PROFILE A FULL-SERVICE MEDIA TECH AGENCY
The solution to every problem is simple; it’s the distance between the two where we come in.
You need our professional help!
CORPORATE IMAGE A mental picture that springs up at the mention of an organisation’s name. It is a composite psychological impression that continually changes with the organisation’s circumstances, media coverage, performance, pronouncements, etc. Similar to an organisation’s reputation or goodwill, it is the public perception of the organisation rather than a reflection of its actual state or position. Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral. Large organisations use various corporate marketing techniques to enhance their image in order to improve their desirability as a supplier, employer, customer, or service provider.
This is where we come in ...
WHY WE ARE DIFFERENT Several factors set us apart from the competition. Below are only a few things we believe make us different and uniquely place us in a position to help our clients grow. • Consistently better client service. • We understand dynamic organisations like yours. • A clear understanding of your businesses and industry. • Exceptional people committed to making a difference. • A highly effective team. You will not find a better client experience than with us, but don’t take our word for it. We measure client satisfaction on a daily basis, and clients across the board continuously rate us as above expectation.
WHO WE ARE Precise & Impartial Approach A dynamic team lead by the desire to effectively perform, in the shortest time possible, with satisfying quality results. We are properly equipped in providing our clients with top quality service and advice. Focusing on Quality and Detail We make every considerable effort in producing work without error. With more than 25 years of applied skill in this industry, state of the art technology and systems, we are able to meet your every requirement accurately and promptly.
DESIGN & PRINT Creative Design The creative process is all about coming up with a result that is totally new or taking something established and reinventing it in a more dynamic way. Our designs can be applied to both online media and platforms, and printed mediums. We fully emerge ourselves in the process; from brief to concept and design, to print. Document Conversions With the right set of skills and software this could be as simple as two clicks. Not all clients have the time or software knowledge, and with some files a certain amount of editing needs to be done. Some think a standard MS Word file will suffice, but with our software knowledge we are able to recreate these files, improve the layout and image resolution, and make the necessary pre-press adjustments for commercial printing. Large Format Printing This is an outsourced service, but we are involved every step of the way, from the paper or medium selection to application. Selecting the best suited medium for indoor or outdoor use, deciding on the most cost-effective way on the application is how we save you money and improve the final product.
Digital & Litho Printing Understanding the different processes and applications or purpose of print technology, is key to supplying you or your client with the best product. We have been in this industry for over 20 years, and know exactly who to speak to, how to prepare the artwork, how to select the correct stock and printing method. Trust us with this! Repro & Pre-Press Preparing artwork or print files, recreating old files for new and improved printing methods is vital for the desired outcome. In some cases, images need to be retouched or replaced with proper resolution, size, and colour. Technology changes quickly, and with our experience and hands-on approach are fully equipped to ensure your prints are consistent. Print Management Colour management and document workflows are very much part of the print management process. No matter how big or small the job, we stay on top of the process every step of the way.
CAMERA MEDIA
Videography Times have changed in how you present or promote your image, product, or service. Video has become a huge part of marketing efforts. We are both equipped and experienced in this field, able to conduct interviews, profiles, product overviews and reviews for publishing on any online channel or platform. Video Editing Of course, no video is perfect and needs editing to add titles, text, effects, sound or background music, voice-over, colour improvements, and format adjustments. Again, our vast knowledge and experience in software use will result in the best result for the chosen distribution method or platform. Audio Editing Voice-overs and background music adds a positive experience to any video, and with the right software and experience, we can deliver a beautifully finished product.
Interviews Being mobile enables us to do on-location or studio recording in a snap. We use the latest video, audio, and lighting equipment to bring you to your audience wherever they may be. Photography Like with videography, our knowledge and experience, will certainly enhance your overall image. Sure, mobile phones have enabled many to take snaps, but little do they know how to use composition and lighting to really make a photo stand out from a snap. Headshots, product photography, office indoor and outdoor shoots, events, meetings, to name a few, makes us your go-to photographer any time of the day. Photo Editing There are times when photos require a level of retouching, cropping, and colour grading. We use the latest software to achieve amazing results and give you exactly what you need – the best image possible.
