Editor’s letter BIG HEART OF ASOS by Laura Zanovello
Talking about sustainability in the luxury fashion market is an almost seamless transaction, given the nature of the product and its consumption methods. The manufacturing quality and the price point ensure, in the majority of cases, a very long lifespan, as well as allowing a higher degree of experimentation in terms of production techniques. Looking at fast fashion, instead, the situation is quite more complex. For definition, the garments have a much shorter life cycle. Very convenient prices, combined with a lower investment on workers and raw materials, as well as the high pace in which products are made and dropped on the market result in a much faster consumption and disposal, creating a high impact on the environment and on people involved. It is very important to remember that the idea of sustainability does not only look at pollution but involves workers and their general wellbeing too.
