LATEST S/S 2023 issue #22 - ENG

Page 25

LATEST interview

CULT DESIGNER Victoria Adaeze Ejiogu As we often say and remember, the most interesting people come from great cultural mixes. And, even in the case of Victoria, we can only confirm. She was born to a native English mother and a Nigerian father, she grew up in Italy, with the "punk" style of the family, which makes her nothing short of perfect for her work as a designer of the CULT brand. She recently participated, during Milan Fashion Week, in the first Black Carpet Awards (BCA) gala event as a member of the international jury and she told us something more about this new and necessary fashion event. An event to tell stories, where the beauty of diversity is celebrated and valued. We talked to her about the history of the CULT brand and her transformations, her arrival at the Zeis Excelsa fashion group and the future projects. As per her words, projects in a “life-style” logic, because CULT is a way of being.

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