Type - lesson 6

Page 1

In traditional typography, text is composed to create a readable, coherent, and visually

satisfying whole that works invisibly, without the awareness of the reader. Even distri-

bution with a minimum of distractions and anomalies are aimed at producing clarity

and transparency.

ferences are hard to find. So comparative studies of seriffed vs. sans serif type, or justi-

fied vs. unjustified type, have failed to settle the argument over which is best.[citation

needed]

Legibility is usually measured through speed of reading, with comprehension scores

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-

used to check for effectiveness (that is, not a rushed or careless read). For example,

have differing characteristics and requirements. For historic material, established text

speed of reading test that required participants to spot incongruous words as an effec-

fiction, editorial, educational, religious, scientific, spiritual and commercial writing all

typefaces are frequently chosen according to a scheme of historical genre acquired by a

long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text ro-

Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a tiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of

specific design solutions (for example, when new typefaces are developed). Examples

mans” or “book romans” with design values echoing present-day design arts, which are

of critical issues include typefaces (also called fonts) for people with visual impair-

(a punchcutter who created the model for Aldine typefaces), and Claude Garamond.

make a key difference.

tightly-fitted text romans specially designed for the task, which offer maximum flexi-

Much of the legibility research literature is somewhat atheoretical — various factors

closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo

With their more specialized requirements, newspapers and magazines rely on compact, bility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to

pair sans serif type for headings with a high-performance seriffed font of matching

style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white space of

the page and other graphic elements combine to impart a “feel” or “resonance” to the

subject matter. With printed media typographers are also concerned with binding mar-

gins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word fre-

quencies, morphology, phonetic constructs and linguistic syntax. Typography also is

subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

ment, and typefaces for highway signs, or for other conditions where legibility may

were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letterwise recognition is ei-

ther wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise recognition

with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[cita-

tion needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is

too tight or too loose. It can be improved when generous vertical space separates lines

of text, making it easier for the eye to distinguish one line from the next, or previous

line. Poorly designed fonts and those that are too tightly or loosely fitted can also result

.

in poor legibility.

design and readability with the design of the printed page. Designers aim to achieve ex-

Typography is an element of all printed material. Periodical publications, especially

Readability and legibility are often confused. “Legibility is the quality of the typeface

cellence in both.

“The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of

typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor setting and

placement, just as a less legible typeface can be made more readable through good de-

newspapers and magazines, use typographical elements to achieve an attractive, dis-

tinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication,

and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and

The Economist, go so far as to commission a type designer to create bespoke (custom

tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography,

sign.”[2]

to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and

Studies of legibility have examined a wide range of factors including type size and type

sizes vary widely, and the newspaper’s name is placed on a colored background. In

design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justifi-

cation, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the overall

finding has been that the reading process is remarkably robust, and that significant dif-

comparatively modern style through their use of a variety of typefaces and colors; type

contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the masthead.

7.5 on 1.5


In traditional typography, text is composed to create a readable, coherent, and vi-

significant differences are hard to find. So comparative studies of seriffed vs. sans

Even distribution with a minimum of distractions and anomalies are aimed at pro-

which is best.[citation needed]

sually satisfying whole that works invisibly, without the awareness of the reader. ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial

writing all have differing characteristics and requirements. For historic material,

serif type, or justified vs. unjustified type, have failed to settle the argument over

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the

1960s, used a speed of reading test that required participants to spot incongruous

established text typefaces are frequently chosen according to a scheme of histori-

words as an effectiveness filter.

tween historical periods.

These days, legibility research tends to be limited to critical issues, or the testing

Contemporary books are more likely to be set with state-of-the-art seriffed “text

Examples of critical issues include typefaces (also called fonts) for people with

cal genre acquired by a long process of accretion, with considerable overlap be-

romans” or “book romans” with design values echoing present-day design arts,

of specific design solutions (for example, when new typefaces are developed).

visual impairment, and typefaces for highway signs, or for other conditions where

which are closely based on traditional models such as those of Nicolas Jenson,

legibility may make a key difference.

Claude Garamond. With their more specialized requirements, newspapers and

Much of the legibility research literature is somewhat atheoretical — various fac-

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and magazines rely on compact, tightly-fitted text romans specially designed for the

tors were tested individually or in combination (inevitably so, as the different fac-

Sans serif text fonts are often used for introductory paragraphs, incidental text and

model of reading or visual perception. Some typographers believe that the overall

task, which offer maximum flexibility, readability and efficient use of page space.

whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

tors are interdependent), but many tests were carried out in the absence of a

word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture.

The text layout, tone or color of set matter, and the interplay of text with white

Studies distinguishing between Bouma recognition and parallel letterwise recog-

nance” to the subject matter. With printed media typographers are also concerned

favored parallel letterwise recognition, which is widely accepted by cognitive

space of the page and other graphic elements combine to impart a “feel” or “resowith binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

nition with regard to how people actually recognize words when they read, have psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading

that is too tight or too loose. It can be improved when generous vertical space sep-

also is subject to specific cultural conventions. For example, in French it is cus-

arates lines of text, making it easier for the eye to distinguish one line from the

tence, while in English it is not.

loosely fitted can also result in poor legibility.

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a sen.

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort.

next, or previous line. Poorly designed fonts and those that are too tightly or

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an at-

tractive, distinctive appearance, to aid readers in navigating the publication, and

in some cases for dramatic effect. By formulating a style guide, a periodical stan-

dardizes on a relatively small collection of typefaces, each used for specific ele-

Sometimes legibility is simply a matter of type size; more often, however, it is a

ments within the publication, and makes consistent use of type sizes, italic,

letterforms are more legible than typefaces that have been condensed, expanded,

Some publications, such as The Guardian and The Economist, go so far as to

matter of typeface design. Generally speaking, typefaces that are true to the basic

embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor setting

and placement, just as a less legible typeface can be made more readable through

boldface, large and small capital letters, colors, and other typographic features.

commission a type designer to create bespoke (custom tailored) typefaces for

their exclusive use.

Different periodical publications design their publications, including their typog-

good design.”[2]

raphy, to achieve a particular tone or style. For example, USAToday uses a bold,

Studies of legibility have examined a wide range of factors including type size

faces and colors; type sizes vary widely, and the newspaper’s name is placed on a

and type design. For example, comparing serif vs. sans serif type, italic type vs.

roman type, line length, line spacing, color contrast, the design of right-hand edge

(for example, justification, straight right hand edge) vs. ranged left, and whether

text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

colorful, and comparatively modern style through their use of a variety of type-

colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the masthead.

8 on 14.1


In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

that significant differences are hard to find. So comparative studies of ser-

iffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s

to the 1960s, used a speed of reading test that required participants to spot in-

historic material, established text typefaces are frequently chosen according

congruous words as an effectiveness filter.

considerable overlap between historical periods.

These days, legibility research tends to be limited to critical issues, or the

Contemporary books are more likely to be set with state-of-the-art seriffed

veloped). Examples of critical issues include typefaces (also called fonts) for

sign arts, which are closely based on traditional models such as those of

conditions where legibility may make a key difference.

Aldine typefaces), and Claude Garamond. With their more specialized re-

Much of the legibility research literature is somewhat atheoretical — various

romans specially designed for the task, which offer maximum flexibility,

ferent factors are interdependent), but many tests were carried out in the ab-

to a scheme of historical genre acquired by a long process of accretion, with

“text romans” or “book romans” with design values echoing present-day deNicolas Jenson, Francesco Griffo (a punchcutter who created the model for quirements, newspapers and magazines rely on compact, tightly-fitted text

testing of specific design solutions (for example, when new typefaces are depeople with visual impairment, and typefaces for highway signs, or for other

factors were tested individually or in combination (inevitably so, as the dif-

readability and efficient use of page space. Sans serif text fonts are often

sence of a model of reading or visual perception. Some typographers believe

current fashion is to pair sans serif type for headings with a high-perfor-

the theory of parallel letterwise recognition is either wrong, less important,

used for introductory paragraphs, incidental text and whole short articles. A

mance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with

that the overall word shape (Bouma) is very important in readability, and that or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

white space of the page and other graphic elements combine to impart a

recognition with regard to how people actually recognize words when they

are also concerned with binding margins, paper selection and printing meth-

by cognitive psychologists.[citation needed]

“feel” or “resonance” to the subject matter. With printed media typographers ods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax. Ty-

pography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .

read, have favored parallel letterwise recognition, which is widely accepted Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one

line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, es-

Readability and legibility are often confused. “Legibility is the quality of the

pecially newspapers and magazines, use typographical elements to achieve

ers aim to achieve excellence in both.

tion, and in some cases for dramatic effect. By formulating a style guide, a

typeface design and readability with the design of the printed page. Design-

“The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally speaking, typefaces that are

an attractive, distinctive appearance, to aid readers in navigating the publica-

periodical standardizes on a relatively small collection of typefaces, each

used for specific elements within the publication, and makes consistent use

of type sizes, italic, boldface, large and small capital letters, colors, and other

typographic features. Some publications, such as The Guardian and The

true to the basic letterforms are more legible than typefaces that have been

Economist, go so far as to commission a type designer to create bespoke

“However, even a legible typeface can become unreadable through poor set-

Different periodical publications design their publications, including their ty-

condensed, expanded, embellished, or abstracted.

ting and placement, just as a less legible typeface can be made more readable

(custom tailored) typefaces for their exclusive use.

pography, to achieve a particular tone or style. For example, USAToday uses

through good design.”[2]

a bold, colorful, and comparatively modern style through their use of a vari-

Studies of legibility have examined a wide range of factors including type

name is placed on a colored background. In contrast, the New York Times

size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of

right-hand edge (for example, justification, straight right hand edge) vs.

ety of typefaces and colors; type sizes vary widely, and the newspaper’s

use a more traditional approach, with fewer colors, less typeface variation, and more columns.

ranged left, and whether text is hyphenated.

Especially on the front page of newspapers and on magazine covers, head-

Legibility research was published from the late nineteenth century on, but the

placed near the masthead.

overall finding has been that the reading process is remarkably robust, and

lines are often set in larger display typefaces to attract attention, and are

8.5 on 13.6


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably

robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 13.1


In traditional typography, text is composed to create a readable, coherent, and vi-

significant differences are hard to find. So comparative studies of seriffed vs. sans

Even distribution with a minimum of distractions and anomalies are aimed at pro-

which is best.[citation needed]

sually satisfying whole that works invisibly, without the awareness of the reader.

ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction,

serif type, or justified vs. unjustified type, have failed to settle the argument over

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For

non-fiction, editorial, educational, religious, scientific, spiritual and commercial

example, Miles Tinker, who published numerous studies from the 1930s to the

established text typefaces are frequently chosen according to a scheme of histori-

words as an effectiveness filter.

writing all have differing characteristics and requirements. For historic material, cal genre acquired by a long process of accretion, with considerable overlap be-

1960s, used a speed of reading test that required participants to spot incongruous

tween historical periods.

These days, legibility research tends to be limited to critical issues, or the testing of

Contemporary books are more likely to be set with state-of-the-art seriffed “text

ples of critical issues include typefaces (also called fonts) for people with visual im-

romans” or “book romans” with design values echoing present-day design arts,

specific design solutions (for example, when new typefaces are developed). Exam-

pairment, and typefaces for highway signs, or for other conditions where legibility

which are closely based on traditional models such as those of Nicolas Jenson,

may make a key difference.