ELECTRONIC MEDIA Email Media Do you have an Email Signature? How many emails do you send in a day? Did you know every email you send can be an extended marketing tool to drive visitors to your website, a landing page, or social media channel? If you are not doing this already, then it is time for us to improve your brand reach with every email you send. Document Conversions Sure, we mentioned this before, adding to that we can massconvert MS Word documents or scientific papers to PDF for inclusion or distribution on Flash Media, CD, or your website. There is no need for you to sit spending hours saving documents to PDF when we can do it in minutes.
CD Duplication & Print Although Flash Media nearly replaced compact discs, there are still several clients who prefer a larger surface for branding. Your artwork is printed in full colour on the CD or DVD and packed in whatever case or sleeve you prefer, and it is cheaper than Flash Media. So, if you are looking at more coverage for your brand but do not require more than 4GB of storage space, then CD or DVD will work fine. Keep in mind, not all computers or laptops have drives to read them these days. Allow us to conduct a needs analysis before you decide on the media.
Flash Disk Duplication Electronic distribution has become the preferred medium and what better way to save the trees in the process. It is more cost-effective, faster than print, and certainly more practical in application to place videos and searchable PDFs on a Flash Disk. This is an in-house service, no job too big or too small.
Digital Flip Books One step up from just handing your client a PDF is to convert the document and create an electronic Flipbook. This can also be distributed on CD/DVD or Flash Media, and when viewed, looks just like you are paging through a real book; with page curl, page sound, zoom in and out, and search for text.
Flash Disk Branding Handing out a generic Flash Disk to a client is not the best way to go. Let us brand it with your logo! Yes, this is a very affordable and unique way of creating a lasting effect for your company, organisation, or brand.
All hyperlinks are active in the Flipbook, making it interactive to the user. You can even place the Flipbook on your website, which is more secure than a PDF that can be downloaded and altered by fraudsters and alike.
SOCIAL MEDIA Profile Design If you don’t know what you are doing in creating that first impression, then you can do more damage than good. We know exactly what works with regards to media sizes, text, configuring analytics, and name selection. Leave it in our very capable hands. Platforms Twitter, Facebook, LinkedIn, Instagram, and Google My Business are the most popular social media platforms for any business or brand. We recommend the correct mix and make sure they are set up correctly to represent and enhance your image. Don’t forget about YouTube and Vimeo. Both are excellent video content platforms, each with its strengths and weaknesses. We do a needs analysis on your business and suggest either one of the two, or even both in some cases. Content Creation We’ve seen so many people and business making the mistake in trying to do it themselves, just to run out of ideas or creative niche. Copy writing is so important, putting in a style that talks to your audience, the correct use of hashtags, tagging, and selecting correctly sized media are only drops in the social media pool.
Planning Knowing when and where to post, what works, which hastags, and media sizes, will ensure favourable results. Learning from these results is even more important to succeed. Advertising Just like Google Ads, every Social Media Platform offer options to advertise your brand, business, or product on their channels. Knowing how to research and set up a great ad campaign, selecting the right platform, demographics, geographics, and interests are keys to excellent results. Analytics Then, lastly, one needs to monitor your efforts, measure against your objectives and targets, adjust and adapt, until you see growth and return on your investment. If you don’t know how to read performance or stats, how would you know what and how to adjust to improve user experience and engagement?
AD CAMPAIGNS Campaign Setup To start well is to finish well. No matter the platform or medium, any ad campaign must start with research. Setting up then follows with clear goals or objectives in place and measured for performance and return on investment. Campaign Management An ad campaign is only as effective as the team that manages it. We have the necessary experience and qualifications to launch your campaign and manage it to completion. We work closely with our clients to ensure needs are met, the brand is respected, and growth is achieved. Sure, times and technology changes, and we make sure we too keep our qualifications up to date. Google Advertising Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. We take you through the selection process in choosing which platform or ad method will work best for your brand or business.
Social Media Advertising Social network advertising, also social media targeting, is a method of online advertising that focus on social networking services like Facebook, Instagram, and alike. Just like Google Ads, careful research and planning forms the core of a successful ad campaign. Based on your needs, or brief, we recommend the platform and method of advertising. You are kept in the loop every step of the way. Planning For any suffessful business or brand, planning must be at the forefront of any advertising project. It is vital to determine the demographics, geographics, duration, and the correct platform. Analytics Again, this is so important. If you are not measuring results, you are merely floating without purpose. We supply monthly reports on ad performance and discuss these results with you to make necessary adjustments and increase performance.
