The fourth annual Palm Springs Fine Art Fair returns to an eager audience. PSFAF is strategically scheduled over the extended President’s Day Weekend coinciding with Palm Springs Modernism Week at the height of the Coachella Valley’s season. The PSFAF and Modernism Week turn the Desert into a cultural mecca over this weekend, attracting over 14,000 acquisition-oriented art lovers to the Fair in 2014. The results were stunning with millions of dollars in art sales recorded by the 60 exhibiting galleries.