Claude Garamond. With their more specialized requirements, newspapers and

Much of the legibility research literature is somewhat atheoretical — various fac-

task, which offer maximum flexibility, readability and efficient use of page space.

tors are interdependent), but many tests were carried out in the absence of a

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

magazines rely on compact, tightly-fitted text romans specially designed for the

tors were tested individually or in combination (inevitably so, as the different fac-

Sans serif text fonts are often used for introductory paragraphs, incidental text

model of reading or visual perception. Some typographers believe that the overall

with a high-performance seriffed font of matching style for the text of an article.

lel letterwise recognition is either wrong, less important, or not the entire picture.

and whole short articles. A current fashion is to pair sans serif type for headings

The text layout, tone or color of set matter, and the interplay of text with white

word shape (Bouma) is very important in readability, and that the theory of paral-

Studies distinguishing between Bouma recognition and parallel letterwise recogni-

space of the page and other graphic elements combine to impart a “feel” or “reso-

tion with regard to how people actually recognize words when they read, have fa-

with binding margins, paper selection and printing methods.

psychologists.[citation needed]

nance” to the subject matter. With printed media typographers are also concerned

vored parallel letterwise recognition, which is widely accepted by cognitive

Typography is modulated by orthography and linguistics, word structures, word

Legibility can also be compromised by letterspacing, word spacing, or leading that

also is subject to specific cultural conventions. For example, in French it is cus-

lines of text, making it easier for the eye to distinguish one line from the next, or

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a sen-

is too tight or too loose. It can be improved when generous vertical space separates previous line. Poorly designed fonts and those that are too tightly or loosely fitted

tence, while in English it is not.

can also result in poor legibility.

Readability and legibility are often confused. “Legibility is the quality of the type-

Typography is an element of all printed material. Periodical publications, espe-

.

face design and readability with the design of the printed page. Designers aim to achieve excellence in both.

cially newspapers and magazines, use typographical elements to achieve an attrac-

tive, distinctive appearance, to aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a style guide, a periodical stan-

“The typeface chosen should be legible, that is, it should be read without effort.

dardizes on a relatively small collection of typefaces, each used for specific ele-

matter of typeface design. Generally speaking, typefaces that are true to the basic

boldface, large and small capital letters, colors, and other typographic features.

Sometimes legibility is simply a matter of type size; more often, however, it is a

letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor setting

and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type size and

type design. For example, comparing serif vs. sans serif type, italic type vs. roman

ments within the publication, and makes consistent use of type sizes, italic,

Some publications, such as The Guardian and The Economist, go so far as to com-

mission a type designer to create bespoke (custom tailored) typefaces for their ex-

clusive use.

Different periodical publications design their publications, including their typog-

raphy, to achieve a particular tone or style. For example, USAToday uses a bold,

colorful, and comparatively modern style through their use of a variety of type-

faces and colors; type sizes vary widely, and the newspaper’s name is placed on a

colored background. In contrast, the New York Times use a more traditional ap-

type, line length, line spacing, color contrast, the design of right-hand edge (for ex-

proach, with fewer colors, less typeface variation, and more columns.

hyphenated.

Especially on the front page of newspapers and on magazine covers, headlines are

Legibility research was published from the late nineteenth century on, but the

masthead.

ample, justification, straight right hand edge) vs. ranged left, and whether text is

overall finding has been that the reading process is remarkably robust, and that

often set in larger display typefaces to attract attention, and are placed near the

7.5 on 14.1


In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of

and that significant differences are hard to find. So comparative studies of

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to set-

the reader. Even distribution with a minimum of distractions and anomalies

tle the argument over which is best.[citation needed]

Choice of font(s) is perhaps the primary aspect of text typography—prose

scores used to check for effectiveness (that is, not a rushed or careless read).

are aimed at producing clarity and transparency.

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

historic material, established text typefaces are frequently chosen according

to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Legibility is usually measured through speed of reading, with comprehension

For example, Miles Tinker, who published numerous studies from the 1930s

to the 1960s, used a speed of reading test that required participants to spot

incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are de-

Contemporary books are more likely to be set with state-of-the-art seriffed

veloped). Examples of critical issues include typefaces (also called fonts) for

sign arts, which are closely based on traditional models such as those of Nico-

conditions where legibility may make a key difference.

Aldine typefaces), and Claude Garamond. With their more specialized re-

Much of the legibility research literature is somewhat atheoretical — various

“text romans” or “book romans” with design values echoing present-day delas Jenson, Francesco Griffo (a punchcutter who created the model for

people with visual impairment, and typefaces for highway signs, or for other

quirements, newspapers and magazines rely on compact, tightly-fitted text

factors were tested individually or in combination (inevitably so, as the dif-

readability and efficient use of page space. Sans serif text fonts are often used

sence of a model of reading or visual perception. Some typographers believe

rent fashion is to pair sans serif type for headings with a high-performance

that the theory of parallel letterwise recognition is either wrong, less impor-

The text layout, tone or color of set matter, and the interplay of text with

Studies distinguishing between Bouma recognition and parallel letterwise

“feel” or “resonance” to the subject matter. With printed media typogra-

read, have favored parallel letterwise recognition, which is widely accepted

romans specially designed for the task, which offer maximum flexibility,

for introductory paragraphs, incidental text and whole short articles. A cur-

seriffed font of matching style for the text of an article.

white space of the page and other graphic elements combine to impart a

phers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Design-

ferent factors are interdependent), but many tests were carried out in the ab-

that the overall word shape (Bouma) is very important in readability, and

tant, or not the entire picture.

recognition with regard to how people actually recognize words when they

by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical

space separates lines of text, making it easier for the eye to distinguish one

line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, es-

pecially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navigating the publica-

ers aim to achieve excellence in both.

tion, and in some cases for dramatic effect. By formulating a style guide, a

“The typeface chosen should be legible, that is, it should be read without ef-

for specific elements within the publication, and makes consistent use of type

fort. Sometimes legibility is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been

periodical standardizes on a relatively small collection of typefaces, each used sizes, italic, boldface, large and small capital letters, colors, and other typo-

graphic features. Some publications, such as The Guardian and The Econo-

mist, go so far as to commission a type designer to create bespoke (custom

condensed, expanded, embellished, or abstracted.

tailored) typefaces for their exclusive use.

“However, even a legible typeface can become unreadable through poor set-

Different periodical publications design their publications, including their ty-

through good design.”[2]

a bold, colorful, and comparatively modern style through their use of a vari-

ting and placement, just as a less legible typeface can be made more readable

pography, to achieve a particular tone or style. For example, USAToday uses

ety of typefaces and colors; type sizes vary widely, and the newspaper’s name

Studies of legibility have examined a wide range of factors including type size

is placed on a colored background. In contrast, the New York Times use a

vs. roman type, line length, line spacing, color contrast, the design of right-

more columns.

and type design. For example, comparing serif vs. sans serif type, italic type hand edge (for example, justification, straight right hand edge) vs. ranged

more traditional approach, with fewer colors, less typeface variation, and

left, and whether text is hyphenated.

Especially on the front page of newspapers and on magazine covers, head-

Legibility research was published from the late nineteenth century on, but

placed near the masthead.

the overall finding has been that the reading process is remarkably robust,

lines are often set in larger display typefaces to attract attention, and are

8 on 13.6


In traditional typography, text is composed to create a readable, coher-

robust, and that significant differences are hard to find. So comparative

awareness of the reader. Even distribution with a minimum of distrac-

have failed to settle the argument over which is best.[citation needed]

Choice of font(s) is perhaps the primary aspect of text typography—

hension scores used to check for effectiveness (that is, not a rushed or

ent, and visually satisfying whole that works invisibly, without the

tions and anomalies are aimed at producing clarity and transparency.

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

Legibility is usually measured through speed of reading, with compre-

prose fiction, non-fiction, editorial, educational, religious, scientific, spir-

careless read). For example, Miles Tinker, who published numerous

requirements. For historic material, established text typefaces are fre-

quired participants to spot incongruous words as an effectiveness filter.

long process of accretion, with considerable overlap between historical

These days, legibility research tends to be limited to critical issues, or the

itual and commercial writing all have differing characteristics and

quently chosen according to a scheme of historical genre acquired by a

periods.

Contemporary books are more likely to be set with state-of-the-art ser-

iffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such

as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created

the model for Aldine typefaces), and Claude Garamond. With their more

specialized requirements, newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the task, which offer

studies from the 1930s to the 1960s, used a speed of reading test that re-

testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway

signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical —

various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried

out in the absence of a model of reading or visual perception. Some ty-

maximum flexibility, readability and efficient use of page space. Sans

pographers believe that the overall word shape (Bouma) is very impor-

text and whole short articles. A current fashion is to pair sans serif type

is either wrong, less important, or not the entire picture.

serif text fonts are often used for introductory paragraphs, incidental

for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and

tant in readability, and that the theory of parallel letterwise recognition Studies distinguishing between Bouma recognition and parallel letter-

wise recognition with regard to how people actually recognize words

when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or

printing methods.

leading that is too tight or too loose. It can be improved when generous

Typography is modulated by orthography and linguistics, word struc-

tinguish one line from the next, or previous line. Poorly designed fonts

syntax. Typography also is subject to specific cultural conventions. For

bility.

a colon (:) or semicolon (;) in a sentence, while in English it is not.

Typography is an element of all printed material. Periodical publica-

Readability and legibility are often confused. “Legibility is the quality of

to achieve an attractive, distinctive appearance, to aid readers in navi-

tures, word frequencies, morphology, phonetic constructs and linguistic

example, in French it is customary to insert a non-breaking space before .

the typeface design and readability with the design of the printed page.

Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without

vertical space separates lines of text, making it easier for the eye to disand those that are too tightly or loosely fitted can also result in poor legi-

tions, especially newspapers and magazines, use typographical elements

gating the publication, and in some cases for dramatic effect. By formu-

lating a style guide, a periodical standardizes on a relatively small

collection of typefaces, each used for specific elements within the publi-

cation, and makes consistent use of type sizes, italic, boldface, large and

effort. Sometimes legibility is simply a matter of type size; more often,

small capital letters, colors, and other typographic features. Some publi-

that are true to the basic letterforms are more legible than typefaces that

mission a type designer to create bespoke (custom tailored) typefaces for

however, it is a matter of typeface design. Generally speaking, typefaces have been condensed, expanded, embellished, or abstracted.

cations, such as The Guardian and The Economist, go so far as to comtheir exclusive use.

“However, even a legible typeface can become unreadable through poor

Different periodical publications design their publications, including

readable through good design.”[2]

AToday uses a bold, colorful, and comparatively modern style through

setting and placement, just as a less legible typeface can be made more Studies of legibility have examined a wide range of factors including

type size and type design. For example, comparing serif vs. sans serif

their typography, to achieve a particular tone or style. For example, US-

their use of a variety of typefaces and colors; type sizes vary widely, and

the newspaper’s name is placed on a colored background. In contrast,

the New York Times use a more traditional approach, with fewer colors,

type, italic type vs. roman type, line length, line spacing, color contrast,

less typeface variation, and more columns.

hand edge) vs. ranged left, and whether text is hyphenated.

Especially on the front page of newspapers and on magazine covers,

the design of right-hand edge (for example, justification, straight right Legibility research was published from the late nineteenth century on,

but the overall finding has been that the reading process is remarkably

headlines are often set in larger display typefaces to attract attention,

and are placed near the masthead.

8.5 on 13.1


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is re-

markably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.3


In traditional typography, text is composed to create a readable, coherent, and

significant differences are hard to find. So comparative studies of seriffed vs.

reader. Even distribution with a minimum of distractions and anomalies are

ment over which is best.[citation needed]

visually satisfying whole that works invisibly, without the awareness of the aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fic-

tion, non-fiction, editorial, educational, religious, scientific, spiritual and com-

mercial writing all have differing characteristics and requirements. For historic

sans serif type, or justified vs. unjustified type, have failed to settle the argu-

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s to

the 1960s, used a speed of reading test that required participants to spot incon-

material, established text typefaces are frequently chosen according to a

gruous words as an effectiveness filter.

siderable overlap between historical periods.

