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YEAR 3
from FMB Year 2 Gymshark Three year marketing strategy and 1 year communication plan - Executive Summary
- Launch adaptive range - Increase sizes
Year 3 will be the launch of an adaptive active-wear range, whereby garments are developed so that they are specifically designed to the needs of the disabled. Adaptive clothing was identified within the micro trends, presenting itself as a profitable opportunity. (Ryan, 2018)
Year 3 will also see Gymshark increase their size range, offering smaller and larger sizes to cater to a broader market. Not only will this offer a more positive perception of Gymshark it will also increase turnover as their product becomes available to greater amount of consumers.
Within the trend research it was identified that consumers are becoming increasingly conscious of their purchase behaviour and will tend to choose from brands which offer a positive and just message. (Amed Et. Al) Through product offering it will help Gymshark shift consumer perception and enable them to increase sales by becoming a brand consumers choose because of their diverse representation and inclusive offering.
