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INTRODUCTION
from FMB Year 2 Gymshark Three year marketing strategy and 1 year communication plan - Executive Summary
Gymshark ended 2018 achieving £103m in turnover, with sales rising by 128%, positioning themselves in a strong place, financially, to launch a physical store. (Fast Track, 2018) A recent study, exploring global retail trends, identified that in 2019 90% of retail will be achieved in brick and mortar stores, however to succeed brands must go beyond customer expectations. (KPMG, 2019) Therefore the execution of Gymshark launching a physical store will be carefully considered, as well as identifying and optimising other opportunities for growth.
