Dca 2014 broschuere web

DIGITAL COMMUNICATION AWARDS 2014

CALL FOR ENTRIES

2O14

W W W.DIGITAL-AWARDS.EU

DIGITAL COMMUNICATION AWARDS 2014 The Digital Communication Awards honour achievements exclusively in the ямБeld of digital communication. Enter now!

DEADLINE FOR ENTRIES

J U N E 2 7 TH, 2 0 1 4 LATE DEADLINE

J U L Y 3 RD, 2 0 1 4 GALA CEREMONY

S E P T E M B E R 1 9 TH, 2 0 1 4 BERLIN

W W W.DIGITAL-AWARDS.EU # DIGITALC_ AWARDS FACEBOOK .COM / DIGITALCOMMUNICATIONAWARDS

DIGITAL COMMUNICATION AWARDS 2014

Invitation Last year, more than 550 applications to the Digital Communication Awards proved to us that the use of digital has evolved beyond a question of creating cutting-edge communications platforms to becoming a necessary means of engaging target groups by sharing content, influencing decision makers and curating consumer experiences. Digital is redefining the relationship between corporate and consumer, internal and external, in-house and media. Help us find 2014’s most creative and dynamic digital communication projects and campaigns.

For the fourth time in a row, the Digital Communication Awards 2014 will be hosted

by Quadriga University Berlin. The Awards honour outstanding achievements, professional campaigning and pioneering strategies in digital communications on a European level. A jury of 32 renowned digital experts from companies, organisations, institutions and academic facilities will review all entries, determine the shortlisted projects and finally choose the winners on the day of the award gala. The combined expertise of the jury represents the quality that the Digital Communication Awards stand for. Never before has the whole range of online communication been taken into account in a single award ceremony, uniting leading academic researchers and communication professionals.

On behalf of Quadriga University Berlin, I invite you to take part in the Digital Communication Awards 2014. Enter your projects and campaigns across 38 categories, present them to our grand jury and compete with the very best players in digital communications. Become one of the proud winners and celebrate your success with your peers in Germany’s pulsating capital, Berlin. We look forward to receiving your inspiring work within the field of online communication.

Sincerely,

Prof. Dr. Alexander Gutzmer Chairman of the Jury Quadriga University of Applied Sciences

The Awards in Berlin 1 QUADRIGA FORUM

, y a d Fri 19th Sept erlin in B

1 Q U your Present UM I G A F O Rprojects A D Rshortlisted before the jury and network with your Forum. the Quadriga at your peers projects or shortlisted Present RLIN E N B Ejury R T expert E R G Aour campaigns 2 W I N Tbefore and network with your peers at the the winners of the Digital Celebrate Quadriga Forum.

Communication Awards 2014 at the gala ceremony at Wintergarten.

2 WINTERGARTEN

Celebrate the winners of the Digital Communication Awards 2014 at the award gala ceremony at Wintergarten Varieté.

3 BERLIN Enjoy the capital of Germany and spend the weekend in this exciting city. Visit the famous Brandenburger Gate, shop on Kurfürstendamm or explore the newest clubs and bars – Berlin has it all.

DIGITAL COMMUNICATION AWARDS 2014

IDEA

Over the last years, the field of professional communication has experienced a significant change. Digital communication has become one of the fastest growing and innovative sectors, with companies, NGOs and organisations all expanding their digital communication departments and redefining communications work.

The Quadriga University launched the Digital Communication Awards in 2011 as a European competition in online communication and social media on both a practical and academic level.

The awards work to advance excellence practice to promote academic research, and to encourage an active exchange between practicioners and academics in the thriving field of online communications.

In a transparent and independent competition, a high-level jury panel formed by leading practitioners and academics rate superior online strategies, campaigns and social media tools from across Europe. Outstanding Bachelor and Master theses dealing with online communication are also honoured.

HOST

L O C AT I O N

The Digital Communication Awards are hosted by the Quadriga University of Applied Sciences, an international graduate school for Communication Management and Public Affairs located in Berlin, Germany.

