FMB YEAR 1 - Trend Map - Transparency

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TRANSPARENCY TREND SURVEY In order to gauge an idea of the general consensus on the transparency trend and how the public would choose to adopt it, an Instagram poll was conducted, in which over 100 people participated. 42% stated they own a transparent clothing item, showing the trend has filtered down into the mass market, however 81% said they would prefer to wear a bra underneath rather than exposing nipple. This suggests that this sort of exposure for females is still in the “early adopters� phase of becoming a social norm. (Rogers, 2003) It also reflects how this trend is distinctly following the trickle down theory, which is how trends traditionally infiltrate into the market.

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