06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE Type Design The Brief
Background
Research based brief. Create a typeface influenced by type trends from over the past year.
Research based. What are the typography influences/trends from over the past year? These results will form the basis of my design practice.
Concept/Proposition Research has shown that hairline thin letterforms and exaggerated serifs have been popular.
Considerations
Mandatory Requirements
Consider words and language. How will it be continued through to web? Promotion possibilities? Where will it be used? How will people get it?
A full typeface Type specimen booklet Promotional material Wallpapers
Target Audience
Deliverables
Designers
A2 boards for submission. Products
Tone of Voice
Studio Deadline
Simple, eye-catching, legible.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.