It offers graduate MBA and Master programmes for high-level professionals eager to advance their careers through interdisciplinary, practice-oriented education.

The university is dedicated to promoting the active exchange of research and practice. To this end, Quadriga organises both national and international conferences featuring the participation of leading academics and practitioners.

For more information, please visit our website at: www.quadriga.eu

Berlin – a city loaded with history, monuments and spirit of optimism. Plunge into a unique and vibrant atmosphere and enjoy one of the most beloved cities in the world.

The venue of the Jury Meeting will be the Quadriga Forum, located in the historic district between Friedrichstraße and Unter den Linden in Berlin Mitte and within walking distance from Berlin’s most famous touristic attractions, such as the Brandenburger Gate and Checkpoint Charlie.

The Gala Ceremony will take place at the Wintergarten Varieté, which is undoubtedly one of the major attractions on the Berlin cultural stage. The Varieté opened its doors in 1992 as a tribute to the legendary old Wintergarten, which had been built in the 1880’s based on theatres in Vienna. The Wintergarten combines tradition with contemporary cabaret. Do not miss the Wintergarten’s renowned starry ceiling, where tiny light bulbs create the illusion of a night sky. The Wintergarten Varieté is the perfect setting for the Digital Communication Awards 2014.

Jury The entries will be reviewed by a jury of renowned communication professionals and social media and digital communication experts from academia and business, ensuring a range of expertise covering the entire scope of the discipline and the whole European continent.

The combined expertise of the jury members will contribute to the quality of the Digital Communication Awards.

Strategic approach, creativity, innovation, implementation and efficiency are the evaluation criteria the jury will use to assess the submitted entries before deciding on the winners.

P R O F. D R .

I N TA B R I K S E

HUBERT C A L L AY D ‘ A M AT O

Communication Studies Head of Digital University of Latvia, Media & New Tech Latvia Mazars Group

Chairman of the Jury

P R O F. D R .

ALEXANDER GUTZMER

ZEYNEP BALIOGLU

Head of Online Corporate Communications Communications Infineon Quadriga University Technologies AG of Applied Sciences, Germany

Online & Social Media Management voestalpine AG

STEPHANIE BAUER

P R O F. D R .

MICHAEL BOENIGK

SOPHIE BRENDEL

P R O F. D R .

SERRA GORPE

LOREDANA GRIMALDI

Head of Digital Communication and Communications Marketing BBC Lucerne University of Applied Sciences and Arts, Switzerland

J E A N - PA U L CHAPON

FABIO D E LT O N

P R O F. F I N N FRANDSEN

MAEVE GALLAGHER

GUNDEKAR GIEBEL

Head of Digital Communications & e-Reputation Société Générale

Head of Digital Internal Communications UniCredit S.p.A.

Business Communication Aarhus University, Denmark

Global Head Media Relations Zurich Insurance

Vice President Association Suisse de Communication Interne

P R O F. D R .

THORSTEN HOFMANN

P R O F. D R .

CLAUDIA JANSSEN

D R . PA U L KETELAAR

J U T TA KLAUER

SEAN MACNIVEN

Politics & Public Affairs Quadriga University of Applied Sciences, Germany

P R O F. D R .

HABIL. CHRISTO K A F TA N D J I E V

Corporate Communications Marketing Quadriga University Communications of Applied Sofia University, Sciences, Germany Bulgaria and Tomsk University, Russia

Communication Science Radboud University of Nijmegen, The Netherlands

Senior Manager New Media Pfizer Germany GmbH

Head of Communications Innovations & Technology SAP AG

P R O F. D R .

