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P R CON S ULTANC I ES AND

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THE EUROPEAN COMMUN ICATION SUMM I T 2 0 1 6 IS SUPPORTED BY

A C UM E N P UBL IC A F FA I R S A D D I S O N G R O U P B L A C K S U N B R I C KW A L L B URS ON -M A R S T E L L E R B U Z Z C A P T U R E C H A N D O S C O M M U N I C AT I O N S C O NR A N D ES IG N G R O U P C O N V E R S I S D O R I E R G R O U P F L E I S H M A N H I L L A R D F R E E S T Y L E IN T E RA C T I V E F T I C O N S U LT I NG K A N TA R M E D I A K R E M E R & C O M PA N Y L E X IS N E X I S N E W T O N M E D I A O S G C O M M U N I C AT I O N S Q U A D R IG A U N IV E R S I T Y O F A P P L I E D S C I E N C E S R E D R O B O T L I M I T E D S , B & A S S O C IAT E S S O C I A L S E E D E R T H E N E T W O R K O N E U N I C E P TA V IM G ROUP V M A G R O U P W E C O M M U NI C AT I O N S W E B E R S H A N D W I C K

SECURING SOCIAL ACCEPTANCE Reminders of the importance of social acceptance for businesses are never far from the headlines: from Shell in the Niger Delta, BP in the Gulf of Mexico, Google’s tussles with the European Commission to the ongoing GMO debate, the consequences of lost or damaged social acceptance for one or more aspects of a company’s operations are costly to both reputation and the bottom-line.

Today’s communications professionals must work hard to define the purpose and social value of the organizations they work for: in an age of spin and greenwashing, the job of securing genuine, long-lasting legitimacy from stakeholder groups – from local community groups to NGOs, government departments to media representatives – is tougher than ever.

The companies listed in these pages are all experienced in helping and advising companies to consistently and tirelessly maintain social acceptance. We’re pleased to be able to introduce them to you: from communication consultancies to specialist service providers, they represent an unparalleled breadth and depth of expertise that will support your work as a communicator in winning for your organization the green light from stakeholder groups and the wider society.

Kind regards, Dafydd Phillips Editor in Chief Communication Director magazine

ACUMEN PUBLIC AFFAIRS PAGE 6 ADDISON GROUP PAGE 8 BLACK SUN PAGE 10 BRICKWALL PAGE 12 BURSON-MARSTELLER PAGE 14 BUZZCAPTURE PAGE 16 CHANDOS COMMUNICATIONS PAGE 18 CONRAN DESIGN GROUP PAGE 20 CONVERSIS PAGE 22 DORIER GROUP PAGE 24 FLEISHMANHILLARD PAGE 25 FREESTYLE INTERACTIVE PAGE 26 FTI CONSULTING PAGE 28 KANTAR MEDIA PAGE 30 KREMER & COMPANY PAGE 32 LEXISNEXIS PAGE 34 NEWTON MEDIA PAGE 36 OSG COMMUNICATIONS PAGE 38 QUADRIGA UNIVERSITY OF APPLIED SCIENCES PAGE 40 RED ROBOT LIMITED PAGE 42 S,B & ASSOCIATES PAGE 44 SOCIAL SEEDER PAGE 46 THENETWORKONE PAGE 48 UNICEPTA PAGE 50 VIM GROUP PAGE 52 VMA GROUP PAGE 54 WE COMMUNICATIONS PAGE 56 WEBER SHANDWICK PAGE 58

PR CONS U LTA N CI E S AND

SERV I C E P R O V I DE RS I N E UROPE 201 6

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PUBLIC AFFAIRS COMMUNICATIONS IN THE BROADEST SENSE The very best of big agency experience with hands-on senior support Acumen is an independent consultancy, launched in September 2010. It brings together more than 60 years of public affairs and communications expertise in the shape of its three partners, Elaine Cruikshanks, Abigail Jones and Giles Keane. Our philosophy is to provide clients with value adding strategic counsel and high quality execution – by the same people. When we commit to an assignment, this means personal supervision and implementation by at least one of the Acumen partners from beginning to end. That way, we can ensure that we deliver results and surpass expectations, at competitive prices that only an independent agency can offer.

We believe in the power of taking an integrated approach to advocacy and communication to achieve outcomes that have a tangible impact on business performance. We have a track

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record of developing winning strategies that are sustainable, by identifying a confluence of interest among key stakeholders. In other words, we are skilled at squaring the circle between the private and public sectors and ordinary citizens by addressing the human aspects of issues in a regulatory or business context.

Working with acumen public affairs means getting: • A highly experienced team – that actually does the work • Public affairs consultancy – but in the broadest sense • Strategic sparring partners – and high quality execution • Added value – that doesn’t cost the earth • Senior advisors – brimming with fresh ideas • Brussels expertise – with international reach • Communications counsel – delivering business results

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Elaine Cruikshanks

Year founded: 2010

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acumen public affairs Rue de la Loi 227, bte 4 1040 Brussels, Belgium Tel: +32 2 669 16 00 Fax: +32 2 610 77 66 info@acumen-publicaffairs.com www.acumen-publicaffairs.com

Abigail Jones

European location: Brussels

Fields of expertise: Public affairs strategy development and ongoing advocacy support, Traditional and social media strategy and implementation, Crisis and issues management, Policy monitoring, Research and intelligence gathering, Media and spokesperson training, Advocacy training and capacity building Clients (past and present): ACE, ARK, Cargill Europe, CEMA, Cembureau, Daikin, Dupont, EAACI, European Broadcasting Union (EBU/Eurovision), EADV, EFPIA, Eli Lilly, EMSP, Eurocloud, European Council of Optometry and Optics (ECOO), European Health Forum Gastein (EHFG), FEANTSA, Heineken, IFLA-EBLIDA, IFPA, ICAP, International Federation of Pharmaceutical Manufacturers & Associations (IFPMA), ILO, JBCE, LEO Pharma, MasterCard, Merck Sharpe & Dohme (MSD), Merial, Mitsubishi Electric, Nominet, Novartis, Outokumpu, Plastics Europe, P&G, Public Libraries 2020, Sandoz, Sanofi, Shire, SpiritsEurope, Stop TB Partnership, Syngenta , Toy Industries of Europe (TIE), VinylPlus, WSMI

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IT’S A CHALLENGING ENVIRONMENT FOR CORPORATES Addison Group helps companies communicate the fundamentals of their business We have been helping organisations communicate effectively for nearly 40 years and work with over 50 leading companies across the UK and Europe.

Our clients face significant communication challenges, driven by increasingly complex audience requirements, greater regulation and the disruptive effect of ever-changing technologies. To succeed, they need a strong corporate narrative: one that is embedded in strategy, has substance and authority, but is clear, consistent and engaging.

It’s a narrative that is delivered through integrated corporate communications – corporate or sustainability reporting, brand and internal engagement, digital and social communications – to positively influence the audiences that are key to an organisation’s success.

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We support companies to communicate the fundamentals of their business: their strategy and business model, their performance, and their behaviour in order to engage key audiences with how they actually think, act and behave. We define and develop content from a wide range of corporate functions as well as communications and marketing and advise them on how to present and promote that content.

By developing a better understanding of both themselves and others, we help our clients articulate and embed goals with a sense of purpose that has both substance and credibility.

Our key strengths – corporate understanding, regulatory expertise, content consultancy, creative excellence and delivery capabilities – are transferable across all corporate communications disciplines enabling us to provide a comprehensive range of services, to help companies manage their reputations.

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Addison Group 49 Southwark Bridge Road London, SE1 9HH, UK Tel: +44 (0) 207 815 2035 suzanne.blake@addison-group.net www.addison-group.net

James Brock

European location: London

Fields of expertise: Digital and social communication, corporate branding and marketing, internal communication, corporate reporting, and sustainability communication.

