Where Did You Get All That Drip by James Bridges Herbage Magazine There’s an essence you get when certain people enter a room or conversation. I can’t really pinpoint the exact emotion. It’s the one when you are in a room with someone you’ve only seen through a screen. Or that magnetic person that was up on stage spitting into a microphone 5 minutes earlier is sitting next to you passing a blunt. Or when a beautiful woman enters the room full of unsuspecting men and there’s silence. I’m not sure what that is but I met someone in the Oklahoma cannabis industry that made me feel that way. Gabriel Quinn is one of the men behind the curtains with SAP XTRAX SAP XTRAX is a dedicated team of friends developing only pure, full spectrum concentrates and extracts. They also provide flowers, topicals, and edibles. “We are a fully integrated system that not only cultivates marijuana but also it has an avenue for the culture of sales of the product. We actually started off in the industry as loud promotions. We were looking at the cannabis industry and seeing what and how it was going to turn out. We were thinking okay, well in all the other markets you saw marketing and advertising for cannabis through culture. From social media to clothing it was a feeling for the market. So when Oklahoma started off we didn’t have that marketing. We just had dispensaries selling a product and brands that no one knew. So we kind of wanted to be the first to offer innovation and expertise in that area.” Gabriel demanded the room. “We are really focused on putting Oklahoma on the map in the most fair and honest way and combining culture and cannabis.” Grant Quinn, COO of SAP was as passionate as his brother Gabriel while speaking of his brand. “We see a need for quality and we have it. We think that the best way is through culture, education, and quality.” Gabriel spoke with a sense of urgency, “We are working with musicians. Red Dirt music and who would have thought
Oklahoma had such a hip hop scene? We also do events and benefits to tie to the community. We sponsor cannabis events such as Poetry and Chill and educational opportunities like the Cowboy Cup. We work with Tulsa folks to raise awareness of the race riots and American history that’s really rich in Tulsa. We believe in getting involved.” Trey Wiles is the creative director for the group. We partnered up with the best photographer and videographer in Oklahoma and we said alright, “we want to make things happen for the Cannabis industry and Oklahoma culture.” The group had an opportunity to sponsor an event called Fire in Little Africa Friday’s. “We were able to really dive into cannabis culture and the Hip-Hop scene in Oklahoma.” Trey was pumped. “We were able to showcase our product while talking about the culture scene in Oklahoma. The artists gained more attention. That’s been a great experience for everyone.” You may have noticed a last name similarity. Well we all know how fun working with family can be. Grant said it’s interesting. “You know you can trust each other. That’s what’s cool about it and we can literally be at each other’s throats then the next day it’s okay.” “I can be yelling out one minute but I know I have to turn around and call him whenever there’s an issue and vice versa.” Gabriel was grinning but sincere as he explained. “So It goes vice versa. I mean... it’s crazy. I was praying for a partner and we got a great team of dedicated people. 10 and growing.” Innovation and diversification is the strategic plan for this up and coming business to watch. Tyler Davis is the VP and director of sales for SAP. “Oklahoma, as we know, is one of the biggest markets in the country right now. So covering everything from dispensaries to processors and growers has proven to be challenging. Everybody wants us right now. It takes time. But we made a name for ourselves. I will walk in shops and some people already know who we are. It’s nice when that happens in Tulsa and we are based out of OKC.”