KAROLIEN POELS

P R O F. MIROLJUB RADOJKOVIC

DR. FRIEDERIKE S C H U LT Z

AURÉLIE VA LTAT

Communication Studies University of Antwerp, Belgium

Political Scienes University of Belgrade, Serbia

Intercultural Communication and Management Copenhagen Business School, Denmark

WOLFGANG HENNES

FLORIAN HIESSL

Economics and Social Sciences University of Cologne, Germany

Globald Head of Online Communications Siemens AG

SIMON NICHOLSON

MARGARET O‘DONNELL

PROF. STILIAFELISI PAUNOVA

P R O F. D A V I D PHILLIPS

European Social Media Manager Honda Motor Europe Ltd

Head of digital British Red Cross

Communication and Public Relations Sofia University, Bulgaria

Online Public Relations Lisbon School of Communication, Portugal

Communication and Media Sciences Zayed University, UAE

Digital Communications Manager Council of the European Union

Head of Corporate Communication Telecom Italia S.p.A.

IAN MCNAIRN Program Director Social Collaboration & Innovation IBM Ltd

P R O F. DR. ARNE WESTERMANN Communications & Marketing International School of Management Dortmund, Germany

SHORTLISTED PROJECTS WILL BE PRESENTED AT T H E J U R Y M E E T I N G HELD IN BERLIN ON SEPTEMBER 19TH.

Jury Meeting

Wolfgang Hennes – University of Cologne – enjoying a panel session.

Working as a jury member for the Digital Communication Awards is a unique opportunity to be exposed to many creative projects that provide inspiration for the rest of the year! Many entries demonstrate that with a limited budget you can come up with successful products and campaigns that give the users a memorable online experience.

A U R É L I E VA LTAT, D I G I TA L C O M M U N I C AT I O N S M A N A G E R , COUNCIL OF THE EUROPEAN UNION

Lloyd‘s presenting their case.

Jean-Paul Chapon – Société Générale – and Prof. Dr. Arne Westermann – International School of Management, Dortmund, Germany – discuss the presentations.

I have found the experience of judging the Digital Communications Awards to be one of the most rewarding and intellectually stimulating opportunities in the innovation and communication arenas each year. The quality of the entrants, and the sheer ingenuity of their ideas, never ceases to amaze me.“ IAN MCNAIRN, PROGRAM DIRECTOR SOCIAL C O L L A B O R AT I O N & I N N O VAT I O N , I B M LT D

Nominees prepare their presentations.

Gala Ceremony

Great chance for networking, to show your own work and to see how other companies are innovating in the digital communication area. The winning moment was really unique and unforgettable!

S A R A J O S É & V I T O R C O S TA EDP – ENERGIAS DE PORTUGAL

Winner “Best Master Thesis“ 2013: Merel Zimmerman

Presenter Hadnet Tesfai and jury member Fabio Delton, UniCredit

Winners of “Product Campaign“ 2013: upc cablecom

Guests studying the programme

DIGITAL COMMUNICATION AWARDS 2014

“Corporate Game“ 2013 – Siemens AG

A very happy winner – Burson-Marsteller 2013

AWARD GALA CEREMONY The Digital Communication Awards ceremony will take place in Berlin on September 19th, 2014. Shortlisted applicants, jury members and other leading communication professionals from across the continent will gather for what will be both a fantastic networking opportunity and a celebration of Europe’s finest PR achievements.

The winners will be chosen after the shortlisted entrants in the 38 categories have presented their projects and campaigns in person to the jury. The jury meeting on the 19th of September is therefore an integral part of the application process and an important element of the decision-making process for the Digital Communication Awards.

JOIN US FOR AN EXCITING AND SUSPENSEFUL EVENING AND C E L E B R AT E Y O U R SUCCESS AMONG YOUR PEERS

Winning “Image Film“ – The project “Study in Lithuania“

One of the yearly highlights for us and an essential award where we are able to benchmark ourselves how our office evolves into a digital player.

Winning two consecutive years in a row now inspires us to make even better digital work so we are sure to be back for next year’s edition...