Clients: Abu Dhabi Investment Authority, American Standard, Averda, BG Group, British Land, Coca-Cola, Hellenic Bottling Company, Diageo, Essentra, Forsys Subsea, Genesis, Glanbia, HEINEKEN, HSBC, InterContinental Hotels Group, Japan Tobacco, Kingfisher, KPN, Legal & General, London Stock Exchange Group, M&C Saatchi, NN Group, Novartis, Perfetti Van Melle, Prudential, QGIRCO, Richemont, Schroders, Swiss Re, Tesco, Unilever, Visa Europe, Wolseley, WPP and Zurich Insurance Group.

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COMMUNICATIONS WITH PURPOSE Delivering inspiring communications that engage and connect with stakeholders.

We believe that in today’s fast moving and highly uncertain world, successful organisations are those able to deliver long-term value to the people around them – stakeholders.

Our areas of expertise are Corporate Reporting, Corporate Reputation, Sustainability Communications, Employee Engagement and Investor Engagement.

When stakeholders are heard, inspired, and engaged, businesses are understood, trusted, and supported. They perform better.

We are a team of 80 people, operating from London and Singapore, and united by our passion to help organisations better connect with stakeholders.

Black Sun is a stakeholder communications company. We deliver inspiring communications that reach, engage and influence stakeholders.

We help organisations discover their stakeholder needs, create compelling and content rich communications that we deliver through print and digital channels, and continually evaluate performance to ensure our clients meet their objectives.

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What makes us unique is the complementarity of our skills, blending best-in-class expertise in all areas of stakeholder engagement, inspiring content and creative skills, superior technological capabilities and excellence in client service.

Get in touch with our experts to start your stakeholder value creation journey.

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David Christopherson

Year founded: 1991

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Black Sun Fulham Palace, Bishops Avenue London SW6 6EA, United Kingdom Twitter: @blacksuncomms Sergey Maslennikov +44 (0)20 7751 9549 smaslennikov@blacksunplc.com www.blacksunplc.com

Paul Edison

European location: London

Fields of expertise: Corporate Reporting: benchmarking, content strategy, business model workshops, annual reports, online reports, integrated reporting. Corporate Reputation: stakeholder consultations, issues mapping, mission, vision, purpose, communications strategy & campaigns. Employee Communications: culture audit, employee engagement programmes, culture embedding, storytelling.

Sustainability Communications: materiality, sustainability studies, sustainability reporting, customer and employee engagement on sustainability. Investor Engagement: investor websites, presentations, factsheets, executive videos, IPO & AGM support, corporate brochures. Digital Communications: corporate websites, online reports, social media, apps, closed-community websites, intranets.

Clients: Rio Tinto, EY, Barclays, Coca-Cola Hellenic, G4S, HSBC, easyJet, IAG, Old Mutual, De Beers Group, The World Bank, Babcock International, DS Smith, eOne, Hikma Pharmaceuticals, Rank Group, DBS, Inchcape.

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A (MINI) MICHELIN GUIDE TO COMMUNICATING Trying to craft a communications story can be like trying to compose a signature dish in a restaurant: a lot of ingredients go into the final creation, but the diner will choose that dish based on just a few key ingredients. A chef’s creative flair might draw you to the restaurant, but a gut reaction tells us what to choose and the quality of the dish will keep us coming back.

we hear about an experience, all of the parts of our brain that would react were we actually to experience it ourselves start working.

Similar factors apply for effective communications activities. We unconsciously scrutinise information, checking to see if it falls in line with our understanding, our values and our community. Our audience needs to emotionally engage with us for a message to resonate, no matter how technical our story might be.

Data and creativity can be surprisingly wonderful partners. Facts are not inherently inspiring. Let your creative team run with an idea before you reign them back in.

So when tackling your next project, here are few key ingredients to keep in mind: Tell a story. When we hear a fact, one part of our brain decodes that fact into meaning. But when

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Clearly define who your audience is and let them shape your story. What you want to say is one thing but more importantly, what does your audience want to hear?

Keep it simple. Multitasking is hard and this is equally true for the brain. Make it easy for your audience to remember what you tell them.

Keep the long term picture in your head, even while you focus on your short term goals. For even the world’s best restaurants are constantly thinking how they can do better.

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Year founded: 2005

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Head office details: 18 Waterson Street E2 8HL London, UK +44 (0)20 7100 4173 hello@brickwall.uk.com www.brickwall.uk.com

European location: London

Fields of expertise: creative agency, communications strategy & content creation, storytelling, film, animation, web, e-learning Clients: AB InBev, Book Trust, Cancer Research UK, Civil Service, Cosmetics Europe, Council of Europe, European Aluminium, European Environment Agency, Eurometaux, Experian, Ferring, FleishmanHillard, Greenpeace, Huntsman, IATA, King, London 2012 Olympics, Mondelez, NHS (UK Department of Health), NSPCC, Pfizer, Rolls-Royce, Volkswagen Financial Services

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BURSON-MARSTELLER, BEING MORE Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organisations or governments – succeed in Being More. Our commitment is driven by our belief that the most successful organisations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success. Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications, a force for change in public relations, marketing and other ways to reach key audiences. We have remained a leader ever since. Today this leadership is stronger than ever, as integrated communications continues to define what we mean by Burson-Marsteller, Being More. The power, speed and methods of communications are changing fast. But the core principles of integrated strategic communications and implementation on which Harold Burson and Bill Marsteller founded our firm 60 years ago have not changed. Burson-Marsteller,

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Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

For Burson-Marsteller, Being More means building dynamic partnerships between people, companies, governments, other organisations and the media – partnerships that stimulate conversations with the potential to change the world.

One of the most exciting aspects of the times in which we live and work is that no one owns this model, because there are no boundaries. It is a world in which we can imagine possibility, work hard and with creativity and expertise to turn the possible into the real and achieve results for our clients that help them realise their purposes and make them and us proud.

That is the essence of our purpose at Burson-Marsteller – Being More – and we are committed today, as we have been for 60 years, to achieving that purpose.

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Burson-Marsteller Square de MeeĂťs 37 B-1000 Brussels Belgium Tel.: +32 (0) 27 436 611 jeremy.galbraith@bm.com www.burson-marsteller.com

COO, Burson-Marsteller Europe,

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CEO, Europe, Middle East & Africa,

European locations: Almaty, Athens, Barcelona, Belfast, Belgrade, Berlin, Berne, Brussels, Bucharest, Budapest, Copenhagen, Dublin, Frankfurt, Geneva, Helsinki, Istanbul, Kiev, Lisbon, Ljubljana, London, Madrid, Milan, Moscow, Munich, Oslo, Paris, Podgorica, Prague, Pristina, Riga, Rome, Sarajevo, Skopje, Sofia, St. Petersburg, Stockholm, Tallinn, Tel Aviv, The Hague, Tirana, Vienna, Vilnius, Warsaw, Zagreb, Zurich Capabilities: Consumer & Brand Marketing, Corporate & Crisis, Corporate Purpose, Integrated Thinking, Future Perspective Trend Analysis, Healthcare, Public Affairs, Research (with Penn Schoen Berland), Sports, Technology, Women Clients: Accenture, Bayer, Danone, Ford, GSK, Huawei, Lufthansa, McDonald’s, Microsoft, Pfizer, Samsung, Shell, Sony Ericsson

Year founded: 1953

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IN CHARGE OF YOUR REPUTATION Reputation is everything! Reputation management is an essential aspect in every business. In a (social) media driven world, how do you filter what’s important for your brand or business?

How does your brand respond to complaints or compliments? Buzzcapture offers technology that helps businesses and brands to gain structural insight into media discussions and publications, enabling them to measure and manage their reputation. We make innovative technology accessible and in addition to our tools, we offer extensive services like strategy, training, research reports and audits. Thanks to our close cooperation with media partners, we are able to offer a single integrated solution for both national and international online media, social media, internal social media, print and RTV. Using a wide range of technological products and

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the additional services offered by our analysts, we are able to provide support to Communication, Marketing, Media Relations, PR, Customer Service and Business Intelligence departments.

