Heather Bradley BA(Hons) Graphic Design, Year 3 End of Year Show Pitch 1/6
Brief
Concept
Drawing the audience in by playing with exclusivity.
Tone of Voice
Deliverables
Create a concept and design direction for this years graduate
‘Take a peek.’
Specifically playing on the interactive elements of opening,
Professional, friendly, informative.
Concept, V.I.P Invitation, Poster/leaflet, Interior & Exterior
show and apply to a range of promotional material.
A multi-functional concept; taking a peek at the exhibition
creating that suspence and enabling the audience to take
and taking a peek at the upcoming talent.
part.
signage, Web icon and webpage.
Heather Bradley BA(Hons) Graphic Design, Year 3
The concept applied to the invitation. Pushing the idea of not
Colour has been used to add excitement inside where it refers
being able to see what it’s about on first glance and letting
to the end of year show, and gives it a striking look.
curiosity get the better of you. A black foil is applied to the invite, making it feel that little bit
End of Year Show Pitch 2/6
The way it is folded makes the audience feel that they are ‘taking a peek’ and gives that sence of being exclusive.
more special and something to keep.
Heather Bradley BA(Hons) Graphic Design, Year 3
Again, taking the concept through to the poster design. Having very limited information on the front and almost forcing the audience to open it.
End of Year Show Pitch 3/6
Poster is double sided on light weight matt stock for ease of folding.
Heather Bradley BA(Hons) Graphic Design, Year 3 End of Year Show Pitch 4/6
Applying the concept to the foyet outside the college. Having the ‘slogan’ on the outside and the inside open where people will go to find out what it’s all about, again, playing around with audience interactivity. An A5 box has been placed inside so that viewers can also pick up a poster whilst they are in there.
Heather Bradley BA(Hons) Graphic Design, Year 3 End of Year Show Pitch 5/6
The identity design further applied to the interior signage and wayfinding graphics. Each box is a ‘pocket’ so that yearbooks or course information can be stored and picked up and read on their way their.
Heather Bradley BA(Hons) Graphic Design, Year 3 End of Year Show Pitch 6/6
Identity applied to web icon and webpage on the Leeds College of Art site. Continuing the use of of introducing the colour after the audience have reacted and when the end of year show information is displayed.