Observation &
Statements
See and Experience
Looking deeper and empathizing with everyday situations
How this environment influence the emotion of patient? http://edition.cnn.com/2013/04/05/world/asia/china-bird-flu/index.html
See and Experience
Looking deeper and empathizing with everyday situations
What can you see as a trend? http://www.scmp.com/news/hong-kong/article/1298330/hong-kong-smartphone-use-doubles-two-years
See and Experience
Looking deeper and empathizing with everyday situations
What can you see as user behavior? http://hongkongthrumyeyes.com/2013/05/26/slice-of-life-reading-on-the-mtr-train-morning-commute/
See and Experience
Looking deeper and empathizing with everyday situations
Can you define experiential learning? http://raphaelniigata.blogspot.hk/2016/10/blog-post_4.html
See and Experience Given our familiarity with workplaces and the routines of everyday life, we don’t see and reflect on what’s really going on. Focused observation is a power tool.
See and Experience Look at the following photos and spend time to observe, What can you tell about the owner(s) of this flat?
See and Experience The facts are: • A couple • American + Indonesian • Living in an apartment near Western District • They are expecting a baby • Husband is a writer (home worker) • Wife is learning English • They do not have domestic helper • They live a casual life • The house is just a temporary place to stay, ready to move
How To Observe 1. Think about and decide what environment or context you’d like to spend time observing 2. Take a notebook, pen, and a simple note taking framework of AEIOU Activities Environment Interactions Objects Users 3. Find a place to sit and observe without being in the way. Don’t hide, but don’t impede. Let the people know you’re there to learn, not to evaluate.
To Observe (cont’) 4. As you observe the action, note what grabs your attention and what raises question in your mind 5. Sketch out the environment. Make a list of things for a specific category. Count things. Annotate it with reflective notes. 6. Take pictures and record video. Watch the video and pin up pictures. In reviewing, you‘ll often see things you didn’t notice the first time.
3-Part Observations & Ways of Statements
Connecting observations to opportunities & idea starters
3-Part Observations & Ways of Statements
Connecting observations to opportunities & idea starters
You’ve spent time with users, seeing what they do, where they do it, and how they do it. Now connect those observations to ideation through a simple narrative structure.
Worksheet 14 Problem Statements (20 mins) Take what you’ve seen and heard from users to reframe your project challenge in human terms. This helps provide a fresh, user-centric perspective.
I am….. I am trying to…. But… Because… Which makes me feel…. 1. Take what you’ve seen and heard from users. 2. Write 3 to 5 problem statement
3-Part Observations 1. Write down one statement of what you saw that you think matters 2. Add a reflective comment that questions, establishes irony, a problem, etc. 3. Finish with one or more considerations.
3-Part Observations Example 1
1. Teachers routinely expressed their inability to work with each other because of time‌ 2. Yet, each of them had free periods during the day.. 3. Consider ways of making schedules that give teachers overlapping free time, especially those of the same subject area.
3-Part Observations Example 2
1. Construction sites are always active in a city‌ 2. But it is hard to tell if they are fixing something or investing in making the city better.. 3. Consider ways of communicating the value of the project in interesting ways to those going by.
3-Part Observations Example 3
1. People are bored and fidget as they wait in line‌ 2. ‌this is no surprise as there is little in the environment to engage with or warrant attention. 3. Consider ways of posting or sharing information that would be beneficial for those people to know.
The power of “Ways of…” Consider ways of making schedules that give teachers overlapping free time. Consider ways of communicating the value of the project in interesting ways to those going by.
Worksheet 15 3-Part Observations & Ways of Statements (20 mins)
1. Review your research materials from previous research and analysis exercise. 2. Write 3 to 4 “3-Part Observations” and ways of statements. 3. Then we’ll discuss.
Understanding Value: Positioning Case: Taste Buddies
What to follow?
Positioning Map showing the position of taste buddies with value of emotion
3-Part Observations & Ways of Statements 1. Collect as many “ways of…” statements as possible. 2. Sort the “Ways of…” statements into groups that might share similar types of solutions. 3. Reflect and discuss which “Ways of…” groupings seem the most promising. 4. Seed your brainstorming sessions with these “Ways of…” statement to generate many possible ideas.
Turn to your Graduation Project topic.
Qualitative Research Research on your mentioned social trends, economic forces, cultural influences and technological breakthroughs for the project proposal. Also you should structure related user research based on identified product opportunity gap.
Worksheet: Value Proposition
Turn to your Graduation Project topic.
Value Propositions Generate Value Propositions for your project in considering what you have acquired in the lessons of of this module.
Thank you
Jackson Choi ckchoi@vtc.edu.hk