Each customer can set up its own dashboard to include relevant data, charts and analyses.

The combination of innovative technology and a comprehensive service is what makes Buzzcapture’s services unique. Each client is assigned to a dedicated analyst who is an expert in the industry or field, who will answer questions and help with analyses and reports. In addition, we have an in-house development team which means we can respond quickly and ensure we stay one step ahead at all times. We don’t just come up with the new features for our product roadmap ourselves, they are driven by our customers’ needs.

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Year founded: 2006

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Buzzcapture Overtoom 197 1054 HT Amsterdam The Netherlands Tel: +31 (0)20 320 03 77 E-mail: info@buzzcapture.com www.buzzcapture.com

Davy Guijt

European location: Amsterdam

Fields of expertise: Buzzcapture is specialist in monitoring national and international online media, social media, internal social media, print and RTV. We offer reputation management, media analyses, crisis reporting, stakeholder analyses, marketing reports, webcare strategy, training, research reports and audits.

List of clients including: Procter & Gamble, DHL, ING, Sony Music, Rabobank, H&M, GfK, Vice, EY, Biogen, Novo Nordisk

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ACHIEVING BUSINESS OBJECTIVES THROUGH SUCCESSFUL STRATEGIC AND FINANCIAL COMMUNICATIONS Communications today is instantaneous and permanent and companies are dealing daily with numerous challenges and situations which attract attention from diverse audiences and create lingering perceptions. In the past, yesterday’s news wrapped the fish and chips, today it is forever and indelibly logged on the web. Increasingly, both internal factors such as strategy, restructurings, acquisitions, divestments and succession, and external factors like the economy, politics, traditional and social media have an immediate impact on a company’s reputation and valuation.

Every action creates its own specific communications requirement; consistent messages must be delivered across all stakeholder groups in multiple markets at the same time.

In this ever evolving landscape, Chandos Communications provides proactive strategic

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financial communications advice to international companies and institutions to ensure they successfully meet today’s communications challenges and ultimately, achieve their business objectives. Chandos advises senior management and works alongside their communications teams in building long-term relationships which help deliver on their strategic agenda. The team takes a pragmatic and holistic approach to communications to make sure its clients’ core story is heard and understood by their key target audiences within the global investor community.

“The strength of our client relationships depth and the breadth of our recognised skills and ability in acting across borders sets Chandos Communications apart from most UK based consultancies – we know from real life experience what works and what doesn’t.”

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Louise Tingström

Year founded: 2015

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Chandos Communications Cupola House 15 Alfred Place London WC1E 7EB T. +44 (0) 203 815 4910 E. info@chandoscomms.com

Teresa Wincrantz

European location: London

Fields of expertise: Chandos Communications has a dedicated, international, senior team with real global experience of a wide range of issues and sectors. It has an outstanding track record of delivering invaluable advice in critical communications situations covering multiple geographies and a true understanding in how various international markets function, in particular the Anglo-Saxon media landscape. The team has solid experience from critical communications situations such as M&A, IPOs, restructurings, activism and financial crisis situations and has a portfolio of significant reputation management achievements for some of Europe’s largest companies. Chandos Communications is fully integrated into the Havas group and has global reach through AMO, Havas Worldwide’s market-leading international network of financial communications agencies.

Selected clients references: Amundi, Telecom Italia, Safran, Monte dei Paschi di Siena , CA Indosuez Wealth Management, Chinsay and Nobel Upstream

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BRAND COMMUNICATIONS

BY DESIGN We are a business that passionately believes in the power of design. It has the ability to change the way people think, feel and behave and it creates and sustains beneficial long-term relationships.

At Conran Design Group, design is also more than an output or an aesthetic. It is the process through which ideas have been generated and applied. It allows us to connect the rational

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and the emotional, creating experiences that provoke measurable human reactions. This is the difference between design and ‘By design’.

We apply this philosophy to work across brand identity and management, packaging, environments and investor communications to help business make the most of their interactions with audiences and leverage the power of their brand.

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Conran Design Group Clearwater Yard 35 Inverness Street, London NW1 7HB +44 (0)20 7284 5200 newbusiness@conrandesigngroup.com www.conrandesigngroup.com https://twitter.com/ConranDesign

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Dan Cowley

Ian Howlett

Locations: London and New York

Fields of expertise: Strategic design and management of brand experiences, brand guidelines, naming and identity, 3D environments, packaging, digital strategy, UX and design, motion design, film and animation, digital development, financial and sustainability reporting, AGM communications and stakeholder events and employee communications.

Clients: AstraZeneca, Shell, Burberry, Centrica, Cancer Research UK, DMGT, Spire Healthcare, Associated British Foods, Coats, Croda, Freshfields, Sottini, Nokia, SABMiller, Rolls-Royce, Tate & Lyle, ITV, Panalpina, Acelity, Ontex Global, P&G, Teva, Flexiseq, Visa.

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YOUR INTERNATIONAL TRANSLATION PARTNER Localised content is crucial when expanding your business overseas. Customers are ten times more likely to buy goods or services if addressed in their own language.

You may have the right corporate content, a comprehensive and insightful web-page, but in order to engage your international audience you need to address them in their respective languages.

Conversis has established itself as a leading company for customer service and project management within the translation and localisation industry. We are known for delivering high quality, accurate and on-time translations and associated technical services, always delivering on our promises and excelling at customer service.

Our clients are spread around the globe, including the world’s largest contract research organisation (CRO) within the Medical industry and large Europe-based multinational corporations.

Conversis is also the official translation partner of the International Communications Consultancy Organisation (ICCO) and Public Relations

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Consultants Association (PRCA). We work with international PR agencies and specialist Healthcare Advertising and Communications agencies.

Considering the needs of this market we compiled a report emphasising on the importance of understanding culture and language when managing an international crisis, which is available to download for free from our website www.conversis.com.

We offer translations into more than 120 languages and all of our translators are native speakers, experts in the subject matter, and based in the country of the specific language they are translating into. Our Quality Management System (QMS) is ISO 9001:2015 and ISO 17100:2015 certified.

Our services include Desktop Publishing, Medical Translations, Website Translation, subtitling, voice over and audio dubbing, Transcreation, International Research and Interpreting.

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Year founded: 2003

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Conversis Bignell Park Barns, Chesterton, Bicester, Oxfordshire, United Kingdom OX26 1TD enquires@conversis.com +44(0)1869255820 www.conversis.com

Russell Goldsmith

European location: Oxford, United Kingdom

Fields of expertise: Global provider of translations covering sectors such as energy, technology, medical, legal, internal communications, advertising and marketing.

Customers: Our client portfolio includes Cannon, Shell, Hôpitaux Universitaires de Genève, H+K Strategies, Chandler Chicco and Langland.

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YOUR LIVE COMMUNICATION PARTNER… Guaranteed success for your worldwide events with a « made in Switzerland » touch!

Dorier Group is a Geneva-based audiovisual and creative technical production company that serves worldwide corporate and institutional clients. Iso 9001 certified, Dorier Group has 12 offices worldwide and close to 200 talents serving their customers for now 40 years.

Types of event: conference, congress, gala dinner, product launch, award ceremony, exhibition stand and other special events.

Leveraging the newest technology, Dorier Group guarantees a maximum impact of your message to your targeted audience.

• Message definition / communication objectives • Technical and creative design based on selected venue / message • CAD renderings and 3D drawings • Project planning • Technical Management / content creation • Message delivery - live communication

Dorier Group consistently delivers superior creative design and achieves a higher level of quality and efficiency in event production, management and operations by finding the most relevant technical production solutions for every event. We provide our clients with a “One Stop Shop Solution” from conception to production to ensure the success of your event.

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Dorier Group, a partner through all project phases from conception to production, including:

Dorier Group, your « One Stop Shop » solution to ensure the success of your event!

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Dorier Group Route de St-Julien 40 1227 Geneva, Switzerland +41 22 309 2000 www.dorier-group.com

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European locations: Geneva, Lausanne, Montreux, Biel, Zurich, partnerships in all European capitals through the Congress Rental Network. Additional offices throughout Asia and Latin America.

