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| Saturday,
June 10, 2017 | Printed on recycled paper
Hereford BRAND Proudly Serving The High Plains Since 1901
Volume 116 | Number 99
10 pages | $1.00
New tack expanding HEDC’s reach
WHAT'S INSIDE
By John Carson BRAND Managing Editor
Upshaw Insurance joins Chamber family Pages 4
A shift in marketing strategy and company is leading Hereford Economic Development Corporation (HEDC) in a different direction in its efforts to entice businesses to the area. HEDC is in its second year with the marketing firm of Site Location Partnership (SLP), and
the results are showing. “Being with SLP allows us to make business contacts all over the nation,” HEDC executive director Michael Kitten said. “They represent Hereford at trade conventions all over the country. For us to attend, it costs about $1,500 per show, and that’s tough.
KITTEN
“They represent us coast to coast. They have really helped us out.” A prime example of SLP’s assistance in getting Hereford’s name out there, Kitten added, was a recent food tech show in Chicago that resulted in HEDC sending additional development information to several entities.
Page 9
Lady Herd lands six on All-District teams
From Contributed Sources
Page 9
FORECAST
Today
Thunderstorms High: 103º Low: 66º
Sunrise: 6:35 a.m. Sunset: 9:02 p.m. Wind: SSW 11 MPH Precipitation: 0% Humidity: 32% UV Index: 10 of 10
Sunday
Mostly Sunny High: 100º Low: 65º
Sunrise: 6:36 a.m. Sunset: 9:03 p.m. Wind: SSW 18 MPH Precipitation: 0% Humidity: 33% UV Index: 10 of 10
Monday
Sunrise: 6:35 a.m. Sunset: 9:03 p.m. Wind: NE 7 MPH Precipitation: 20% Humidity: 36% UV Index: 10 of 10
HEREFORD HISTORY 32 years ago • June 10th, 1985
Jana Johnson, a member of Hereford High School Rodeo Club, won the season title in barrel racing in the Tri-State High School Rodeo Association.
INDEX
PLEASE SEE HEDC | 4
HSW names program director
Lucio stays perfect for seventh year
Mostly Sunny/Wind High: 101º Low: 65º
The relationship with SLP is part of alterations in HEDC’s overall marketing strategy, which Kitten said had become somewhat stagnant. “We were kind of stuck at the World Ag Expo in California because we were solely focused on wind farm development,” he said. “The World Ag Expo
Basketball Ballet Who says sports is not art? Younger girls during Thursday’s morning session of the annual Lady Herd Basketball camp look as if they are working choreography for a dance as they go through respective drills on, above, free throw shooting, and, below, rebounding. For more on the camp, see page 10. BRAND/John Carson
Obits......................2-3 Public Record.........3 News......................4-5 Community...........6,10 Classifieds...........7-8 Sports.................9-10
Hereford Sports & Wellness (HSW) has appointed Joe Cabezuela of Hereford to the position of program director. Affectionately known around town as “Coach Cab,” he officially began his tenure on May 30. “Coach Cab is the right man for this position,” HSW vice president and chief operating officer Craig Wilfong said. “He has assisted with our sports programs in the past and has a tremendous grasp on how we need to proceed with our sports and fitness programs moving forward.” Cabezuela spent 30 years in Texas public schools as a teacher and coach. He taught and served as head football coach and athletic director for Fort Hancock Independent School District and also served as head football coach at Dimmitt High School. In addition, he was an assistant coach in Muleshoe Independent School District and most recently was an assistant coach at Hereford High School. HSW president and chief executive officer Jimmy Lackey cited Cabezuela’s professional demeanor as being impressive, while lauding is attention to detail and forward thinking. Lackey is also expecting a bright future for the HSW’s youth and adult sports programs, as well as its comprePLEASE SEE HSW | 5
Blankenship's first year as super went 'great' By John Carson BRAND Managing Editor
© 2017 Hereford BRAND A division of Roberts Publishing Group
May 25 not only marked the end of the 2016-17 school year for Hereford Independent School District (HISD), it also brought to a close the first academic year with Sheri Blankenship at the district’s helm as superintendent.
Blankenship was named superintendent by a 4-3 vote of the HISD Board of Trustees in mid-September following the departure of long-time superintendent Kelli Moulton for Galveston in July. “It feels great to have finished my first year as superintendent.” Blankenship said. “One must remember while a superintendent is considered
the leader of the district, there are many who support the work of a district. “All of our staff are to be commended for their hard work during the 2016-17 school year.” Blankenship was no stranger to HISD when she took the reins following a two-month board search that included some 20 applicants for the
position from inside and outside the district. Having spent ??? years as assistant superintendent of academics for HISD, Blankenship was able to effectively hit the ground running when her Sept. 14 selection as lone finalist for the superintendent post
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PLEASE SEE SUPER | 5