Best Wayfinding
Design VOL.2
VOL. 2
Best Wayfinding
Design COMMERCIAL/EDUCATION
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VOL. 2
Best Wayfinding
Design COMMERCIAL/EDUCATION
XXXXXXXXX 出版社
Best Wayfinding Design
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CONTENTS 151 Dalian AVIC International Square 154 HYATT REGENCY NEW ORLEANS Hotel and Convention Center 157 Custom Arabic Corporate Typeface for Burj Khalifa in Dubai
commercial
076 Warminska Shopping Gallery 080 Capri on via Roma
education
091 The Potsdamer Platz Quarter 008 Embarcadero Center
098 QT Hotel
017 Akasya Acibadem New Generation Life Complex
102 Onomichi U2
023 Centrum Galerie, Dresden
107 CityCenter
028 Dot Baires Shopping 034 Brookfield Place 039 Crown Metropol Hotel 043 The Style Outlets
112 CityCenter 116 Recoleta mall 120 Boheme Bondi Development 123 Boheme Bondi Development
192 Condé Nast College of Fashion & Design
166 Federation University
196 Chobham Academy
170 Kangan Institute, Automotive Centre Of ExcellenceCampus Way Finding Design
201 Destination UBC 206 The Signage and Environmental Graphic Design for the Practice Center of Tongji University
046 Melbourne Central Wayfinding
129 World on Yonge
048 Westland Shopping Center
135 World on Yonge
052 9h nine hours hotel
141 Haevichi Hotel
219 Monash University Wayfinding
062 Arneken Galerie, Hildesheim
146 Gemdale Plaza, Beijing
221 University of the Pacific
066 Rosenberg shopping centre
148 Vanke Zhubin Garden
228 london school of economics
069 Zorlu Center Shopping Center
212 Wayfinding System for the New School University Center
182 Wayshowing at Te Ara Hihiko 188 CIT ULACIT Center for Innovation and Technology Transfer
CONTENTS 151 Dalian AVIC International Square 154 HYATT REGENCY NEW ORLEANS Hotel and Convention Center 157 Custom Arabic Corporate Typeface for Burj Khalifa in Dubai
commercial
076 Warminska Shopping Gallery 080 Capri on via Roma
education
091 The Potsdamer Platz Quarter 008 Embarcadero Center
098 QT Hotel
017 Akasya Acibadem New Generation Life Complex
102 Onomichi U2
023 Centrum Galerie, Dresden
107 CityCenter
028 Dot Baires Shopping 034 Brookfield Place 039 Crown Metropol Hotel 043 The Style Outlets
112 CityCenter 116 Recoleta mall 120 Boheme Bondi Development 123 Boheme Bondi Development
192 Condé Nast College of Fashion & Design
166 Federation University
196 Chobham Academy
170 Kangan Institute, Automotive Centre Of ExcellenceCampus Way Finding Design
201 Destination UBC 206 The Signage and Environmental Graphic Design for the Practice Center of Tongji University
046 Melbourne Central Wayfinding
129 World on Yonge
048 Westland Shopping Center
135 World on Yonge
052 9h nine hours hotel
141 Haevichi Hotel
219 Monash University Wayfinding
062 Arneken Galerie, Hildesheim
146 Gemdale Plaza, Beijing
221 University of the Pacific
066 Rosenberg shopping centre
148 Vanke Zhubin Garden
228 london school of economics
069 Zorlu Center Shopping Center
212 Wayfinding System for the New School University Center
182 Wayshowing at Te Ara Hihiko 188 CIT ULACIT Center for Innovation and Technology Transfer
comercials
comercials
Embarcadero Center DesignER
RTKL
Vice President In Charge
Location
Nate Cherry, Katie Sprague
California,
Creative Director
United States
Cody Clark
Photographer
Design Team
David Whitcomb
Benny Chu, Megan Cerda
Embracing the existing architecture and rejecting the demolition proposed
Rather than destroying or covering the architecture as other firms
by other design teams, RTKL is revamping the iconic Embarcadero Center
advised, RTKL’s team opted for a more sustainable approach, embracing
through a comprehensive branding, digital navigation and media program.
and repositioning the center’s architecture instead of constructing something from scratch. On a practical level, this approach reduces
Despite being an example of progressive urban development and a San
material waste, but it also challenged the designers to find the virtue in
Francisco icon since the early 1980s, the Embarcadero Center was in
the existing structure and pay tribute to its status as a San Francisco
need of a solidified pedestrian experience, a new wayfinding and identity
landmark.
program, and an overall rejuvenation. RTKL was selected by Boston Properties to master plan public and retail spaces, as well as develop a
The signage fabricator coordinated the removal of 15 tons of existing
new branding concept embodied through a wayfinding strategy and a
signage from the four buildings. Most of the old signage was broken
promotional and merchandising campaign. Ahead of current trends, the
down and recycled under San Franciscos Green Halo Program. Some of
team is committed to integrated digital signage and wayfinding, including
aluminum plate material was reused for structural reinforcements internal
pillars with navigation screens and apps for smartphones and tablets.
to the new signage system.
The digital program will not only pull Embarcadero Center into the 21st Century, but will make it easier to organize and advertise neighborhood events and connect the center to the wider community.
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Embarcadero Center DesignER
RTKL
Vice President In Charge
Location
Nate Cherry, Katie Sprague
California,
Creative Director
United States
Cody Clark
Photographer
Design Team
David Whitcomb
Benny Chu, Megan Cerda
Embracing the existing architecture and rejecting the demolition proposed
Rather than destroying or covering the architecture as other firms
by other design teams, RTKL is revamping the iconic Embarcadero Center
advised, RTKL’s team opted for a more sustainable approach, embracing
through a comprehensive branding, digital navigation and media program.
and repositioning the center’s architecture instead of constructing something from scratch. On a practical level, this approach reduces
Despite being an example of progressive urban development and a San
material waste, but it also challenged the designers to find the virtue in
Francisco icon since the early 1980s, the Embarcadero Center was in
the existing structure and pay tribute to its status as a San Francisco
need of a solidified pedestrian experience, a new wayfinding and identity
landmark.
program, and an overall rejuvenation. RTKL was selected by Boston Properties to master plan public and retail spaces, as well as develop a
The signage fabricator coordinated the removal of 15 tons of existing
new branding concept embodied through a wayfinding strategy and a
signage from the four buildings. Most of the old signage was broken
promotional and merchandising campaign. Ahead of current trends, the
down and recycled under San Franciscos Green Halo Program. Some of
team is committed to integrated digital signage and wayfinding, including
aluminum plate material was reused for structural reinforcements internal
pillars with navigation screens and apps for smartphones and tablets.
to the new signage system.
The digital program will not only pull Embarcadero Center into the 21st Century, but will make it easier to organize and advertise neighborhood events and connect the center to the wider community.
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Akasya Acibadem New Generation Life Complex
Client SAF GYO A.Ş. (Saf Reit) Design coordinator (owner) Ms.Zeynep Akdilli Oral, Ms. Nazan Ayasgil, Ms.Yasemin Kaya Location Istanbul, Turkey
Designer
Photographer
bomancreative
Akasya and Mr. Ali Bekman
Akasya Acibadem - New Generation Life Complex in Istanbul, Turkey – a
With further reference to the tree, all the information counters are
rising star on the shopping mall scene by well know developer SAF GYO
stylishly themed as bird’s nests, curved with a woven straw pattern and
A.Ş. (Saf Reit) opened its doors in 2014. Akasya takes its name from the
surrounded by a casual seating arrangement.
tree by same name but in Turkish there is also a word play meaning ‘white’
Restroom signage uses the familiar male female icons now pointing you
and ‘Asia’.
in the right direction.
How does a signage / way-finding system stand out in a space where
Double-sided interactive floor directories have raised touch screen
every tenant is screaming out for attention? With a wealth of expertise
LCD panels on one side and lowered panels on the other allowing for
in shopping mall and retail branding projects undertaken throughout
wheelchair access and children.
China, Hong Kong, Taiwan and the Middle East, Thai / Danish design
bomancreative also designed the restrooms along with various elements
studio bomancreative were invited to come up with solutions.
in the mall in parallel with the signage and wayfinding system.
A simple sandwich construction with ‘cut-out’ lettering and graphics in white and warm grey, referencing the tree, was chosen. The suspended ceiling signage has a white background with warm grey graphics on one side and warm grey backing with white graphics on the reverse. To help with orientation each sign also indicates the floor level.
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Akasya Acibadem New Generation Life Complex
Client SAF GYO A.Ş. (Saf Reit) Design coordinator (owner) Ms.Zeynep Akdilli Oral, Ms. Nazan Ayasgil, Ms.Yasemin Kaya Location Istanbul, Turkey
Designer
Photographer
bomancreative
Akasya and Mr. Ali Bekman
Akasya Acibadem - New Generation Life Complex in Istanbul, Turkey – a
With further reference to the tree, all the information counters are
rising star on the shopping mall scene by well know developer SAF GYO
stylishly themed as bird’s nests, curved with a woven straw pattern and
A.Ş. (Saf Reit) opened its doors in 2014. Akasya takes its name from the
surrounded by a casual seating arrangement.
tree by same name but in Turkish there is also a word play meaning ‘white’
Restroom signage uses the familiar male female icons now pointing you
and ‘Asia’.
in the right direction.
How does a signage / way-finding system stand out in a space where
Double-sided interactive floor directories have raised touch screen
every tenant is screaming out for attention? With a wealth of expertise
LCD panels on one side and lowered panels on the other allowing for
in shopping mall and retail branding projects undertaken throughout
wheelchair access and children.
China, Hong Kong, Taiwan and the Middle East, Thai / Danish design
bomancreative also designed the restrooms along with various elements
studio bomancreative were invited to come up with solutions.
in the mall in parallel with the signage and wayfinding system.
A simple sandwich construction with ‘cut-out’ lettering and graphics in white and warm grey, referencing the tree, was chosen. The suspended ceiling signage has a white background with warm grey graphics on one side and warm grey backing with white graphics on the reverse. To help with orientation each sign also indicates the floor level.
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Centrum Galerie, Dresden
Client Multi Development Germany GmbH Architect
Designer
Peter Kulka Architektur
NathanaĂŤl Gourdin, Katy MĂźller, Antje Kolm, Daniel Perraudin, Katharina Triebe
Dresden GmbH
With over 120 retail units and a sales area of 52,000 square metres,
exterior facade and the restrained black and white colour scheme
the Centrum Galerie Dresden is one of the largest inner-city shopping
of the architecture; monochrome, faceted information bearers with
centres in Dresden. The architectural design of Peter Kulka integrates
backlit lettering were designed. The black background contrasts with
the characteristic sculptured aluminium honeycomb of the original
the light information, with its blurred contours reminiscent of neon
department store of 1978 into the new facade. The aim is for the
advertising. They form a visual unit with the selected font and the
signage system to blend into the unique architecture whilst at the
pictogram system.
same time satisfying all functional requirements. The typology of the information elements comprises signs positioned on columns, suspended from ceilings and located flat upon walls or protruding. Along the mall are sign columns at the access and departure points of escalators and lifts, positioned parallel to the direction of movement. They combine an overview of the building with directions for the various floors. With regard to customer satisfaction, a cross-generational and internationally comprehensible pictogram system was developed. Taking a reference from the refracted form of the honeycomb on the
Centrum Galerie, Dresden
Client Multi Development Germany GmbH Architect
Designer
Peter Kulka Architektur
NathanaĂŤl Gourdin, Katy MĂźller, Antje Kolm, Daniel Perraudin, Katharina Triebe
Dresden GmbH
With over 120 retail units and a sales area of 52,000 square metres,
exterior facade and the restrained black and white colour scheme
the Centrum Galerie Dresden is one of the largest inner-city shopping
of the architecture; monochrome, faceted information bearers with
centres in Dresden. The architectural design of Peter Kulka integrates
backlit lettering were designed. The black background contrasts with
the characteristic sculptured aluminium honeycomb of the original
the light information, with its blurred contours reminiscent of neon
department store of 1978 into the new facade. The aim is for the
advertising. They form a visual unit with the selected font and the
signage system to blend into the unique architecture whilst at the
pictogram system.
same time satisfying all functional requirements. The typology of the information elements comprises signs positioned on columns, suspended from ceilings and located flat upon walls or protruding. Along the mall are sign columns at the access and departure points of escalators and lifts, positioned parallel to the direction of movement. They combine an overview of the building with directions for the various floors. With regard to customer satisfaction, a cross-generational and internationally comprehensible pictogram system was developed. Taking a reference from the refracted form of the honeycomb on the
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Dot Baires Shopping
Design Company Dise単o Shakespear Location Buenos Aires, Argentina Client
Designer
APSA
Juan Shakespear, Ronald Shakespear, Martina Mut, Gonzalo Strasser
Photographer Alejandro Calderone
Conceptual values were taken in the original proposal where it defines the comercial strategy of the new shopping with the intention of placing it in the proper market area through innovation,technology and design. The architecture clearly shows the statements that formed part of the birth of the logo. The Isotipe morphology takes it's curves, movements and dynamic. Other elements of plan such as the roofs of the atrium and the pergolas over the terraces are mimicked by the use of leaves in the symbol of the brand, replicating its shape and composition.
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Dot Baires Shopping
Design Company Dise単o Shakespear Location Buenos Aires, Argentina Client
Designer
APSA
Juan Shakespear, Ronald Shakespear, Martina Mut, Gonzalo Strasser
Photographer Alejandro Calderone
Conceptual values were taken in the original proposal where it defines the comercial strategy of the new shopping with the intention of placing it in the proper market area through innovation,technology and design. The architecture clearly shows the statements that formed part of the birth of the logo. The Isotipe morphology takes it's curves, movements and dynamic. Other elements of plan such as the roofs of the atrium and the pergolas over the terraces are mimicked by the use of leaves in the symbol of the brand, replicating its shape and composition.
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Design Company
Brookfield Place
Gensler Client Brookfield Properties Location New York, NY
Designer
Photographer
Brian Brindisi, AJ Mapes, Matthew Calkins
Brookfield Place Š Chris Leonard, courtesy of Gensler
Set over eight million square feet, Brookfield Place sets a benchmark as the most robust retail development in Manhattan's downtown revitalization. To conceptualize a strategy for the $250 million development housing worldclass retail, dining, and cultural programs, Gensler understood the importance of turning Brookfield Place into a lifestyle-based experience that delivers on its premium amenities and advanced arts program. T h i s re n ova t i o n re - b r a n d s t h e fo r m e r , notoriously difficult to navigate, World Financial Center and positions the renamed Brookfield Place as a premier destination for work, lifestyle, retail, and dining. Branding of the customer environment is a key aspect of this transformation and embodies the new personality of the development. Through interview surveys, visioning sessions, site audits, and architectural design analysis, Gensler established a thorough understanding of how signage and wayfinding could enhance the greater brand experience, and used this information to envision Brookfield’s new space. Design concepts were created to be timeless and to reflect a simplified vocabulary of materials, texture and pattern to embody the new Brookfield Place personality.