Fields of expertise: audio-visual global solutions including concept (projection, sound, lighting, simultaneous translation and other AV techniques), design, video production, scenography, 3D rendering, speakers sourcing, content creation, muli-sites conferences, decoration, apps, consulting, congress solutions and digital solutions.

Some of our clients: L’Oreal, Procter & Gamble, Novartis, AstraZeneca, Abbvie, Richemont, Pictet, SGS, GSMA, UITP, UNO, Red Cross, ITU, IRU, FIM, International Equestrian Federation, DHL, IFPMA

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THE SEVEN SINS Why change campaigns often deliver anything but change.

The average comms chief has been in the industry 15-20 years, during which time most can count on one hand the campaigns they led that changed the world. For some, it’s none.

We toil and spend. And spend and toil. But how many of us can claim we’re making real change happen?

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In his expert workshop, FleishmanHillard senior partner Nick Andrews calls ‘time’ on campaigns that don’t shift the dial or make a real difference, and uncovers the common pitfalls that turn what could be the meaningful into the meaningless. His Seven Sins will uncover the pitfalls of campaigning today that stand in the way of measurable change.

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FleishmanHillard Inc Nick Andrews Senior Partner FleishmanHillard London nick.andrews@fleishmaneurope.com Bankside 2, 100 Southwark Street London, SE1 0SW, UK Phone + 44 (0) 208 618 2800

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Hanning Kempe

Nick Andrews

Year founded: 1946, St Louis, USA European locations: Amsterdam, Athens, Belgrade, Berlin, Bristol, Brussels, Bucharest, Budapest, Copenhagen, Dublin, Dusseldorf, Frankfurt, Geneva, Helsinki, Istanbul, Kiev, Lisbon, Ljubljana, London, Milan, Moscow, Munich, Paris, Prague, Ski, Sofia, Stockholm, The Hague, Vienna, Vilnius, Warsaw, Zurich Fields of expertise: Brand Marketing, Crisis Management, Content & Design, Corporate Reporting, Digital & Social, Media Relations, Public Affairs, Reputation Management, Research & Analytics, Strategic Integration Clients: With over 1,200 clients worldwide (over 300 in Europe) FleishmanHillard is one of the largest PR firms worldwide, working across every sector from healthcare to food and drink, manufacturing to electronic consumer goods.

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THINKING, BUILDING, ENGAGING Connecting progressive businesses to their audiences through intelligent digital solutions The marketing and communications landscape is changing at an unprecedented rate. Today’s progressive communications professional needs the support of a new breed of agency.

An agency which understands the technical complexities of search; one which can capitalise on the benefits of socially created and shared communication; and one which can skilfully produce, distribute and manage creative content. Beyond that, an agency who can integrate these streams and connect the organisation to its audiences in increasingly fragmented relationships and two (or more)– way interaction.

We’ve been in digital for a long time. Since the starting gun sounded in the mid ‘90s, we’ve grown to become one of the largest independent

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full service digital agencies in the UK. Our team of 70 experts in the UK and Paris brings together first class strategic thinking, creative excellence and technical power to deliver tangible results for brands and businesses. An international digital marketing agency, we work with brand and corporate clients on programmes in support of corporate communications, consumer and B2B marketing, and internal communications.

Our services cover the whole digital agenda; • Strategy and planning of digital communications and marketing programmes, • Design, build and support of the technology to deliver these programmes • Creative content and audience engagement across paid, owned and earned digital channels

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Freestyle Interactive Ltd Harwoods House Ashorne Warwickshire CV35 0AA UK Tel: +44 1926 652832 enquiries@freestyleinteractive.co.uk www.freestyleinteractive.co.uk

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Alan Cooper

Andy Wood

European locations: Warwick, UK Paris, France Fields of expertise: Digital strategy, website design and build, social media strategy and delivery, mobile web and app development, content creation, search marketing/SEO, Digital Asset Management, e-commerce, internal comms, digital campaign planning and delivery, analytics, bespoke development, support services, hosting.

Clients: Alstom, RS Components, Bostik, Nectar, Jaguar Land Rover, Eurotunnel, Arriva Bus, SES, RCOG, Brammer, Allen & Overy, Calor

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CRITICAL THINKING AT A CRITICAL TIME Protecting your enterprise value with FTI Consulting From our beginnings in a small warehouse in 1982, FTI Consulting has grown to one of the pre-eminent consulting firms in the world. FTI Consulting has been a trusted advisor during some of the most memorable events in our recent history including landmark celebrity legal cases, international crises and disputed presidential elections. Our founders were pioneers who created solutions at the intersection of law, communications and technology, and today our teams of world-leading experts in their fields provide critical thinking about wide-ranging and far-reaching business and economic issues.

In Brussels, FTI Consulting has brought together our expert public affairs knowledge of the European Union and its Single Market with our broad international experience of developing and delivering bespoke and integrated regional strategic communications programmes. We specialise in strategic and integrated public affairs communications services advising multinational companies facing business-critical political, policy, regulatory or reputational challenges on how to engage with

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politicians, NGOs and the media in Brussels and beyond. In 2016, FTI Consulting Brussels grew thanks to multiple new senior hires and now has a team of 65+ professionals of 23 different nationalities. Our team of multi-lingual experts enables us to operate as a communications hub for clients across the world and FTI network. We also added two new practices: competition and cybersecurity.

In 2015, we were the proud recipient of the Holmes Report “EMEA Public Affairs Consultancy of the Year”.

Globally FTI Consulting counts some 4,600 consultants in 28 countries on six continents, from Nobel laureates to industry leaders, providing business-critical services in strategic communications and research, creative engagement, economic consulting, forensic and litigation consulting, corporate finance and restructuring and more.

FTI Consulting is a signatory to the EPACA industry Code of Conduct and a voluntary registrant to the European Transparency Initiative.

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FTI Consulting Strategic Communications Avenue Marnix 23 Brussels 1000 Belgium Tel: +32 2 289 09 30 Fax: +32 2 513 05 77 kara.condon@fticonsulting.com www.fticonsulting.com

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EMEA locations: Abu Dhabi, Berlin, Brussels, Capetown, Dublin, Dubai, Frankfurt, Johannesburg, London, Madrid, Moscow, Paris, Qatar, Stirling (Scotland) in addition to offices and a network of affiliates spanning 26 countries across six continents.

Fields of expertise: Corporate Reputation Management, Strategic Media Relations, Public Affairs, Corporate Branding & Positioning, Issues Management, Crisis & Litigation Communications, Marketing Communications, Employee Engagement & Change Communications, Leadership Communications, Creative Engagement Solutions Principal client practice areas: Banking & Financial Services, Energy & Utilities, Information & Technology, Telecommunications, Healthcare, Pharmaceutical & Life Sciences, Petroleum & Chemicals, Agriculture, Travel and Transportation.

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MEDIA EVALUATION: FIND THE RIGHT PATH IN A MAZE OF MESSAGES Kantar Media is a respected guide in a complex media world How to make sure your reputation is sound, online and offline? Kantar Media is a global conductor of Media Intelligence, dedicated to media monitoring, news analysis, insights on PR impact and evaluating social strategies.

Our job is to give our clients a complete view of the media world; to help them face this information deluge and reap maximum effectiveness from media strategies. We’re the world’s largest newsgathering, media reputation and PR specialist, with a network covering all major markets in Europe, America and Asia. Our experts monitor and measure across the entire range of media.

But first we listen to clients, tightly working with them to fine-tune their communications strategy. Once a project is underway, we draw on a global team tracking media coverage in 30

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languages. Analysis is provided in accessible forms, with valuable commentary and insights: we’re a human company that relies on experience as well as technical tools.

During the campaign, we provide continual briefings and scorecards. They gauge your media footprint and provide responses to vital questions. Are you gaining trust with journalists and influencers? Is there a better way of getting your message through? Which targets should you reach to increase your influence?

