06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE D&AD – Touring Art Gallery The Brief
Background
Create the name and brand for a touring art gallery based in hospitals that will showcase a range of work including fine art and installations.
Following a pilot scheme of an art gallery in a hospital, there is an opportunity to take the concept nationwide – creating a touring art gallery that will showcase a range of work including fine art, sculptured and sound installations produced by some of the UK’s most famous contemporary artists.
Concept/Proposition Create a feel good atmosphere / experience for the patients, staff and visitors.
Considerations
Mandatory Requirements
How can you target a wide audience? How can it be friendly and approachable? What are patients going to gain from it? How will they know its there?
Brand and logo Exhibition design Signage Promotional material – posters etc Merchandise – things to sell at the exhibition Website
Target Audience
Deliverables
Hospital patients, staff, visitors, art enthusiasts.
A2 boards for submission. Products
Tone of Voice
Studio Deadline
Informative, relaxed, simple, eye-catching,
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.