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Design Company
Brookfield Place
Gensler Client Brookfield Properties Location New York, NY
Designer
Photographer
Brian Brindisi, AJ Mapes, Matthew Calkins
Brookfield Place Š Chris Leonard, courtesy of Gensler
Set over eight million square feet, Brookfield Place sets a benchmark as the most robust retail development in Manhattan's downtown revitalization. To conceptualize a strategy for the $250 million development housing worldclass retail, dining, and cultural programs, Gensler understood the importance of turning Brookfield Place into a lifestyle-based experience that delivers on its premium amenities and advanced arts program. T h i s re n ova t i o n re - b r a n d s t h e fo r m e r , notoriously difficult to navigate, World Financial Center and positions the renamed Brookfield Place as a premier destination for work, lifestyle, retail, and dining. Branding of the customer environment is a key aspect of this transformation and embodies the new personality of the development. Through interview surveys, visioning sessions, site audits, and architectural design analysis, Gensler established a thorough understanding of how signage and wayfinding could enhance the greater brand experience, and used this information to envision Brookfield’s new space. Design concepts were created to be timeless and to reflect a simplified vocabulary of materials, texture and pattern to embody the new Brookfield Place personality.
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Crown Metropol Hotel Designer
Maurice Lai, Ryan Guppy
Design Company
Architecture and
Fabio Ongarato Design
Interior Design
Client
Bates Smart
Crown
Photographer
Creative Director
Shannon McGrath
Fabio Ongarato
Crown Metropol, the third hotel in the Crown Entertainment Complex, opened in Melbourne, April 2010. Its 658 rooms making it the largest hotel in Australia and the first under the Crown umbrella to cater for a more urban business and leisure clientele. With architecture designed by Bates Smart, FOD was responsible for the name, brand identity, print collateral and signage design for not only the hotel but also ‘28’, the exclusive sky bar on Level 28 and residential spa ‘ISIKA’. The graphic language and visual identities for these new urban leisure destinations reflects a quiet, personal sophistication, in keeping with its architectural aspirations.
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Crown Metropol Hotel Designer
Maurice Lai, Ryan Guppy
Design Company
Architecture and
Fabio Ongarato Design
Interior Design
Client
Bates Smart
Crown
Photographer
Creative Director
Shannon McGrath
Fabio Ongarato
Crown Metropol, the third hotel in the Crown Entertainment Complex, opened in Melbourne, April 2010. Its 658 rooms making it the largest hotel in Australia and the first under the Crown umbrella to cater for a more urban business and leisure clientele. With architecture designed by Bates Smart, FOD was responsible for the name, brand identity, print collateral and signage design for not only the hotel but also ‘28’, the exclusive sky bar on Level 28 and residential spa ‘ISIKA’. The graphic language and visual identities for these new urban leisure destinations reflects a quiet, personal sophistication, in keeping with its architectural aspirations.
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The Style Outlets
Client Neinver Design Direction Rocio Martinavarro
Designer
MayĂşscula Brands
Corporate wayfinding system for Neinver's shopping centers The Style Outlets. Based on an existing visual identity, consisting of triangles strips and a corporate color for each center, MayĂşscula has worked a solution that highlights the information on a black background for optimum visualization, relegating colors to a second level on bevels and sign sides. The wayfinding system is corporate, bilingual and modular. The triangle is enhanced as the main element and transferred to all sign typologies: in bevels for positional and directional ceiling and wall signs, in a triangular prism for corporate totems, on the coronation of floor totems to call immediate attention, in custom pictograms or in the parking lot to identify zones and floors.
Location Barcelona, Spain
The Style Outlets
Client Neinver Design Direction Rocio Martinavarro
Designer
MayĂşscula Brands
Corporate wayfinding system for Neinver's shopping centers The Style Outlets. Based on an existing visual identity, consisting of triangles strips and a corporate color for each center, MayĂşscula has worked a solution that highlights the information on a black background for optimum visualization, relegating colors to a second level on bevels and sign sides. The wayfinding system is corporate, bilingual and modular. The triangle is enhanced as the main element and transferred to all sign typologies: in bevels for positional and directional ceiling and wall signs, in a triangular prism for corporate totems, on the coronation of floor totems to call immediate attention, in custom pictograms or in the parking lot to identify zones and floors.
Location Barcelona, Spain
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Melbourne Central Wayfinding
Design Company Büro North Client GPT Completion Date
Designer
2013
Soren Luckins, Finn Butler
The Melbourne Central shopping complex is one of the city’s major retail hubs Buro North have been working closely with GPT Group to develop a new Wayfinding strategy for the centre, transforming it from an inwards-focused precinct strategy to one that focuses on the site as a major city thoroughfare. The key has been to connect Melbourne Central to its surrounding landmarks – universities, public transport, public destinations – and create a strong integration with the CBD network. By looking closely at how users treat the space, the strategy has been developed to address the user’s needs more accurately by promoting ease of movement, connectivity to retail spaces, increased retail activity and circulation through the centre. The design solution has been created to be responsive and sympathetic to its context, with materials drawn from the architectural fabric. The aesthetics of the signage have been considered so that they comfortably exist within, and apart from the retail context.
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Melbourne Central Wayfinding
Design Company Büro North Client GPT Completion Date
Designer
2013
Soren Luckins, Finn Butler
The Melbourne Central shopping complex is one of the city’s major retail hubs Buro North have been working closely with GPT Group to develop a new Wayfinding strategy for the centre, transforming it from an inwards-focused precinct strategy to one that focuses on the site as a major city thoroughfare. The key has been to connect Melbourne Central to its surrounding landmarks – universities, public transport, public destinations – and create a strong integration with the CBD network. By looking closely at how users treat the space, the strategy has been developed to address the user’s needs more accurately by promoting ease of movement, connectivity to retail spaces, increased retail activity and circulation through the centre. The design solution has been created to be responsive and sympathetic to its context, with materials drawn from the architectural fabric. The aesthetics of the signage have been considered so that they comfortably exist within, and apart from the retail context.
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Westland Shopping Center
Location Bruxelles, Belgium Photographer Thomas Van Den Driessche
DESIGN COMPANY
Hoet&Hoet, Florence Watrin
The Westland Shopping Center mall is located at the heart of Brussels
Hoet&Hoet developed a colourful identity that reflects the diversity of
(Belgium). Built in 1972, its identity had become obsolete and incoherent. It
brands and the people who go there, with transparency effects that
was time to redefine its guidelines and differentiate the place.
emphasize accessibility, meeting and sharing.
Working with the mall managers and a specialist firm, Hoet&Hoet first
The graphic identity highlights content and invites to discovery, providing a
carried out a market study. It then sought to put words to ideas to define
multi-dimensional visual experience.
a positioning that could be translated into all types of media and forms of communication. The message is based on four positioning keywords and the tone of voice: conviviality, accessibility, diversity and discovery. A warm tone, open and welcoming, positioning the "Westland Shopping" brand as a village in the heart of the city, a village where it’s nice to walk around.
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Westland Shopping Center
Location Bruxelles, Belgium Photographer Thomas Van Den Driessche
DESIGN COMPANY
Hoet&Hoet, Florence Watrin
The Westland Shopping Center mall is located at the heart of Brussels
Hoet&Hoet developed a colourful identity that reflects the diversity of
(Belgium). Built in 1972, its identity had become obsolete and incoherent. It
brands and the people who go there, with transparency effects that
was time to redefine its guidelines and differentiate the place.
emphasize accessibility, meeting and sharing.
Working with the mall managers and a specialist firm, Hoet&Hoet first
The graphic identity highlights content and invites to discovery, providing a
carried out a market study. It then sought to put words to ideas to define
multi-dimensional visual experience.
a positioning that could be translated into all types of media and forms of communication. The message is based on four positioning keywords and the tone of voice: conviviality, accessibility, diversity and discovery. A warm tone, open and welcoming, positioning the "Westland Shopping" brand as a village in the heart of the city, a village where it’s nice to walk around.
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9h nine hours hotel
Product Design Fumie Shibata Sign&Graphic Design Masaaki Hiromura Interior Design
Creative Direction
Takaaki Nakamura
Fumie Shibata
Photograph Nacasa & Partners
It is said that the time of staying in a hotel for a business traveler is
foster good relations. Rules can be forced and restricting, but manners
approximately nine to ten hours. Neither more nor less than that. A
act as a union bringing people together.
hotel stay should preferably be simple, time when you can relax and be
9h is a communal space for people to relax and be comfortable. 9h
yourself. 9h is the concept of staying with seven hours sleep combined
begins as a place for people who appreciate and share common
with an additional hour for sleeping and grooming.
courtesy.
9h offers organic and inorganic elements of a hotel conceptualized in a consistent design manner. Simply designed 9h has neither inconsistency nor meaningless decoration. All the objects fit into one of three design categories: FLAT FORM and TEXTURE. Each category has its own appropriate value simple and satisfying. No luxuries and yet contentment is created by a new form of (design) Practicality. An infrastructure is defined to be a key urban structure. It remains constant, unchanging and reliable even over the course of time. 9h aspires to be an infrastructure to supporting business lifestyles. 9h offers the same consistent services and facilities. In the city a place offering space and comfort. Manners come to light in any places where people interact. They help to
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9h nine hours hotel
Product Design Fumie Shibata Sign&Graphic Design Masaaki Hiromura Interior Design
Creative Direction
Takaaki Nakamura
Fumie Shibata
Photograph Nacasa & Partners
It is said that the time of staying in a hotel for a business traveler is
foster good relations. Rules can be forced and restricting, but manners
approximately nine to ten hours. Neither more nor less than that. A
act as a union bringing people together.
hotel stay should preferably be simple, time when you can relax and be
9h is a communal space for people to relax and be comfortable. 9h
yourself. 9h is the concept of staying with seven hours sleep combined
begins as a place for people who appreciate and share common
with an additional hour for sleeping and grooming.
courtesy.
9h offers organic and inorganic elements of a hotel conceptualized in a consistent design manner. Simply designed 9h has neither inconsistency nor meaningless decoration. All the objects fit into one of three design categories: FLAT FORM and TEXTURE. Each category has its own appropriate value simple and satisfying. No luxuries and yet contentment is created by a new form of (design) Practicality. An infrastructure is defined to be a key urban structure. It remains constant, unchanging and reliable even over the course of time. 9h aspires to be an infrastructure to supporting business lifestyles. 9h offers the same consistent services and facilities. In the city a place offering space and comfort. Manners come to light in any places where people interact. They help to
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Arneken Galerie, Hildesheim Client Multi Development Germany GmbH
Designer
Nathanaël Gourdin, Katy Müller, Katharina Seitz, Friederike Kühne, Felix Wissing
The Arneken Galerie expands the city-centre shopping facilities available in Hildesheim. Urban structures are recreated, joined by "new" square and street situations. Retail units, park areas and a child care facility are planned on several levels. The shopping centre, with a retail surface area of 18,000 m², is set to open in 2012. The crossing point of the great east-west and north-south military roads formed the basis for the early trading centre of Hildesheim, where economic activity was already developing in the middle ages. The lined patterns on the individual information elements represent trading routes and inner-city structures. These are found across the whole of the floor overviews and part of the sign posts. An individual pictogram system augments the infrastructural information via non-verbal communication for tourists and foreign visitors. The signage system is employed in both indoor and outdoor areas. It provides visitors with information on 6 floors within the Arneken Galerie, with its park areas and the continuing passages in the urban area. An objective and contemporary design with rounded edges forms the basis for the typology of all information elements.
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Arneken Galerie, Hildesheim Client Multi Development Germany GmbH
Designer
Nathanaël Gourdin, Katy Müller, Katharina Seitz, Friederike Kühne, Felix Wissing
The Arneken Galerie expands the city-centre shopping facilities available in Hildesheim. Urban structures are recreated, joined by "new" square and street situations. Retail units, park areas and a child care facility are planned on several levels. The shopping centre, with a retail surface area of 18,000 m², is set to open in 2012. The crossing point of the great east-west and north-south military roads formed the basis for the early trading centre of Hildesheim, where economic activity was already developing in the middle ages. The lined patterns on the individual information elements represent trading routes and inner-city structures. These are found across the whole of the floor overviews and part of the sign posts. An individual pictogram system augments the infrastructural information via non-verbal communication for tourists and foreign visitors. The signage system is employed in both indoor and outdoor areas. It provides visitors with information on 6 floors within the Arneken Galerie, with its park areas and the continuing passages in the urban area. An objective and contemporary design with rounded edges forms the basis for the typology of all information elements.
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Rosenberg shopping centre Designer
Designalltag Rinderer GmbH
Client
Graphic Designer
UBS Fund Management (Switzerland)
Adrian Roth, Fabian Aeschlimann, Fabian Rietmann, Janine KĂźhner
AG Genossenschaft Migros Ostschweiz
Location Winterthur, Switzerland
Design Director Felix Rinderer
The Rosenberg Centre is a combination of retail, restaurant and living space. Over forty specialised stores, children’s play area, parking space for 300 cars and 400 bicycles plus 151 apartments are housed in a contemporary architectural design. The layout and construction of the building were the source of inspiration for the form of the standing signs and notices. On the one hand, the skewed lines of the floor plan were reflected in the standing signs, while on the other the features of the building’s facade were projected on to the arrangement of the other signage components. These elements give the Rosenberg Centre its own unmistakeable identity. The elements are well made using top-quality materials; depending on the signs in question, lettering is engraved, surface-mounted, painted or stuck on. The anthracite, yellow and white colouring used for the signs was borrowed from the building and the elements positioned to ensure that they stand out clearly from their surroundings. The signage used at the newly-built Rosenberg Centre makes certain that visitors, delivery companies and tenants can orient themselves with ease and guarantees efficient delivery and a pleasant stay.
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Rosenberg shopping centre Designer
Designalltag Rinderer GmbH
Client
Graphic Designer
UBS Fund Management (Switzerland)
Adrian Roth, Fabian Aeschlimann, Fabian Rietmann, Janine KĂźhner
AG Genossenschaft Migros Ostschweiz
Location Winterthur, Switzerland
Design Director Felix Rinderer
The Rosenberg Centre is a combination of retail, restaurant and living space. Over forty specialised stores, children’s play area, parking space for 300 cars and 400 bicycles plus 151 apartments are housed in a contemporary architectural design. The layout and construction of the building were the source of inspiration for the form of the standing signs and notices. On the one hand, the skewed lines of the floor plan were reflected in the standing signs, while on the other the features of the building’s facade were projected on to the arrangement of the other signage components. These elements give the Rosenberg Centre its own unmistakeable identity. The elements are well made using top-quality materials; depending on the signs in question, lettering is engraved, surface-mounted, painted or stuck on. The anthracite, yellow and white colouring used for the signs was borrowed from the building and the elements positioned to ensure that they stand out clearly from their surroundings. The signage used at the newly-built Rosenberg Centre makes certain that visitors, delivery companies and tenants can orient themselves with ease and guarantees efficient delivery and a pleasant stay.