WEB DESIGN Domain Registration We help you from the ground up, checking domain naming, domain availability, then move ahead with registering your domain and even suggest a domain or two that you may want to park and point to your main domain and website. Choosing the wrong domain name will be detrimental to your business and brand. Website Hosting & Setup All domains registered by us are hosted and served from our dedicated web server with Xneelo (ex Hetzner). We’ve been with them for over 15 years, always on the ball and quick to respond. Hosting your website on our server gives us full and uninterrupted access, which supports our hands-on approach to customer service. Your current domain and website can easily be transferred to ours, just say the word. The setup process is quick, from email accounts to encryption, firewalls, and overall security is taken care of. We are able to suggest the appropriate plan to suit your needs, with room for growth. Website Design Once your domain is live on our server, the development starts. We sit with you and listen to your requirements, we look at your brand and audience, and present you with a unique design second to none. All our websites are responsive (fit desktop or
mobile screens), and comply to the highest privacy and security standards. All websites are developed on WordPress, a trusted platform we’ve specialising in for well over a decade. SEO Integration Search Engine Optimisation is key to being found on Google or other search engines. We are both experienced and qualified to implement to correct meta data on your website pages, post, blog, and images. Furthermore, it is important to measure these efforts, stay in touch with market or industry trends, and make the necessary changes on demand. You cannot have a website without SEO integration. Search engines will not find you and neither will your potential clients. Analytics With the above done, Google Analytics and Google Search Console properties are created, linked, and integrated to your website. With this in place we can gain extremely valuable insights on how your website is performing, how your visitors are interacting with your website, and what needs to be done to improve the user experience. If you really want to see how strong a business is, you do not look at their building or offices, you look at their figures – their financials. Analytics are the same – we look at the performance statistics and advise you to adapt accordingly.
DIGITAL MARKETING
SEO Optimization Search engine optimization (SEO) is the process of optimizing your online content so that a search engine like Google shows your content in search results of a certain keyword. When it comes to SEO, there’s you, the search engine, and the searcher. We are trained to improve your visibility on search engines. Email Marketing Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. Content Marketing Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Social Marketing Social marketing has the primary goal of achieving “common good”. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Competitor Research Competitive research involves identifying your competitors, evaluating their strengths and weaknesses and evaluating the strengths and weaknesses of their products and services. The knowledge gained is what shapes your marketing efforts. Reporting & Analysis The best way forward is to collect relevant data through our data systems, analyse the results and provide you with a plan of action that will ensure growth.
OTHER
Presentations PowerPoint is the go-to software platform to present your brand or business to a client. We are professionally qualified and experienced to create amazing presentations for you. One should not overlook the power of a well put-together video graphic or business video. Important factors to consider are: what is the distribution intent, how do you want to present, and which devices will be used to present or view. We help with the process from the ground up and will even train you to effectively use it. MS Office Templates Many start-ups and SME don’t have the manpower, budget or knowledge to properly create business forms or document templates. We have more than 20 years of experience in the use of MS Office, and more than willing to make you look really professional both on internal and external use.
Pre-Press Checks You may have an old file that was printed in the past, and now you need to run another print. Sure, we can look and run a few tests/checks on the file to ensure it will print properly, look the same or even better than the previous print. If all else fails, we can recreate the artwork and send that to your printer of choice or recommend a more suitable printer if need be. Training We want to work well together. With all this knowledge, experience, and qualifications we choose to train or equip our clients with the basics on the services we provide. Therefore, we conduct on-site training on MS Office applications, preparation of website text and media, along with the effective use of social media platforms. It makes life a little easier for us, and it gives you a more handson involvement in the day-to-day processes. Our clients feel more confident around these platforms, and it really boosts productivity.
OUR
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WE Our relationship with you, the client, is paramount. We strongly believe in good customer service, fairness, integrity, and reliability. We want you to know that you can expect nothing less from us.
LET’S START SOMETHING GREAT Contact us today! 083 7937975 / 081 3086768 admin@heinjonker.com www.heinjonker.com Durban, KZN