THE
Budtender
Diaries BUILDINGTRUST By Anna Ervin
Lizzy, Budtender, Brickhouse Canna Co.
I think “I don’t know” might be some of the most unappealing words you could hear come out of a budtender’s mouth. Sure, we all have to use them at times, and hopefully we follow up with a quick “but let me find out for you,” before proceeding to dig for more details… but what happens when those details aren’t readily available to us? Or we’re fed misinformation about the products we’re being asked to sell? I’m convinced that there is no greater shame than being unable to answer a question a patient has asked about the medicine they choose. I’ve always been naturally self-competitive, so this kind of setback has been a difficult pill for me to swallow. There have been occasions that made me want to melt into a puddle of embarrassment on the dispensary floor after a patient left without making a purchase. This has little to do with monetary loss for me. Sure, I would want the dispensary I work for to succeed, but at the end of the day the thing that gets me is knowing that I failed to make the process of shopping for medicine easy and transparent for my patients. Looking back at a time when I was just a patient, I can remember feeling pretty discouraged when the people selling me medicine weren’t able to answer my questions about where it came from, or how it was cultivated or processed. I’m now positive that they felt the same. I think I speak for most budtenders when I say that we want our customers to