DAVID WOLFF FLEISHMANHILLARD

Receiving congratulations – Winners 2013

The 38 Categories ACCOMPLISHMENT OF THE YEAR

ONLINE STRATEGIES

SOCIAL MEDIA & COMMUNITY

1

Digital Communication Campaign of the Year

12 Viral Communication

32 Community Presence

13 Internal Communication

33 Twitter Profile

2

Online Strategy of the Year 14 Digital Public Affairs

34 Online Video Channel

3

Innovation of the Year 15 Digital Monitoring and Evaluation

35 Online Competition

16 CSR Communication

36 Online Game

17 Employer Branding 18 Content Marketing

ONLINE CAMPAIGNS & PROJECTS

ONLINE MEDIA & TOOLS

ACADEMIC RESEARCH

4

Companies

19 Website

37 Best Bachelor’s Thesis

5

Associations

20 Microsite

38 Best Master’s Thesis

6

NGOs

21 Digital Annual Report

7

Institutions

22 Intranet

8

B2B Communication

23 Online Newsroom

9

Product Campaign

24 Weblog

10 Product Launch

25 Mobile and Apps

11 Recruiting Campaign

26 Online Event 27 Web Magazine 28 Online Newsletter 29 Image Film 30 Web Video 31 Online Data Visualisation and Information Design

DIGITAL COMMUNICATION AWARDS 2014

ACCOMPLISHMENT OF THE YEAR 1 D I G I TA L C O M M U N I C AT I O N C A M PA I G N O F T H E Y E A R

2 O N L I N E S T R AT E G Y O F T H E YEAR

3 I N N O VAT I O N O F T H E YEAR

Professional digital communication campaigns use selected online channels to place their messages where their target groups will see them, increasing their online presence and reputation. The Digital Communication Campaign of the Year offers authentic and transparent communication, professional campaign planning as well as objectives and evaluative evidence assessing its performance.

Modern online communication has an almost inexhaustible supply of instruments, tools, apps, games and channels. This Digital Communication Award will honour a strategic concept in the digital domain which has meaningfully and rigorously managed the digital and media diversity in the online sector, from the planning stage through to implementation and evaluation to achieve value creation.

Without innovation, there is stagnation.

Even if the technical possibilities of online communication seem almost infinite, creative and courageous thinkers are required to drive forward developments in the digital sector. This award honours ideas that explore the potential of digital channels, fearlessly taking the road lesstravelled, taking communications into uncharted territory and contributing to the development of online communication.

4 C O M PA N I E S

5 A S S O C I AT I O N S

6 NGOS

With online communication campaigns and projects, a company can scatter clear messages to their target groups using strategically selected digital channels. It is important to maintain a uniform appearance and to engage with users. The award in this category rewards the campaign or project which uses online tools to keep target groups informed and mobilised.

Organisations earn political and social influence by bringing their issues onto the public agenda. The internet serves as a communication space that allows for the specific targeting of different public segments. The Digital Communication Awards will honour the online campaign or project that combines the individual spirit with the approach used.

Nongovernmental Organisations increasingly use high-profile and strategic campaigns or projects to engage directly and indirectly with their online audiences. This award will be given to the online campaign or project that informs, mobilises, interacts and best succeeds in promoting their message both virtually and concretely to the public.

7 INSTITUTIONS

8 B 2 B C O M M U N I C AT I O N

9 P R O D U C T C A M PA I G N

Governments, ministries, academic facilities and authorities work in the public interest. Digital media channels open up a variety of possibilities for them to communicate. In this category, the Awards honour the online campaign or project, which has best utilised the possibilities of digital communication for the purpose of enlightening the public debate.

Digital communication in B2B has not yet reached the same level of ubiquity as in B2C. The formulation of strategic goals, the implementation of creative ideas, continuous optimisation and intensive evaluation are therefore crucial. B2B campaigns and projects, which best meet these criteria, will be honoured with the Digital Communication Awards 2014.

The infinite amount of channels and opportunities presented by web 2.0 offer surprising new ways of communicating products, whether you choose to focus solely on digital tools or develop an integrated product campaign. This category aims to honour innovation and success in communicating your existing product to a new target group.