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Zorlu Center Shopping Center DesignER
Emedya Design, Istanbul, Turkey
Design Lead
Location
Gökhan Karakuş
Istanbul, Turkey
Industrial Designers
Photographer
Gözde Kavalcı, Gamze Derinöz
Gözde Kavalcı
Graphic Designers Philippa Tamsin, Ezgi Aşar
The Zorlu Center Shopping Center wayfinding project was realized in
highly specific architectural style.
the mixed used Zorlu Center project located in the middle of Istanbul
The Emedya Design Zorlu Center shopping center wayfinding project
between the business district of Zincirlikuyu and the residential areas of
consisted of the four primary wayfinding sign types: identification,
Levent and Ulus. The Zorlu Center Shopping Center consists of 170.000m2
direction, orientation and regulation. Totems containing floor
floor space over 4 floors containing shops, cinema, restaurants, services
identification, floor plans and interactive touch screens were placed on
and children’s play area as well as being the central element connecting
the circular circulation route of the connector wayfinding strategy both
the other primary functions of Zorlu Center that include the Raffles
in outdoor and indoor areas, directional hanging signs on intersecting
Hotel, residential apartment towers, offices and the Zorlu Center PSM
corridors and peripheral zones, orientation panels next to elevators, flag
performing arts center. The wayfinding strategy by Emedya Design was
identification signs inside corridors, direct door identification and free
based on the architectural plan by Emre Arolat Architects and Tabanlıoğlu
standing portable information boards for regulatory and announcement
Architects of Istanbul and the operational needs of the project owner
functions. Orientation maps for each floor were designed taking
Zorlu Gayrimenkul, subsidiary of Zorlu Holding conglomerate. The primary
into account the Zorlu Center Shopping Center, other functions and
wayfinding strategy consisted of a connector model based on a circular
surrounding context including public transportation routes.
circulation realized through the placement of 4 sided floor standing
The designs developed by Emedya Design were based on the
totems at key decision making points on the route. These totems
asymmetric and angular architecture of the Zorlu Center while also
addressed circulation from all sides because of the open plan while also
reflecting Emedya’s principal Gökhan Karakuş’s research in design
meeting the architect’s requirement to reduce the number of hanging
derived from patterns and geometry. Aluminum was the primary material
signs due to the highly detailed decorated ceiling.
used in the production of these signs due to its flexibility in use in
In developing the wayfinding project for Zorlu Center Shopping Center
outdoor and indoor areas, ease of production and recyclable properties.
important criteria taken into account by Emedya Design included non-
Emedya Design developed a custom graphic language of pictograms
standard floor plans (for a shopping center), differences in grade
for the wayfinding system that was in harmony with the branding and
between the two primary entrances, vertical circulation between floors
typographic standards of Zorlu Center.
via elevators and escalators in differing locations on each floor and a
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Zorlu Center Shopping Center DesignER
Emedya Design, Istanbul, Turkey
Design Lead
Location
Gökhan Karakuş
Istanbul, Turkey
Industrial Designers
Photographer
Gözde Kavalcı, Gamze Derinöz
Gözde Kavalcı
Graphic Designers Philippa Tamsin, Ezgi Aşar
The Zorlu Center Shopping Center wayfinding project was realized in
highly specific architectural style.
the mixed used Zorlu Center project located in the middle of Istanbul
The Emedya Design Zorlu Center shopping center wayfinding project
between the business district of Zincirlikuyu and the residential areas of
consisted of the four primary wayfinding sign types: identification,
Levent and Ulus. The Zorlu Center Shopping Center consists of 170.000m2
direction, orientation and regulation. Totems containing floor
floor space over 4 floors containing shops, cinema, restaurants, services
identification, floor plans and interactive touch screens were placed on
and children’s play area as well as being the central element connecting
the circular circulation route of the connector wayfinding strategy both
the other primary functions of Zorlu Center that include the Raffles
in outdoor and indoor areas, directional hanging signs on intersecting
Hotel, residential apartment towers, offices and the Zorlu Center PSM
corridors and peripheral zones, orientation panels next to elevators, flag
performing arts center. The wayfinding strategy by Emedya Design was
identification signs inside corridors, direct door identification and free
based on the architectural plan by Emre Arolat Architects and Tabanlıoğlu
standing portable information boards for regulatory and announcement
Architects of Istanbul and the operational needs of the project owner
functions. Orientation maps for each floor were designed taking
Zorlu Gayrimenkul, subsidiary of Zorlu Holding conglomerate. The primary
into account the Zorlu Center Shopping Center, other functions and
wayfinding strategy consisted of a connector model based on a circular
surrounding context including public transportation routes.
circulation realized through the placement of 4 sided floor standing
The designs developed by Emedya Design were based on the
totems at key decision making points on the route. These totems
asymmetric and angular architecture of the Zorlu Center while also
addressed circulation from all sides because of the open plan while also
reflecting Emedya’s principal Gökhan Karakuş’s research in design
meeting the architect’s requirement to reduce the number of hanging
derived from patterns and geometry. Aluminum was the primary material
signs due to the highly detailed decorated ceiling.
used in the production of these signs due to its flexibility in use in
In developing the wayfinding project for Zorlu Center Shopping Center
outdoor and indoor areas, ease of production and recyclable properties.
important criteria taken into account by Emedya Design included non-
Emedya Design developed a custom graphic language of pictograms
standard floor plans (for a shopping center), differences in grade
for the wayfinding system that was in harmony with the branding and
between the two primary entrances, vertical circulation between floors
typographic standards of Zorlu Center.
via elevators and escalators in differing locations on each floor and a
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Warmińska Shopping Gallery DesignER
Weronika Jarońska, Tomasz Giętka, Tomasz Głębowski
Design Company
Location
Kuryłowicz & Associates Sp z o. o.
Olsztyn, Poland
Graphic Designer
Photographer
Weronika Jarońska, Karolina Miklaszewska, Julia BiernackaBiałoszyńska
Daniel Chrobak
Cooperation Magdalena Krześniak, Rajmund Rajchel
The Visual Information System in the public spaces of “Galeria
been carried out consistently on all levels – vertical communication
Warmińska” Shopping Centre building was implemented in order to
elements, decor of the elevators, elevator halls (walls, floors,
provide clear information about the centre, communication routes,
suspended ceilings), elevator shaft painting and painting of the pillars
and locations of individual zones and functions of the facility.
on the parking zone level, painting of parking spaces, parking zones
This objective has been achieved with the help of, among others,
signage and the structures and walls in the exits from interconnecting
information pylons, multi-direction signs placed in the nodal points
walkways of the centre, are made of materials and painted in colours
of interconnecting walkways, directional signs, colours distinguishing
being in line with designed colour scheme. The same colours are
individual zones of vertical communication between the centre levels
also used in designing the pictograms informing about vertical
and the parking areas.
communication and pointing to blue or green zone.
The concept of spatial elements of Visual Information System carriers
In addition, the colours were used to section off the public toilets
refers to forms and materials used in the architectural solutions and
zones with their access corridors – the colour of materials and the
in the interior design of the centre.
colour of surfaces in this zone is yellow.
The colours used for centre interior design are white, graphite and
Elevator halls and elevator transporting to cinema, bowling alley,
natural colours of concrete and stone (two shades of grey). Such
fitness centre and administrative offices have also been distinguished
colours selection makes a “background” for colouristic identification/
by colour – the colour prevailing in these zones is fuchsia.
information.
Evacuation staircases situated near the exterior elevations, as well as
The vertical communication in the centre and in the parking area is
self standing staircases are painted in the same colour as the interior
divided into two zones – north (blue) and south (green). This idea has
walls – orange.
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Warmińska Shopping Gallery DesignER
Weronika Jarońska, Tomasz Giętka, Tomasz Głębowski
Design Company
Location
Kuryłowicz & Associates Sp z o. o.
Olsztyn, Poland
Graphic Designer
Photographer
Weronika Jarońska, Karolina Miklaszewska, Julia BiernackaBiałoszyńska
Daniel Chrobak
Cooperation Magdalena Krześniak, Rajmund Rajchel
The Visual Information System in the public spaces of “Galeria
been carried out consistently on all levels – vertical communication
Warmińska” Shopping Centre building was implemented in order to
elements, decor of the elevators, elevator halls (walls, floors,
provide clear information about the centre, communication routes,
suspended ceilings), elevator shaft painting and painting of the pillars
and locations of individual zones and functions of the facility.
on the parking zone level, painting of parking spaces, parking zones
This objective has been achieved with the help of, among others,
signage and the structures and walls in the exits from interconnecting
information pylons, multi-direction signs placed in the nodal points
walkways of the centre, are made of materials and painted in colours
of interconnecting walkways, directional signs, colours distinguishing
being in line with designed colour scheme. The same colours are
individual zones of vertical communication between the centre levels
also used in designing the pictograms informing about vertical
and the parking areas.
communication and pointing to blue or green zone.
The concept of spatial elements of Visual Information System carriers
In addition, the colours were used to section off the public toilets
refers to forms and materials used in the architectural solutions and
zones with their access corridors – the colour of materials and the
in the interior design of the centre.
colour of surfaces in this zone is yellow.
The colours used for centre interior design are white, graphite and
Elevator halls and elevator transporting to cinema, bowling alley,
natural colours of concrete and stone (two shades of grey). Such
fitness centre and administrative offices have also been distinguished
colours selection makes a “background” for colouristic identification/
by colour – the colour prevailing in these zones is fuchsia.
information.
Evacuation staircases situated near the exterior elevations, as well as
The vertical communication in the centre and in the parking area is
self standing staircases are painted in the same colour as the interior
divided into two zones – north (blue) and south (green). This idea has
walls – orange.
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Capri on via Roma
Location Gold Coast, Australia Photographer Trevor Mein
Designer
Landini Associates
Landini Associates developed the strategy and designed the market Oversized graphics feature throughout and play on the market name’s hall interior, identity, way finding and graphics for Capri, the Gold’s Italian roots; CIAO! and MERCATO stand at 4.2m on painted blades Coasts long awaited waterfront fresh-food market. Over 50 specialist greeting customers from the road and water respectively with a cheeky food retailers can be found here, including a greengrocer, supermarket, wink, whilst inside illuminated mesh graphics add a mechanical edge delicatessen, artisan bakery, chocolatier and wine and beer merchant. to the likes of BON APPITITO, PESCE, CARNE and SUPERMERCATO. The Complementing the take-home food offer are a plethora of espresso amusing and flirtatious Italian tone of the graphics humanizes and bars, cafes and fine dining waterfront restaurants, as well as a licensed enlivens their industrial scale. The Italian continues down to the 175fish emporium accessible via boat drive thru.
space car park below, dividing sections as towns Ancona, Bologna, Cataia
Landini created a light and open space that enables the food and natural and Dolomiti. Capri celebrates food as leisure; the environmental graphics surroundings to be the hero, a space for people to meet, greet, eat and and way finding are aimed at enhancing this in a humorously welcoming relax. The identity draws inspiration from the traditional market stall manner. framework. Yellow is the signature color, featuring throughout graphics and way finding, down to an energetic injection in the aggregated concrete floor.
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Capri on via Roma
Location Gold Coast, Australia Photographer Trevor Mein
Designer
Landini Associates
Landini Associates developed the strategy and designed the market Oversized graphics feature throughout and play on the market name’s hall interior, identity, way finding and graphics for Capri, the Gold’s Italian roots; CIAO! and MERCATO stand at 4.2m on painted blades Coasts long awaited waterfront fresh-food market. Over 50 specialist greeting customers from the road and water respectively with a cheeky food retailers can be found here, including a greengrocer, supermarket, wink, whilst inside illuminated mesh graphics add a mechanical edge delicatessen, artisan bakery, chocolatier and wine and beer merchant. to the likes of BON APPITITO, PESCE, CARNE and SUPERMERCATO. The Complementing the take-home food offer are a plethora of espresso amusing and flirtatious Italian tone of the graphics humanizes and bars, cafes and fine dining waterfront restaurants, as well as a licensed enlivens their industrial scale. The Italian continues down to the 175fish emporium accessible via boat drive thru.
space car park below, dividing sections as towns Ancona, Bologna, Cataia
Landini created a light and open space that enables the food and natural and Dolomiti. Capri celebrates food as leisure; the environmental graphics surroundings to be the hero, a space for people to meet, greet, eat and and way finding are aimed at enhancing this in a humorously welcoming relax. The identity draws inspiration from the traditional market stall manner. framework. Yellow is the signature color, featuring throughout graphics and way finding, down to an energetic injection in the aggregated concrete floor.
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The Potsdamer Platz Quarter
Client PPMG Potsdamer Platz Management GmbH Location Berlin, Germany
Designer
Photographer
Moniteurs Communication Design
Stefan Schilling, Moniteurs
The Potsdamer Place Quarter is one of the most visited places in Berlin. Up to 100,000 people come here daily to experience the unique mix of shopping, entertainment and cosmopolitan flair – many of them are tourists, for whom orientation around the 68,000m2 space, including underground car parks, plays a major role. Moniteurs won the competition to design the orientation system with a formal and thematic concept: the radial profile of the signs is derived from the typography of the neighbourhood itself. All three underground car parks were given clear designations and a colour-coded restructuring, which also served to lighten the atmosphere of the spaces. Above ground and underground orientation systems now seamlessly overlap and the graphics and content are interlinked.
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Boheme Bondi Development
Design Company Place Associates Client Toga Group
Designer
Michelle Teh and Stephen Au
Boheme is a mixed-use precinct in the heart of Sydney’s iconic location, Bondi, providing residential apartment suites, boutique hotel, and a retail plaza in one destination. The streetscape has been carefully considered to provide an infill that reflects the height, rhythm and masonry buildings. The contemporary wave-like external façade and coastal inspired interiors reflect its prime position whilst embracing the beachside culture. As a one of a kind development in the region, an entirely customised set of icons and design guidelines were created for Boheme. This ensured that the interior spaces and the wayfinding signage system aligned perfectly with the development branding. Whilst keeping the icons consistent throughout the complex, different materials were used to distinguish the three zones. Specifically, laser cut brass, acrylic and timber letterings respectively represented the apartment, hotel and the retail hub. This holistic approach allows for a much more intuitive and natural way of navigating within the space.
