CDM4166
Wayfinding Design Lesson 3
Wayfinding typography & pictogram (additional)
1. Typography – your choice of type
x-height and viewing distance This text with x-height 10mm can be read by normal sighted people at a distance of 10mm x 500 = 5 meters Source: a rtwork d emonstration ©Amy Chan Source: Millerup, P ., 2 013, Wayshowing Wayfinding: B asic a nd Interactive, L ars Muller P ublishers
1. Typography – your choice of type
Source: artwork demonstration ©Amy Chan
2. Symbols and Arrows Pictograms are ideograms, graphic symbols that represent an idea, object, function, or situation by visual likeness. - As non-verbal signs, they are designed to help people with different language backgrounds - It should be faster to “read” than corresponding text - It should be standardized and well publicized use consistently - Pictograms can also be paired with typographic messages on signage to reinforce the typographic message
Source: Millerup, P ., 2 013, Wayshowing Wayfinding: B asic a nd Interactive, L ars Muller P ublishers
2. Pictogram: Symbols and Arrows Case study: The Digital Water Pavilion
Source: h ttp://www.studiofmmilano.com/EN/Work/dwp-zaragoza-expo-2008/
2. Pictogram: Symbols and Arrows Case study: Sport Hall at the Industrial School, Chemnitzl
Source: h ttp://www.designboom.com/readers/gourdin-muller-industrieschule-chemnitz-wayfinding/
2. Pictogram: Symbols and Arrows Case study: 三郷市立 / Misato City Plaza-City Community Center
Source: h ttp://ujidesign.com/?contents_service=si&page=detail&id=121
2. Pictogram: Symbols and Arrows Case study: Simon Urmel (electrical equipment for security and communication system)
Source: http://www.studiofmmilano.com/IT/Work/simon-urmet/
Source: http://www.studiofmmilano.com/IT/Work/simon-urmet/
Source: http://www.studiofmmilano.com/IT/Work/simon-urmet/
Source: http://www.studiofmmilano.com/IT/Work/simon-urmet/
Source: http://www.studiofmmilano.com/IT/Work/simon-urmet/
Assignment Go back to your presented wayfinding system. Start brainstorming and sketching and prepare for your Interim Presentation next Thursday 28 Sept 2017. CA 2: Interim Group Presentation: Concepts and graphic system •
Information Content System (Scenario Pathway, Route Plan and Message Plan (refer to your path)
•
Graphic Systems: 3 sets of sketches of pictogram directions (based on identity)
•
Chosen appropriate set of typography and color palette (consideration of identity and environment)
•
Hardware system (visual reference): think of possible size, and shape (the longest and shortest) and appropriate materials (visual reference)
Bibliography: Beate Kling & Torsten Krüger, 2013, Spatial Orientation, Detail Calori, C 2007, Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems, J ohn Wiley & Sons, Inc, New Jersey. Millerup, P., 2013, Wayshowing Wayfinding: Basic and Interactive, Lars Muller Publishers Lorenz, M 2010, Left, right, up, down : new directions in signage and wayfinding, Berlin, Germany : Gestalten. Society for Experiential Graphic Designs (SEGD), http://www.segd.org Uebele, A 2007, Signage System and Information Graphics, Thames & Hudson.
Prepared by CDM/HKDI/ Amy Chan and Monica Chiu, 2016/ r evised by Sannia Ho, 2017