Flatland Edwin A. Abbot
Heather Bradley
Module Code OUGD303 Blog Address h-bradley0811fmp .blogspot.com
Brief Flatland Tag Brief 5: Flatland
Board no. 1/6
Brief
Concept
Tone of Voice
Audience
Duration
Produce a proposal for a new
Create a solution that plays with
Typographical, simple,
Book lovers, typographers,
6 days.
edition of Flatland that doesn’t
how you mentally and physically
professional.
designers.
necessarily engage with the
read a book.
conventions of ‘a book’.
Heather Bradley
Module Code OUGD303
Brief Flatland
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 5: Flatland
Board no. 2/6
The Product The book consists of two parts; ‘This World’ and ‘Other Worlds’. These were split into two books in order to emphasise the breaks, creating suspence for the reader.
Heather Bradley
Module Code OUGD303
Brief Flatland
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 5: Flatland
Board no. 3/6
The Product A die cut belly band has been
and so feels more like a limitied
wrapped around the books in
edition.
order to keep them as a set. To further emphasise the breaks, This special feature adds
bookmarks have been made to
sophistication to the product
be sold with the books.
Heather Bradley
Module Code OUGD303
Brief Flatland
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 5: Flatland
Board no. 4/6
The Layout Specific words and phrases
Essentially it creates a new and
throughout the book have been
exciting way to read.
typographically emphasised, reflecting emotion or gesture.
Heather Bradley
Module Code OUGD303
Brief Flatland
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 5: Flatland
Board no. 5/6
Promotion Promotional posters will be placed in book stores, directing attention to the books.
Heather Bradley
Module Code OUGD303
Brief Flatland
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 5: Flatland
Board no. 6/6
iTunes & iPad In order to target a wider
also be advertised on the iTunes
audience, digital application has
store.
been considered. The books will be available to download on the iPad and will