Completion Date 2013
Boheme Bondi Development
Design Company Place Associates Client Toga Group
Designer
Michelle Teh and Stephen Au
Boheme is a mixed-use precinct in the heart of Sydney’s iconic location, Bondi, providing residential apartment suites, boutique hotel, and a retail plaza in one destination. The streetscape has been carefully considered to provide an infill that reflects the height, rhythm and masonry buildings. The contemporary wave-like external façade and coastal inspired interiors reflect its prime position whilst embracing the beachside culture. As a one of a kind development in the region, an entirely customised set of icons and design guidelines were created for Boheme. This ensured that the interior spaces and the wayfinding signage system aligned perfectly with the development branding. Whilst keeping the icons consistent throughout the complex, different materials were used to distinguish the three zones. Specifically, laser cut brass, acrylic and timber letterings respectively represented the apartment, hotel and the retail hub. This holistic approach allows for a much more intuitive and natural way of navigating within the space.
Completion Date 2013
Creative Director
Chobham Academy
Gareth Howat & Jim Sutherland Client Chobham Academy Photographer Phil Starling
Designer
Creative Director
Gareth Howat, Jim Sutherland, Marc Spicer
Gareth Howat & Jim Sutherland
Chobham Academy is a school in Stratford, East London, which was built as part of the major developments for the London 2012 Olyur, nature and shapes, to the secondary school and sixth form where the manifestations feature inspiring or thoughtful quotes to complement their 缺设计说明
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Gemdale Plaza, Beijing
Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location
DESIGNER
Beijing, China
Xu Duanping Located in CBD, Beijing, Gemdale Plaza covers an area of 151,351
The design of the environment wayfinding and business atmosphere
square metres. The American Company SOM was appointed as
had integrated the architect and interior of the building. We tracked
the designer of the architecture. LLA contributed to its landscape
to the source, and adopted three-dimentional construction method
design. Targeting the White Collar group, Gemdale Plaza caters for
to create a priorneering spirit of the project by using the shape of
the White Collar Workers’ taste of fashion through the complex of
diamond faces, incoperating the environement with the architecture.
contemporary architecture, reasonable business plans and a unique
With its function and beauty in form, the wayfinding system had
combinaiton of business brands. Being different form the business
impressively directed the project to become the new landmark of the
projects aiming at upscale luxuries, together with the advantage of
East CBD.
direct commute to DaWangLu Station in Subway Line 1, Gemdale Plaza advocates “Fast Fashion”, a vogue closest to urban White Collar life, to create the fashion cetre in CBD Beijing.
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Gemdale Plaza, Beijing
Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location
DESIGNER
Beijing, China
Xu Duanping Located in CBD, Beijing, Gemdale Plaza covers an area of 151,351
The design of the environment wayfinding and business atmosphere
square metres. The American Company SOM was appointed as
had integrated the architect and interior of the building. We tracked
the designer of the architecture. LLA contributed to its landscape
to the source, and adopted three-dimentional construction method
design. Targeting the White Collar group, Gemdale Plaza caters for
to create a priorneering spirit of the project by using the shape of
the White Collar Workers’ taste of fashion through the complex of
diamond faces, incoperating the environement with the architecture.
contemporary architecture, reasonable business plans and a unique
With its function and beauty in form, the wayfinding system had
combinaiton of business brands. Being different form the business
impressively directed the project to become the new landmark of the
projects aiming at upscale luxuries, together with the advantage of
East CBD.
direct commute to DaWangLu Station in Subway Line 1, Gemdale Plaza advocates “Fast Fashion”, a vogue closest to urban White Collar life, to create the fashion cetre in CBD Beijing.
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Vanke Zhubin Garden
Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location
DESIGNER
zhuhai, Shenzhen, China
Xu duanping
The unique Modern Lingnan architectural style, the appropriate
effect in the design of the environment wayfinding system. The use
business planning, and contemporary fashionable elements have
of colored palette can not only arouse memories of histroy and
made Vanke Zhubin Garden the model of urban complex and city
culture, but also reflect vitality of new business by its bright and
residence in the Pearl River Delta, or even throughout China. As
dynamic feature. High quality has been illustrated by form, color and
the first top downtown building complex in South China area for
material to establish a integrate business environment, revealing the
the Vanke Group, the revonation of Zhuhai Hotel has drawn the
spirit of respecting history and inheriting urban humanity.
experience of Xintiandi路Shanghai. Part of the old building has been preserved to be revitalize for the history of the city. The project consists of three parts: first-class residence, international lesiure and business district around the lake, and a five-star hotel. We have borrowed the special element of the old Zhuhai hotel, for instance, the colored palette windows, to build up a strong visual
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Vanke Zhubin Garden
Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location
DESIGNER
zhuhai, Shenzhen, China
Xu duanping
The unique Modern Lingnan architectural style, the appropriate
effect in the design of the environment wayfinding system. The use
business planning, and contemporary fashionable elements have
of colored palette can not only arouse memories of histroy and
made Vanke Zhubin Garden the model of urban complex and city
culture, but also reflect vitality of new business by its bright and
residence in the Pearl River Delta, or even throughout China. As
dynamic feature. High quality has been illustrated by form, color and
the first top downtown building complex in South China area for
material to establish a integrate business environment, revealing the
the Vanke Group, the revonation of Zhuhai Hotel has drawn the
spirit of respecting history and inheriting urban humanity.
experience of Xintiandi路Shanghai. Part of the old building has been preserved to be revitalize for the history of the city. The project consists of three parts: first-class residence, international lesiure and business district around the lake, and a five-star hotel. We have borrowed the special element of the old Zhuhai hotel, for instance, the colored palette windows, to build up a strong visual
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Dalian AVIC International Square DESIGNER
Xu Duanping
Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location Dalian, China
Designed by Richard H. Driehaus Prize winner Robert A.M. Stern, the
from the building to provide a comprehensive VI image and a design
prestegious master of neoclassic architecture, Dalian AVIC International
of the environment and wayfinding system. The profound yet detailed
Square complex has become the landmark of Dalian City. The superior
design has successfully build a bridge of communication between the
location in Zhongshan Road, the overlapping zone of three major trade
architecture and the environment, the outdoor and interior space and
area in the cetre of the city, together with super luxurious Skyline Club
human being.
have enabled the project to become the first and only winner of the Golden Bauhinia Awards in Dalian, making it a top building project similar to Tomson Riviera in Shanghai. Inspired by the form of architecture and the environment, Up Design Company has created classical Art Deco Style by abstracting elements
Dalian AVIC International Square DESIGNER
Xu Duanping
Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location Dalian, China
Designed by Richard H. Driehaus Prize winner Robert A.M. Stern, the
from the building to provide a comprehensive VI image and a design
prestegious master of neoclassic architecture, Dalian AVIC International
of the environment and wayfinding system. The profound yet detailed
Square complex has become the landmark of Dalian City. The superior
design has successfully build a bridge of communication between the
location in Zhongshan Road, the overlapping zone of three major trade
architecture and the environment, the outdoor and interior space and
area in the cetre of the city, together with super luxurious Skyline Club
human being.
have enabled the project to become the first and only winner of the Golden Bauhinia Awards in Dalian, making it a top building project similar to Tomson Riviera in Shanghai. Inspired by the form of architecture and the environment, Up Design Company has created classical Art Deco Style by abstracting elements
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DesignER
HYATT REGENCY NEW ORLEANS Hotel and Convention Center
Jan Lorenc, Chung Youl Yoo, Mac Liu Design Company
Art Director
Lorenc+Yoo Design Inc
Chung Youl Yoo
Client
Completion Date
Hyatt Regency New Orleans
2013
Creative Director
Photographer
Jan Lorenc
Rion Rizzo
Hyatt Regency New Orleans recently underwent a $200,000,000
provided signage in major decision points. The signage program had
expansion program which placed the front door where the back
to be much more defined and bold in the spaces as opposed to a
door had been, and hired a sign vendor to redo the signage. The
background element with too much information. Effective signage for
problem was that the inherent issues that existed with the original
complex environments reflects on the facility positive memory during
hotel were complicated by the much more complex expansion. Our
the visit and certainly the positive memory to incur a return visit
task was to analyze the hotel and convention center and to ease
without any bad wayfinding memories.
the wayfinding issues by having the wayfinding direct from node to node and to smaller sections once you arrived at that node Our task was SIMPLIFY the nomenclature by recommending a simpler naming structure for the hotels components, By DEFINING the areas of the nodes so that clarity of spaces existed, and by ASSISTING in wayfinding concerns at decision points. In the lobby our task was to get the guests to their rooms which was a complex journey. We
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DesignER
HYATT REGENCY NEW ORLEANS Hotel and Convention Center
Jan Lorenc, Chung Youl Yoo, Mac Liu Design Company
Art Director
Lorenc+Yoo Design Inc
Chung Youl Yoo
Client
Completion Date
Hyatt Regency New Orleans
2013
Creative Director
Photographer
Jan Lorenc
Rion Rizzo
Hyatt Regency New Orleans recently underwent a $200,000,000
provided signage in major decision points. The signage program had
expansion program which placed the front door where the back
to be much more defined and bold in the spaces as opposed to a
door had been, and hired a sign vendor to redo the signage. The
background element with too much information. Effective signage for
problem was that the inherent issues that existed with the original
complex environments reflects on the facility positive memory during
hotel were complicated by the much more complex expansion. Our
the visit and certainly the positive memory to incur a return visit
task was to analyze the hotel and convention center and to ease
without any bad wayfinding memories.
the wayfinding issues by having the wayfinding direct from node to node and to smaller sections once you arrived at that node Our task was SIMPLIFY the nomenclature by recommending a simpler naming structure for the hotels components, By DEFINING the areas of the nodes so that clarity of spaces existed, and by ASSISTING in wayfinding concerns at decision points. In the lobby our task was to get the guests to their rooms which was a complex journey. We
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Custom Arabic Corporate Typeface for Burj Khalifa in Dubai
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DESIGNER
Mamoun Sakkal Programmer
Project Manager
Photographer
Aida Sakkal
Linda Popovic
Design Company
Client
Mamoun Sakkal; emerystudio
Sakkal Design, emerystudio
Emaar Properties, United Arab Emirates
Creative Director
Location
Garry Emery
Dubai, United Arab Emirates
Burj Khalifa (formerly Burj Dubai) is a shining symbol, a beacon of
urban development and relevant to traditional and contemporary
progress and national confidence, an icon for the new Middle East.
Dubai culture.
The tallest man-made structure in the world, the tower is pivotal in
Letterforms for internal and external signs:
fulfilling the country’s desire to become a major tourist destination
A Custom version of the Arabic typeface Shilia was designed for
and the city to become a major financial and trading hub in the
Burj Khalifa signage system by Mamoun Sakkal in collaboration with
Middle East.
emerystudio. The functional requirement for the alphabet was to
Public information system design intentions:
generate messages of equivalent length in both Arabic and English
The intentions guiding the design of the Burj Khalifa development
languages.
were to create a harmonious fusion of the traditional culture, Islamic
Burj Khalifa Shilia has condensed proportions to allow sign messages
geometric principles, internationalism and modern technology.
to be as large as possible within a fixed space, it harmonizes with
Emerystudio’s wayfinding and signage design approach for the public
the contemporary geometric sign structure design and with the
information system responds directly to the design philosophy and
architectural design of Burj Khalifa, it maintains a good balance
cultural agenda of the architecture, urban planning, landscaping and
between clear communication and contemporary design values, and
other principal design elements. The design intention is to provide a
has a high degree of legibility across diverse lighting conditions and
comprehensive public information system that is appropriate to the
viewing distances.
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Custom Arabic Corporate Typeface for Burj Khalifa in Dubai
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DESIGNER
Mamoun Sakkal Programmer
Project Manager
Photographer
Aida Sakkal
Linda Popovic
Design Company
Client
Mamoun Sakkal; emerystudio
Sakkal Design, emerystudio
Emaar Properties, United Arab Emirates
Creative Director
Location
Garry Emery
Dubai, United Arab Emirates
Burj Khalifa (formerly Burj Dubai) is a shining symbol, a beacon of
urban development and relevant to traditional and contemporary
progress and national confidence, an icon for the new Middle East.
Dubai culture.
The tallest man-made structure in the world, the tower is pivotal in
Letterforms for internal and external signs:
fulfilling the country’s desire to become a major tourist destination
A Custom version of the Arabic typeface Shilia was designed for
and the city to become a major financial and trading hub in the
Burj Khalifa signage system by Mamoun Sakkal in collaboration with
Middle East.
emerystudio. The functional requirement for the alphabet was to
Public information system design intentions:
generate messages of equivalent length in both Arabic and English
The intentions guiding the design of the Burj Khalifa development
languages.
were to create a harmonious fusion of the traditional culture, Islamic
Burj Khalifa Shilia has condensed proportions to allow sign messages
geometric principles, internationalism and modern technology.
to be as large as possible within a fixed space, it harmonizes with
Emerystudio’s wayfinding and signage design approach for the public
the contemporary geometric sign structure design and with the
information system responds directly to the design philosophy and
architectural design of Burj Khalifa, it maintains a good balance
cultural agenda of the architecture, urban planning, landscaping and
between clear communication and contemporary design values, and
other principal design elements. The design intention is to provide a
has a high degree of legibility across diverse lighting conditions and
comprehensive public information system that is appropriate to the
viewing distances.
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Wayshowing at Te Ara Hihiko
Design Company SV Associates Client Athfield Architects
Designer
Nick Kapica
Location Wellington,New Zealand
The environmental graphic design within Te Ara Hihiko encourages visitors
used for the building wayshowing.
to spatially de-code the building thus reducing the signage requirements to
The CoCA Graduate Attributes: Creativity, Virtuosity, Understanding,
a minimum.
Autonomy, Connectedness and the te reo Maori: Toi, Mohio, Matauranga,
Centrally situated on the Massey University Wellington campus and built into
Mana, Whanaungatanga, have been cast into the concrete structure of
a rapidly sloping section of land, visitors can enter on three different levels.
the building, providing a permanence that contrasts with the wayshowing.
The wayshowing was required to incorporate the campus wide system of
The words are set at varying depths into the concrete and correspond in
letters denoting floor levels, in Te Ara Hihiko visitors are introduced to this
alignment and depth across the two languages, these are bisected by the
concept quickly as they enter the building.
sliding glass door creating a playful relationship between them.
The two official languages of New Zealand, te reo Maori and English have been non hierarchically presented in this completely bilingual wayshowing. Te Ara Hihiko Welcome Wall A prefabricated concrete slab within the entrance lobby to Te Ara Hihiko provides the site for a welcoming message. The experimental typeface ThreeSix was chosen to contrast to the neutral typeface Aktiv Grotesk
Wayshowing at Te Ara Hihiko
Design Company SV Associates Client Athfield Architects
Designer
Nick Kapica
Location Wellington,New Zealand
The environmental graphic design within Te Ara Hihiko encourages visitors
used for the building wayshowing.
to spatially de-code the building thus reducing the signage requirements to
The CoCA Graduate Attributes: Creativity, Virtuosity, Understanding,
a minimum.