These days, legibility research tends to be limited to critical issues, or the test-

scheme of historical genre acquired by a long process of accretion, with con-

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts,

which are closely based on traditional models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces),

and Claude Garamond. With their more specialized requirements, newspapers

and magazines rely on compact, tightly-fitted text romans specially designed

for the task, which offer maximum flexibility, readability and efficient use of

page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type

for headings with a high-performance seriffed font of matching style for the text

of an article.

The text layout, tone or color of set matter, and the interplay of text with white

space of the page and other graphic elements combine to impart a “feel” or

ing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for

people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various

factors were tested individually or in combination (inevitably so, as the different

factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the

overall word shape (Bouma) is very important in readability, and that the theory

of parallel letterwise recognition is either wrong, less important, or not the entire

picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when they

“resonance” to the subject matter. With printed media typographers are also

read, have favored parallel letterwise recognition, which is widely accepted by

Typography is modulated by orthography and linguistics, word structures, word

Legibility can also be compromised by letterspacing, word spacing, or leading

concerned with binding margins, paper selection and printing methods.

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a

sentence, while in English it is not. .

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers

cognitive psychologists.[citation needed]

that is too tight or too loose. It can be improved when generous vertical space

separates lines of text, making it easier for the eye to distinguish one line from

the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an

aim to achieve excellence in both.

attractive, distinctive appearance, to aid readers in navigating the publication,

“The typeface chosen should be legible, that is, it should be read without effort.

standardizes on a relatively small collection of typefaces, each used for specific

Sometimes legibility is simply a matter of type size; more often, however, it is a

and in some cases for dramatic effect. By formulating a style guide, a periodical elements within the publication, and makes consistent use of type sizes, italic,

matter of typeface design. Generally speaking, typefaces that are true to the

boldface, large and small capital letters, colors, and other typographic features.

expanded, embellished, or abstracted.

commission a type designer to create bespoke (custom tailored) typefaces for

basic letterforms are more legible than typefaces that have been condensed,

“However, even a legible typeface can become unreadable through poor set-

ting and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type size

Some publications, such as The Guardian and The Economist, go so far as to their exclusive use.

Different periodical publications design their publications, including their typog-

raphy, to achieve a particular tone or style. For example, USAToday uses a

bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is

and type design. For example, comparing serif vs. sans serif type, italic type vs.

placed on a colored background. In contrast, the New York Times use a more

edge (for example, justification, straight right hand edge) vs. ranged left, and

columns.

roman type, line length, line spacing, color contrast, the design of right-hand

whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

traditional approach, with fewer colors, less typeface variation, and more

Especially on the front page of newspapers and on magazine covers, headlines

are often set in larger display typefaces to attract attention, and are placed near the masthead.

7.5 on 13.8


In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of

the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

and that significant differences are hard to find. So comparative studies of

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to

settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of reading test that required

historic material, established text typefaces are frequently chosen accord-

participants to spot incongruous words as an effectiveness filter.

tion, with considerable overlap between historical periods.

These days, legibility research tends to be limited to critical issues, or the

ing to a scheme of historical genre acquired by a long process of accre-

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway signs,

design arts, which are closely based on traditional models such as those

or for other conditions where legibility may make a key difference.

for Aldine typefaces), and Claude Garamond. With their more specialized

Much of the legibility research literature is somewhat atheoretical — vari-

of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model requirements, newspapers and magazines rely on compact, tightly-fitted

ous factors were tested individually or in combination (inevitably so, as the

ity, readability and efficient use of page space. Sans serif text fonts are

the absence of a model of reading or visual perception. Some typogra-

text romans specially designed for the task, which offer maximum flexibil-

often used for introductory paragraphs, incidental text and whole short ar-

ticles. A current fashion is to pair sans serif type for headings with a high-

performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with

different factors are interdependent), but many tests were carried out in phers believe that the overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

white space of the page and other graphic elements combine to impart a

recognition with regard to how people actually recognize words when they

phers are also concerned with binding margins, paper selection and print-

cepted by cognitive psychologists.[citation needed]

“feel” or “resonance” to the subject matter. With printed media typogra-

ing methods.

read, have favored parallel letterwise recognition, which is widely ac-

Legibility can also be compromised by letterspacing, word spacing, or

Typography is modulated by orthography and linguistics, word structures,

leading that is too tight or too loose. It can be improved when generous

Typography also is subject to specific cultural conventions. For example,

guish one line from the next, or previous line. Poorly designed fonts and

word frequencies, morphology, phonetic constructs and linguistic syntax.

in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .

Readability and legibility are often confused. “Legibility is the quality of the

vertical space separates lines of text, making it easier for the eye to distinthose that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

typeface design and readability with the design of the printed page. De-

achieve an attractive, distinctive appearance, to aid readers in navigating

“The typeface chosen should be legible, that is, it should be read without

typefaces, each used for specific elements within the publication, and

signers aim to achieve excellence in both.

effort. Sometimes legibility is simply a matter of type size; more often,

however, it is a matter of typeface design. Generally speaking, typefaces

that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

the publication, and in some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a relatively small collection of

makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as

The Guardian and The Economist, go so far as to commission a type de-

signer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their

readable through good design.”[2]

typography, to achieve a particular tone or style. For example, USAToday

Studies of legibility have examined a wide range of factors including type

a variety of typefaces and colors; type sizes vary widely, and the newspa-

size and type design. For example, comparing serif vs. sans serif type,

italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand

edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably robust,

uses a bold, colorful, and comparatively modern style through their use of

per’s name is placed on a colored background. In contrast, the New York

Times use a more traditional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on magazine covers,

headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.

8 on 13.6


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

ably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remark-

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.

8.5 on 12.7


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find.

So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 11.9


In traditional typography, text is composed to create a readable, coherent,

bust, and that significant differences are hard to find. So comparative

of the reader. Even distribution with a minimum of distractions and anom-

have failed to settle the argument over which is best.[citation needed]

Choice of font(s) is perhaps the primary aspect of text typography—prose

sion scores used to check for effectiveness (that is, not a rushed or care-

and visually satisfying whole that works invisibly, without the awareness alies are aimed at producing clarity and transparency.

fiction, non-fiction, editorial, educational, religious, scientific, spiritual

and commercial writing all have differing characteristics and require-

ments. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long

process of accretion, with considerable overlap between historical peri-

ods.

Contemporary books are more likely to be set with state-of-the-art ser-

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

Legibility is usually measured through speed of reading, with comprehen-

less read). For example, Miles Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of reading test that required

participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway

iffed “text romans” or “book romans” with design values echoing pres-

signs, or for other conditions where legibility may make a key difference.

as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created

Much of the legibility research literature is somewhat atheoretical — vari-

specialized requirements, newspapers and magazines rely on compact,

the different factors are interdependent), but many tests were carried out

ent-day design arts, which are closely based on traditional models such

the model for Aldine typefaces), and Claude Garamond. With their more

tightly-fitted text romans specially designed for the task, which offer max-

imum flexibility, readability and efficient use of page space. Sans serif

text fonts are often used for introductory paragraphs, incidental text and

ous factors were tested individually or in combination (inevitably so, as

in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise recognition is either

whole short articles. A current fashion is to pair sans serif type for head-

wrong, less important, or not the entire picture.

of an article.

Studies distinguishing between Bouma recognition and parallel letterwise

ings with a high-performance seriffed font of matching style for the text

The text layout, tone or color of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With printed media typogra-

phers are also concerned with binding margins, paper selection and

printing methods.

Typography is modulated by orthography and linguistics, word struc-

tures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For

example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page.

Designers aim to achieve excellence in both.

recognition with regard to how people actually recognize words when

they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous

vertical space separates lines of text, making it easier for the eye to dis-

tinguish one line from the next, or previous line. Poorly designed fonts

and those that are too tightly or loosely fitted can also result in poor legi-

bility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to aid readers in navigating

the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and

“The typeface chosen should be legible, that is, it should be read without

makes consistent use of type sizes, italic, boldface, large and small capi-

however, it is a matter of typeface design. Generally speaking, typefaces

such as The Guardian and The Economist, go so far as to commission a

have been condensed, expanded, embellished, or abstracted.

clusive use.

effort. Sometimes legibility is simply a matter of type size; more often,

that are true to the basic letterforms are more legible than typefaces that

“However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

tal letters, colors, and other typographic features. Some publications,

type designer to create bespoke (custom tailored) typefaces for their ex-

Different periodical publications design their publications, including their

typography, to achieve a particular tone or style. For example, USAToday

readable through good design.”[2]

uses a bold, colorful, and comparatively modern style through their use

Studies of legibility have examined a wide range of factors including type

paper’s name is placed on a colored background. In contrast, the New

size and type design. For example, comparing serif vs. sans serif type,

italic type vs. roman type, line length, line spacing, color contrast, the de-

sign of right-hand edge (for example, justification, straight right hand

of a variety of typefaces and colors; type sizes vary widely, and the newsYork Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

edge) vs. ranged left, and whether text is hyphenated.

Especially on the front page of newspapers and on magazine covers,

Legibility research was published from the late nineteenth century on, but

are placed near the masthead.

the overall finding has been that the reading process is remarkably ro-

headlines are often set in larger display typefaces to attract attention, and

7.5 on 13.1


In traditional typography, text is composed to create a readable, co-

herent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of dis-

markably robust, and that significant differences are hard to find. So

comparative studies of seriffed vs. sans serif type, or justified vs. un-

justified type, have failed to settle the argument over which is

tractions and anomalies are aimed at producing clarity and trans-

best.[citation needed]

Choice of font(s) is perhaps the primary aspect of text typography—

prehension scores used to check for effectiveness (that is, not a

parency.

prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics

and requirements. For historic material, established text typefaces

are frequently chosen according to a scheme of historical genre ac-

quired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art

seriffed “text romans” or “book romans” with design values echoing

present-day design arts, which are closely based on traditional mod-

els such as those of Nicolas Jenson, Francesco Griffo (a punchcutter

who created the model for Aldine typefaces), and Claude Garamond.

With their more specialized requirements, newspapers and maga-

zines rely on compact, tightly-fitted text romans specially designed

for the task, which offer maximum flexibility, readability and efficient

use of page space. Sans serif text fonts are often used for introduc-

tory paragraphs, incidental text and whole short articles. A current

fashion is to pair sans serif type for headings with a high-perfor-

Legibility is usually measured through speed of reading, with com-

rushed or careless read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s, used a speed of read-

ing test that required participants to spot incongruous words as an

effectiveness filter.

These days, legibility research tends to be limited to critical issues,

or the testing of specific design solutions (for example, when new

typefaces are developed). Examples of critical issues include type-

faces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical —

various factors were tested individually or in combination (inevitably

so, as the different factors are interdependent), but many tests were

carried out in the absence of a model of reading or visual perception.

Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letterwise

mance seriffed font of matching style for the text of an article.

recognition is either wrong, less important, or not the entire picture.

The text layout, tone or color of set matter, and the interplay of text

Studies distinguishing between Bouma recognition and parallel let-

impart a “feel” or “resonance” to the subject matter. With printed

words when they read, have favored parallel letterwise recognition,

with white space of the page and other graphic elements combine to media typographers are also concerned with binding margins, paper

selection and printing methods.

terwise recognition with regard to how people actually recognize which is widely accepted by cognitive psychologists.[citation needed]

Typography is modulated by orthography and linguistics, word

Legibility can also be compromised by letterspacing, word spacing,

linguistic syntax. Typography also is subject to specific cultural con-

erous vertical space separates lines of text, making it easier for the

structures, word frequencies, morphology, phonetic constructs and

ventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read

or leading that is too tight or too loose. It can be improved when geneye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publica-

tions, especially newspapers and magazines, use typographical ele-

ments to achieve an attractive, distinctive appearance, to aid readers

in navigating the publication, and in some cases for dramatic effect.

