TARGET AUDIENCE.

The target audience for this pop up event it will be aimed at those who are interested in sustainable clothing brands and those who have an interest for Damson Madder as a brand ,especially now that they are launching a more inclusive size range. Mainly aimed at females aged 27-35, these millenials most likely live in urban cities with a full time job, living in rented flats. (Acorn,2023)They will also most likely have a job within the creative industry and be passionate about sustainability and climate change. They will also be living comfortably financially hence why they can afford to spend a bit more money on sustainable clothing.(Acorn,2023). However they will also be cautious of spending so alternatives such as Vinted will be widely used as second hand alternative as they are more consciously aware of the benefits of buying second hand .