At the end of the campaign period, we provide a thorough analysis. But the story doesn’t end there. We remain available, ready to field a team that is passionate about media momentum and the challenge of delivering solutions that make a difference.

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Kantar Media 60 avenue du Général de Gaulle Puteaux 92046 - Paris La Défense, France Tel.: +33 (0) 147 671 700 reputationintelligence@kantarmedia.com www.kantarmedia.com

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François Nicolon

Walter Patanella

Locations: Dublin, Hamburg, London, New York, Chicago, Shanghai, Madrid, Moscow, Paris, Stockholm, Verona.

Fields of expertise: Media Monitoring, PR Monitoring, All-Media Alerts (TV, Print, Web, Radio, Social Media). Bespoke Media Reviews, Executive Summaries, Sector Briefings. Media Exposure & Reputation Analysis.

Sport Sponsorship Evaluation.

Customers: Communication Directors and Media Officers from public and corporate organisations, small and large businesses from all industry sectors, European and global institutions as well as local government bodies, non-for-profit organisations. PR & communications agencies, corporate communication consulting experts. Media groups and publishers.

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KREMER & COMPANY CONNECTS BUSINESS AND SOCIETY For a winning and meaningful positioning based on relevance Today we see organizations in transformation looking for new business models and value cases to create new possibilities and future success for the organization, while startups and innovators are challenging them with their disruptive ideas.

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accelerate the implementation of the strategy we empower and enable leaders in aligning and engaging internal and external stakeholders. They are in the driver seat.

So organizations have to accelerate their change while society is becoming fully transparent. From a societal, economic and technological perspective, there is a growing need for organizations to align with the interests of all stakeholders and to adjust to the rules of a transparent society.

Kremer & Company is a consulting organization focused on development and implementation of stakeholder strategies. We always work from a 360o approach and bring in transparency and the voice of the stakeholder. We build up a strong professional ecosystem and work in close cooperation with associated senior professionals in the field.

Kremer & Company creates valuable and sustainable relationships between organizations and their stakeholders. Resulting in a winning and meaningful positioning in society. We align your business strategy with the societal context of the organization and we create one voice to all stakeholders by defining central themes on which you can demonstrate leadership. To

Kremer & Company is founded by Marion Kremer in 2016. She was in the driver seat herself many times. Prior to this Marion held several management positions in various organizations and was an entrepreneur earlier. She is an reputation leader with almost 25 years of experience in commerce, marketing and communications.

Kremer & Company Danzigerkade 17 1013 AP AMSTERDAM The Netherlands +31 6 2223 2226 marion@kremerandcompany.com www.kremerandcompany.com

Year founded: 2016

Marion Kremer, Managing Director and Founder

Location: Amsterdam

Fields of expertise: Kremer & Company creates valuable and sustainable relationships between organizations and their stakeholders. Resulting in a winning and meaningful positioning in society. The Stakeholder Strategies portfolio consists of services like Reputation strategy development, Theme development, Strategy & theme alignment, Content management, Relationship management, Strategy counseling, Leadership counseling, Performance mapping, Integrated reporting, Stakeholder engagement, Leadership representation, Leadership profiling, Communication programs, Stakeholder dialogues.

Customers: Large and corporate enterprises and organizations in transformation and their disruptors.

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SHAPING THE FUTURE OF MEDIA INTELLIGENCE THROUGH SMARTER CONTENT Turn unstructured data into smart actionable insights.

Global news and social media has the power to shape our perceptions, influence our decisions, and make or break business reputations. Understanding and interpreting trends in data is now an essential skill for marketing, PR, comms professionals and others involved in critical business decisions. The rate at which new information is created continues to accelerate at such speed that no one really knows the true extent.

What we do know is that business data is reportedly doubling every 1.2 years. The enormous volume of information and the rate at which new information comes to us is now far beyond our human capacity to assimilate it.

We believe that every company should be able to derive meaningful and actionable insights hidden inside the mass of media and social information. While this can be a major challenge, we believe it is also a tremendous opportunity for organisations. Companies that are able to make sense of global media – that is, collect

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information, analyse what’s relevant, find meaningful insights and share this knowledge with the wider organisation – are seeing big payoffs through more informed and strategic decision making.

After nearly 40 years providing solutions that help organisations harness the power of information, LexisNexis remains dedicated to developing innovative tools and services to support data-driven decision making. Our commitment extends beyond comprehensive content and outstanding search technology to world-class client service support, ensuring that our clients gain maximum insights—and value—from LexisNexis. This is why LexisNexis brings to the market an unparalleled winning combination of innovative technologies and specialised team of more than 40 consultants dedicated to deepdive industry analytics in order to accompany enterprises into their journey to turn Big Data into Intelligent Data.

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LexisNexis Head office: 230 Park Ave 7th fl, NY, NY 10169 – USA International Sales: +31 (0)20 485 3456 support@lexisnexis.eu www.lexisnexis.eu

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Tom Ogburn

European offices: Amsterdam, Dusseldorf, London, Paris.

Fields of expertise: Global provider of content-enabled workflow solutions designed for Media Monitoring & Analytics, Research, Competitive Intelligence and Risk & Compliance Customers: With more than 3,000 customers in over 60 countries we are the leading provider of Business Information Solutions in financial services, media and marketing, legal, healthcare, government and charities.

UK: +44 (0)845 647 8888 bis.lexisnexis.co.uk

Deutschland: +49 (0)211 417435 40 www.lexisnexis.de

Benelux: +31 (0)20 485 3456 www.lexisnexis.nl

France: +33 (0)1 71 72 48 51 bis.lexisnexis.fr

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HEADOFCOMMUNICATIONSTRATEGISTSTORYTELLERIDEALIST SPOKESPERSONREPUTATIONBUILDERADVISERCREATORMEDIA EXPERTFIREFIGHTERNEGOTIATORTHINKERLISTENERLEADER.

YOURPARTNERISNEWTONMEDIA.

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Newton Media is a dynamic, innovative media insights company led by communications professionals. We have direct experience of being at the sharp end of PR and communications management, so we understand our clients’ challenges.

Newton Media is recognised as one of the most progressive partners to the communications industry in Europe. In 2016 we were honoured to be appointed as an official media analysis provider to the European Commission.

Our approach is based on listening to our clients and working together to achieve their business goals.

Our recommendations are shaped by 20 years’ experience in creating and leading media intelligence programmes for European and Global clients.

We are pioneers and forward-thinkers. We insist on getting the basics right. We combine the best talent and technology to create solutions for your present and future needs.

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Newton Media Na Pankráci 1683/127 140 00 Prague 4, Czech Republic Tel.: +420 225 540 283 global@newtonmedia.eu petra.masinova@newtonmedia.eu brian.merron@newtonmedia.eu www.newtonmedia.eu

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Petra Mašínová

Brian Merron

European offices: Czech Republic (HQ), Poland, Slovakia, Slovenia, Serbia, Croatia, Bosnia and Herzegovina, Macedonia, Kosovo.

Fields of expertise: International provider of media intelligence solutions - media monitoring (TV, web, radio, print, social media), bespoke and sector media reporting, media analysis, media archive access, TVR alerts, voice2text, and market research.

List of clients: Serving over 3,000 organisations in more than a dozen countries within the Central and Eastern European region, we are one of Europe’s leading international media intelligence groups. Our clients range from multinational corporations and SMEs to public and government institutions, NGOs and international organisations.

Twitter: @global_newton LinkedIn: Newton Media, a. s.

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COMMUNICATIONS AGENCY FOSTERING GOOD LIFE According to a study spanning 142 countries carried out by Gallup in 2015 on the State of the Global Workplace, only 13% of employees worldwide are engaged at work.

Meaning that only one in eight employees are committed to their organizations and to its success. At the same time the majority of us are spending a substantial part of our time at work.