10 PRODUCT LAUNCH

1 1 R E C R U I T I N G C A M PA I G N

Communicating a product launch is comprehensive: viral campaigns and projects, full width presence in social communities and digital exploration of new potential target groups are all key elements to a successful launch. This category is aimed at the most innovative introduction of a new product, using the full scope of digital communication.

Successful recruitment campaigns or projects have a huge impact on a company’s reputation. Innovative ideas and appropriate formats are key factors to a well thought-out ‘war for talents’ to attract future employees. The efficient implementation of such an online strategy will be honoured with the Digital Communication Awards 2014.

ONLINE CAMPAIGNS & PROJECTS

ONLINE STRATEGIES 1 2 V I R A L C O M M U N I C AT I O N

1 3 I N T E R N A L C O M M U N I C AT I O N

1 4 D I G I TA L P U B L I C A F F A I R S

Viral communication requires analytical consideration on the consequences of interaction with different public segments, and effective strategic planning as to how online tools are to be used. The winning campaign or project will have succeeded in achieving an exponential distribution of messages within the relevant networks.

Strategic internal digital communication uses in-house networks, internal blogs and social media to create a range of possibilities. This category honours holistic and sustainable internal online communication that is aligned with the web skills of employees, accepted by the workforce and has an advantage of efficiency.

Digital methods play a major role in the professional representation of public affairs. This category will reward the digital public affairs strategy that successfully serves the online world, combining the political and media space with the necessary expertise, experience, finesse and precision needed for the political process.

ONLINE STRATEGIES

ONLINE MEDIA & TOOLS

18 CONTENT MARKETING

19 WEBSITE

20 MICROSITE

Content marketing targets groups with information, advice and entertainment in order to acquire customers and to strengthen a brand. Formats include news, video, e-books, case studies, photos, etc. The winning approach is strategically structured and focused on communicating with customers and prospects.

The website provides the communication backbone of an organisation. It is a necessary tool for digital communication. This category will reward an excellent website, whose content, navigation, functionality and design meet the highest standards and fit perfectly into the organisation’s communication goals.

The microsite for a product or a campaign impresses with minor navigation depth and only a few pages. It possesses an own URL and talks to target groups as an addition to the main website.

This award goes to the most innovative minisite that function as a discrete entity within an existing website.

24 WEBLOG

25 MOBILE AND APPS

26 ONLINE EVENT

Weblogs live through the personality of their authors and the creative freedom for targeted information and opinion exchange. This award goes to an organisations’ weblog that is walking the fine line between blogging and representing the brand, either internally or externally, and that creates credibility and authenticity.

Smartphones ensure continuous availability and the ability to intervene in digital events at any time. Apps offer extensive functionality and enable efficient use of various web applications. The award in this category recognises outstanding and pioneering innovation in the field of Mobile and Apps.

Events in the virtual world benefit from the distribution of digital communities, which are unlimited by space. This category seeks to honour online events that stand out from the crowd for their creative planning and implementation, and for high levels of of involvement of their participants.

ONLINE MEDIA & TOOLS

ONLINE MEDIA & TOOLS 30 WEB VIDEO

SOCIAL MEDIA & COMMUNITY 3 1 ONLINE DATA VISUALISATION AND INFORMATION DESIGN

32 COMMUNITY PRESENCE

Videos are an excellent way to send a message. Be it a testimonial or demonstration of a software, a filmed lecture or something funny or intriguing, people enjoy watching movies. In this category, the jury will award the video which tells a great story through strong pictures and surprising elements.

A concept that can be understood at first sight, a visual representation of key content - that is the goal of well-designed graphs and figures. This category rewards the project which works with appealing elements of data visualisation and information design.

A target group-oriented community site as part of an digital communication strategy, is characterised by inclusiveness, authenticity, credibility and transparency.

The award goes to the online community presence which engages in dialogue with its community while presenting adapted messaged to expand its influence.

SOCIAL MEDIA & COMMUNITY

ACADEMIC RESEARCH

36 ONLINE GAME

37 BEST BACHELOR’S THESIS

38 BEST MASTER’S THESIS

Online games are the ideal tool to promote a corporate identity. The Digital Communication Awards in this category honour the online game that most effectively manages to blend information into their offering while using the latest standards of web development.

