06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE
Café Branding
The Brief
Background
Based on the Mutton Quad ISTD brief. Design the brand identity for a typographically themed café and apply to products, general promotional material and interior graphics.
Using aspects of typography to create something that only designers will appreciate.
“While this may inform and enable us to be more innovative in our cooking there is still something appealing about going to a restaurant. It may be a business lunch, dinner for a special occasion or lunch with the family, but one factor is always a consideration – the type of restaurant offers the appropriate environment, food and drinks that will make the occasion successful.”
Considerations
Mandatory Requirements
Colour – What does it/can it say? How can you still keep the interest of the general public, without aiming completely at the designer? How will it be continued through to web? How can it be adapted through to the interior/exterior? Promotion possibilities?
Typographically driven. Logo, menus, mugs, signage, wall designs, website. Both screen and print based – explore a range of formats
Target Audience
Deliverables
Professionals – on their dinner break or grabbing a coffee on their way to work Have money – are prepared to spend
A2 boards for submission. Products - stationery
Tone of Voice
Studio Deadline
Concept/Proposition
Simple, eye-catching, inspirational, sophisticated, creative, informative
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.