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AIMS
from FMB Year 2 Gymshark Three year marketing strategy and 1 year communication plan - Executive Summary
The overall aim of the report is to effectively utilise market research and consumer-analysis to inform a successful one year communication plan and three year marketing strategy. The aim of the three year strategy will be to seamlessly integrate the launch of a physical store with the consideration of other areas of opportunity and improvement for Gymshark. The one year communication plan aims to achieve a combination of increasing social media engagement whilst also generating a high level of sales.