Bachelor’s dissertations which focus on digital communication, while displaying an academic approach, can be submitted in this category. The professional relevance and innovative nature of the thesis, coupled with a sound evaluation of performance, are the key factors for the jury.

Submissions in this category contribute to the clarification of scientific theory or application-related problems and gaps in research in the field of online communication. The honoured entry provides a thorough academic treatment of the subject, including a clear focus on application.

1 5 D I G I TA L M O N I T O R I N G A N D E VA L U AT I O N

1 6 C S R C O M M U N I C AT I O N

17 EMPLOYER BRANDING

Systematic evaluation of online communication provides insights into the communication habits of public segments. This award honours the strategy that professionally monitors and evaluates online movements and opinions in order to achieve effective reputation management.

Corporate social responsibility gives any organisation the opportunity to contribute to the design and improvement of their societies through their social and environmental commitment. Communication in this field is concerned with having a credible and comprehensive approach, which this award will honour.

Employer branding has been defined as the active management of a company’s image as seen through the eyes of its associates and potential hires. Successfully transporting this traditionally offline field to the digital world is rewarded by the Digital Communication Awards in this category.

2 1 D I G I TA L A N N U A L R E P O R T

22 INTRANET

23 ONLINE NEWSROOM

Annual reports have evolved to digital publications, which use modern, mediafriendly technology to awaken emotions and set the scene for the readers. The award honours an innovative report that possesses a variety of interactive options, never sacrificing quality and outstanding design, to actively involve its readers.

Internal online communication is most often based on an intranet site. This category searches for a perfectly manageable user interface, high speed and optimised internal information flows and organisational processes. The winning intranet presence is adjusted to individual needs and ensures transparency in all functions.

In an online newsroom, one can subscribe to multi-media offerings, including videos, podcasts and news in various formats, replacing a collection of press releases. This category rewards the online newsroom which talks best to its relevant reference groups, taking advantage of user-oriented content in digital form.

27 WEB MAGAZINE

28 ONLINE NEWSLETTER

29 IMAGE FILM

Web magazines and their professional content can be specialised, aiming at specific groups or professionals, or addressing a larger section of the public in general. The winning web magazine will impress with its integrated strategy and manage to secure a permanent place in the competitive media landscape.

The appearance of newsletters can vary greatly, from the classic text mail with a teaser text and links, to digital and animated magazines. The main factor in the success of a newsletter is how it tailors its content and purpose to its audience.

This category will recognise creative and innovative achievements in this area.

The aim of image films is to increase the profile and presence of its sender, which it can do through pictures and music, inspiring positive emotions and building confidence and curiosity. The award goes to the film which, by considering its use of modern digital features, rises above the other entrants with its thematic approach.

33 TWITTER PROFILE

34 ONLINE VIDEO CHANNEL

35 ONLINE COMPETITION

Subtle, authentic communication over Twitter requires both an awareness of the needs of the target group and an awareness of sentiments conveyed. The most innovative and efficient Twitter profile, using straight-to-the-point information, will win the Digital Communication Awards in this category.

With the help of online video channels like YouTube, organisations are able to both communicate online and increase their visibility. The winning video channel engages audiences with high quality content, is characterised by popularity in terms of subscribers and views, unique design and interaction with viewers.

Online competitions promote a hands-on approach to creating or fostering identification with the sender, and to supporting brand and image building. This award goes to an online competition that fits seamlessly into the overall strategy of the organisation, fully exploring the digital possibilities in this area in a creative way.

Application Information The following are eligible to enter the Digital Communication Awards: agencies and companies, associations and NGOs, political parties, institutions and individuals in the field of online communication.

TERMS AND CONDITIONS Any project or campaign created or published between July 1st, 2013 and June 30th, 2014 may participate in the competition. Some of the work must have occurred during this time frame, but the campaign or project must not have been fully completed.

