HIGH NEWS Twitter becomes first major social platform to allow weed ads
By MONA ZHANG
E
lon Musk is backing up all his 420 tweets.The owner of Among the other requirements cannabis companies must adhere to: Twitter, who sparked a media firestorm after he puffed on a spliff during an appearance on Joe Rogan’s pod- 1. Be licensed by the “appropriate authorities” cast, is making good on speculation that his acquisition 2. Only target ads to areas where they are liof the platform might make it more cannabis-friendly. The censed to promote products or services online company changed its policy to allow U.S. cannabis compa3. Not target those under 21 nies to advertise on its platform Tuesday — although with 4. Assume all legal responsibility for complying numerous restrictions. with applicable laws and regulations
“It is a groundbreaking thing for many cannabis advertisers 5. to be able to reach their markets and their audiences without doing any type of workarounds,” said Amy Deneson, co-founder of the Cannabis Media Council, a trade association focused on cannabis education. To advertise on Twit- 6. ter, cannabis companies must be pre-authorized by Twitter and meet many requirements. Perhaps the most significant restriction is that cannabis companies can’t promote or offer for sale cannabis products.
Cannabis advertisements also can’t appeal to minors, make any health claims or show any depictions of cannabis use. Even with this change in Twitter policy, some cannabis companies won’t be able to take advantage of the platform for advertising due to state laws restricting online cannabis advertising.
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