Why should we care? Because happy staff makes happy customers. Several recent studies indicate that employee behavior and attitude is one of the most significant drivers of customer satisfaction. Your engaged employees will not only spread their enthusiasm to customers, but they also are more dedicated to offer the best product and service to customers.

The key question is: do your employees feel that they have work worth doing? Our mission

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at OSG Communications is to discover together with you how your organization promotes good life, not just for your employees but to all of your stakeholders. We combine service design, strategic communications and research to crystalize the purpose of your organization’s work. We will also support you to in making your vision visible in an integrated way in all channels.

We have derived our philosophy from a Chinese proverb: If you want happiness for an hour— take a nap. If you want happiness for a day—go fishing. If you want happiness for a month—get married. If you want happiness for a year—inherit a fortune. If you want happiness for a lifetime—help others.

We’d love to hear to about your organization’s philosophy! Email us and we will surprise you! goodlife@osg.fi

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Year founded: 1993

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European locations: Turku, Helsinki, Stockholm

Fields of expertise: Storytelling, strategic communications, service design, media relations, custom publishing, content marketing, sustainability communications, change management, digital and social media and brand marketing (through our sister agency OSG Creative) Clients: Companies and organizations, both international and Nordic, which are either leaders in their own sectors or aiming to be. We have strong credentials across technology, healthcare, environment, construction industry, b-to-b services, food and travel.

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MANAGEMENT BY COMMUNICATION Professional and strategic expertise at the interface of business, politics and communications Quadriga University of Applied Sciences is committed to communication management in the reputation economy: our interdisciplinary structure provides training that meets the requirements of communications strategists working in business and politics.

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corporate and political communicators face in other countries.

Quadriga University offers four courses at a Master’s level: MBA Communication & Leadership; MA Communication & Leadership; MBA Public Affairs & Leadership and MBA Leadership & Human Resources. These part-time courses consist of a combination of face-to-face teaching time and self-study.

Our graduates benefit from a strong, inclusive network. The Quadriga Circle provides close contact with high-level decision makers and our syllabus is closely targeted to industry requirements.

Each student is assigned a personal mentor from the Quadriga Circle. Conferences with high level speakers tackle questions that are relevant within both a national and international context. Thus, Quadriga University organizes the annual Digital Communication Awards and hosts six conferences for communication professionals every year.

To foster the European perspective, Quadriga University developed an international MBA programme. The International MBA Communication & Leadership addresses communication specialists across the continent who aim to combine their knowledge of communication with management skills and learn from challenges

Student projects are based upon a combination of edited case studies and individual case-related work, ensuring that practical experience represents an important part of our curriculum.

Interactive elements, group work and team development are essential parts of learning and teaching at Quadriga University.

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Quadriga University of Applied Sciences Werderscher Markt 13 10117 Berlin Germany Tel.: +49 (0) 30 4472 9400 info@quadriga.eu www.quadriga.eu

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European locations: Headquarter - Berlin Study Locations - Berlin, Brussels, London, Istanbul and Boston

Fields of expertise: MBA and Master’s degrees in • Communication & Leadership • Public Affairs & Leadership • Leadership & Human Resources International conferences on Public Relations and Non-Degree Executive Education

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UNIQUELY DISTRIBUTING YOUR VIDEO CONTENT TO GLOBAL MEDIA ORGANISATIONS Can your agency deliver instantly to over 500k journalists in 120 countries? We can.

Red Robot is a highly specialised content distribution company providing a unique way to deliver your marketing messages around the globe.

In this changing world we understand how difficult it has become to ensure your brand message is being received. The explosion of online portals and the accessibility of video have left the traditional press release lost amongst live streaming feeds, emails and alerts, and has forced a change in approach.

Our aim is to deliver client content, through the right medium, via the right technology, to the right consumers and in the process make our client’s life far simpler and far more cost effective.

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We are more than just a traditional press release site. We ensure our clients’ content is deployed to the largest journalistic pool via our distribution agreements with Thomson Reuters & Bloomberg.

Our direct access to a network of over 2,000 broadcast sites in 120 countries provides the most effective and economical way to distribute your corporate information.

Our unique online analysis of global usage provides comprehensive metrics to evaluate return on investment.

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RED ROBOT Limited 4th Floor, Friary Court, 13-21 High Street, Guildford, Surrey, GU1 3DL, United Kingdom Phone : +44 (0) 7801 492212 email: info@redrobot.org www.redrobot.org

Ronan Carey

European locations: Guildford / Reading, UK

Fields of expertise: Content Distribution, PR Communications, Media Engagement, Video News Release, Management, Media Consultancy, Production Services

Clients (Past & Current): Microsoft, Bentley, Rolls Royce, Airbus, Tourism & Events Queensland, Expedia, Facebook, Bugatti, Sony Pictures, Burberry, Prudential, PwC, Range Rover, HSBC, Destination New South Wales, McDonalds, Tommy Hilfiger, FIA FormulaE, Renault-Nissan, Ernst & Young, Laureus Foundation, Nike, Coca-Cola, Aston Martin.

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THERE’S NO SECOND CHANCE TO MAKE A FIRST IMPRESSION… …and live communication is definitely a case in point !

When choosing to communicate through a conference or special event, your organization will no doubt invest substantial funds in securing a venue, getting the audience to leave their desks and travel to hear your message.

• A highly competent executive might be an uninspired public speaker - yet the message is essential. How do we work around this challenge ?

But…

By nature, we are exposed to highly confidential as well as personal information. Absolute discretion goes without saying.

Our clients appreciate our creative yet low-key approach to business.

We have been accompanying most of our clients for many years in close and mutually trustworthy relationships.

To both our clients and us, common sense and a handshake are worth as much as a contract.

Talent, humour, an open mind, flawless delivery and total trust are what we bring to the table.

For those up there on stage, confidence in the production talent and technical resources generates peace of mind and a relaxed attitude. And that’s what makes live communication uniquely effective.

• Have you identified that sweet spot between what you want to say and what they need to hear?

• Have you leveraged cutting edge audio-visual technologies whilst keeping stunning effects affordable?

• Storytelling and conference flow: will everyone remain focused throughout the day - or could delegates be texting at the back of the room?

• Content is best remembered when connected with emotions. Have emotions been seamlessly integrated in the agenda?

• Are guest speakers adapted to your audience? Is their message fully in line with yours? Does the delivery quality match the name & reputation?

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SB&A brings you the right solutions.

S,B & Associates 193, route de Lausanne 1096 Villette, Switzerland 41 21 796 2200 www.sb-associates.org

Year founded: 1991

Nick Barraud, Senior Conference Producer

Locations: Switzerland, France, USA, South Africa

Fields of expertise: B2B Conference content design, topic curation, copywriting, conference environment creation, guest speaker selection, audio-visual production, rehearsal management, on-site directing, event branding & communication, event website & event app tailoring, registration management, event ROI calculation, debrief & reporting.

Clients: C-level executives in worldwide and EMEA HQs

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EMPOWERING DIGITAL WORD-OF-MOUTH Social Seeder helps create digital word-of-mouth campaigns through online ambassadors.

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Every organisation has potential ambassadors.

These can be motivated employees (internal ambassadors) or just as easily: loyal customers, sponsors, dedicated resale agents or enthusiastic fans (external ambassadors). They feel strongly about your organisation and would love to engage with you on a deeper level.

them to share some of your messages with their social network will create digital word-of-mouth campaigns. And because ambassadors are ‘regular’ people who are trusted by their network, the impact of the messages they convey is a lot bigger than the impact of the messages your organisation sends out.

Social Seeder is an innovative online platform that allows you to identify, recruit and activate your organisation’s ambassadors on social media. Via an ambassador program, members will be the first to know about what’s going on at your organisation. This allows them to communicate recent developments and the values of your organisation in an engaging, impassioned and understandable manner. Pro-actively asking

This impact can be measured through a live dashboard. The dashboard shows you which ambassadors shared your notifications on which platforms. Furthermore, it shows the reach of your campaign and conversion rates. Based on this information, you can adjust or streamline the future content you share with your ambassadors. This secures future engagement and maximizes your results.

