Notes on Field Studies Sep 8 (Friday) Exhibition at the Science Museum, Tsim Sha Tsui “Eternal Life – Exploring Ancient Egypt” 「永⽣生傳說 — 透視古埃及⽂文明」
Preparation 1. Check out the exhibition info on Science Museum’s website: • http://hk.science.museum/en_US/web/scm/se/se.html • http://hk.science.museum/ms/el2017/eindex.html 2. Remember to bring along…. • camera • notebook, pens • measuring tape • smart phone… 3. Remember to pick up an exhibition leaflet at the entrance
What you should take notes of during field studies: (Recall from our 1st lecture…)
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The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
What you should take notes of during field studies: (Recall from our 1st lecture…)
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5.
The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
Nature of the site, the size & surrounding environment? Contents?
What you should take notes of during field studies: (Recall from our 1st lecture…)
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5.
The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
What is the theme? Zoning (how are the areas divided)?
What you should take notes of during field studies: (Recall from our 1st lecture…)
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The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
Primary audience? Secondary audience? What should the visitors understand?
What you should take notes of during field studies: (Recall from our 1st lecture…)
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5.
The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
Artifacts? Vistor experience?
What you should take notes of during field studies: (Recall from our 1st lecture…)
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5.
The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
Brand identity? (logo, typography, color etc.) Brand info? advertising? Brand experience? (How do your 5 senses “feel”?)
What you should take notes of during field studies: (Recall from our 1st lecture…)
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2.
3.
4.
5.
The Content Document
The Storyline / Theme
The Target Audience
Object-based / experiencebased
Visual Identity / Brand information
6. Storytelling Strategy
What you should take notes of during field studies: (Recall from our 1st lecture…)
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Ideas on Interactive learning?
Storytelling Strategy
Navigation of the space, ie: single path, multiple path?
Any classification ie by chronological, subject, theme, time period… etc?
Field Studies Presentation (in a group of 4): Sep 12 (Next Tuesday) • 10 min Presentation • written Eng / verbal Chinese • Upload ONE PDF presentation file onto moodle by 12 Sept, Tue 11:00am • Format: 1718-fieldstudies-names.pdf * *have this file ready in case corruption of file during upload