Lazy Oaf Brand Book NTU FMB

Page 31

The font we use for our logo is ‘Futura’. The logo is the only place this font should be used. The logo is always written in BOLD CAPITALS:

Futura

ABCDE FG

Larsseit Abcdef abcdef abcdefghi abcdefghi

Our main brand font is Larsseit (the more observant of you will realise this sentence is written in Larsseit, well done). This is used for body text, titles, sub-headings, anything and everything you fancy to be honest.

For main body text e.g. on website, keep it between 10pt - 14pt. Keep titles / headings between 37pt - 26pt. We tend to use a mixture of weights but our favourites are medium and semi-bold.


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