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MARKET HEALTH
from FMB Year 2 Gymshark Three year marketing strategy and 1 year communication plan - Executive Summary
The main markets Gymshark compete is the active-wear and online apparelretail market. By 2024 the Global Activewear Market size is predicted to reach £567 billion, rising at a rate of 6.8% CAGR during the forecast period. The causes for growth could be put down to the notable increase in disposable income and the growing social trend of people becoming conscious of their health. (Statista, 2018)
