Publication Design (CDM4162)
PROJECT / ASSIGNMENT BRIEF Department Prog Name Prog Code/Yr Module Project/Assignment
Communication Design and Digital Media HD in Visual communication DE114106 / 1C2 Publication Design Journey to…..
QF Level Semester
4 3
Week
2016/17
39-45
Project Intended Learning Outcomes This project satisfies the following Module Intended Learning Outcomes: 1. Apply basic typographic knowledge to the application of a complex information and text; 2. Utilize different typographic systems for the management of text and to explore aesthetic judgment on graphic design; 3. Utilize grid systems and information hierarchy to fulfill the functional and aesthetic criteria of publication design; 4. Apply editorial structure and binding techniques for realization of publication design. Brief Publication design begins with studying and analyzing the content of printed matters. It involves some design basics such as different ways of organizing content, visualization, composition, integrating visuals with type, creating visual interest and clarity of communication. With enormous amount of contents, publication design involves creating a structure that organizes, unifies, and integrates across many pages for a publication. It is encouraged that students to do thorough analysis of content and develop their own typographic system. Task Stage 1: Research and Analysis (in a group of 3-4) — Take a lot of photos as record throughout the journey in order to get useful information and collect visual reference which is interesting to you. Observe people’s activities, initiate dialogues or interview people who live there. Thus, search some good and bad examples for reference. Stage 2: Design Development — “Content is the king”. Page planning is another powerful tool in brochure/leaflet design. After investigate the background of the company or product, identify at least 2 potential concepts (ways of story telling) in pencil sketches for tutorial. By using a grid, students need to build visual and information hierarchy to ensure clarity, readability, and rhythm (flow and variation). Stage 3: Realization —There are almost endless possibilities to create a format that enhances the overall message to your target audience. Keep modifying the layouts until they are clear to communicate – making content accessible and readable in professional manner of finishing. Assessment Scheme CA1&2: Research and analysis (group) - Presentation of “Legibility, Readability & Hierarchy” - Documenting with photo research and evaluation of the cultural heritage
20% 10% 10%
CA3: Project Development and Exploration (Individual) - Using grid system to organize the information - Range of exploration on different possibilities
40% 20% 20%
EA1: Design Realization (Individual) - Utilize information hierarchy to fulfill the functional and aesthetic criteria of a design brief - Applying binding techniques for the realization of publication design
40% 20% 20%
TLP Creation/Revision Record 1
Publication Design (CDM4162)
Submission Date & Format A4 Design Folder to record all idea sketches demonstrating concept and design development A full scale dummy of Publication Design Digital back-up on USB (including original AI file, ppt, pdf file, txt file) Submission Date: Meeting on 5 July 2017 Essential References 1. Samara, T 2005, Making and Breaking the Grid: A Graphic Design Layout Workshop, Rockport Publishers, USA 2. 吕敬人 2006，书艺问道(中青新世纪高等院校设计教材)，中国青年出版社。 Further References 1. 杉浦康平 2006, 亚洲的书籍、文学与设计，生活·读书·新知，三联书店 2. 王红卫 2008，书香 - 清华大学美术学院书籍艺术设计，安徽美术出版社 3. Knight, C 2005, The graphic designer’s guide to effective visual communication: creating hierarchies with type, image, and colour, PageOne 4. Roberts, L, Creative solutions for graphic designers. Schedule of Work Class 1: Week 39 24 May
Lecture 01: What is Publication (Grid) and Pagination Class activity: Revisit of ‘Legibility, Readability & Hierarchy’ Project briefing Showing students’ thumbnail sketches Class exercise: explore different layout formats with grid Assignment: Each student do sketches on - 5 Formats in thumbnail sketches - Pagination with grid (2 sets of grid system) sketches
Class 2: Week 40 31 May
Lecture 03: ‘Transforming Grid Design’ Assignment: - Choose 2 directions to develop in computer layout in ACTUAL SIZE in B/W (use Sans Serif and Serif typefaces in different directions)
Class 3: Week 41 7 Jun
Design Development 1 Assignment: - Choose one direction for further development IN ACTUAL SIZE (work on imageries)
Class 4: Week 42 14 Jun
Design Development 2 Assignment: - Choose one direction for further development
Class 5: Week 43 21 Jun
Design Development 3 Assignment: - Further development in dummy format in colour dummy format
Class 6: Week 44 28 Jun
Design Development 4 Assignment: - Finalize layout in colour dummy format
Class 7: Week 45 5 Jul
Final Submission & Conclusion
TLP Creation/Revision Record 2