良食

Graduation Project— Final Presentation

良食學堂

Suen Hei Lam DE114106 / 2C2 160336073

01

Introduction

Background

Eating ecology in Hong Kong inclining to be negative nowadays...

Hong Kongers mostly maintaining an unhealthy diet based on living a fast-paced lifestyle.

Tend to choose processed food / convenient food when consuming daily food.

Background

Some processed food we eat everyday exists potential risks which is harming health.

•

Diet-related diseases

A Trend of Obesity caused by eating processed food is serious in Hong Kong.

HK Ranked:

4th World obesity rate

Major insight

Lack of food education in Hong Kong HK Government only provides the basic education of food nutrition intakes for primary students and generally teach from textbooks.

Project Statement

To design an booklet that let the younger generation understands the potential health risks caused by processed food which is always involved their diet, and motivate them to carry out healthy eating lifestyle.

Project Objectives

•

To deliver the message of serious food safety issue that restate the importance of additivefree food.

•

To arouse the awareness of the er generation healthy diet and take action.

Target Audience 18 to 24 years old young adults College students, having a irregular eating habit since concentrate on schoolwork.

Needs 1. a sustainable food education since they stopped accepting government food education after Primary school.

2. Starting to pay attention to their health management with age growth.

Expectation Gaining knowledge about maintaining a safely, healthy diet in a funny way.

02

Project User Journey

Touchpoints Arouse the public attention

1/ Knowing

Social Media Poster Website

2/ Understanding

Learn the knowledge: Eat healthy, naturally and safely Booklet Workshop: Gardening experience, Organic cooking

3/ Reacting

Sustain a healthy eating ecology community App: diet exchange platform Event: Organic holiday market

Visual identity

Moodboard #Pure

#Natural

#Joyful #Friendly

Logo overview

Logo Element Message:

+ Joyfully to Learn that how to eat better, to embrace the world of tasting natural food.

Taste Sensation

Knowledge

Poster

吃什麼都足以改變你的人生。

Poster

全 添 加

0% 橙汁

Pick A Side 重新認識食物與自己的關係

Booklet overview

Book Cover, start page, introduction

Book Cover, start page, introduction

Book Content

Book Development

Book CH.1,2

Book CH.3

Book CH.4

Book CH.5

Book CH.6

Book CH.7

Book CH.6

Book CH.6

Thank you.