Autonomy, Connectedness and the te reo Maori: Toi, Mohio, Matauranga,
Centrally situated on the Massey University Wellington campus and built into
Mana, Whanaungatanga, have been cast into the concrete structure of
a rapidly sloping section of land, visitors can enter on three different levels.
the building, providing a permanence that contrasts with the wayshowing.
The wayshowing was required to incorporate the campus wide system of
The words are set at varying depths into the concrete and correspond in
letters denoting floor levels, in Te Ara Hihiko visitors are introduced to this
alignment and depth across the two languages, these are bisected by the
concept quickly as they enter the building.
sliding glass door creating a playful relationship between them.
The two official languages of New Zealand, te reo Maori and English have been non hierarchically presented in this completely bilingual wayshowing. Te Ara Hihiko Welcome Wall A prefabricated concrete slab within the entrance lobby to Te Ara Hihiko provides the site for a welcoming message. The experimental typeface ThreeSix was chosen to contrast to the neutral typeface Aktiv Grotesk
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CIT ULACIT Center for Innovation and Technology Transfer
Designer
Beth Novitsky, Andrea Plenter Design Company
Location
Gensler
San José, Costa Rica
Client
Photographer
CIT - ULACIT - Center for Innovation and Technology Transfer
ULACIT ©Richard Hammond
CIT, an extension of Latin American University of Sciences and
and bold graphics.
Technology (ULACIT) located in Plaza Tempo, Escazú, Costa Rica, offers
Since it’s opening in March 2013, the university has had great success
training and certification in new technologies, project management and
attracting new students and developing new programs. The flexible
English language studies. Working closely with the client, Gensler worked
nature of the identity lends itself well to other printed materials such
to visually convey CIT’s innovative approach to teaching and learning
as posters and collateral used within the space, with the pattern of
through a new brand identity program based on concepts of pixels, seen
triangles and squares themselves used as “pixels” to create illustrations
from a 3D perspective and expressed in both 2D and 3D applications. A
and other graphic elements.
new environmental graphics program serves not only to guide students in wayfinding, but also to create a distinctive, energizing brand for the University. Completed within an expedited schedule and on a modest budget, the overall design is bright, fresh and unconventional and incorporates neutral furniture, sharp finishes and extensive use of glass
CIT ULACIT Center for Innovation and Technology Transfer
Designer
Beth Novitsky, Andrea Plenter Design Company
Location
Gensler
San José, Costa Rica
Client
Photographer
CIT - ULACIT - Center for Innovation and Technology Transfer
ULACIT ©Richard Hammond
CIT, an extension of Latin American University of Sciences and
and bold graphics.
Technology (ULACIT) located in Plaza Tempo, Escazú, Costa Rica, offers
Since it’s opening in March 2013, the university has had great success
training and certification in new technologies, project management and
attracting new students and developing new programs. The flexible
English language studies. Working closely with the client, Gensler worked
nature of the identity lends itself well to other printed materials such
to visually convey CIT’s innovative approach to teaching and learning
as posters and collateral used within the space, with the pattern of
through a new brand identity program based on concepts of pixels, seen
triangles and squares themselves used as “pixels” to create illustrations
from a 3D perspective and expressed in both 2D and 3D applications. A
and other graphic elements.
new environmental graphics program serves not only to guide students in wayfinding, but also to create a distinctive, energizing brand for the University. Completed within an expedited schedule and on a modest budget, the overall design is bright, fresh and unconventional and incorporates neutral furniture, sharp finishes and extensive use of glass
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The Signage and Environmental Graphic Design for the Practice Center of Tongji University
Designer
WuDuan, Gao Bo, Shi Ying, Liu Yuyun, Zhang Chenxi, Jiang Wangxi Design Company
Area
College of Design and 3,600 m2 Innovation Tongji University Photographer Location Liu Yuyun Shanghai, China
The practice center is an important part in students’ training and
and understanding each areas which will also help the wayfinding
innovation practicing in Tongji University. The Centre is about
process in the center.
3600sqm in space with two floors, which could hold over 500
Modern Chinese characters are developed and imbedded from the
students and teachers work together. Because of the huge size
hieroglyphics, which could be a combination of symbols and words.
and complicated functions in the center, the renovate design focus
As cultural readers and interpreters, we look for characters combined
on rezoning the space and create new space spirit which could
with symbols that overcome literacy or cultural barriers to help
stimulate innovative thinking while teaching and learning. The aim is
international users make sense of the space and the culture around
focus on Innovation, Art and Cooperation, and wish to establish a
them. We designed a series of Chinese typography based on the
communicating platform which could motivate students to be more
according symbols to help communicating between space and users.
active and creative during the practicing training. The space is divided
The results from this project showed the redesigned characters on
into different areas according to the teaching functions such as: open
signs are powerful coded symbols that communicate a wealth of
teaching classroom, discussion area, exhibition area, practicing area
space and cultural information. It is apparent that it does break down
(welding, casting, milling etc). Since all those trainings are new to the
some perceived barriers between languages to the international
students (including international students), we wanted to design a
users.
series of symbols based on the according function to help reading
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The Signage and Environmental Graphic Design for the Practice Center of Tongji University
Designer
WuDuan, Gao Bo, Shi Ying, Liu Yuyun, Zhang Chenxi, Jiang Wangxi Design Company
Area
College of Design and 3,600 m2 Innovation Tongji University Photographer Location Liu Yuyun Shanghai, China
The practice center is an important part in students’ training and
and understanding each areas which will also help the wayfinding
innovation practicing in Tongji University. The Centre is about
process in the center.
3600sqm in space with two floors, which could hold over 500
Modern Chinese characters are developed and imbedded from the
students and teachers work together. Because of the huge size
hieroglyphics, which could be a combination of symbols and words.
and complicated functions in the center, the renovate design focus
As cultural readers and interpreters, we look for characters combined
on rezoning the space and create new space spirit which could
with symbols that overcome literacy or cultural barriers to help
stimulate innovative thinking while teaching and learning. The aim is
international users make sense of the space and the culture around
focus on Innovation, Art and Cooperation, and wish to establish a
them. We designed a series of Chinese typography based on the
communicating platform which could motivate students to be more
according symbols to help communicating between space and users.
active and creative during the practicing training. The space is divided
The results from this project showed the redesigned characters on
into different areas according to the teaching functions such as: open
signs are powerful coded symbols that communicate a wealth of
teaching classroom, discussion area, exhibition area, practicing area
space and cultural information. It is apparent that it does break down
(welding, casting, milling etc). Since all those trainings are new to the
some perceived barriers between languages to the international
students (including international students), we wanted to design a
users.
series of symbols based on the according function to help reading
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Wayfinding System for the New School University Center Design Company
Intégral Ruedi Baur
Client
Sign Painters
The New School
Overall Murals
Creative Team
Location
Ruedi Baur, David Thoumazeau,
New York, United States
Alexandra Bauch, Lisa Kitschenberg,
Completion Date
Stéphanie Brabant
2014
Production
Photographer
Signs & Decal Corp., Going Sign & servicing Co, Inc
Intégral Ruedi Baur and Overall Murals
This 17-storey building in the heart of Manhattan comprises seven floors of academic space with student accommodation and living quarters on the upper floors. The signage system is designed to be visible from the street, in the openings of the buildings facade, making a vertical typographical fresco which will be extended up to seven storeys in the central stairwells. A personalized typeface was created to meet the two dimensional and three dimensional symbolic and functional requirements equally. Prototypes are currently being created in our studio in Paris. The first prototypes are also being tested in New York. The Manhattan New School’s design concept is adapted for the newly established Parsons Paris School. As this building is in a much more classic, Haussmann style, the typeface has been adapted to this context.
Wayfinding System for the New School University Center Design Company
Intégral Ruedi Baur
Client
Sign Painters
The New School
Overall Murals
Creative Team
Location
Ruedi Baur, David Thoumazeau,
New York, United States
Alexandra Bauch, Lisa Kitschenberg,
Completion Date
Stéphanie Brabant
2014
Production
Photographer
Signs & Decal Corp., Going Sign & servicing Co, Inc
Intégral Ruedi Baur and Overall Murals
This 17-storey building in the heart of Manhattan comprises seven floors of academic space with student accommodation and living quarters on the upper floors. The signage system is designed to be visible from the street, in the openings of the buildings facade, making a vertical typographical fresco which will be extended up to seven storeys in the central stairwells. A personalized typeface was created to meet the two dimensional and three dimensional symbolic and functional requirements equally. Prototypes are currently being created in our studio in Paris. The first prototypes are also being tested in New York. The Manhattan New School’s design concept is adapted for the newly established Parsons Paris School. As this building is in a much more classic, Haussmann style, the typeface has been adapted to this context.
Monash University Wayfinding
Design Company Büro North Client Monash University Photographer
Designer
Soren Luckins, Finn Butler
Büro North have been working closely with Monash University to develop a wayfinding system that supports their new master plan. The wayfinding system actively promotes higher quality pedestrian environments by connecting the campus to its urban realm, modifying internal circulation patterns and introducing intuitive building numbering. Utilising the university motto of ‘Ancora Imparo' or ‘I am still learning’ along with key values of Growth, Development and Progress, our design solution leverages the upturned triangle from the university crest to morph, develop, progress and bind larger and stronger forms. Using the triangle as the key design driver also allowed us to develop a completely modular and scalable solution. Our solution points the way forward for Monash University as it undergoes a new direction and significant cultural change.
Fraser Marsden
Monash University Wayfinding
Design Company Büro North Client Monash University Photographer
Designer
Soren Luckins, Finn Butler
Büro North have been working closely with Monash University to develop a wayfinding system that supports their new master plan. The wayfinding system actively promotes higher quality pedestrian environments by connecting the campus to its urban realm, modifying internal circulation patterns and introducing intuitive building numbering. Utilising the university motto of ‘Ancora Imparo' or ‘I am still learning’ along with key values of Growth, Development and Progress, our design solution leverages the upturned triangle from the university crest to morph, develop, progress and bind larger and stronger forms. Using the triangle as the key design driver also allowed us to develop a completely modular and scalable solution. Our solution points the way forward for Monash University as it undergoes a new direction and significant cultural change.
Fraser Marsden
University of the Pacific
Client
Location
University of the Pacific
San Francisco, USA
Building Construction
Photographer
Plant Construction
Donald Satterlee
Project Construction Manager Nova Partners
Designer
Signage Fabricator
RSM Design
WeidnerCA
The University of the Pacific, Arthur A. Dugoni School of Dentistry is a
languages. RSM wanted visitors to associate an acute attention to detail
nationally renowned institution of higher learning committed to providing a
with the practice of dentistry and took that in to account when addressing
world-class dental education for their students, as well as comprehensive,
all facets of this project. Additionally, the high-end facility and impressive
affordable patient care for adults and children in a humanistic environment.
state-of-the-art technology were funded thanks to groups of generous
Visitors are known to travel far and wide in order to see the newest
donors, and RSM took on the challenge of working with the University to
technologies being implemented by their staff. RSM wanted to convey a
honor these pivotal sponsors.
fresh new look for the University by creating clean, strong graphics with fun and playful pops of color. RSM developed a color palette that was inviting and non-threatening, to ease anxiety that is traditionally associated with dental offices. Staying true to the school’s innovative style and vision, RSM complimented the University’s cutting edge technology with powerful graphics that clearly communicate to a wide range of consumers who speak a variety of
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University of the Pacific
Client
Location
University of the Pacific
San Francisco, USA
Building Construction
Photographer
Plant Construction
Donald Satterlee
Project Construction Manager Nova Partners
Designer
Signage Fabricator
RSM Design
WeidnerCA
The University of the Pacific, Arthur A. Dugoni School of Dentistry is a
languages. RSM wanted visitors to associate an acute attention to detail
nationally renowned institution of higher learning committed to providing a
with the practice of dentistry and took that in to account when addressing
world-class dental education for their students, as well as comprehensive,
all facets of this project. Additionally, the high-end facility and impressive
affordable patient care for adults and children in a humanistic environment.
state-of-the-art technology were funded thanks to groups of generous
Visitors are known to travel far and wide in order to see the newest
donors, and RSM took on the challenge of working with the University to
technologies being implemented by their staff. RSM wanted to convey a
honor these pivotal sponsors.
fresh new look for the University by creating clean, strong graphics with fun and playful pops of color. RSM developed a color palette that was inviting and non-threatening, to ease anxiety that is traditionally associated with dental offices. Staying true to the school’s innovative style and vision, RSM complimented the University’s cutting edge technology with powerful graphics that clearly communicate to a wide range of consumers who speak a variety of
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London School of Economics
Location London, UK Photographer fwdesign
Designer
fwdesign
The LSE required a comprehensive wayfinding and signage strategy from the public realm to office door. This is delivered via a coordinated signage system designed as an integral family. The signage is aimed to be more than a directional device and also seeks to celebrate the status and vitality of the LSE, providing ‘brand recognition’ and corporate identity to the public, staff and students. The mapping strategy was for a wayfinding map that extended beyond the boundaries to connect the campus to the wider area and nearby transport links. This ensures users can traverse seamlessly in and out of the city, and connect to a city-wide wayfinding system. The strategy for the external signage extended to the interior of the buildings. Following extensive consultation with the Estates Department, fwdesign developed a new campus-wide building code and numbering system that was more intuitive to the user. An internal signage system was designed for roll-out across the 23 buildings campus-wide. It was piloted at the New Academic Building and documented within a Signage Guidelines Manual. The manual, complete with specifications and digital templates will allow the University to manage the roll-out and ongoing updates entirely in-house.
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London School of Economics
Location London, UK Photographer fwdesign
Designer
fwdesign
The LSE required a comprehensive wayfinding and signage strategy from the public realm to office door. This is delivered via a coordinated signage system designed as an integral family. The signage is aimed to be more than a directional device and also seeks to celebrate the status and vitality of the LSE, providing ‘brand recognition’ and corporate identity to the public, staff and students. The mapping strategy was for a wayfinding map that extended beyond the boundaries to connect the campus to the wider area and nearby transport links. This ensures users can traverse seamlessly in and out of the city, and connect to a city-wide wayfinding system. The strategy for the external signage extended to the interior of the buildings. Following extensive consultation with the Estates Department, fwdesign developed a new campus-wide building code and numbering system that was more intuitive to the user. An internal signage system was designed for roll-out across the 23 buildings campus-wide. It was piloted at the New Academic Building and documented within a Signage Guidelines Manual. The manual, complete with specifications and digital templates will allow the University to manage the roll-out and ongoing updates entirely in-house.
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INDEX RTKL
Diseño Shakespear
Bruce Mau Design Diseño Shakespear is family
Bruce Mau Design is a
owned design consultancy
multidisciplinary design
founded in Argentina by Ronald
Gray Puksand
firm specializing in brands
Shakespear 50 years ago,
& environments.
