Admin Case Study
Dish TV Reaps Rewards with TechnoInfotech’s Open Source Solution India’s first direct to home (DTH) entertainment service provider, Dish TV, needed a scalable solution to keep pace with the colossal volume of its e-mails. The company took the open source route and went for bulk mailing services by TechnoInfotech to weed out its communication bottlenecks.
The open source team at Dish TV
D
ish TV, a division of Zee Network, has revolutionised and enhanced television viewing in the country. With an enviable number of subscribers, the DTH entertainment service provider has managed to lead the pack and keep its robust revenue stream growing. In the process, the company had to deal with a number of constraints that hampered smooth functioning. It was then that it sought refuge in open source and those early hurdles are now history.
Leveraging the magic of FOSS
In a short span of time, the IT team at Dish TV realised the need to handle its bulk mailing activities in order to streamline its business growth strategies. “It started in early 2000—as the number of subscribers rose, it got difficult to tackle the mailing activities associated with business promotion. It was then that 70 | April 2014 | OPEN SOURCE For You | www.LinuxForU.com
TechnoInfotech offered us an open source solution to help manage our business promotion mailing requirements, which involved handling 5-6 million mails per month. By creating a customised solution to suit our unique needs, we benefited in the long-term. Initially, we were thinking of a hosted solution. However, deploying this open source solution was a one-time cost and the overall management of the set-up is outsourced to the vendor. We have saved a lot considering the annual cost of a hosted solution. We are now able to use the system for additional load without any extra cost. Today, our requirements have scaled up to almost four times the initial volume. We are also using Kennel, an open source application used for SMS pushing and also used as an antispam gateway, from Barricade,” says Manprit Singh, DGM, IT Infrastructure, Dish TV.
