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THE FUTURE
from FMB Year 2 Gymshark Three year marketing strategy and 1 year communication plan - Executive Summary
Gymshark are looking to expand by launching a permanent physical space to add another element of depth to their brand and differentiate against similar, social-media centric brands. They are also looking to expand their business on a global scale by becoming, “more local on a global level”. (Turner, 2018) Brazil, China, Japan and Russia are countries Gymshark are considering as potential markets to tap into. (Sutherland, 2018)