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Patrick De Pauw

Year founded: 2013

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Social Seeder MC-Square Offices SchaliĂŤnhoevedreef 20-T 2800 Mechelen Belgium T +32 15 796Â 715 info@socialseeder.com www.socialseeder.com

Dado Van Peteghem

European location: Mechelen, BE

Fields of expertise: Ambassador Programs, Employee Advocacy, Customer Advocacy, Content Marketing, Campaign Management, Branding, Social Selling, Customer Engagement, Employee Engagement, Social Media Clients: We have about 150 clients coming from a wide range sectors in Belgium, the Netherlands and France. These include clients from the financial sector (Belfius, ING, KBC), the automotive industry (Volvo Trucks, Toyota Material Handling, Kia Motors), telecom (Proximus, Mobistar), universities (UA, VUB, ULB), non-governmental organisations (CliniClowns, Red Cross Flanders, Peace Islands), event organisers (Reed Midem, Easyfairs), public authorities and organisations in travel, entertainment, retail, consumer goods, politics and energy.

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What happens when an international client wants to work with an independent agency – but needs local support, in countries where that agency is not present?

THENETWORKONE IS THE ANSWER. thenetworkone provides ‘custom-built’ international network solutions, created around individual client needs, using best-in-class independent agencies.

Founded in 2003, primarily to service the advertising agency sector, which we continue to do with great success, thenetworkone began working with PR firms in 2009. Since then, our activities across the public relations industry, assisting both marketing clients and PR firms, have increased year on year. Currently, our directors have personally visited and accredited more than 200 leading independent PR firms in 65 countries, and the number continues to grow each week.

other key influencers – have to be built locally.

Events need on-the-ground resources. Effective interactive communications need to be in touch with current and topical issues.

How can thenetworkone help?

Of course, anyone can use Google to find an agency but agencies aren’t always as professional as their websites may suggest. And that old friend you once worked with in Hong Kong might not be quite the same as you remember him. If you have the time (and budget), of course, you can travel the world and check out agencies for yourself but why ‘reinvent the wheel’?

Is there really a need for local representation?

In an increasingly online, interconnected world, local representation is more important than ever.

Strategy can be set globally. Ideas can travel.

Press releases can be syndicated. But media relationships – with journalists, bloggers and

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Following your brief, thenetworkone will recommend agencies based on objective criteria – location, skills, expertise, track record – and also on our judgment, as to which firms will work best together. That’s why we know each agency personally.

thenetworkone 3rd Floor, 48 Beak Street, London W1F 9RL www.thenetworkone.com www.leadingindependents.com @thenetworkone julian.boulding@thenetworkone.com +44(0)20 7240 7117 office +44 (0)7788 922299 mobile

Julian Boulding, President

Year founded: 2003

Location: London, UK

An objective perspective: Because thenetworkone is an independent commercial company, with no vested interests, favorites or ties to any individual agency, group or holding company, you can be assured of a totally objective recommendation that’s suited to your requirements. Furthermore, our recommendation service is free of charge to corporate and marketing clients, as we recover our costs from agencies.

Want to find more?

If you’d like to know more, please visit our website or, contact Julian Boulding on +44 (0)7788 922299.

Global coverage: 800+ independent agencies in 107 countries Field of expertise: Independent Agency Network

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PRECISE, FAST & DIGITAL Tailor-made solutions for effective topic management Driven by digitization and globalization, corporate topic-management and agenda-setting is becoming increasingly dynamic and demanding. Communications officials, marketing execs and content managers are seeking ever faster and more international solutions to manage their communication and topics across all forms of media. At the same time, each corporation has its individual needs with regard to the way information is delivered, shaped and distributed.

With this in mind, UNICEPTA helps you manage your relevant topics – 24/7, worldwide.

Finding the right mixture Together with our clients, we develop tailored solutions that perfectly fit with their need to control the daily flow of information and agenda-setting. UNICEPTA combines state-of-the-art technologies with human expertise – offering a broad

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range of solutions from complete digital systems to the precise intellectual work of our specialists, providing deeper insights into focus issues.

From control to action We provide you with digital, real-time monitoring across all forms of media, embedded in user-friendly, customisable dashboards with a responsive design. Our analysis tools and expertise identify new topics and trends that you can use for your different stakeholders. During the whole process, we see ourselves as sparring partners, constantly customizing our services to facilitate your work. You can count on our research knowhow as well as on our consulting expertise. With the right mixture of tools and services you will constantly be able to control your communication and take action. At all times, around the world.

Board of Management: Oliver Minasso, Michael Matern, Claas Sandrock, Sebastian Rohwer, Theres Essmann, Georg Stahl

UNICEPTA Medienanalyse GmbH Salierring 47–53 50677 Cologne Germany Phone: +49 (0) 221 9902-0 Mail: contact@unicepta.com www.unicepta.com www.linkedin.com/company/unicepta

Year founded: 1996

Locations: Cologne, Berlin, Stuttgart, Krakow, Shanghai, Washington, DC

Fields of expertise: Technology-based media intelligence, global media monitoring, media analysis and reputation assessments, research services, communication consulting Customers: More than 350 companies from all industry sectors, associations, NGOs and political parties. If you wish to contact them, we’d be happy to assist.

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DELIVERING YOUR BRAND PROMISE VIM Group is an independent global brand management & implementation consultancy.

of services to successfully deliver your brand promise.

We believe that brand creation is an art and we ensure brands are consistently delivered and improved around the world. As the category‘s founder we bring unrivalled and independent experience and knowledge.

We brought all of the various elements of brand management and implementation under one roof 25 years ago. Since then, we have successfully completed over one thousand brand management and implementation projects across the world, and across all brand touch points.

Implementation and management of your brand properties across all touch points, both digital and on the ground, is our business. As well as brand management services, we also offer project management and advice on creative partnerships, giving you a comprehensive choice

VIM Group Warnford Court 29 Throgmorton Street London EC2N 2AT United Kingdom T: +44 (0) 20 7947 4422

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Our committed people provide you with a robust international or country-specific capability. Our focused approach delivers significant added value as we offer international clients central control and worldwide operational reach, with local contact.

Veemarkt 139 1019 CC Amsterdam The Netherlands T: +31 20 471 16 35

Schweizer StraĂ&#x;e 9 60594 Frankfurt Am Main Germany T: +49 69 90758290

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Year founded: 1991

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Laurens Hoekstra

European locations: London, Amsterdam and Frankfurt

Fields of expertise: Brand Implementation, Brand Management, Digital Brand Transformation, Rebranding, Brand Governance, Scoping, Design Support, Agency Selection, Purchasing Management, Launch Communication, Roll out Project Management, Value Engineering, Project & Programme Management, Brand Portals, Brand Management Tools, IT & Process Documentation, Signage, Wayfinding, Fleet, Corporate Wear, Social Media Channels, Packaging, Print Media.

Clients: Airbus Group, AkzoNobel, Belfius, bpost, Caterpillar, Deutsche Telekom, DHL, DNV GL, DSM, ING Group, Initial, Julius Bär, KLM AirFrance, KPN, Mediclinic, Merck, Randstad, ŠKODA, SkyTeam, TenneT, TNT, Toyota and several government organisations.

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GLOBAL SPECIALISTS IN RECRUITING MARKETING COMMUNICATIONS PROFESSIONALS VMA Group, established in 1978, has become the leading global provider of corporate and marketing communications recruitment services across all sectors and levels. With offices in Brussels, Amsterdam, Frankfurt, London and Paris, VMA has successfully combined global reach with local presence.

Expert knowledge of the communications profession and the challenges it faces allows VMA Group to set the bar in recruitment excellence.

It is proud of the clients it works with and the candidates it places. VMA Group continues to partner with companies aiming to: • Find globally-mobile native English language communicators for (international) businesses • Find native language communications talent for companies across Europe VMA Group’s success lies in the art of building relationships with both clients and candidates.