Diseño Shakespear is constantly
We develop brand systems, including visual identities, consumer
t r a n s fo r m i n g a n d e v o l v i n g .
packaging, digital experiences and physical environments. Our designs
To d a y , t h e m u l t i d i s c i p l i n a r y
bring ideas to life, transform brands and help businesses grow and evolve.
design company is run by Ronald and his son Juan Shakespear, and
BMD clients and collaborators are shaping the future of their respective
specializes in corporate identity programmes, corporate architecture,
industries. We work with large international corporations, visionary
wayfinding systems, urban furniture design, web and literature design and
start-ups, expansive arts organizations, multi-stakeholder educational
communications strategy. Diseño Shakespear wayfinding and branding
institutions, ambitious architects, city-builders and governments.
projects as the Buenos Aires Subte, City Hospitals, Buenos Aires Urban
Our immersive research methods and ability to listen ensure deep
Signage Dot Baires Shopping and Temaiken Bio Park have been published
understanding of the challenges and context our clients face. This enables
in most important books and publications in Germany, Japan, China, USA,
us to deliver on their strategic goals, building on the core attributes of our
England, Italy, France etc, and exhibited at the Centre Georges Pompidou
partner’s brands.
RTKL is an idea-based creative practice
We want Gray Puksand clients to
(Paris) and the ICSID Triennale di Milano. Mayor exhibitions were held at the
We are committed to producing nothing less than world-class design. Our
headquartered in Baltimore, MD. Founded
be excited by our work. As a multi-
Recoleta Center, National Fine Arts Museum and Centro Borges (Buenos
work is recognized for its depth of thought, clarity of purpose, boldness of
in 1946, RTKL carved out a niche in master
studio architecture and interior
Aires). Anthotogical exhibit at the Virginia Center for Architecture-AIA-
vision and impact.
planning and design for government
design practice, our experience in
(Richmond) and the Katzen Arts Center (Washington DC).
Our team is comprised of globally selected graphic designers, architects,
and private clients. Over the succeeding
design enables us to forge cutting
strategists, writers and managers with backgrounds in fine arts, multi-
decades, RTKL evolved into a full-service
edge, sophisticated work. The national team consists of accomplished
media, advertising, music, film, and business. Our diverse skills and
firm, adding the disciplines of engineering,
and imaginative professionals who produce exemplary designs for clients
experiences allow us to approach problems from many perspectives,
interior architecture, landscape architecture, and environmental graphic
worldwide.
pushing our insights and creative output beyond the expected.
design, and new project specialties including residential, offices, retail
Every client has different values. Collaboration is integral to our distinctive
We believe in the transformative power of design to generate new ideas
centers, hotels, and health sciences projects. The past two decades
approach; our goal is to understand our client's underlying values.
have brought further expansion, with mixed-use, federal government,
Listening, contributing ideas and sharing research knowledge are key
entertainment, and branding and identity assignments.
aspects of our position as trusted advisors.
Gensler
that help institutions and businesses grow.
Gensler is a global design firm grounded
Gray Puksand has earned a reputation as being leaders. Our modern, One of the top architecture and engineering firms in North America,
visionary designs emerge from contemporary social, cultural and
RTKL’s philosophy is currently practiced by 1,080+ architects, engineers,
technological evolutions.
graphic designers working in offices around the world, including Abu Dhabi, Baltimore, Beijing, Chicago, Dallas, Dubai, London, Los Angeles, Miami, Sao Paulo, Shanghai, and Washington, DC.
Gourdin & Müller
MAYÚSCULA
perspective and local presence to innovate at every scale. Whether
We are Ma yúscul a, a branding
we are refreshing a retailer’s brand or planning a new urban district or
& d e s i g n s tu d i o i n B a r c e l o n a .
designing a super tall building, we strive to make the everyday places
We build global and multilingual
people occupy more inspiring, more resilient, and more impactful.
brands for start-ups, multinational
Projects of Note: Gensler is redefining Shanghai’s skyline with the
corporations, and creative agencies
Shanghai Tower, China’s tallest building; challenging the conventional
in need for a partner. We help in
office with our workplace research; reshaping how lifestyle brands engage
erasing barriers that restrain your
consumers; and envisioning a better urban future with our Reimagining
competitivity, whether expanding your business to emerging markets like
Cities initiative.
Asia and Middle East, or penetrating in developed markets like Europe. We
bomancreative is an Asia based
A t t h e i n t e r fa c e o f u r b a n s p a c e ,
commercial interior design studio
architecture, product and graphic design;
We have experience in bilingual and trilingual design, in Latin, Arabic,
with a Scandinavian origin. The studio
information, guidance and orientation
Chinese and Cyrillic. Furthermore, we have managed graphic production
is a multidiscipline design business
systems can impart more than
in India, China, United Arab Emirates and Hong Kong. Our collaboration
working international with main focus
information.
on Asia and Middle East. Creating
Our conceptual approach enables the
concept design for retail branding,
creation of unusual responses, reflecting
shopping malls, entertainment
place, theme or client, i.e. a specific
alleys and hotel design – any projects involving commercial interior
context, which is also represented appropriately. The adequate interaction
and architecture. We like doing things from scratch, be innovative and
between materiality, form, graphics and typography facilitates the
surprising and we sure don’t do things the normal way if it can be done
realisation of identity-promoting solutions.
better.
In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus
Our priorities are not merely to create aesthetic solutions and functional designs. We also know that great design is a profitable investment with the potential to generate immediate financial returns for all our clients.
of our considerations. Sophisticated design and a high degree of functionality make signage systems a key communication instrument for companies and institutions. Gourdin & Müller plans signage systems from conception to realisation,
bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+ and since 2002 also out of Asia.
business per formance and human potential. Our 4,000 practitioners networked across 46 offices use global
planners and urban designers, landscape architects, interior designers, and
bomancreative
in the belief that great design optimizes
accompanying all project phases with the greatest of care and attention. Nathanaël Gourdin and Katy Müll er share a love of detail and inquisitiveness. Each task brings with it the challenge of visualising complex interconnections via the structuring of content and sophisticated design. The objective of every debate is the formulation of solutions that can provide identity. The synergy of structural context, thematic character and contemporary interpretation forms the foundation of our approach. Innovative manufacturing procedures and the unusual use of materials are characteristic of the realisations. Lecturing and university projects also form elements of the field of activity of Gourdin & Müller.
also design for multilingual events and spaces.
Fabio Ongarato Design Fabio Ongarato Design is an internationally renowned and multi-award winning design studio founded in 1994 by Fabio Ongarato, Ronnen Goren
with local partners with European education and experience guarantee a succesful cultural immersion, meeting the maximum quality standards. Mayúscula in spanish is an upper case character used to start a sentence or to remark an idea. It is a metaphor of our leitmotiv, describing excellent brands that use creativity as an strategic tool to grow, stand out and connect with people across cultures.
and Geoff Bainbridge. Our focus is to build engaging and memorable brands through a holistic approach that engages our multidisciplinary capability. It is our passion and immersion in cultural discourse, which allows us to create unique and dynamic experiences; which in turn, allow our clients to stand out. By balancing strategic thinking and design innovation, we seek to realise outcomes underpinned by strong, singular thinking and ideas that define our clients competitive advantage and position them as leaders in their respective fields. Working collaboratively across may varied sectors and industries, our studio has built a multitude of influential brands over the past two decades which challenge, inspire and excite audiences and their communities alike.
Büro North Büro North’s evidence based expertise in strategic branding, design and wayfinding drives growth, sales and efficiency benefits for clients. Le d b y D e s i g n D i r e c to r S o r e n Lu c k i n s a n d Wayfinding Director Finn Butler, Büro North’s diverse and collaborative team integrates graphic design, industrial design and wayfinding to produce enduring outcomes. Büro North’s approach is to actively engage with each client to discover the absolute potential of a project and to resolve the communication and design issues with rigour, clarity and creativity. Both strategy and design are fused to create exciting and inspired solutions expressed through brands, identities, publications, signage, environmental graphics and wayfinding.
INDEX RTKL
Diseño Shakespear
Bruce Mau Design Diseño Shakespear is family
Bruce Mau Design is a
owned design consultancy
multidisciplinary design
founded in Argentina by Ronald
Gray Puksand
firm specializing in brands
Shakespear 50 years ago,
& environments.
Diseño Shakespear is constantly
We develop brand systems, including visual identities, consumer
t r a n s fo r m i n g a n d e v o l v i n g .
packaging, digital experiences and physical environments. Our designs
To d a y , t h e m u l t i d i s c i p l i n a r y
bring ideas to life, transform brands and help businesses grow and evolve.
design company is run by Ronald and his son Juan Shakespear, and
BMD clients and collaborators are shaping the future of their respective
specializes in corporate identity programmes, corporate architecture,
industries. We work with large international corporations, visionary
wayfinding systems, urban furniture design, web and literature design and
start-ups, expansive arts organizations, multi-stakeholder educational
communications strategy. Diseño Shakespear wayfinding and branding
institutions, ambitious architects, city-builders and governments.
projects as the Buenos Aires Subte, City Hospitals, Buenos Aires Urban
Our immersive research methods and ability to listen ensure deep
Signage Dot Baires Shopping and Temaiken Bio Park have been published
understanding of the challenges and context our clients face. This enables
in most important books and publications in Germany, Japan, China, USA,
us to deliver on their strategic goals, building on the core attributes of our
England, Italy, France etc, and exhibited at the Centre Georges Pompidou
partner’s brands.
RTKL is an idea-based creative practice
We want Gray Puksand clients to
(Paris) and the ICSID Triennale di Milano. Mayor exhibitions were held at the
We are committed to producing nothing less than world-class design. Our
headquartered in Baltimore, MD. Founded
be excited by our work. As a multi-
Recoleta Center, National Fine Arts Museum and Centro Borges (Buenos
work is recognized for its depth of thought, clarity of purpose, boldness of
in 1946, RTKL carved out a niche in master
studio architecture and interior
Aires). Anthotogical exhibit at the Virginia Center for Architecture-AIA-
vision and impact.
planning and design for government
design practice, our experience in
(Richmond) and the Katzen Arts Center (Washington DC).
Our team is comprised of globally selected graphic designers, architects,
and private clients. Over the succeeding
design enables us to forge cutting
strategists, writers and managers with backgrounds in fine arts, multi-
decades, RTKL evolved into a full-service
edge, sophisticated work. The national team consists of accomplished
media, advertising, music, film, and business. Our diverse skills and
firm, adding the disciplines of engineering,
and imaginative professionals who produce exemplary designs for clients
experiences allow us to approach problems from many perspectives,
interior architecture, landscape architecture, and environmental graphic
worldwide.
pushing our insights and creative output beyond the expected.
design, and new project specialties including residential, offices, retail
Every client has different values. Collaboration is integral to our distinctive
We believe in the transformative power of design to generate new ideas
centers, hotels, and health sciences projects. The past two decades
approach; our goal is to understand our client's underlying values.
have brought further expansion, with mixed-use, federal government,
Listening, contributing ideas and sharing research knowledge are key
entertainment, and branding and identity assignments.
aspects of our position as trusted advisors.
Gensler
that help institutions and businesses grow.
Gensler is a global design firm grounded
Gray Puksand has earned a reputation as being leaders. Our modern, One of the top architecture and engineering firms in North America,
visionary designs emerge from contemporary social, cultural and
RTKL’s philosophy is currently practiced by 1,080+ architects, engineers,
technological evolutions.
graphic designers working in offices around the world, including Abu Dhabi, Baltimore, Beijing, Chicago, Dallas, Dubai, London, Los Angeles, Miami, Sao Paulo, Shanghai, and Washington, DC.
Gourdin & Müller
MAYÚSCULA
perspective and local presence to innovate at every scale. Whether
We are Ma yúscul a, a branding
we are refreshing a retailer’s brand or planning a new urban district or
& d e s i g n s tu d i o i n B a r c e l o n a .
designing a super tall building, we strive to make the everyday places
We build global and multilingual
people occupy more inspiring, more resilient, and more impactful.
brands for start-ups, multinational
Projects of Note: Gensler is redefining Shanghai’s skyline with the
corporations, and creative agencies
Shanghai Tower, China’s tallest building; challenging the conventional
in need for a partner. We help in
office with our workplace research; reshaping how lifestyle brands engage
erasing barriers that restrain your
consumers; and envisioning a better urban future with our Reimagining
competitivity, whether expanding your business to emerging markets like
Cities initiative.
Asia and Middle East, or penetrating in developed markets like Europe. We
bomancreative is an Asia based
A t t h e i n t e r fa c e o f u r b a n s p a c e ,
commercial interior design studio
architecture, product and graphic design;
We have experience in bilingual and trilingual design, in Latin, Arabic,
with a Scandinavian origin. The studio
information, guidance and orientation
Chinese and Cyrillic. Furthermore, we have managed graphic production
is a multidiscipline design business
systems can impart more than
in India, China, United Arab Emirates and Hong Kong. Our collaboration
working international with main focus
information.
on Asia and Middle East. Creating
Our conceptual approach enables the
concept design for retail branding,
creation of unusual responses, reflecting
shopping malls, entertainment
place, theme or client, i.e. a specific
alleys and hotel design – any projects involving commercial interior
context, which is also represented appropriately. The adequate interaction
and architecture. We like doing things from scratch, be innovative and
between materiality, form, graphics and typography facilitates the
surprising and we sure don’t do things the normal way if it can be done
realisation of identity-promoting solutions.
better.
In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus
Our priorities are not merely to create aesthetic solutions and functional designs. We also know that great design is a profitable investment with the potential to generate immediate financial returns for all our clients.
of our considerations. Sophisticated design and a high degree of functionality make signage systems a key communication instrument for companies and institutions. Gourdin & Müller plans signage systems from conception to realisation,
bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+ and since 2002 also out of Asia.
business per formance and human potential. Our 4,000 practitioners networked across 46 offices use global
planners and urban designers, landscape architects, interior designers, and
bomancreative
in the belief that great design optimizes
accompanying all project phases with the greatest of care and attention. Nathanaël Gourdin and Katy Müll er share a love of detail and inquisitiveness. Each task brings with it the challenge of visualising complex interconnections via the structuring of content and sophisticated design. The objective of every debate is the formulation of solutions that can provide identity. The synergy of structural context, thematic character and contemporary interpretation forms the foundation of our approach. Innovative manufacturing procedures and the unusual use of materials are characteristic of the realisations. Lecturing and university projects also form elements of the field of activity of Gourdin & Müller.
also design for multilingual events and spaces.
