06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE D&AD – End of Year Show The Brief Create a concept and design direction for this years graduate show at the Leeds College of Art.
Concept/Proposition ‘Take a Peek’ A multi-functional concept; taking a peek at the exhibition and taking a peek at the upcoming talent.
Background Leeds College of Art held its first end of year show in 1997. A degree show has been held in June each year since, with VIP’s (local employers, etc) being invited since 1998. June 2000 saw the first College-wide End of Year Show, incorporating Further Education courses as well.
Drawing the audience in by playing with exclusivity. Specifically playing on the interactive elements of opening, creating suspense and enabling the audience to take part.
Considerations How can it stand out from previous years / other universities? How can bring the audience in? How can I get the audience to interact / take part?
Mandatory Requirements
Target Audience
Deliverables
Creative professionals, graduates, parents, potential employers.
A2 boards for submission. Products
Tone of Voice
Studio Deadline
Concept VIP invite Leaflet Poster Signage Web
Professional, friendly, informative, approachable
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.