By formulating a style guide, a periodical standardizes on a relatively

without effort. Sometimes legibility is simply a matter of type size;

small collection of typefaces, each used for specific elements within

speaking, typefaces that are true to the basic letterforms are more

face, large and small capital letters, colors, and other typographic

more often, however, it is a matter of typeface design. Generally

legible than typefaces that have been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including

the publication, and makes consistent use of type sizes, italic, boldfeatures. Some publications, such as The Guardian and The Econo-

mist, go so far as to commission a type designer to create bespoke

(custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example,

USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes

type size and type design. For example, comparing serif vs. sans

vary widely, and the newspaper’s name is placed on a colored back-

contrast, the design of right-hand edge (for example, justification,

proach, with fewer colors, less typeface variation, and more

serif type, italic type vs. roman type, line length, line spacing, color straight right hand edge) vs. ranged left, and whether text is hyphen-

ated.

Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is re-

ground. In contrast, the New York Times use a more traditional apcolumns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.

8 on 12.3


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-theart seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process

is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.

8.5 on 11.9


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-ofthe-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading

process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 11.2


In traditional typography, text is composed to create a

excellence in both.

works invisibly, without the awareness of the reader.

“The typeface chosen should be legible, that is, it should

Some typographers believe that the overall word shape

anomalies are aimed at producing clarity and trans-

matter of type size; more often, however, it is a matter of

theory of parallel letterwise recognition is either wrong,

readable, coherent, and visually satisfying whole that

Even distribution with a minimum of distractions and

parency.

Choice of font(s) is perhaps the primary aspect of text

be read without effort. Sometimes legibility is simply a

are interdependent), but many tests were carried out in

the absence of a model of reading or visual perception.

(Bouma) is very important in readability, and that the

typeface design. Generally speaking, typefaces that are

less important, or not the entire picture.

faces that have been condensed, expanded, embellished,

Studies distinguishing between Bouma recognition and

true to the basic letterforms are more legible than type-

typography—prose fiction, non-fiction, editorial, educa-

or abstracted.

parallel letterwise recognition with regard to how people

writing all have differing characteristics and require-

“However, even a legible typeface can become unread-

parallel letterwise recognition, which is widely accepted

are frequently chosen according to a scheme of historical

legible typeface can be made more readable through

tional, religious, scientific, spiritual and commercial

ments. For historic material, established text typefaces

genre acquired by a long process of accretion, with con-

siderable overlap between historical periods.

Contemporary books are more likely to be set with stateof-the-art seriffed “text romans” or “book romans” with

design values echoing present-day design arts, which are

able through poor setting and placement, just as a less good design.”[2]

Studies of legibility have examined a wide range of fac-

actually recognize words when they read, have favored by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing,

word spacing, or leading that is too tight or too loose. It

can be improved when generous vertical space separates

tors including type size and type design. For example,

lines of text, making it easier for the eye to distinguish

type, line length, line spacing, color contrast, the design

fonts and those that are too tightly or loosely fitted can

comparing serif vs. sans serif type, italic type vs. roman

one line from the next, or previous line. Poorly designed

closely based on traditional models such as those of

of right-hand edge (for example, justification, straight

created the model for Aldine typefaces), and Claude

phenated.

Typography is an element of all printed material. Period-

newspapers and magazines rely on compact, tightly-fit-

Legibility research was published from the late nine-

use typographical elements to achieve an attractive, dis-

offer maximum flexibility, readability and efficient use

the reading process is remarkably robust, and that signif-

Nicolas Jenson, Francesco Griffo (a punchcutter who Garamond. With their more specialized requirements,

ted text romans specially designed for the task, which

right hand edge) vs. ranged left, and whether text is hy-

teenth century on, but the overall finding has been that

of page space. Sans serif text fonts are often used for in-

icant differences are hard to find. So comparative studies

articles. A current fashion is to pair sans serif type for

type, have failed to settle the argument over which is

troductory paragraphs, incidental text and whole short

headings with a high-performance seriffed font of

matching style for the text of an article.

The text layout, tone or color of set matter, and the inter-

play of text with white space of the page and other

graphic elements combine to impart a “feel” or “reso-

of seriffed vs. sans serif type, or justified vs. unjustified

best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effective-

ness (that is, not a rushed or careless read). For example,

Miles Tinker, who published numerous studies from the

nance” to the subject matter. With printed media typog-

1930s to the 1960s, used a speed of reading test that re-

selection and printing methods.

fectiveness filter.

Typography is modulated by orthography and linguistics,

These days, legibility research tends to be limited to crit-

raphers are also concerned with binding margins, paper

word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is sub-

quired participants to spot incongruous words as an ef-

ical issues, or the testing of specific design solutions (for

example, when new typefaces are developed). Examples

also result in poor legibility.

ical publications, especially newspapers and magazines,

tinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By

formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for

specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features.

Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to cre-

ate bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publica-

tions, including their typography, to achieve a particular

tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of

a variety of typefaces and colors; type sizes vary widely,

and the newspaper’s name is placed on a colored back-

ject to specific cultural conventions. For example, in

of critical issues include typefaces (also called fonts) for

ground. In contrast, the New York Times use a more tra-

fore a colon (:) or semicolon (;) in a sentence, while in

way signs, or for other conditions where legibility may

variation, and more columns.

French it is customary to insert a non-breaking space be-

people with visual impairment, and typefaces for high-

English it is not.

make a key difference.

Readability and legibility are often confused. “Legibility

Much of the legibility research literature is somewhat

.

is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve

atheoretical — various factors were tested individually

or in combination (inevitably so, as the different factors

ditional approach, with fewer colors, less typeface

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display

typefaces to attract attention, and are placed near the masthead.

7.5 on 15.8


In traditional typography, text is composed to create

aim to achieve excellence in both.

sual perception. Some typographers believe that the

that works invisibly, without the awareness of the

“The typeface chosen should be legible, that is, it

readability, and that the theory of parallel letterwise

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of distrac-

should be read without effort. Sometimes legibility is

and transparency.

is a matter of typeface design. Generally speaking,

tions and anomalies are aimed at producing clarity

simply a matter of type size; more often, however, it

overall word shape (Bouma) is very important in

recognition is either wrong, less important, or not the entire picture.

typefaces that are true to the basic letterforms are

Studies distinguishing between Bouma recognition

text typography—prose fiction, non-fiction, editorial,

densed, expanded, embellished, or abstracted.

people actually recognize words when they read,

mercial writing all have differing characteristics and

“However, even a legible typeface can become un-

widely accepted by cognitive psychologists.[citation

Choice of font(s) is perhaps the primary aspect of

educational, religious, scientific, spiritual and com-

more legible than typefaces that have been con-

and parallel letterwise recognition with regard to how

have favored parallel letterwise recognition, which is needed]

requirements. For historic material, established text

readable through poor setting and placement, just as

scheme of historical genre acquired by a long process

through good design.”[2]

Legibility can also be compromised by letterspacing,

torical periods.

Studies of legibility have examined a wide range of

It can be improved when generous vertical space sep-

typefaces are frequently chosen according to a

of accretion, with considerable overlap between his-

Contemporary books are more likely to be set with

state-of-the-art seriffed “text romans” or “book ro-

a less legible typeface can be made more readable

word spacing, or leading that is too tight or too loose.

factors including type size and type design. For ex-

arates lines of text, making it easier for the eye to dis-

vs. roman type, line length, line spacing, color con-

Poorly designed fonts and those that are too tightly or

ample, comparing serif vs. sans serif type, italic type

tinguish one line from the next, or previous line.

loosely fitted can also result in poor legibility.

mans” with design values echoing present-day design

trast, the design of right-hand edge (for example, jus-

such as those of Nicolas Jenson, Francesco Griffo (a

and whether text is hyphenated.

faces), and Claude Garamond. With their more spe-

Legibility research was published from the late nine-

rely on compact, tightly-fitted text romans specially

that the reading process is remarkably robust, and

navigating the publication, and in some cases for dra-

parative studies of seriffed vs. sans serif type, or jus-

cal standardizes on a relatively small collection of

arts, which are closely based on traditional models

punchcutter who created the model for Aldine typecialized requirements, newspapers and magazines

designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans

serif text fonts are often used for introductory para-

tification, straight right hand edge) vs. ranged left,

teenth century on, but the overall finding has been

that significant differences are hard to find. So comtified vs. unjustified type, have failed to settle the

Typography is an element of all printed material. Pe-

riodical publications, especially newspapers and

magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in

matic effect. By formulating a style guide, a periodi-

typefaces, each used for specific elements within the

graphs, incidental text and whole short articles. A

argument over which is best.[citation needed]

publication, and makes consistent use of type sizes,

with a high-performance seriffed font of matching

Legibility is usually measured through speed of read-

and other typographic features. Some publications,

current fashion is to pair sans serif type for headings

style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a “feel” or

“resonance” to the subject matter. With printed media typographers are also concerned with binding mar-

gins, paper selection and printing methods.

Typography is modulated by orthography and lin-

ing, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are devel-

guistics, word structures, word frequencies, morphol-

oped). Examples of critical issues include typefaces

Typography also is subject to specific cultural con-

and typefaces for highway signs, or for other condi-

ogy, phonetic constructs and linguistic syntax.

(also called fonts) for people with visual impairment,

italic, boldface, large and small capital letters, colors, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publi-

cations, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style

through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is

placed on a colored background. In contrast, the New

York Times use a more traditional approach, with

fewer colors, less typeface variation, and more

ventions. For example, in French it is customary to

tions where legibility may make a key difference.

columns.

semicolon (;) in a sentence, while in English it is not.

Much of the legibility research literature is somewhat

Especially on the front page of newspapers and on

ally or in combination (inevitably so, as the different

play typefaces to attract attention, and are placed

insert a non-breaking space before a colon (:) or .

atheoretical — various factors were tested individu-

bility is the quality of the typeface design and read-

factors are interdependent), but many tests were car-

Readability and legibility are often confused. “Legiability with the design of the printed page. Designers

ried out in the absence of a model of reading or vi-

magazine covers, headlines are often set in larger disnear the masthead.

8 on 15.2


In traditional typography, text is composed to cre-

both.

reading or visual perception. Some typographers

whole that works invisibly, without the awareness

“The typeface chosen should be legible, that is, it

very important in readability, and that the theory

ity is simply a matter of type size; more often,

less important, or not the entire picture.

ally speaking, typefaces that are true to the basic

Studies distinguishing between Bouma recogni-

have been condensed, expanded, embellished, or

gard to how people actually recognize words

ate a readable, coherent, and visually satisfying

of the reader. Even distribution with a minimum

of distractions and anomalies are aimed at produc-

should be read without effort. Sometimes legibil-

ing clarity and transparency.

however, it is a matter of typeface design. Gener-

Choice of font(s) is perhaps the primary aspect of

letterforms are more legible than typefaces that

text typography—prose fiction, non-fiction, edito-

believe that the overall word shape (Bouma) is

of parallel letterwise recognition is either wrong,

tion and parallel letterwise recognition with re-

abstracted.

when they read, have favored parallel letterwise

tics and requirements. For historic material, estab-

“However, even a legible typeface can become

tive psychologists.[citation needed]

according to a scheme of historical genre acquired

just as a less legible typeface can be made more

Legibility can also be compromised by letterspac-

rial, educational, religious, scientific, spiritual and commercial writing all have differing characteris-

lished text typefaces are frequently chosen

by a long process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing pres-

unreadable through poor setting and placement, readable through good design.”[2]

Studies of legibility have examined a wide range

recognition, which is widely accepted by cogni-

ing, word spacing, or leading that is too tight or

too loose. It can be improved when generous ver-

tical space separates lines of text, making it easier

of factors including type size and type design. For

for the eye to distinguish one line from the next,

type vs. roman type, line length, line spacing,

that are too tightly or loosely fitted can also result

example, comparing serif vs. sans serif type, italic

or previous line. Poorly designed fonts and those in poor legibility.

ent-day design arts, which are closely based on

color contrast, the design of right-hand edge (for

son, Francesco Griffo (a punchcutter who created

vs. ranged left, and whether text is hyphenated.

