!!!January 25, 2024
Locally owned and independent
The Northern Rivers Times
RURAL NEWS 35
NSW Farmers Urges Water Minister’s Firm Stance Against Buybacks In the aftermath of the contentious federal water bill, NSW Farmers is urging Water Minister Rose Jackson to unequivocally reject water buybacks and provide concrete alternative strategies. The removal of socioeconomic safeguards by the Albanese Government, previously linked to water buybacks, poses a significant threat to farmers and regional communities, asserts Richard Bootle, Chair of the NSW Farmers Water Taskforce. Bootle acknowledges the NSW Government’s opposition to buying back productive water but emphasises the need for a steadfast commitment to
safeguarding the state’s citizens. With the Federal Government persisting in withdrawing water from production without adequate protections against social or economic harm, NSW Farmers calls on Minister
Jackson to step in and address this critical gap. While the Premier has expressed opposition to buybacks, NSW Farmers seeks a more detailed plan from Minister Jackson on how the government intends to achieve this goal.
The recent amendments to water legislation have, in effect, undermined the agreements established in the original Murray Darling Basin Plan negotiations. Bootle underscores the importance of these agreements in
protecting communities and farming businesses while facilitating river system recovery. Minister Jackson and the NSW Government are urged to uphold the original standards agreed upon during the Murray Darling Basin Plan negotiations.
NSW Farmers emphasises the need for strong leadership to defend communities, maintain decisionmaking sovereignty, and guide future river recovery and regional food security planning. Bootle criticizes the Federal Government’s hasty agreement with illogical Greens claims, asserting that these claims lead to increased damage to riverbanks, ecosystems, flooding of farms, and devastation to regional communities. NSW Farmers advocates for robust leadership in NSW to protect communities, ensuring environmental gains for the river system through methods other than water buybacks.
2024 Summer Lamb Campaign Triumphs Over Generational Differences in Innovative Launch The highly anticipated Summer Lamb campaign made its grand entrance into the public sphere during the prime-time 6 pm news broadcasts on Channel 7 and 9 this Sunday, deftly tackling the pervasive generation gap that has, until now, sown divisions across the nation. Serving as a poignant springboard, the advertisement masterfully reminds Australians that amidst the apparent differences, there exists a profound unity that binds the diverse generations together. As summer unfolds,
becoming a pivotal time for Australians to come together with friends and family for shared meals and barbecues, the campaign strategically positions itself to capture this influential sales occasion. With a dual focus on fostering talkability for the Lamb brand and steering consumers towards lamb as their protein of choice, the initiative extends its influence across both retail and food service environments. The campaign builds upon the established ‘Share the Lamb’ brand platform, unfolding over
Cedardale Park
Pet Crematorium
a meticulously crafted 6-week integrated strategy. A rich tapestry
topical jokes, a generous infusion of satire, and tantalizing visuals of
of entertainment is woven into the narrative, featuring a plethora of
mouth-watering lamb. The centrepiece of the campaign is a compelling
only tantalizes taste buds but serves as a unifying force, dismantling the generational barriers and orchestrating a heartwarming reunion that transcends differences. In essence, the 2024 Summer Lamb campaign stands as a testament to its innovative approach in leveraging humour, satire, and culinary delight to not only capture attention but to convey a profound message of unity and shared experiences that triumphs over the generational gap.
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long-form advertisement that paints a vivid picture of a world divided by The Generation Gap – an insurmountable chasm keeping age groups isolated from each other. In this imaginative landscape, left to their own devices, each generation embodies the worst versions of themselves, emphasizing the consequences of societal disconnection. However, a transformative moment takes centre stage as a lamb barbecue emerges, becoming the unexpected harbinger of change. The sizzling lamb not
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