話cult⾹港
Project briefs - Major Project
Client (Star Industrial Co Ltd) Background
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Cantonese was suppressed by local and China government in the education aspect, e.g ‘teaching Chinese in Mandarin’ in primary & secondary education. The future of Cantonese is under threat as mandarin is replacing it, an obvious phenomenon that Cantonese native speakers have significantly decreased, meanwhile Chinese native speakers have slightly increased. Yet, Hong Kong Cantonese is worthy to be inherited as Cantonese embodies profound of behind local culture and history.
Star Industrial Co Ltd., well-known as Red-A, has established over 70 years, it is the largest plastic ware manufacturer in Hong Kong. Star has dedicated to producing a diversity of high-quality plastic ware line for different industries uses. Aim
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“To design a set of integrated campaign to promote large scale kitchenware of RedA to the target audience.” Objective
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To introduce, educate, provide practices of Cantonese for the audiences, to ultimately revitalize and inherit our native language.
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Let the younger and older generation exchange each other's Cantonese slang culture, to facilitate the development of native language culture.
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Raising the locals' cultural identity and trigger them to
廚具總動員
Project briefs - Competiton
Competition Brief
Aim
RedA will launch a series of professional kitchen equipment including 12 different products for offering high-quality kitchen experience to users.
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Products including:
Objective
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South Pro Wexiodisk Fusionchef Vito Timestrip Henkelman
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Supermax Notion Lite Dick Atlantic Chef Easy cut Thermo Future Box
Client will launch a showroom and the promotional campaign to introduce its brands with relevant marketing collateral and designs to the business stakeholders.
To hold an educational campaign about the Cantonese culture of slangs, deeply introducing the behind Hong Kong's local culture and social phenomenon to the younger and older generation.
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Let the public get to know more about RedA and its professional kitchen total solution with outsource brands through delivering the messages in unified visual and content.
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Notify 'new Showroom is launched' to the audience
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Design solution can link with the upcoming Hofex exhibition.