Typography is an element of all printed material.

mond. With their more specialized requirements,

Legibility research was published from the late

and magazines, use typographical elements to

tightly-fitted text romans specially designed for

been that the reading process is remarkably ro-

aid readers in navigating the publication, and in

traditional models such as those of Nicolas Jen-

the model for Aldine typefaces), and Claude Gara-

newspapers and magazines rely on compact,

the task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif

example, justification, straight right hand edge)

nineteenth century on, but the overall finding has bust, and that significant differences are hard to

find. So comparative studies of seriffed vs. sans

Periodical publications, especially newspapers

achieve an attractive, distinctive appearance, to

some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a rela-

tively small collection of typefaces, each used for

text fonts are often used for introductory para-

serif type, or justified vs. unjustified type, have

current fashion is to pair sans serif type for head-

best.[citation needed]

makes consistent use of type sizes, italic, bold-

matching style for the text of an article.

Legibility is usually measured through speed of

other typographic features. Some publications,

for effectiveness (that is, not a rushed or careless

far as to commission a type designer to create be-

graphs, incidental text and whole short articles. A ings with a high-performance seriffed font of

The text layout, tone or color of set matter, and

the interplay of text with white space of the page

and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With printed media typographers are also concerned

with binding margins, paper selection and printing

methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific cul-

tural conventions. For example, in French it is

customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in

English it is not. .

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in

failed to settle the argument over which is

reading, with comprehension scores used to check

read). For example, Miles Tinker, who published

specific elements within the publication, and

face, large and small capital letters, colors, and

such as The Guardian and The Economist, go so

spoke (custom tailored) typefaces for their exclu-

numerous studies from the 1930s to the 1960s,

sive use.

pants to spot incongruous words as an effective-

Different periodical publications design their pub-

used a speed of reading test that required partici-

ness filter.

These days, legibility research tends to be limited

lications, including their typography, to achieve a

particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern

to critical issues, or the testing of specific design

style through their use of a variety of typefaces

developed). Examples of critical issues include

paper’s name is placed on a colored background.

solutions (for example, when new typefaces are

typefaces (also called fonts) for people with visual

impairment, and typefaces for highway signs, or

for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested

individually or in combination (inevitably so, as

the different factors are interdependent), but many

tests were carried out in the absence of a model of

and colors; type sizes vary widely, and the news-

In contrast, the New York Times use a more tradi-

tional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are

placed near the masthead.

8.5 on 14.1


In traditional typography, text is composed to

create a readable, coherent, and visually satis-

fying whole that works invisibly, without the

both.

tion. Some typographers believe that the over-

“The typeface chosen should be legible, that is,

readability, and that the theory of parallel let-

awareness of the reader. Even distribution with

it should be read without effort. Sometimes

aimed at producing clarity and transparency.

often, however, it is a matter of typeface de-

a minimum of distractions and anomalies are

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiritual and commercial writing all have differing

tant, or not the entire picture.

sign. Generally speaking, typefaces that are

Studies distinguishing between Bouma recog-

than typefaces that have been condensed, ex-

regard to how people actually recognize words

true to the basic letterforms are more legible panded, embellished, or abstracted.

“However, even a legible typeface can become

quently chosen according to a scheme of his-

just as a less legible typeface can be made

unreadable through poor setting and placement,

torical genre acquired by a long process of

more readable through good design.”[2]

historical periods.

Studies of legibility have examined a wide

Contemporary books are more likely to be set

design. For example, comparing serif vs. sans

accretion, with considerable overlap between

with state-of-the-art seriffed “text romans” or “book romans” with design values echoing

present-day design arts, which are closely

based on traditional models such as those of

Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine type-

faces), and Claude Garamond. With their more

specialized requirements, newspapers and magazines rely on compact, tightly-fitted text ro-

with a high-performance seriffed font of

matching style for the text of an article.

of right-hand edge (for example, justification,

lection and printing methods.

line from the next, or previous line. Poorly deloosely fitted can also result in poor legibility.

elements to achieve an attractive, distinctive

nineteenth century on, but the overall finding

has been that the reading process is remarkably

rial. Periodical publications, especially newspapers and magazines, use typographical

appearance, to aid readers in navigating the

publication, and in some cases for dramatic ef-

fect. By formulating a style guide, a periodical

to find. So comparative studies of seriffed vs.

standardizes on a relatively small collection of

have failed to settle the argument over which is

within the publication, and makes consistent

typefaces, each used for specific elements

best.[citation needed]

use of type sizes, italic, boldface, large and

Legibility is usually measured through speed of

graphic features. Some publications, such as

reading, with comprehension scores used to

small capital letters, colors, and other typo-

The Guardian and The Economist, go so far as

check for effectiveness (that is, not a rushed or

to commission a type designer to create be-

published numerous studies from the 1930s to

clusive use.

the 1960s, used a speed of reading test that re-

also concerned with binding margins, paper se-

generous vertical space separates lines of text,

Legibility research was published from the late

page and other graphic elements combine to matter. With printed media typographers are

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when

Typography is an element of all printed mate-

whether text is hyphenated.

careless read). For example, Miles Tinker, who

impart a “feel” or “resonance” to the subject

Legibility can also be compromised by let-

straight right hand edge) vs. ranged left, and

The text layout, tone or color of set matter, and

the interplay of text with white space of the

cognitive psychologists.[citation needed]

signed fonts and those that are too tightly or

length, line spacing, color contrast, the design

sans serif type, or justified vs. unjustified type,

fashion is to pair sans serif type for headings

wise recognition, which is widely accepted by

serif type, italic type vs. roman type, line

cient use of page space. Sans serif text fonts are dental text and whole short articles. A current

when they read, have favored parallel letter-

making it easier for the eye to distinguish one

robust, and that significant differences are hard

often used for introductory paragraphs, inci-

nition and parallel letterwise recognition with

range of factors including type size and type

mans specially designed for the task, which

offer maximum flexibility, readability and effi-

terwise recognition is either wrong, less impor-

legibility is simply a matter of type size; more

characteristics and requirements. For historic

material, established text typefaces are fre-

all word shape (Bouma) is very important in

spoke (custom tailored) typefaces for their ex-

quired participants to spot incongruous words

Different periodical publications design their

These days, legibility research tends to be lim-

USAToday uses a bold, colorful, and compara-

as an effectiveness filter.

publications, including their typography, to

achieve a particular tone or style. For example,

ited to critical issues, or the testing of specific

tively modern style through their use of a vari-

linguistics, word structures, word frequencies,

faces are developed). Examples of critical is-

widely, and the newspaper’s name is placed on

syntax. Typography also is subject to specific

people with visual impairment, and typefaces

York Times use a more traditional approach,

is customary to insert a non-breaking space be-

where legibility may make a key difference.

more columns.

while in English it is not.

Much of the legibility research literature is

Especially on the front page of newspapers and

tested individually or in combination (in-

larger display typefaces to attract attention, and

Typography is modulated by orthography and

morphology, phonetic constructs and linguistic cultural conventions. For example, in French it fore a colon (:) or semicolon (;) in a sentence,

.

Readability and legibility are often confused.

design solutions (for example, when new typesues include typefaces (also called fonts) for for highway signs, or for other conditions

somewhat atheoretical — various factors were

“Legibility is the quality of the typeface design

evitably so, as the different factors are interde-

page. Designers aim to achieve excellence in

absence of a model of reading or visual percep-

and readability with the design of the printed

pendent), but many tests were carried out in the

ety of typefaces and colors; type sizes vary

a colored background. In contrast, the New

with fewer colors, less typeface variation, and

on magazine covers, headlines are often set in are placed near the masthead.

9 on 13.6


In traditional typography, text is composed to create

aim to achieve excellence in both.

perception. Some typographers believe that the over-

that works invisibly, without the awareness of the

“The typeface chosen should be legible, that is, it

ability, and that the theory of parallel letterwise

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of text

typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commer-

should be read without effort. Sometimes legibility is

simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, type-

faces that are true to the basic letterforms are more

legible than typefaces that have been condensed, expanded, embellished, or abstracted.

cial writing all have differing characteristics and

“However, even a legible typeface can become un-

typefaces are frequently chosen according to a

a less legible typeface can be made more readable

requirements. For historic material, established text

all word shape (Bouma) is very important in read-

recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition

and parallel letterwise recognition with regard to

how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation

readable through poor setting and placement, just as

needed]

scheme of historical genre acquired by a long process

through good design.”[2]

Legibility can also be compromised by letterspacing,

torical periods.

Studies of legibility have examined a wide range of

It can be improved when generous vertical space sep-

Contemporary books are more likely to be set with

ple, comparing serif vs. sans serif type, italic type vs.

mans” with design values echoing present-day design

the design of right-hand edge (for example, justifica-

of accretion, with considerable overlap between his-

state-of-the-art seriffed “text romans” or “book ro-

arts, which are closely based on traditional models

such as those of Nicolas Jenson, Francesco Griffo (a

punchcutter who created the model for Aldine type-

faces), and Claude Garamond. With their more specialized requirements, newspapers and magazines

factors including type size and type design. For exam-

roman type, line length, line spacing, color contrast, tion, straight right hand edge) vs. ranged left, and

word spacing, or leading that is too tight or too loose.

arates lines of text, making it easier for the eye to distinguish one line from the next, or previous line.

Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

whether text is hyphenated.

Typography is an element of all printed material. Pe-

Legibility research was published from the late nine-

azines, use typographical elements to achieve an

riodical publications, especially newspapers and mag-

teenth century on, but the overall finding has been

attractive, distinctive appearance, to aid readers in

designed for the task, which offer maximum flexibil-

that significant differences are hard to find. So com-

matic effect. By formulating a style guide, a periodi-

serif text fonts are often used for introductory para-

fied vs. unjustified type, have failed to settle the

rely on compact, tightly-fitted text romans specially ity, readability and efficient use of page space. Sans

that the reading process is remarkably robust, and

parative studies of seriffed vs. sans serif type, or justi-

graphs, incidental text and whole short articles. A

argument over which is best.[citation needed]

with a high-performance seriffed font of matching

Legibility is usually measured through speed of read-

current fashion is to pair sans serif type for headings

style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed

media typographers are also concerned with binding margins, paper selection and printing methods.

ing, with comprehension scores used to check for ef-

fectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incongruous words as an effectiveness filter.

navigating the publication, and in some cases for dracal standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and makes consistent use of type sizes,

italic, boldface, large and small capital letters, colors, and other typographic features. Some publications,

such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publica-

tions, including their typography, to achieve a partic-

ular tone or style. For example, USAToday uses a

These days, legibility research tends to be limited to

bold, colorful, and comparatively modern style

Typography is modulated by orthography and lin-

tions (for example, when new typefaces are devel-

type sizes vary widely, and the newspaper’s name is

ogy, phonetic constructs and linguistic syntax.

(also called fonts) for people with visual impairment,

York Times use a more traditional approach, with

ventions. For example, in French it is customary to

tions where legibility may make a key difference.

columns.

semicolon (;) in a sentence, while in English it is not.

