru. Dirty Code. Out of Control.

Love & Rockets. Dhtml.

Network. Namics.

Live. Authenticity. Visualize. Xml. Vocalize. Materialize. Program.

Coding. Sounds. Leben. Online.

Header. My Sunset. Creative.

Gurus. Dirty Code. Out of Control.

Love & Rockets. Dhtml. Network.

Microsoft. Linux. Geld. Skype.

Chatrooms. Terminator. Namics.

Leidenschaft. Preis/Leistung.

Neugier. E-Business-Strategie.

IT. Work Experience. Mensch.

Performance. Spass. Wissen teilen. Nutzenorientierung.

Content Management. Mut. Informationsvorsprung. An die Spitze. Interdisziplinarität.

Kreativität. Bewegte Bilder.

Social Applications. Vertrauen verdienen. Partner schaffen.

Profil zeigen. Namics.

Neue schöne Welt. Virus.

FC Züri. Javapolis. JEE. Intel. Cuil. Flikr. Namics.

Alerts. moss.namics. about.namics. Blogs blog.namics. Exec.

Extranet. Namics.

Business-Unit. Coaching. PHP. J2EE. Studiewissen. Wissen.

Realisierung. Webtechnolgie.

Flexibilität. E-Business. Namics.

Vollgas. Performance Cycle. Javascript. Skype’s mir.

Produktdatenbank. Search. Leidenschaft. Namics.

Tempo. Navigations-Ergonomie. Social Application.

Mutig. Mobile & Multi-Device. Erfahrung. Namics.

Freiraum. Rails. Trendsetter. Xhtml. Perspektive. Ästhetik. Accessibility. Verantwortung. Namics.

Agil. Portale. Hilfsbereit. Information Retrieval.

Menschen im Mittelpunkt. Blog. Dynamik. Namics.

St.Gallen. Namics.

Frankfurt. Namics.

Arial is everywhere. Groteskschrift. PostScript.

Standard. Monotype. Verwendbarkeit. Kompatibel.

Typography. PC und Mac. Zeitlos. Namics. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ

Earning laurels The Namics corporate identity won a “red dot award: communication design 2009” competing against 6112 submissions from 42 countries.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Mosti volupm nonecti aeptas. plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui consequi num etur quoteramus sunt.

Unity in diversity As per the corporate design concept, Namics employees can create their own business cards and add their own content. This is an entirely new dimension of corporate identity.

Heads Portfolio

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Making massive brands From the name on the door bell to larger-than-life logos: Heads delivered precision results and passed all tests of scale during the rebranding of NOK to Axpo AG.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Cool, not cold During the rebranding of NOK as Axpo AG, the CEO wanted to get apprentices excited about the new brand as well. So Heads produced black ­hoodies with an Axpo piece.

Heads Portfolio

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Location marketing The â&#x20AC;&#x153;Swiss Biotech Reportâ&#x20AC;? with portraits of biotech companies, investor reports and articles on research, science and the financial world gives foreign investors a good impression of Swiss competitiveness.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Mosti volupm nonecti aeptas. plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui consequi num etur quoteramus sunt.

From the “Swiss Biotech Report” “The Swiss Alps are a wonderful metaphor for the Swiss biotech industry. A wide choice of different peaks invite climbers to embark on an onerous, yet fascinating adventure. The route to the top is open to only the best. And those talents who reach the upper regions recognise that they are among peers.

Near the summit, you have to share your experience, trust is essential and helping one another is the only safe option.”

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Communicating added value Happily exhausted readers communicate that you can read the Tagi free â&#x20AC;&#x201C; if you go out often enough, taking advantage of CARTE BLANCHE reductions.

You may lose sleep with the CARTE BLANCHE, but not without recovering your subscription costs.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Accelerating business Speed & Spirit boxes motivate General Motors dealers to go full throttle, des足 pite a tough market environment.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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“Packaging and promise” Inspired by Christo’s principle, ­packaging created by Heads.

Ready for the kick-off A Ringier reader’s gift to mark the European football – that both sexes will enjoy.

Heads Portfolio

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Visualising identity Solutions Providers received a new visual identity that reflects their character: management consultants who are independent, modern, progressive and developmental.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Client financial magazine Solutions Providers treated themselves to a client magazine with journalistic ambitions that cuts a fine figure alongside the Economist, HBR and the Wirtschaftswoche.

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Rotary website Respecting the long heritage of the Rotary institution, a modern website was created that guided users rapidly to the relevant information and suited the youthful Rotary Club Zurich Turicum.

Heads Portfolio

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Testimonials Amidst increasing international competition for Masters students, the Economics Faculty of the University of Zurich promotes, online, the advantages of their economics courses using testimonials from famous graduates.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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The best side of bricks The brochure for Swissbrick communicates sustainability and shows off the creative possibilities of brick walls.

Hand-written comments by building owners lend emotions to blocks of burnt clay.

Heads Portfolio

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TREMONTE

速

NUTRITION REINVENTED

The eyes eat too A new nutritional concept connects traditional food culture with modern scientific discoveries. Heads developed the name, logo, claim and visual identity for this start-up.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Warmth Growth Paths The Pestalozzi home Buechweid in Russikon ZH offers a second home to some 70 learning- and socially challenged children and young people.

Heads captured the identity of the Foundation with the tagline â&#x20AC;&#x153;Warmth Growth Pathsâ&#x20AC;? and developed a visual identity that expresses the encouraging atmosphere in the Foundation. At the same time, the filigreed logo expresses the fragile harmony that depends on the engagement of everyone involved.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Winning After years characterised by declining market shares, General Motors Switzerland believes that it can awaken the winning spirit once again. Behavioral branding measures encourage the employees and the GM dealers.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Information is motivation Encouraging advances in marketing and best-practice examples mobilise employees and dealers.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Celebrating learning and research The anniversary logo of the University communicates interdisciplinary cooperation while promoting awareness of the new abbreviation UZH. For the first time in decades, all the faculties, institutes and museums of the University are united with a common visual identity.

Heads Portfolio

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Out of the ivory towers Heads presents interdiscipliniary research in a 1700 m2 big white cube.

An 18-piece modular cardboard furniture set was created by Heads to show off the various multimedia presentations and research projects while also making a surprising design and sustainability statement. The University expected 25’000 visitors. Instead, 40’000 science fans flock to the exhibition in the Centre of Zurich. Besides the “parcours des wissens”, Heads designed a special tram to increase the media attention. In one design blog, the purists complain about the increasing number of special trams, but admit that the UZH tram is a particularly attractive specimen.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Heads Portfolio

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Critical knowledge A poster campaign presents a scientific perspective on mundane reflections that crop up in daily life. It shows that science is interested in the fundamental rather than the obvious.

Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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“Everything should be made as simple as possible without being ­oversimplified.”

Corporate design à la Albert Einstein: By reduction of complexity, the clarity and impact of Swiss Life’s CD is increased. Four as opposed to eight secondary colours, only one sheet size for all publications, three instead of five levels of brochures and two as opposed to thirty-two different last pages help to create more cohesive communications.

Heads Portfolio

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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The prize sponsor in the logo The “ewz.selection” is a platform that offers a look at current Swiss photog­ raphy from different angles. The de­ cision to put the sponsor’s name in the logo honours the ewz’s significant longterm support of Swiss photography.

Heads Portfolio

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Corporate identity

Corporate publishing

Design

Film

Behavioral branding

Advertising

Webdesign

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Go ahead. www.heads.ch

folio