MOCK UP CONCEPT.

My inital ideas for the pop up concept is to use an abandoned shop that is no longer in use so then i am not creating a new space.The pop up will launch well ahead of the collection launch and be open to the public a month before the collection is released.This is so that it will give the consumers a sneak peek of the new range and slowly bring excitement to the new collection, especially to those who love the brand.My concept for the pop up is the idea of vintage mirrors being spread out across the floor so that when the customers arrive they can go and try on then they can write on the mirrors how the clothes make them feel, hopefully they will take pictures to post on social media which will bring more awareness to the pop up. The theme of the pop up will be floral and there will be a wide variety of flowers and dried flowers over the walls of the store as well as a mural filled with flowers in the front window.Whilst people are attending the pop up there will be a florist making bouqets of flowers to hand out. I also want to have diffusers hidden in the room that release scents of the outdoors as well as a floral scent as this will provide a bit more of a sensory experience for the consumer.