Much of the legibility research literature is somewhat

Especially on the front page of newspapers and on

Readability and legibility are often confused. “Legi-

ally or in combination (inevitably so, as the different

play typefaces to attract attention, and are placed

ability with the design of the printed page. Designers

ried out in the absence of a model of reading or visual

guistics, word structures, word frequencies, morphol-

Typography also is subject to specific cultural con-

insert a non-breaking space before a colon (:) or

.

bility is the quality of the typeface design and read-

critical issues, or the testing of specific design solu-

oped). Examples of critical issues include typefaces

and typefaces for highway signs, or for other condi-

atheoretical — various factors were tested individu-

factors are interdependent), but many tests were car-

through their use of a variety of typefaces and colors; placed on a colored background. In contrast, the New

fewer colors, less typeface variation, and more

magazine covers, headlines are often set in larger dis-

near the masthead.

7.5 on 15.2


In traditional typography, text is composed to cre-

page. Designers aim to achieve excellence in both.

many tests were carried out in the absence of a

whole that works invisibly, without the awareness

“The typeface chosen should be legible, that is, it

pographers believe that the overall word shape

ate a readable, coherent, and visually satisfying

of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

should be read without effort. Sometimes legibil-

model of reading or visual perception. Some ty-

(Bouma) is very important in readability, and that

ity is simply a matter of type size; more often,

the theory of parallel letterwise recognition is ei-

ally speaking, typefaces that are true to the basic

ture.

however, it is a matter of typeface design. Gener-

ther wrong, less important, or not the entire pic-

Choice of font(s) is perhaps the primary aspect of

letterforms are more legible than typefaces that

rial, educational, religious, scientific, spiritual and

abstracted.

have been condensed, expanded, embellished, or

Studies distinguishing between Bouma recognition

tics and requirements. For historic material, es-

“However, even a legible typeface can become un-

read, have favored parallel letterwise recognition,

according to a scheme of historical genre acquired

as a less legible typeface can be made more read-

gists.[citation needed]

Studies of legibility have examined a wide range

ing, word spacing, or leading that is too tight or

text typography—prose fiction, non-fiction, edito-

commercial writing all have differing characteristablished text typefaces are frequently chosen

by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set

readable through poor setting and placement, just able through good design.”[2]

and parallel letterwise recognition with regard to how people actually recognize words when they which is widely accepted by cognitive psycholo-

Legibility can also be compromised by letterspac-

of factors including type size and type design. For

too loose. It can be improved when generous verti-

“book romans” with design values echoing pres-

type vs. roman type, line length, line spacing,

for the eye to distinguish one line from the next, or

traditional models such as those of Nicolas Jen-

example, justification, straight right hand edge)

with state-of-the-art seriffed “text romans” or

ent-day design arts, which are closely based on

son, Francesco Griffo (a punchcutter who created

example, comparing serif vs. sans serif type, italic

color contrast, the design of right-hand edge (for

cal space separates lines of text, making it easier

previous line. Poorly designed fonts and those that

are too tightly or loosely fitted can also result in

vs. ranged left, and whether text is hyphenated.

poor legibility.

mond. With their more specialized requirements,

Legibility research was published from the late

Typography is an element of all printed material.

tightly-fitted text romans specially designed for

been that the reading process is remarkably ro-

the model for Aldine typefaces), and Claude Garanewspapers and magazines rely on compact,

nineteenth century on, but the overall finding has

Periodical publications, especially newspapers

bust, and that significant differences are hard to

achieve an attractive, distinctive appearance, to

text fonts are often used for introductory para-

serif type, or justified vs. unjustified type, have

some cases for dramatic effect. By formulating a

current fashion is to pair sans serif type for head-

tation needed]

tively small collection of typefaces, each used for

the task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif graphs, incidental text and whole short articles. A

ings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and

the interplay of text with white space of the page

and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With printed media typographers are also concerned

with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, mor-

phology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural

find. So comparative studies of seriffed vs. sans

failed to settle the argument over which is best.[ci-

Legibility is usually measured through speed of

specific elements within the publication, and

makes consistent use of type sizes, italic, boldface,

read). For example, Miles Tinker, who published

The Guardian and The Economist, go so far as to

for effectiveness (that is, not a rushed or careless

numerous studies from the 1930s to the 1960s,

typographic features. Some publications, such as commission a type designer to create bespoke

used a speed of reading test that required partici-

(custom tailored) typefaces for their exclusive use.

ness filter.

Different periodical publications design their pub-

These days, legibility research tends to be limited

particular tone or style. For example, USAToday

pants to spot incongruous words as an effective-

to critical issues, or the testing of specific design

solutions (for example, when new typefaces are

developed). Examples of critical issues include

lications, including their typography, to achieve a

uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces

and colors; type sizes vary widely, and the news-

typefaces (also called fonts) for people with visual

paper’s name is placed on a colored background.

for other conditions where legibility may make a

tional approach, with fewer colors, less typeface

(:) or semicolon (;) in a sentence, while in English

key difference.

.

Much of the legibility research literature is some-

Readability and legibility are often confused.

what atheoretical — various factors were tested

and readability with the design of the printed

the different factors are interdependent), but

“Legibility is the quality of the typeface design

style guide, a periodical standardizes on a rela-

large and small capital letters, colors, and other

impairment, and typefaces for highway signs, or

it is not.

aid readers in navigating the publication, and in

reading, with comprehension scores used to check

conventions. For example, in French it is custom-

ary to insert a non-breaking space before a colon

and magazines, use typographical elements to

individually or in combination (inevitably so, as

In contrast, the New York Times use a more tradivariation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.

8 on 14.4


In traditional typography, text is composed to

both.

ception. Some typographers believe that the

fying whole that works invisibly, without the

“The typeface chosen should be legible, that is,

in readability, and that the theory of parallel

a minimum of distractions and anomalies are

ibility is simply a matter of type size; more

create a readable, coherent, and visually satisawareness of the reader. Even distribution with

it should be read without effort. Sometimes leg-

aimed at producing clarity and transparency.

often, however, it is a matter of typeface design.

Choice of font(s) is perhaps the primary aspect

the basic letterforms are more legible than

overall word shape (Bouma) is very important letterwise recognition is either wrong, less important, or not the entire picture.

Generally speaking, typefaces that are true to

Studies distinguishing between Bouma recogni-

typefaces that have been condensed, expanded,

gard to how people actually recognize words

characteristics and requirements. For historic

“However, even a legible typeface can become

cognitive psychologists.[citation needed]

quently chosen according to a scheme of histor-

ment, just as a less legible typeface can be

Legibility can also be compromised by let-

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiritual and commercial writing all have differing material, established text typefaces are freical genre acquired by a long process of

accretion, with considerable overlap between

embellished, or abstracted.

unreadable through poor setting and place-

made more readable through good design.”[2]

historical periods.

Studies of legibility have examined a wide

Contemporary books are more likely to be set

design. For example, comparing serif vs. sans

with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing

present-day design arts, which are closely

based on traditional models such as those of

range of factors including type size and type

serif type, italic type vs. roman type, line

length, line spacing, color contrast, the design

of right-hand edge (for example, justification,

straight right hand edge) vs. ranged left, and

Nicolas Jenson, Francesco Griffo (a punchcut-

whether text is hyphenated.

faces), and Claude Garamond. With their more

Legibility research was published from the late

ter who created the model for Aldine type-

specialized requirements, newspapers and

magazines rely on compact, tightly-fitted text

romans specially designed for the task, which

offer maximum flexibility, readability and effi-

cient use of page space. Sans serif text fonts are

often used for introductory paragraphs, inci-

nineteenth century on, but the overall finding has been that the reading process is remark-

ably robust, and that significant differences are

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific

cultural conventions. For example, in French it

is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence,

signed fonts and those that are too tightly or

loosely fitted can also result in poor legibility. Typography is an element of all printed mate-

rial. Periodical publications, especially newspapers and magazines, use typographical

elements to achieve an attractive, distinctive

appearance, to aid readers in navigating the

publication, and in some cases for dramatic ef-

fect. By formulating a style guide, a periodical typefaces, each used for specific elements

use of type sizes, italic, boldface, large and

small capital letters, colors, and other typo-

graphic features. Some publications, such as

spoke (custom tailored) typefaces for their ex-

as an effectiveness filter.

Typography is modulated by orthography and

line from the next, or previous line. Poorly de-

careless read). For example, Miles Tinker, who

published numerous studies from the 1930s to

matter. With printed media typographers are lection and printing methods.

making it easier for the eye to distinguish one

The Guardian and The Economist, go so far as

check for effectiveness (that is, not a rushed or

the 1960s, used a speed of reading test that re-

also concerned with binding margins, paper se-

generous vertical space separates lines of text,

reading, with comprehension scores used to

page and other graphic elements combine to

impart a “feel” or “resonance” to the subject

tight or too loose. It can be improved when

within the publication, and makes consistent

vs. sans serif type, or justified vs. unjustified

Legibility is usually measured through speed of

The text layout, tone or color of set matter, and

terspacing, word spacing, or leading that is too

type, have failed to settle the argument over

with a high-performance seriffed font of

the interplay of text with white space of the

wise recognition, which is widely accepted by

standardizes on a relatively small collection of

which is best.[citation needed]

matching style for the text of an article.

when they read, have favored parallel letter-

hard to find. So comparative studies of seriffed

dental text and whole short articles. A current

fashion is to pair sans serif type for headings

tion and parallel letterwise recognition with re-

quired participants to spot incongruous words These days, legibility research tends to be lim-

to commission a type designer to create beclusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example, USAToday uses a bold, colorful, and compara-

ited to critical issues, or the testing of specific

tively modern style through their use of a vari-

faces are developed). Examples of critical is-

widely, and the newspaper’s name is placed on

people with visual impairment, and typefaces

York Times use a more traditional approach,

design solutions (for example, when new typesues include typefaces (also called fonts) for

for highway signs, or for other conditions

where legibility may make a key difference.

while in English it is not.

Much of the legibility research literature is

Readability and legibility are often confused.

tested individually or in combination (in-

ety of typefaces and colors; type sizes vary

a colored background. In contrast, the New

with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and

somewhat atheoretical — various factors were

on magazine covers, headlines are often set in

“Legibility is the quality of the typeface design

evitably so, as the different factors are interde-

and are placed near the masthead.

page. Designers aim to achieve excellence in

the absence of a model of reading or visual per-

.

and readability with the design of the printed

pendent), but many tests were carried out in

larger display typefaces to attract attention,

8.5 on 13.6


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, nonfiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve ex-

cellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried

out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.7


In traditional typography, text is composed to create

Designers aim to achieve excellence in both.

that works invisibly, without the awareness of the

“The typeface chosen should be legible, that is, it

tions and anomalies are aimed at producing clarity

is simply a matter of type size; more often, how-

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of distrac-

should be read without effort. Sometimes legibility

tests were carried out in the absence of a model of

reading or visual perception. Some typographers

believe that the overall word shape (Bouma) is very

important in readability, and that the theory of paral-

lel letterwise recognition is either wrong, less impor-

ever, it is a matter of typeface design. Generally

tant, or not the entire picture.

Choice of font(s) is perhaps the primary aspect of

forms are more legible than typefaces that have

Studies distinguishing between Bouma recognition

educational, religious, scientific, spiritual and com-

stracted.

how people actually recognize words when they

requirements. For historic material, established text

“However, even a legible typeface can become un-

scheme of historical genre acquired by a long

as a less legible typeface can be made more read-

and transparency.

text typography—prose fiction, non-fiction, editorial,

mercial writing all have differing characteristics and typefaces are frequently chosen according to a

speaking, typefaces that are true to the basic letterbeen condensed, expanded, embellished, or ab-

readable through poor setting and placement, just

and parallel letterwise recognition with regard to

read, have favored parallel letterwise recognition,

which is widely accepted by cognitive psychologists.[citation needed]

able through good design.”[2]

Legibility can also be compromised by letterspac-

Studies of legibility have examined a wide range of

loose. It can be improved when generous vertical

state-of-the-art seriffed “text romans” or “book ro-

ample, comparing serif vs. sans serif type, italic

the eye to distinguish one line from the next, or pre-

sign arts, which are closely based on traditional

contrast, the design of right-hand edge (for exam-

process of accretion, with considerable overlap be-

tween historical periods.

