INTRODUCTION This report will examine trends looking at key drivers and how and why the pace and direction that trends are moving in is changing. This report will also look at the effect trends have on the fashion industry as well as social and environmental issues. Within the report, the trend of Radical transparency will be assessed to understand how trends evolve and adapt in different contexts. For instance, comparing how the trend is communicated from the catwalk to the high-street. Primary research provided current insights into consumer perception of ‘radical transparency’ in order to measure the success of the trend.
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