The submission deadline is June 27th, 2014 (resp. July 3rd as Late Deadline).

Applications to the Digital Communication Awards must be purchased.

Until midnight on June 27th, the first application costs 240 Euro plus VAT and each additional application costs 190 Euro plus VAT. Between June 28th and July 3rd, the first application costs 290 Euro plus VAT and each additional application costs 240 Euro plus VAT. Invoices will be issued upon receipt of the completed application documents.

3. Project Description A short description of no more than 2,000 characters (including spaces) must be provided including the following: • Motivation/reasons for beginning the project • Objectives of the project • Strategic considerations • Details of the implementation • Summary and evaluation of results achieved • A cover pictures representing your campaign or project (maximum 1 MB) 4. Additional Material and Weblinks Accompanying materials are limited to three documents. Examples of possible illustrative documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies.

One document equates to one file.

In addition, you can specify up to six links to websites, social media platforms, intranet sites or online videos.

The following formats are acceptable: For texts: pdf • For images: jpg, gif, png • For videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB) • For presentations: pdf, ppt •

SUBMISSION Either the client or the agency can apply. Should a client and its agency submit the same project, the submission will be considered as a joint application. All entries must be submitted in digital format. Applications need to be uploaded on www.digital-awards.eu.

Each submission includes: 1. Application For each application, general information about the submitter and submitted work are requested.

2. Main Features of the Project • Time frame of the project • Budget (if this information is confidential, please mark “not to be published”) • Number of employees who worked on the project • Summary of the project at a maximum length of 400 characters (including spaces)

The award ceremony will take place on the same evening at the gala event in Berlin.

SELECTION CRITERIA The jury will judge the applications on the following criteria: Main Idea: The jury will consider the authenticity and credibility of the project in general.

Strategy and Integration of Communication Tools: The jury will assess the strategic approach of each entry and the fit between the chosen strategy and the development of the project, as well as the effective usage of the various online tools.

Innovation: The jury will assess the question of whether new technical or strategic methods were pursued.

Creativity: The jury will judge the creativity of the project both in concept and implementation.

Results and Efficiency: The jury will consider the results of a project in relation to the stated targets, as well as the resources used towards achieving the results. (e.g. coverage, sales and user numbers, evaluation and survey results).

SELECTION PROCESS ACADEMIC ENTRIES After the application deadline has passed, the jury will review all submissions and determine a shortlist of three to five nominees in each category. The nominees will be informed immediately. In an all-day jury meeting held in Berlin on September 19th, 2014, the shortlisted entrants will present their projects in a 10 minute oral presentation. The presentation is an integral part of the application process and is therefore a prerequisite for winning the Digital Communication Awards. Should it not be possible to present your project in person, the jury will choose the next best-rated application from the preshortlisted entrants.

Special conditions apply to the submissions for categories 37 and 38.

Academic Research entries are free of charge.

For further information, please visit our website or contact: Stefanie Höse stefanie.hoese@digitalawards.eu phone +49 (0) 30/84 85 91 29 fax +49 (0) 30/84 85 92 00 www.digital-awards.eu

BUILD YOUR R E P U TAT I O N I N T H E ONLINE FIELD

PRESENT YOUR WORK TO THE JURY AND TO A LARGE AUDIENCE

COMPETE WITH ONLINE C O M M U N I C AT I O N PROFESSIONALS

NETWORK WITH YOUR PEERS

This is how the winners celebrated last year’s Digital Communication Awards!

Will you be standing on the stage this year?

BROADCAST YOUR SUCCESS

C E L E B B R AT E W I T H YOUR COLLEAGUES A N D M O T I V AT E YOUR TEAM

DISCOVER YOUR POTENTIAL

DIGITAL COMMUNICATION AWARDS 2014

Quadriga University of Applied Sciences Werderscher Markt 13 D-10117 Berlin Phone +49 (0) 30/44 72 94 00 Fax +49 (0) 30/44 72 93 00

W W W.DIGITAL-AWARDS.EU