Contemporary books are more likely to be set with mans” with design values echoing present-day de-

models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Gara-

mond. With their more specialized requirements,

newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the

task, which offer maximum flexibility, readability and

factors including type size and type design. For ex-

type vs. roman type, line length, line spacing, color ple, justification, straight right hand edge) vs.

ranged left, and whether text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding has

been that the reading process is remarkably robust,

and that significant differences are hard to find. So

ing, word spacing, or leading that is too tight or too

space separates lines of text, making it easier for

vious line. Poorly designed fonts and those that are

too tightly or loosely fitted can also result in poor

legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers and

magazines, use typographical elements to achieve

an attractive, distinctive appearance, to aid readers

in navigating the publication, and in some cases for

efficient use of page space. Sans serif text fonts

comparative studies of seriffed vs. sans serif type,

dramatic effect. By formulating a style guide, a peri-

tal text and whole short articles. A current fashion is

the argument over which is best.[citation needed]

of typefaces, each used for specific elements within

are often used for introductory paragraphs, incidento pair sans serif type for headings with a high-performance seriffed font of matching style for the text

of an article.

The text layout, tone or color of set matter, and the

interplay of text with white space of the page and

other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed

media typographers are also concerned with bind-

ing margins, paper selection and printing methods. Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, mor-

or justified vs. unjustified type, have failed to settle

sizes, italic, boldface, large and small capital let-

for effectiveness (that is, not a rushed or careless

publications, such as The Guardian and The Econ-

read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s,

Different periodical publications design their publi-

pants to spot incongruous words as an effective-

particular tone or style. For example, USAToday

solutions (for example, when new typefaces are de-

style through their use of a variety of typefaces and

faces (also called fonts) for people with visual

name is placed on a colored background. In con-

to critical issues, or the testing of specific design

difference.

Readability and legibility are often confused. “Legi-

ability with the design of the printed page.

cations, including their typography, to achieve a

These days, legibility research tends to be limited

semicolon (;) in a sentence, while in English it is

bility is the quality of the typeface design and read-

to create bespoke (custom tailored) typefaces for

ness filter.

impairment, and typefaces for highway signs, or for

.

omist, go so far as to commission a type designer their exclusive use.

ventions. For example, in French it is customary to

not.

ters, colors, and other typographic features. Some

used a speed of reading test that required partici-

veloped). Examples of critical issues include type-

insert a non-breaking space before a colon (:) or

the publication, and makes consistent use of type

Legibility is usually measured through speed of

reading, with comprehension scores used to check

phology, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural con-

odical standardizes on a relatively small collection

uses a bold, colorful, and comparatively modern

colors; type sizes vary widely, and the newspaper’s trast, the New York Times use a more traditional

other conditions where legibility may make a key

approach, with fewer colors, less typeface variation,

Much of the legibility research literature is some-

Especially on the front page of newspapers and on

what atheoretical — various factors were tested in-

dividually or in combination (inevitably so, as the different factors are interdependent), but many

and more columns.

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.

7.5 on 14.5


In traditional typography, text is composed to

create a readable, coherent, and visually satisfy-

ing whole that works invisibly, without the aware-

ness of the reader. Even distribution with a

minimum of distractions and anomalies are

aimed at producing clarity and transparency.

page. Designers aim to achieve excellence in

many tests were carried out in the absence of a

both.

model of reading or visual perception. Some ty-

“The typeface chosen should be legible, that is,

(Bouma) is very important in readability, and that

bility is simply a matter of type size; more often,

ther wrong, less important, or not the entire pic-

it should be read without effort. Sometimes legi-

pographers believe that the overall word shape

the theory of parallel letterwise recognition is ei-

however, it is a matter of typeface design. Gen-

ture.

of text typography—prose fiction, non-fiction,

basic letterforms are more legible than type-

Studies distinguishing between Bouma recogni-

tual and commercial writing all have differing

embellished, or abstracted.

gard to how people actually recognize words

material, established text typefaces are fre-

“However, even a legible typeface can become

recognition, which is widely accepted by cogni-

Choice of font(s) is perhaps the primary aspect editorial, educational, religious, scientific, spiricharacteristics and requirements. For historic

erally speaking, typefaces that are true to the

faces that have been condensed, expanded,

quently chosen according to a scheme of histori-

unreadable through poor setting and placement,

accretion, with considerable overlap between

more readable through good design.”[2]

cal genre acquired by a long process of

historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing present-day design arts, which are closely based on

just as a less legible typeface can be made

Studies of legibility have examined a wide range

of factors including type size and type design. For example, comparing serif vs. sans serif

type, italic type vs. roman type, line length, line

spacing, color contrast, the design of right-hand

tion and parallel letterwise recognition with re-

when they read, have favored parallel letterwise tive psychologists.[citation needed]

Legibility can also be compromised by let-

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when generous vertical space separates lines of text,

making it easier for the eye to distinguish one

line from the next, or previous line. Poorly de-

signed fonts and those that are too tightly or

traditional models such as those of Nicolas Jen-

edge (for example, justification, straight right

ated the model for Aldine typefaces), and

hyphenated.

requirements, newspapers and magazines rely

Legibility research was published from the late

designed for the task, which offer maximum flex-

has been that the reading process is remarkably

aid readers in navigating the publication, and in

space. Sans serif text fonts are often used for

to find. So comparative studies of seriffed vs.

style guide, a periodical standardizes on a rela-

whole short articles. A current fashion is to pair

have failed to settle the argument over which is

son, Francesco Griffo (a punchcutter who cre-

Claude Garamond. With their more specialized on compact, tightly-fitted text romans specially

ibility, readability and efficient use of page

introductory paragraphs, incidental text and

sans serif type for headings with a high-perfor-

mance seriffed font of matching style for the text

hand edge) vs. ranged left, and whether text is

nineteenth century on, but the overall finding

robust, and that significant differences are hard

makes consistent use of type sizes, italic, bold-

check for effectiveness (that is, not a rushed or

and other graphic elements combine to impart a

published numerous studies from the 1930s to

reading, with comprehension scores used to

careless read). For example, Miles Tinker, who

“feel” or “resonance” to the subject matter. With

the 1960s, used a speed of reading test that re-

with binding margins, paper selection and print-

an effectiveness filter.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific

some cases for dramatic effect. By formulating a

best.[citation needed]

The text layout, tone or color of set matter, and

ing methods.

and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to

tively small collection of typefaces, each used

Legibility is usually measured through speed of

printed media typographers are also concerned

Typography is an element of all printed material.

Periodical publications, especially newspapers

sans serif type, or justified vs. unjustified type,

of an article.

the interplay of text with white space of the page

loosely fitted can also result in poor legibility.

quired participants to spot incongruous words as These days, legibility research tends to be lim-

ited to critical issues, or the testing of specific

design solutions (for example, when new type-

faces are developed). Examples of critical is-

for specific elements within the publication, and face, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go

so far as to commission a type designer to cre-

ate bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to

achieve a particular tone or style. For example, USAToday uses a bold, colorful, and compara-

tively modern style through their use of a variety

of typefaces and colors; type sizes vary widely,

and the newspaper’s name is placed on a col-

sues include typefaces (also called fonts) for

ored background. In contrast, the New York

highway signs, or for other conditions where leg-

fewer colors, less typeface variation, and more

cultural conventions. For example, in French it is

people with visual impairment, and typefaces for

a colon (:) or semicolon (;) in a sentence, while

ibility may make a key difference.

columns.

.

Much of the legibility research literature is some-

Especially on the front page of newspapers and

“Legibility is the quality of the typeface design

individually or in combination (inevitably so, as

larger display typefaces to attract attention, and

customary to insert a non-breaking space before in English it is not.

Readability and legibility are often confused.

and readability with the design of the printed

what atheoretical — various factors were tested

the different factors are interdependent), but

Times use a more traditional approach, with

on magazine covers, headlines are often set in are placed near the masthead.

8 on 13.8


In traditional typography, text is composed to

both.

perception. Some typographers believe that

isfying whole that works invisibly, without the

“The typeface chosen should be legible, that

portant in readability, and that the theory of

with a minimum of distractions and anomalies

legibility is simply a matter of type size; more

create a readable, coherent, and visually satawareness of the reader. Even distribution

are aimed at producing clarity and trans-

parency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-

fiction, editorial, educational, religious,

is, it should be read without effort. Sometimes

often, however, it is a matter of typeface de-

sign. Generally speaking, typefaces that are expanded, embellished, or abstracted.

words when they read, have favored parallel

than typefaces that have been condensed,

ments. For historic material, established text

placement, just as a less legible typeface can

a scheme of historical genre acquired by a

long process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed “text romans” or “book romans” with design values echoing

Studies distinguishing between Bouma

recognition and parallel letterwise recognition

“However, even a legible typeface can be-

typefaces are frequently chosen according to

parallel letterwise recognition is either wrong,

less important, or not the entire picture.

true to the basic letterforms are more legible

scientific, spiritual and commercial writing all have differing characteristics and require-

the overall word shape (Bouma) is very im-

come unreadable through poor setting and be made more readable through good design.”[2]

Studies of legibility have examined a wide

range of factors including type size and type

with regard to how people actually recognize

letterwise recognition, which is widely ac-

cepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

terspacing, word spacing, or leading that is too tight or too loose. It can be improved

when generous vertical space separates

lines of text, making it easier for the eye to

design. For example, comparing serif vs.

distinguish one line from the next, or previous

length, line spacing, color contrast, the de-

too tightly or loosely fitted can also result in

sans serif type, italic type vs. roman type, line

line. Poorly designed fonts and those that are

present-day design arts, which are closely

sign of right-hand edge (for example, justifi-

Nicolas Jenson, Francesco Griffo (a punch-

left, and whether text is hyphenated.

Typography is an element of all printed mate-

Legibility research was published from the

papers and magazines, use typographical

based on traditional models such as those of cutter who created the model for Aldine typefaces), and Claude Garamond. With their

cation, straight right hand edge) vs. ranged

more specialized requirements, newspapers

late nineteenth century on, but the overall

text romans specially designed for the task,

remarkably robust, and that significant differ-

and magazines rely on compact, tightly-fitted

finding has been that the reading process is

which offer maximum flexibility, readability

ences are hard to find. So comparative stud-

text fonts are often used for introductory

vs. unjustified type, have failed to settle the

and efficient use of page space. Sans serif paragraphs, incidental text and whole short

articles. A current fashion is to pair sans serif

type for headings with a high-performance

seriffed font of matching style for the text of

an article.

The text layout, tone or color of set matter,

poor legibility.

rial. Periodical publications, especially newselements to achieve an attractive, distinctive appearance, to aid readers in navigating the

publication, and in some cases for dramatic

effect. By formulating a style guide, a periodi-

ies of seriffed vs. sans serif type, or justified

cal standardizes on a relatively small collec-

argument over which is best.[citation needed]

elements within the publication, and makes

Legibility is usually measured through speed

of reading, with comprehension scores used

to check for effectiveness (that is, not a

rushed or careless read). For example, Miles

Tinker, who published numerous studies from

tion of typefaces, each used for specific

consistent use of type sizes, italic, boldface,

large and small capital letters, colors, and

other typographic features. Some publica-

tions, such as The Guardian and The Economist, go so far as to commission a type

designer to create bespoke (custom tailored)

and the interplay of text with white space of

the 1930s to the 1960s, used a speed of

typefaces for their exclusive use.

bine to impart a “feel” or “resonance” to the

incongruous words as an effectiveness filter.