This approach ensures our clients always hire the best available candidate for their marketing

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and communications team. Working across Europe VMA Group delivers: • Recruiting, search and selection and headhunting • Provision of qualified and motivated candidates from multiple sources • Local and international recruitment • Permanent, interim and freelance opportunities for candidates • Market mapping and benchmarking • Transparent processes and timelines VMA Group’s recently published research ‘Inside Insights 2016’ focuses on the views of internal communications professionals across Europe and it is a must read for all senior management within communications. Additionally, this year VMA Group will be publishing the CEO perspective of the communications function and their thoughts on the value that communications brings. Willem De Rujiter, Executive Director EMEA, will present preliminary findings at European Communications Summit 2016.

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VMA Group 14b Rue de la Science 1040 Brussels Belgium T: +32 (0) 2 808 9016 E: europe@vmagroup.com www.vmagroup.com

Julia Meighan

Global offices: London, Brussels, Amsterdam, Paris, Frankfurt, Hong Kong, Singapore, Cape Town, Johannesburg

Specialist practices: External communications, internal communications, public affairs, digital, financial services communications, investor relations, marketing communications, PR Clients: Mars, ING, Travelex, CEETEM, Philips, Etex, AKZONObel, SHV Energy, AXA Group, Euronext, Schufa, Dropbox, Fontem ventures, H+K Strategies, Euler Hermes, Air Liquide, Bayer, Naspers, Volvo, Eurofins

23 Bedford Square London, WC1B 3HH UK T: +44 (0) 20 7436 4243

WTC Amsterdam Atrium Strawinskylaan 3051 1077 ZX Amsterdam Netherlands T: +31 (0) 20 808 3990

19 Boulevard Malesherbes 75008 Paris France T: +33 (0) 1 79 97 50 10

Messeturm, 25th floor Friedrich-Ebert-Anlage 49 60308 Frankfurt Germany T: +49 (0) 6996 75 8227 57

THE COMMUNICATION LANDSCAPE HAS CHANGED The communication landscape has changed.

Consumers are no longer engaging with brands through a single channel. The explosion of digital media has exponentially multiplied the number of touch-points that a customer can be exposed to; online, offline, traditional media, digital media, different devices. As a result, brands are having to adapt their communications to ensure content works across a variety of formats and mediums. The challenge here, is that how you tell a story in 140 characters is very different to how you tell a story in a three-minute video.

The journey to purchase is no longer linear.

Thanks to digital and social channels and how they have empowered consumers with more brand information than ever before. As a result, the sales funnel has become fragmented and the customer are more likely to drop in and out of the funnel at a greater rate than before. At any given time, a customer’s journey to a sale can be interrupted or derailed by a competitor whose main aim is to win that sale.

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Customers are more switched on than ever.

They’re savvier in their understanding of how and when to engage with brands. Digital channels have democratised the distribution of content and consumers demand real-time experiences. Brands don’t have control over how, when or where their customers engage, so they need to be present wherever their customers are - 24/7.

For brands, this means that marketing is no longer just about customer procurement, it’s about customer engagement and retention. Future, return sales can just as easily be threatened even if a customer loves the product. Exposure to a negative message from a trusted source or media channel can quickly destroy any brand loyalty that previously existed.

This tells us that consumers want brand experiences not channel experiences. They live seamlessly across a multitude of different channels so why wouldn’t they expect the same from organisations? With so many opportunities

er Fou nd nt & ide res O, P CE

WE Communications Alan VanderMolen alanv@we-worldwide.com Tower House, 10 Southampton Street London, WC2E 7HA +44 (0) 20 7632 3800 +44 (0) 20 7632 3801 www.we-worldwide.co.uk to be exposed to brand messages, it’s no wonder customers can be fickle, particularly when a brand isn’t telling a consistent or positive story.

Consumers want brands to be constantly accessible and more importantly, they want brands to

Year founded: 1983

Alan VanderMolen

Pre sid ent ,

Inte rna tion al a nd WE +

Melissa Waggener

treat them like friends – the cold, corporate voice will get you nowhere.

If you’re keen to know how your brand scores across 10 parameters including: relevance, speed, originality and engagement, please get in touch for a WE Brand Agility Index analysis.

European locations: London, Johannesburg, Munich

Fields of expertise: Technology, Consumer, Healthcare, Social Innovation

Clients: Aruba Networks, Boehringer Ingelheim, Brightcove, Collinson Latitude, FlySafair, FSC, Honeywell, iRobot, MediaTek, Nissan, Microsoft, PageGroup, Skype, Takeda, Verne Global, Xerox, ZTE

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ARE WE MOVING FORWARD ON GENDER EQUALITY? A range of our thought leadership can be viewed on our EMEA blog: http://blog.webershandwickemea.com/. Here is an excerpt from a recent post focused gender equality: At Weber Shandwick, we continue to see evidence that gender equality in the upper echelons of business is fast becoming an important driver of corporate reputation. Research shows that having more women in senior management leads to stronger financial performance and nearly three in 10 women say that they would aspire to being chief executive one day because of their experience working for a female CEO. The premium on having women in senior leadership is undeniable.

Yet, few companies around the world are led by women executives. According to Gender Equality in the Executive Ranks: A Paradox – The Journey to 2030, a 2015 study we sponsored with KRC Research and conducted by the Economist Intelligence Unit, there is weak corporate commitment to achieving gender equality at the top, despite the fact that senior executives expect gender equality to be just around the corner.

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This made us wonder how the world’s largest companies are performing when it comes to gender equality.

To answer the question, we created the GFP (Gender Forward Pioneer) Index. The GFP Index measures the percentage of women in senior management positions at Fortune Global 500 companies. Key findings included: • By region, EMEA ranks second. North America has the highest proportion of women in senior management, with 19% of senior executives being female. In EMEA, 12% of senior executives are women, slightly above the global average. APAC and LatAm have far fewer female senior leaders in senior management.

• The top gender forward countries are European. Sweden and Turkey have the highest proportion of women in senior management (27% and 26%, respectively). Turkey has only one Global Fortune 500 company, but it has 26% women in its upper ranks.

The full report can be viewed here: http://www. webershandwickemea.com/2016/03/08/introducing-the-gender-forward-pioneer-gfp-index/

EA EM K& O, U CE

Lon d or, ect Dir ing nag Ma

Weber Shandwick 2 Waterhouse Square 140 Holborn, London EC1N 2AE UK Tel: +44 20 7067 0000 Fax: +44 20 7067 0051 www.webershandwickemea.com

on

Colin Byrne

Rachel Friend

Year founded: 1984 European locations: Brussels, Paris, Berlin, Cologne, Frankfurt, Munich, Athens, Dublin, Milan, Rome, The Hague, Warsaw, Barcelona, Madrid, Malmö, Stockholm, Geneva, Aberdeen, Belfast, Edinburgh, Glasgow, London, Manchester, Vienna, Sarajevo, Sofia, Zagreb, Nicosia, Prague, Copenhagen, Helsinki, Budapest, Riga, Skopje, Podgorica, Oslo, Lisbon, Bucharest, Belgrade, Bratislava, Ljubljana, Zurich.

Clients: Weber Shandwick currently services numerous accounts across Europe, from blue-chip companies to startups, from large-scale retainers to small one-month projects. Top clients include Aldi, Avis Budget Group, British Gas, Ericsson, Sonos, GSMA, General Motors, Honeywell, Lloyd’s of London, Nestlé, Serco Group and Unilever.

Fields of expertise: Consumer marketing, content creation, corporate communications, corporate responsibility, crisis communications and issues management, digital, energy and cleantech, financial communications, healthcare, public affairs, reputation management, research, social media, strategy & analytics, technology.

You want to present your company in the PR compendium 2017?

Please contact: Helge SchlĂźter Communication Director magazine Quadriga Media Berlin GmbH Tel. +49 (0)30 84 85 91 24 helge.schlueter@communication-director.com

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