EXAMPLES&TRENDS OF POP UP. THE COLLECT.

CONVERSE RENEW.

The Collect is a brand new space giving up and coming brands that are passionate about sustainability and inclusivity a chance to showcase their collections. They take over vacant retail spaces on Oxford Street London (Hardy,2021)They support local creative talent who use design as a tool for change.Some examples of artists and designers are Archive Six, Bleagq,Loop Generation and Rebel Blends. (Muir,2022) .

Madewell X

Converse launched a sustainable shoe so they opened a pop up store in London.The store involved locally sourced recycled materials as well as eco conscious work from local students and artists(Brown,2021). I like how they have used recycled materials to create this pop up and it shows that sustainable materials can be used and still look good.

Thredup

A circular store is a partnership with Madewell and thredup which includes an immersive shopping experience.It is aimed to educate consumers on the impact of circular fashion.The consumer can shop a range of second hand items,there is also QR codes spotted around the store to provide more information about the concept(thredup,2021)

The sustainable fashion brand launched a pop up on Regent St to mark its new ‘Clean Power’ campaign.It highlights the importance of renewable energy as well as looking towards building a greener future. (Taylor,2021) .I think this is a good way to bring awareness to climate change and sustainability .

Togetherbrand

Online brand, Glossier launched a sensory escape room that used light, sound and smell. This took place in a green house inspired setting.( Brown,2021). I really like the idea of using more of a sensory experience as i think it engages the customer.

Key Trends Within Retail

Consumers are now wanting ex periences and connectiviy when it comes to retail experiences this is a result and impact of Covid19 and consumer behaviours and experiences are changing, (Malholtra,2023) Consumers are now wanting more of an experience when it comes to retail rather than just a transactional experience. Retailers need to adapt to what consumers want in order for them to continue their demand. Retailers must also become much more sustainable and experiential and have some interaction for the consumer to experience. (Balchandan,2023)Brands are now taking more risks than they use to and making use of pop ups and temporary stores which will help attract new novelty seeking consumers as the excitement of the pop ups and stores bring excitment and attraction for the consumer.(Wahi&Medeiros,2023).

Glossier

Visual board showing the different variety of flowers that i would use inside the store as well as the mural for the window display and the walls inside.

Inspiration for the bunch of flowers that will be given out at the pop up.

VISUAL DEVELOPMENT. 10

Some of these photos i took myself to gain some inspiration for the design of the pop up.