event promotion design coffee journey of the alchemist
Ho Siu Kwan Suen Hei Lam / 2C2
event touchpoints plan
Social Media
Poster
invitation / e-invite
Website / App
Pre event experience
Social Media
App
Post event experience
Future event
During event experience
Follow up e-greeting
Environment ie: banner, staff
Leaflet
Souvenir
Workshop / interactivity
Social Media
Poster
invitation / e-invite
Social Media (IG)
Website
Pre event experience App
Post event experience
Future event
During event experience
Follow up e-greeting
Staff badge
Leaflet Souvenir (plant)
Workshop / interactivity
pre event experience
poster
poster
poster
website
website
website
during event experience
name tag-mock up
-
Use different colors to differentiate the post
-
Coffee bean and sketch elements
name tag
name tag
name tag
name tag-2d
leaflet
leaflet th ey at e th ese my ste rio us be rri es.
i p o i h et
a 2017
11.15-12.12 7am-11pm
leaflet
leaflet
th ey at e th ese my ste rio us be rri es.
i p o i h et
a
20
11
7am
post event experience
souvenir-outside package
Font
-
Use coffee waste to plant
-
Give audience a planting and “downshifting” experience
Back
souvenir-outside package
Back
Plant Your Downshift Living!
Bottom
TT TE OT ED PO D
P LL
AA
T
Font
EEEE FFFF OO
N
C
Top
P LL
AA T
C
TT TE OT ED PO D
N
EEEE FFFF OO
Plant Your Downshift Living!
EEEE FFFF
TT TE OT ED PO D
P LL
AA
souvenir-outside package
souvenir-inside package
souvenir-inside package
Font O
FF
EE
P OT TED
PL
Side
Back
A N T
C
Side
C OFFEE P OTTED P LANT
P l a n t Yo u r D o w n s h i f t L i v i n g !
Bottom
PL
A
T
C
P OT TED
N
O
F
E FE
C OFFEE P OTTED P LANT
P l a n t Yo u r D o w n s h i f t L i v i n g !
souvenir-inside package
1/ Coffee seed
2/ Coffee grounds soil
3/ Planting guidelines
souvenir-planting guidelines
social media - instagram -
Promote “The Alchemist Cafe Bistro”.
Share some “downshifting” sentence to promote own key message. -
-
Share some journey photos.
social media - instagram
social media - instagram
thank you