LAUNCH TIMELINE. DAMSON MADDER.

The start date will take place on the 1st June and a launch party will take place in the pop up store with influencers and people in the fashion industry so they can get first access. People like Poppy Almond, Hollie Mercedes . It will then be opened up to the public and will stay open throughout the month of June in preparation for the launch of the new collection in July. To begin with it will be just a limited number of samples to try on and gradually more will be added as the month goes on. After week one a florist will start at the pop up where they will hand out bouqets for customers.This will also be a local independant business so they can have the opportunity to increase there customer base and brand awareness.The final day of the pop up will be the launch day of the collection and the full collection will be available to try on and preorder.

The flowers were drawn from inspiration i found on pinterest that are on the visual boards previous,I also think that the hashtags will be good to have on display as words of empowerment as well as a way for cosnumers to use them on their own social media.