Fabio Ongarato Design Fabio Ongarato Design is an internationally renowned and multi-award winning design studio founded in 1994 by Fabio Ongarato, Ronnen Goren
with local partners with European education and experience guarantee a succesful cultural immersion, meeting the maximum quality standards. Mayúscula in spanish is an upper case character used to start a sentence or to remark an idea. It is a metaphor of our leitmotiv, describing excellent brands that use creativity as an strategic tool to grow, stand out and connect with people across cultures.
and Geoff Bainbridge. Our focus is to build engaging and memorable brands through a holistic approach that engages our multidisciplinary capability. It is our passion and immersion in cultural discourse, which allows us to create unique and dynamic experiences; which in turn, allow our clients to stand out. By balancing strategic thinking and design innovation, we seek to realise outcomes underpinned by strong, singular thinking and ideas that define our clients competitive advantage and position them as leaders in their respective fields. Working collaboratively across may varied sectors and industries, our studio has built a multitude of influential brands over the past two decades which challenge, inspire and excite audiences and their communities alike.
Büro North Büro North’s evidence based expertise in strategic branding, design and wayfinding drives growth, sales and efficiency benefits for clients. Le d b y D e s i g n D i r e c to r S o r e n Lu c k i n s a n d Wayfinding Director Finn Butler, Büro North’s diverse and collaborative team integrates graphic design, industrial design and wayfinding to produce enduring outcomes. Büro North’s approach is to actively engage with each client to discover the absolute potential of a project and to resolve the communication and design issues with rigour, clarity and creativity. Both strategy and design are fused to create exciting and inspired solutions expressed through brands, identities, publications, signage, environmental graphics and wayfinding.
Hoet&Hoet
Emedya Design
There
莫锦国 / 帝飞公司
Hoet&Hoet is a
Emedya Design
Over 10 years, we’ve been building brands,
bomancreative is an Asia based commercial interior
graphic design
is a wayfinding,
identities and environments with meaning
design studio with a Scandinavian origin. The studio is
agency founded by
e n v i ro n m e nta l
and impact, creating positive change for our
a multidiscipline design business working international
Ronane and Nick
g r a p h i c ,
clients. At THERE, whether we’re creating a global brand or a memorable
with main focus on Asia and Middle East. Creating
interactive design and media practice located in Istanbul, Turkey.
spatial experience – we combine strategy, creativity, design and
concept design for retail branding, shopping malls,
-
With roots in interactive design for the web, we have since the early
production excellence in everything we do. Great brands, and businesses,
entertainment alleys and hotel design – any projects
e s ta b l i s h i n g i t s e l f
2000s focused on the architecture, construction and design sectors to
are built on a point of view – a way of seeing the world, and changing it for
involving commercial interior and architecture. We like
as “brandsetter” - is active in defining brand universe and designing it in
design and implement meaningful projects across a number of media
the better. Our business holds dear four key values that drive, inspire and
doing things from scratch, be innovative and surprising
order to deliver outstanding communication tools going from brochures,
and platforms in Turkey and the region. Led by the designer, curator
keep us focused.
invitations, magazines, annual report, signage/wayfinding, packaging to
and critic, Gökhan Karakuş, Emedya Design has created an extensive
be done better.
web applications, e-newsletters or other digital tools.
range of international standard projects including wayfinding systems,
Our priorities are not merely to create aesthetic solutions and functional
Hoet&Hoet puts in place creative, innovative, coherent and efficient
exhibitions, web sites, magazines, and events with an eye towards
designs. We also know that great design is a profitable investment with
solutions for clients
usability, advanced design and sensitivity to local cultures. Our clients have
Hoet in 1989. The
agency
included Turkey’s leading firms such as Finansbank, Efes Pilsen, Eczacıbaşı,
and we sure don’t do things the normal way if it can
UMA / design farm
VitrA and Turkcell, governmental agencies such as Turkish Ceramics
Designalltag Rinderer GmbH
Yuma Harada- born in Osaka, 1979.
and Turkish and international design practices such Adams Kara Taylor II,
Studies architecture and art in Kyoto Seika Univ.
Nabil Gholam and Emre Arolat Architects.
and Inter Medium Institute in Osaka.
Our office consists of a team of industrial designers, graphic designers,
Launched own design company 'UMA / design
Designalltag design
editors and interactive designers with extensive experience in the design,
farm' in 2007. His field of activity is broad and inter-
agency is hallmarked
architecture and construction sectors.
disciplinary, including two-dimensional work such
by the typically Swiss
as book graphic design and three-dimensional
values of devotion
design such as exhibition and interior design.
awareness, clarity a n d fu n c t i o n a l i t y . These
and since 2002 also out of Asia.
Entro Communications
Kurylowicz & Associates Architecture Studio
A world leader in Environmental Graphic Design and Branding, Entro creates environmental graphics, brand identities, print,
ideals
publications and digital media. A vital influence
underpin all the
Ku r y l ow i c z & A s s o c i a te s
creative design projects that the agency tailors to its clients’ specific Designalltag enables clients to realise their goals, from initial concept through to effective implementation, by devising integrated solutions that are both sustainable and fit for purpose. Over the years, Designalltag has forged a solid reputation with a variety of corporate design and signage projects. Its work has gained recognition through publications and exhibitions and also thanks to the various national and international awards that the agency has received. Designalltag can trace its roots back to the 1960s, when Ruedi Rüegg first attracted attention to the agency’s design skills; Felix Rinderer continues this successful tradition today. For Designalltag, good design has the power to inform, to motivate, to involve and to guide. In order to reach its audience, visual communication must be straightforward and intelligible. To remain effective, it must also be individual and unique. Trends change, but good ideas have no expiry date.
Landini Associates
retail design and
In 2013 , obedience to nearly 17 years
Stefan Kurylowicz.
extensive experience in sign system design,
To d a y , i t i s t h e m o s t
we set up our own business premises
renowned and titled
named “Yun Han (from the "book of songs"
architectural company in
means “galaxy” .)Times” It’s a group of
the country. It employs 80
dynamic team of professionals, we walked
experienced architects in offices in Warsaw and Wroclaw.
in the forefront of the development trend
The studio can boast many prestigious realisations in the whole country.
of clingy times and constant innovation.
It has experience in designing investments of every size and function.
Since its establishment ,the company has
This results in the best possible outcome for both our clients and their customers. Landini Associates is based in Sydney and is currently working in North America and Canada, the UAE, the UK, Asia and Australia. Clients include Loblaws, T2 (Unilever), Jones the Grocer (LVMH), Amore Pacific (Primera, Mamonde, Innisfree, Lirikos), Hilton Hotels, Westpac Bank Australia, Jurlique,
a full range of services from communication strategies, graphics, wayfinding to industrial design. Our team is one of the largest and most accomplished design firms in North America. Entro’s clients are guided seamlessly across the various phases of their projects’ life-cycle – from forging the building blocks of the project wayfinding and identity strategy through the design and implementation of a comprehensive Environmental Graphic Design program.
five-star hotels ,chambers,commercial complex,condominiums,office
the fixed time and budget.
premises,major transportation hubs,parks,At present, Yun Han Times has
Besides standard and complex architectural services, the company also
become the most competitive strength design agency of China.
offers counsel and support regarding advertisement and investment
The advanced designs and ideas have won us the trust from many
promotion.
renowned enterprises within home and abroad. Including Intercontinental
The quality of the solutions delivered by the company has been awarded
Hotels Group, Hilton Hotels Group ,Banyan Tree Hotels & Resorts ,Poly Group
many times both in Poland and abroad. But the biggest prize is the rich
,Wanda Group ,SOHO China ,ZhongHong Group ,CapitaLand ,YOPINDO
portfolio of satisfied customers. Many of which have been co-operating
Group ,Zhonghai Property Group ,Ren Xin Real estate ,Nan Tong Oasis
Founded in 2004, total impact is a global
with us for many years.
Group ,Central China Group ,He Nan ,Pengxin Group ,Ronghui Group ,Chong
design company. We have established
Qing ,Guo Min Group ,Tian Jin ,Hong Shan Group ,Wonder Mall Group ,Shi
ourselves as a global trend leader by forming
Jia Zhuang ,Touch SPA Group ,Shang Hai , etc.
partnerships with Brand Union, subsidiary
Moniteurs
world’s largest communications companies.
in 1994, Moniteurs is led by three
Through the collaboration between Korean
Place Associates
partners, Sibylle
Place Associates is a property consultancy which
Schlaich, Heike Nehl and Isolde Frey.
creates strategies that position, market and
We are an interdisciplinary team of around 14 people, composed of
activate places. This approach in managing and
communications designers (digital media and print), architects and
developing places increases customer visitation,
product designers, some of whom have been with us a long time and
spend and loyalty. Working with the owners
have implemented many projects with us. The focus of our work lies in
and operators of places, we provide the insight
the areas of information design and corporate design.
which ensures that places develop a competitive
For us, information design means informing people directly, making connections and making complex issues understandable. A part of information design is the conception of an orientation system and, through it, the development of an architectural identity. Additionally, Moniteurs’ spectrum includes the design of trade fairs and thematic exhibitions.
Total impact
of the WPP Group which is one of the
Founded in Berlin
lasts. We are interested in the classic over the fashionable and many of
of multiple disciplines resulting in an end product with a singular vision.
design, engineering, architecture, journalism and urban planning, offering
of a reliable partner, able to present solutions of the highest quality within
product designers. We produce world class, simple yet effective work that
as we are evolving and redefining existing ones. We bring about a fusion
team of 40 professionals in fields ranging from graphic design, industrial
been committed to sign system design and research , such services as
brand consultancy
driven but creatively led, we are equally at ease inventing new brands
With offices in Toronto, Calgary and Zurich, Entro has an interdisciplinary
Throughout the time of its activity, the studio has gained the reputation
consisting of strategic planners, architects and interior, graphic and
our projects have a longevity that exceeds the market norm. Strategically
innovative design solutions.
fo u n d e d i n 1 9 9 0 b y P r o f
Landini Associates is a multi-disciplinary
云汉时代
on the design scene for over 48 years, Entro has created a variety of
A r c h i te c tu r e S tu d i o w a s
requirements.
Coles, Woolworths and various independents.
bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+
International Promotions Group, Istanbul Mineral Exporters’ Association
The Swiss-based
to detail, aesthetic
the potential to generate immediate financial returns for all our clients.
advantage, allowing them to command a price premium and achieve financial returns above the market. Whether it is a retail, commercial, hospitality or mixed-use place, we create strategies that build, attract and encourage people to shop, work, learn, live, stay, eat or play at your place.
professionals, who are well equipped with field experience and knowledge, and European professionals with expertise in branding and corporate identity design, we have developed a strategic and creative design system.
Hoet&Hoet
Emedya Design
There
莫锦国 / 帝飞公司
Hoet&Hoet is a
Emedya Design
Over 10 years, we’ve been building brands,
bomancreative is an Asia based commercial interior
graphic design
is a wayfinding,
identities and environments with meaning
design studio with a Scandinavian origin. The studio is
agency founded by
e n v i ro n m e nta l
and impact, creating positive change for our
a multidiscipline design business working international
Ronane and Nick
g r a p h i c ,
clients. At THERE, whether we’re creating a global brand or a memorable
with main focus on Asia and Middle East. Creating
interactive design and media practice located in Istanbul, Turkey.
spatial experience – we combine strategy, creativity, design and
concept design for retail branding, shopping malls,
-
With roots in interactive design for the web, we have since the early
production excellence in everything we do. Great brands, and businesses,
entertainment alleys and hotel design – any projects
e s ta b l i s h i n g i t s e l f
2000s focused on the architecture, construction and design sectors to
are built on a point of view – a way of seeing the world, and changing it for
involving commercial interior and architecture. We like
as “brandsetter” - is active in defining brand universe and designing it in
design and implement meaningful projects across a number of media
the better. Our business holds dear four key values that drive, inspire and
doing things from scratch, be innovative and surprising
order to deliver outstanding communication tools going from brochures,
and platforms in Turkey and the region. Led by the designer, curator
keep us focused.
invitations, magazines, annual report, signage/wayfinding, packaging to
and critic, Gökhan Karakuş, Emedya Design has created an extensive
be done better.
web applications, e-newsletters or other digital tools.
range of international standard projects including wayfinding systems,
Our priorities are not merely to create aesthetic solutions and functional
Hoet&Hoet puts in place creative, innovative, coherent and efficient
exhibitions, web sites, magazines, and events with an eye towards
designs. We also know that great design is a profitable investment with
solutions for clients
usability, advanced design and sensitivity to local cultures. Our clients have
Hoet in 1989. The
agency
included Turkey’s leading firms such as Finansbank, Efes Pilsen, Eczacıbaşı,
and we sure don’t do things the normal way if it can
UMA / design farm
VitrA and Turkcell, governmental agencies such as Turkish Ceramics
Designalltag Rinderer GmbH
Yuma Harada- born in Osaka, 1979.
and Turkish and international design practices such Adams Kara Taylor II,
Studies architecture and art in Kyoto Seika Univ.
Nabil Gholam and Emre Arolat Architects.
and Inter Medium Institute in Osaka.
Our office consists of a team of industrial designers, graphic designers,
Launched own design company 'UMA / design
Designalltag design
editors and interactive designers with extensive experience in the design,
farm' in 2007. His field of activity is broad and inter-
agency is hallmarked
architecture and construction sectors.
disciplinary, including two-dimensional work such
by the typically Swiss
as book graphic design and three-dimensional
values of devotion
design such as exhibition and interior design.
awareness, clarity a n d fu n c t i o n a l i t y . These
and since 2002 also out of Asia.
Entro Communications
Kurylowicz & Associates Architecture Studio
A world leader in Environmental Graphic Design and Branding, Entro creates environmental graphics, brand identities, print,
ideals
publications and digital media. A vital influence
underpin all the
Ku r y l ow i c z & A s s o c i a te s
creative design projects that the agency tailors to its clients’ specific Designalltag enables clients to realise their goals, from initial concept through to effective implementation, by devising integrated solutions that are both sustainable and fit for purpose. Over the years, Designalltag has forged a solid reputation with a variety of corporate design and signage projects. Its work has gained recognition through publications and exhibitions and also thanks to the various national and international awards that the agency has received. Designalltag can trace its roots back to the 1960s, when Ruedi Rüegg first attracted attention to the agency’s design skills; Felix Rinderer continues this successful tradition today. For Designalltag, good design has the power to inform, to motivate, to involve and to guide. In order to reach its audience, visual communication must be straightforward and intelligible. To remain effective, it must also be individual and unique. Trends change, but good ideas have no expiry date.
Landini Associates
retail design and
In 2013 , obedience to nearly 17 years
Stefan Kurylowicz.
extensive experience in sign system design,
To d a y , i t i s t h e m o s t
we set up our own business premises
renowned and titled
named “Yun Han (from the "book of songs"
architectural company in
means “galaxy” .)Times” It’s a group of
the country. It employs 80
dynamic team of professionals, we walked
experienced architects in offices in Warsaw and Wroclaw.
in the forefront of the development trend
The studio can boast many prestigious realisations in the whole country.
of clingy times and constant innovation.
It has experience in designing investments of every size and function.