Different periodical publications design their

phers are also concerned with binding mar-

These days, legibility research tends to be

the page and other graphic elements com-

subject matter. With printed media typogra-

gins, paper selection and printing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguis-

tic syntax. Typography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or semicolon (;)

reading test that required participants to spot

limited to critical issues, or the testing of spe-

publications, including their typography, to

achieve a particular tone or style. For example, USAToday uses a bold, colorful, and

cific design solutions (for example, when new

comparatively modern style through their use

cal issues include typefaces (also called

sizes vary widely, and the newspaper’s name

typefaces for highway signs, or for other con-

trast, the New York Times use a more tradi-

typefaces are developed). Examples of criti-

fonts) for people with visual impairment, and

ditions where legibility may make a key difference.

of a variety of typefaces and colors; type

is placed on a colored background. In contional approach, with fewer colors, less typeface variation, and more columns.

in a sentence, while in English it is not.

Much of the legibility research literature is

Especially on the front page of newspapers

Readability and legibility are often confused.

were tested individually or in combination (in-

set in larger display typefaces to attract atten-

.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in

somewhat atheoretical — various factors

evitably so, as the different factors are inter-

dependent), but many tests were carried out

in the absence of a model of reading or visual

and on magazine covers, headlines are often

tion, and are placed near the masthead.

8.5 on 13.1


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to

achieve excellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of read-

ing or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.3


In traditional typography, text is composed to

create a readable, coherent, and visually satisfying whole that works invisibly, without the

awareness of the reader. Even distribution with

a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction,

both.

Some typographers believe that the overall

“The typeface chosen should be legible, that is,

ability, and that the theory of parallel letterwise

bility is simply a matter of type size; more often,

not the entire picture.

it should be read without effort. Sometimes legihowever, it is a matter of typeface design. Gen-

word shape (Bouma) is very important in readrecognition is either wrong, less important, or

erally speaking, typefaces that are true to the

Studies distinguishing between Bouma recogni-

faces that have been condensed, expanded,

gard to how people actually recognize words

basic letterforms are more legible than type-

tion and parallel letterwise recognition with re-

when they read, have favored parallel letterwise

editorial, educational, religious, scientific, spiri-

embellished, or abstracted.

characteristics and requirements. For historic

“However, even a legible typeface can become

tive psychologists.[citation needed]

quently chosen according to a scheme of his-

ment, just as a less legible typeface can be

Legibility can also be compromised by let-

tual and commercial writing all have differing material, established text typefaces are fretorical genre acquired by a long process of

accretion, with considerable overlap between

unreadable through poor setting and place-

made more readable through good design.”[2]

recognition, which is widely accepted by cogni-

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when generous vertical space separates lines of text,

historical periods.

Studies of legibility have examined a wide

Contemporary books are more likely to be set

design. For example, comparing serif vs. sans

line from the next, or previous line. Poorly de-

line spacing, color contrast, the design of right-

loosely fitted can also result in poor legibility.

with state-of-the-art seriffed “text romans” or “book romans” with design values echoing

present-day design arts, which are closely

based on traditional models such as those of

range of factors including type size and type

serif type, italic type vs. roman type, line length,

hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether

making it easier for the eye to distinguish one signed fonts and those that are too tightly or

Typography is an element of all printed mate-

Nicolas Jenson, Francesco Griffo (a punchcut-

text is hyphenated.

rial. Periodical publications, especially newspa-

and Claude Garamond. With their more special-

Legibility research was published from the late

elements to achieve an attractive, distinctive

ter who created the model for Aldine typefaces), ized requirements, newspapers and magazines

rely on compact, tightly-fitted text romans spe-

cially designed for the task, which offer maxi-

nineteenth century on, but the overall finding

has been that the reading process is remark-

ably robust, and that significant differences are

pers and magazines, use typographical

appearance, to aid readers in navigating the

publication, and in some cases for dramatic effect. By formulating a style guide, a periodical

mum flexibility, readability and efficient use of

hard to find. So comparative studies of seriffed

standardizes on a relatively small collection of

for introductory paragraphs, incidental text and

type, have failed to settle the argument over

within the publication, and makes consistent

Legibility is usually measured through speed of

graphic features. Some publications, such as

page space. Sans serif text fonts are often used whole short articles. A current fashion is to pair sans serif type for headings with a high-perfor-

mance seriffed font of matching style for the

text of an article.

vs. sans serif type, or justified vs. unjustified which is best.[citation needed]

reading, with comprehension scores used to

small capital letters, colors, and other typo-

The Guardian and The Economist, go so far as

to commission a type designer to create be-

published numerous studies from the 1930s to

clusive use.

careless read). For example, Miles Tinker, who

page and other graphic elements combine to

the 1960s, used a speed of reading test that re-

impart a “feel” or “resonance” to the subject

use of type sizes, italic, boldface, large and

check for effectiveness (that is, not a rushed or

The text layout, tone or color of set matter, and

the interplay of text with white space of the

typefaces, each used for specific elements

quired participants to spot incongruous words

spoke (custom tailored) typefaces for their ex-

Different periodical publications design their

matter. With printed media typographers are

as an effectiveness filter.

publications, including their typography, to

lection and printing methods.

These days, legibility research tends to be lim-

USAToday uses a bold, colorful, and compara-

also concerned with binding margins, paper se-

ited to critical issues, or the testing of specific

achieve a particular tone or style. For example,

tively modern style through their use of a vari-

Typography is modulated by orthography and

design solutions (for example, when new type-

ety of typefaces and colors; type sizes vary

morphology, phonetic constructs and linguistic

sues include typefaces (also called fonts) for

a colored background. In contrast, the New York

linguistics, word structures, word frequencies, syntax. Typography also is subject to specific

cultural conventions. For example, in French it

faces are developed). Examples of critical is-

people with visual impairment, and typefaces for highway signs, or for other conditions

widely, and the newspaper’s name is placed on Times use a more traditional approach, with

fewer colors, less typeface variation, and more

where legibility may make a key difference.

columns.

Much of the legibility research literature is

Especially on the front page of newspapers and

Readability and legibility are often confused.

tested individually or in combination (inevitably

larger display typefaces to attract attention, and

and readability with the design of the printed

but many tests were carried out in the absence

is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

.

“Legibility is the quality of the typeface design page. Designers aim to achieve excellence in

somewhat atheoretical — various factors were

so, as the different factors are interdependent),

of a model of reading or visual perception.

on magazine covers, headlines are often set in

are placed near the masthead.

7.5 on 13.6


In traditional typography, text is composed

cellence in both.

satisfying whole that works invisibly, without

“The typeface chosen should be legible, that

visual perception. Some typographers be-

times legibility is simply a matter of type

very important in readability, and that the

typeface design. Generally speaking, type-

ther wrong, less important, or not the entire

to create a readable, coherent, and visually the awareness of the reader. Even distribution with a minimum of distractions and

anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary as-

pect of text typography—prose fiction, non-

fiction, editorial, educational, religious,

is, it should be read without effort. Some-

size; more often, however, it is a matter of

faces that are true to the basic letterforms are more legible than typefaces that have

been condensed, expanded, embellished, or

terdependent), but many tests were carried

out in the absence of a model of reading or

lieve that the overall word shape (Bouma) is theory of parallel letterwise recognition is eipicture.

Studies distinguishing between Bouma

abstracted.

recognition and parallel letterwise recogni-

all have differing characteristics and require-

“However, even a legible typeface can be-

ognize words when they read, have favored

typefaces are frequently chosen according

placement, just as a less legible typeface

scientific, spiritual and commercial writing

ments. For historic material, established text

to a scheme of historical genre acquired by a long process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to be

set with state-of-the-art seriffed “text ro-

mans” or “book romans” with design values echoing present-day design arts, which are

closely based on traditional models such as

come unreadable through poor setting and can be made more readable through good

design.”[2]

tion with regard to how people actually recparallel letterwise recognition, which is

widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

Studies of legibility have examined a wide

terspacing, word spacing, or leading that is

design. For example, comparing serif vs.

when generous vertical space separates

range of factors including type size and type sans serif type, italic type vs. roman type,

line length, line spacing, color contrast, the

too tight or too loose. It can be improved

lines of text, making it easier for the eye to

distinguish one line from the next, or previ-

design of right-hand edge (for example, justi-

ous line. Poorly designed fonts and those

punchcutter who created the model for Al-

left, and whether text is hyphenated.

result in poor legibility.

their more specialized requirements, news-

Legibility research was published from the

Typography is an element of all printed mate-

tightly-fitted text romans specially designed

finding has been that the reading process is

papers and magazines, use typographical

those of Nicolas Jenson, Francesco Griffo (a dine typefaces), and Claude Garamond. With

papers and magazines rely on compact,

for the task, which offer maximum flexibility, readability and efficient use of page space.

Sans serif text fonts are often used for intro-

ductory paragraphs, incidental text and

whole short articles. A current fashion is to

pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter,

and the interplay of text with white space of the page and other graphic elements com-

bine to impart a “feel” or “resonance” to the subject matter. With printed media typogra-

phers are also concerned with binding margins, paper selection and printing methods.

fication, straight right hand edge) vs. ranged

late nineteenth century on, but the overall

remarkably robust, and that significant dif-

ferences are hard to find. So comparative

that are too tightly or loosely fitted can also

rial. Periodical publications, especially newselements to achieve an attractive, distinctive appearance, to aid readers in navigating the

studies of seriffed vs. sans serif type, or jus-

publication, and in some cases for dramatic

tle the argument over which is best.[citation

ical standardizes on a relatively small collec-

tified vs. unjustified type, have failed to set-

needed]

Legibility is usually measured through speed

of reading, with comprehension scores used to check for effectiveness (that is, not a

rushed or careless read). For example, Miles

Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of

reading test that required participants to

spot incongruous words as an effectiveness filter.

effect. By formulating a style guide, a period-

tion of typefaces, each used for specific

elements within the publication, and makes

consistent use of type sizes, italic, boldface, large and small capital letters, colors, and

other typographic features. Some publica-

tions, such as The Guardian and The Econo-

mist, go so far as to commission a type

designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their

publications, including their typography, to

Typography is modulated by orthography

These days, legibility research tends to be

quencies, morphology, phonetic constructs

specific design solutions (for example, when

subject to specific cultural conventions. For

critical issues include typefaces (also called

sizes vary widely, and the newspaper’s name

typefaces for highway signs, or for other

trast, the New York Times use a more tradi-

and linguistics, word structures, word freand linguistic syntax. Typography also is

example, in French it is customary to insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English

it is not. .

Readability and legibility are often confused.

“Legibility is the quality of the typeface de-

sign and readability with the design of the

printed page. Designers aim to achieve ex-

limited to critical issues, or the testing of

new typefaces are developed). Examples of

fonts) for people with visual impairment, and

conditions where legibility may make a key difference.

achieve a particular tone or style. For exam-

ple, USAToday uses a bold, colorful, and

comparatively modern style through their

use of a variety of typefaces and colors; type is placed on a colored background. In contional approach, with fewer colors, less typeface variation, and more columns.

Much of the legibility research literature is

Especially on the front page of newspapers

were tested individually or in combination

set in larger display typefaces to attract at-

somewhat atheoretical — various factors

(inevitably so, as the different factors are in-

and on magazine covers, headlines are often tention, and are placed near the masthead. 8 on 12.9


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim

to achieve excellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of read-

ing or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 8.5 on 12.3


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers

aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many

tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 11.5


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