Since its establishment ,the company has
This results in the best possible outcome for both our clients and their customers. Landini Associates is based in Sydney and is currently working in North America and Canada, the UAE, the UK, Asia and Australia. Clients include Loblaws, T2 (Unilever), Jones the Grocer (LVMH), Amore Pacific (Primera, Mamonde, Innisfree, Lirikos), Hilton Hotels, Westpac Bank Australia, Jurlique,
a full range of services from communication strategies, graphics, wayfinding to industrial design. Our team is one of the largest and most accomplished design firms in North America. Entro’s clients are guided seamlessly across the various phases of their projects’ life-cycle – from forging the building blocks of the project wayfinding and identity strategy through the design and implementation of a comprehensive Environmental Graphic Design program.
five-star hotels ,chambers,commercial complex,condominiums,office
the fixed time and budget.
premises,major transportation hubs,parks,At present, Yun Han Times has
Besides standard and complex architectural services, the company also
become the most competitive strength design agency of China.
offers counsel and support regarding advertisement and investment
The advanced designs and ideas have won us the trust from many
promotion.
renowned enterprises within home and abroad. Including Intercontinental
The quality of the solutions delivered by the company has been awarded
Hotels Group, Hilton Hotels Group ,Banyan Tree Hotels & Resorts ,Poly Group
many times both in Poland and abroad. But the biggest prize is the rich
,Wanda Group ,SOHO China ,ZhongHong Group ,CapitaLand ,YOPINDO
portfolio of satisfied customers. Many of which have been co-operating
Group ,Zhonghai Property Group ,Ren Xin Real estate ,Nan Tong Oasis
Founded in 2004, total impact is a global
with us for many years.
Group ,Central China Group ,He Nan ,Pengxin Group ,Ronghui Group ,Chong
design company. We have established
Qing ,Guo Min Group ,Tian Jin ,Hong Shan Group ,Wonder Mall Group ,Shi
ourselves as a global trend leader by forming
Jia Zhuang ,Touch SPA Group ,Shang Hai , etc.
partnerships with Brand Union, subsidiary
Moniteurs
world’s largest communications companies.
in 1994, Moniteurs is led by three
Through the collaboration between Korean
Place Associates
partners, Sibylle
Place Associates is a property consultancy which
Schlaich, Heike Nehl and Isolde Frey.
creates strategies that position, market and
We are an interdisciplinary team of around 14 people, composed of
activate places. This approach in managing and
communications designers (digital media and print), architects and
developing places increases customer visitation,
product designers, some of whom have been with us a long time and
spend and loyalty. Working with the owners
have implemented many projects with us. The focus of our work lies in
and operators of places, we provide the insight
the areas of information design and corporate design.
which ensures that places develop a competitive
For us, information design means informing people directly, making connections and making complex issues understandable. A part of information design is the conception of an orientation system and, through it, the development of an architectural identity. Additionally, Moniteurs’ spectrum includes the design of trade fairs and thematic exhibitions.
Total impact
of the WPP Group which is one of the
Founded in Berlin
lasts. We are interested in the classic over the fashionable and many of
of multiple disciplines resulting in an end product with a singular vision.
design, engineering, architecture, journalism and urban planning, offering
of a reliable partner, able to present solutions of the highest quality within
product designers. We produce world class, simple yet effective work that
as we are evolving and redefining existing ones. We bring about a fusion
team of 40 professionals in fields ranging from graphic design, industrial
been committed to sign system design and research , such services as
brand consultancy
driven but creatively led, we are equally at ease inventing new brands
With offices in Toronto, Calgary and Zurich, Entro has an interdisciplinary
Throughout the time of its activity, the studio has gained the reputation
consisting of strategic planners, architects and interior, graphic and
our projects have a longevity that exceeds the market norm. Strategically
innovative design solutions.
fo u n d e d i n 1 9 9 0 b y P r o f
Landini Associates is a multi-disciplinary
云汉时代
on the design scene for over 48 years, Entro has created a variety of
A r c h i te c tu r e S tu d i o w a s
requirements.
Coles, Woolworths and various independents.
bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+
International Promotions Group, Istanbul Mineral Exporters’ Association
The Swiss-based
to detail, aesthetic
the potential to generate immediate financial returns for all our clients.
advantage, allowing them to command a price premium and achieve financial returns above the market. Whether it is a retail, commercial, hospitality or mixed-use place, we create strategies that build, attract and encourage people to shop, work, learn, live, stay, eat or play at your place.
professionals, who are well equipped with field experience and knowledge, and European professionals with expertise in branding and corporate identity design, we have developed a strategic and creative design system.
Lorenc+Yoo Design
Together Design
Integral Ruedi Baur
Hat-trick Design
Lorenc+Yoo Design creates spectacular places for
E s ta b l i s h e d i n 2 0 0 3 ,
Established in 2001, hat-trick is a multi-
W e
the world’s finest brands.
Together Design brings
disciplinary design company working
i n te r d i s c i p l i n a r y
The firm designs award-winning museum spaces,
energy and personality
for a wide variety of clients. Our aim
studio based in
trade show exhibits, sculpture, and wayfinding
to brands, helping them
is to provide our clients with the highest standard of creative design and
Paris and Zurich.
signage systems for clients in medicine, high
better connect with people. We help established brands work harder, and
project management. We believe that the best way to achieve this
We deal with questions of territorial identity. Our main activity lies in the
technology, entertainment, education, hospitality,
guide start-ups on their journey. And we do it all in a deeply collaborative
is for the director to be very hands-on and to lead the jobs from the
fields of corporate design and wayfinding systems. We also attend to
and real estate. Its multidisciplinary approach
way, working closely together with our clients to find creative solutions
front. Our passion is to produce work that achieves its targets by
projects of classic graphic design and to those related to scenography and
enlists the talents of storytellers, graphic designers,
that help them succeed. We’ve a wealth of experience in retail, food and
creating memorable, engaging ideas that are noticed and effective. We
exhibition design.
architects, and industrial designers to realize clients’ unique business goals
drink, beauty, licensing, arts and culture, and nonprofits. Our current clients
have a very broad experience in a wide variety of sectors: in other
The studios Integral Ruedi Baur were founded in 1989 in Paris and 2002 in
beautifully.
include Boots, Caffè Nero, Divine Chocolate, Royal Mail, Diageo, and The
words we bring to all our projects fresh and objective creative thinking, not
Zürich. Actually each studio has staff of about ten designers and project
One of the most recognized placemaking firms in the world, Lorenc+Yoo
Health Foundation.
formulaic answers.
manager. Our tasks are of various sizes and scales, beginning with the
has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-
Our approach to branding is creative, flexible and involving. We’re not
design of a business card and extending to identification systems in
Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.
afraid to ask difficult questions or to give honest answers. We like to feel
urban space. In the field of way-finding we are busy with many different
Founded in 1978 in Chicago and located today in a forested community
our clients are part of the team. Our experience shows us that successful
assignments and themes - ranging from office buildings, hospitals and
minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,
projects depend on commitment, clear communication and a shared
airports to signage and information systems for cities and public spaces.
including in China, Korea, India, Japan, the United Arab Emirates, and the
understanding of the processes and issues involved.
Our understanding of wayfinding exceeds the conventional approach
United States
a r e
a n
of traditional signage. We conceive orientation in space as a complex interaction of many different components and impulses. It is our concern to tune information and signs in architectural space. In a specific environment, depending on context and assignment, we strive to
SV Associates
Büro North
sharpen users’ senses to comprehend and orient themselves in space.
Applied
SV Associates can be found in Berlin, Wellington,
Büro North’s evidence based expertise in
Applied is a thinking consultancy.
Amsterdam, S an Francisco, and Sydney.
strategic branding, design and wayfinding
We add value to projects through
Passionate about visual communication, we
drives growth, sales and efficiency benefits
well-researched intelligent analysis
enjoy challenges, problem solving and delivering
for clients.
and through a creative approach
RSM Design RSM Design is an enthusiastic multi-
excellent design. Through research and analysis
Led by Design Director Soren Luckins and
we generate exciting and relevant solutions that
Wayfinding Director Finn Butler, Büro North’s diverse and collaborative
we believe add value to business.
team integrates graphic design, industrial design and wayfinding to
At Applied, we have a reputation for a considered, intelligent and effective
a major focus on the skillful marriage
produce enduring outcomes.
output. Through our work on Legible Cities projects, we have created
of the built environment with graphic
Nick Kapica was born in 1967 in London and is the
Büro North’s approach is to actively engage with each client to discover
benchmarks in global wayfinding design. Our work has enabled us to
identity. RSM has built a reputation on
founder and partner of SV Associates. He now lives
the absolute potential of a project and to resolve the communication and
explore many places – Legible London, the most comprehensive urban
discovering and capturing the essence of each project in unique and
in Wellington, New Zealand where he is senior
design issues with rigour, clarity and creativity.
wayfinding project of its kind, I Walk New York, a major pedestrian strategy,
innovative ways that intrigue the imagination and engage the audience.
and extensive work in the City of Vancouver to help make it one of North
From the creation of the initial project concept, identity, branding, and
America’s greenest cities.
architectural character, to the weaving of the appropriate image for
lecturer for Typography at Massey University and also their Academic
Both strategy and design are fused to create exciting and inspired
Experience Designer. He has been a visiting lecturer at the University of
solutions expressed through brands, identities, publications, signage,
Arts in Bremen and has taught Visual Communication at Ravensbourne
environmental graphics and wayfinding.
to information design.
disciplinary design collaborative with
the overall project and its many individual components, RSM strives We are experts in dealing with complex information and environments.
to magnify and enrich the interactive experience. Not fitting into the
We combine this skill with editorial and design aptitudes that keep the
traditional disciplines of architecture, graphics, or interiors our work blurs
Passionate about visual communication, interested in architecture and
end user front of mind. We are a thinking company, adding value to our
the boundaries between the different approaches, yet incorporates
design his favourite projects are those requiring a multitude of disciplines,
projects through well-researched and intelligent analysis of city legibility
elements from all of them.
Not afraid to tackle the unknown and excited by new challenges he
and through our creative approach to information design.
College of Design and Communication.
is committed to delivering excellent design and maintains a fine eye for details throughout all projects. Nick enjoys bringing different people together to achieve the best results for the challenging projects the studio
College of Design and Innovation (D&I), Tongji University
is able to attract.
fwdesign fwdesign are design consultants
design stuidio s
specialising in the design of unique
Gray Puksand
College of Design
wayfinding and information systems that
and Innovation (D&I), Lorenc+Yoo Design creates spectacular places for
We want Gray Puksand clients to be
To n g j i U n i v e r s i t y ,
the world’s finest brands.
excited by our work. As a multi-studio
was developed from
The firm designs award-winning museum spaces,
architecture and interior design practice,
the Art and Design
trade show exhibits, sculpture, and wayfinding
our experience in design enables us to
Department of the College of Architecture and Urban Planning, Tongji
signage systems for clients in medicine, high
forge cutting edge, sophisticated work. The national team consists of
University.The establishment of the college aimed to better meet the
technology, entertainment, education, hospitality,
accomplished and imaginative professionals who produce exemplary
need for design and innovation because of social, economic, technological
and real estate. Its multidisciplinary approach
designs for clients worldwide.
and environmental changes, especially to meet the need for design
enlists the talents of storytellers, graphic designers,
Every client has different values. Collaboration is integral to our distinctive
and innovation when China is turning from manufacturing China to
architects, and industrial designers to realize clients’ unique business goals
approach; our goal is to understand our client's underlying values.
creating China and when Shanghai is changing the way of economic
beautifully.
Listening, contributing ideas and sharing research knowledge are key
growth and upgrading industrial structure, and to conform to Tongji
One of the most recognized placemaking firms in the world, Lorenc+Yoo
aspects of our position as trusted advisors.
University’s sustainability-oriented discipline development strategy. The
has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-
Gray Puksand has earned a reputation as being leaders. Our modern,
college is committed to the mission of cultivating “sustainable designing
Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.
visionary designs emerge from contemporary social, cultural and
and innovating” leading talents needed urgently by the new era. The
Founded in 1978 in Chicago and located today in a forested community
technological evolutions.
overall goal of the college is to establish an international, innovative,
minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,
forward-looking and research-oriented world-class college of design with
including in China, Korea, India, Japan, the United Arab Emirates, and the
great sense of mission of the era, international perspective and native
United States
characteristics.
communicate the identity and navigation of places and spaces. fwdesign is about communication. We understand users’ needs in the built environment and improve their experience by providing intuitive wayfinding and information systems. These are supported by brand translation, product design and implementation. We are enthusiastic advocates of inclusive design, using equality consultants at relevant stages on every project, believing absolutely that inclusive design benefits everybody. Part of our core expertise is in audit, strategy and user testing, which gives us acute insight into the varying needs of users. We strive to work and design sustainably, constantly reviewing and improving our processes to reduce our impact on the environment. fwdesign specialises in inspired but pragmatic design. With expertise in strategic wayfinding, user analysis, information graphics, mapping and product design, we translate brands and information into the public realm from initial concept through to practical implementation.
Lorenc+Yoo Design
Together Design
Integral Ruedi Baur
Hat-trick Design
Lorenc+Yoo Design creates spectacular places for
E s ta b l i s h e d i n 2 0 0 3 ,
Established in 2001, hat-trick is a multi-
W e
the world’s finest brands.
Together Design brings
disciplinary design company working
i n te r d i s c i p l i n a r y
The firm designs award-winning museum spaces,
energy and personality
for a wide variety of clients. Our aim
studio based in
trade show exhibits, sculpture, and wayfinding
to brands, helping them
is to provide our clients with the highest standard of creative design and
Paris and Zurich.
signage systems for clients in medicine, high
better connect with people. We help established brands work harder, and
project management. We believe that the best way to achieve this
We deal with questions of territorial identity. Our main activity lies in the
technology, entertainment, education, hospitality,
guide start-ups on their journey. And we do it all in a deeply collaborative
is for the director to be very hands-on and to lead the jobs from the
fields of corporate design and wayfinding systems. We also attend to
and real estate. Its multidisciplinary approach
way, working closely together with our clients to find creative solutions
front. Our passion is to produce work that achieves its targets by
projects of classic graphic design and to those related to scenography and
enlists the talents of storytellers, graphic designers,
that help them succeed. We’ve a wealth of experience in retail, food and
creating memorable, engaging ideas that are noticed and effective. We
exhibition design.
architects, and industrial designers to realize clients’ unique business goals
drink, beauty, licensing, arts and culture, and nonprofits. Our current clients
have a very broad experience in a wide variety of sectors: in other
The studios Integral Ruedi Baur were founded in 1989 in Paris and 2002 in
beautifully.
include Boots, Caffè Nero, Divine Chocolate, Royal Mail, Diageo, and The
words we bring to all our projects fresh and objective creative thinking, not
Zürich. Actually each studio has staff of about ten designers and project
One of the most recognized placemaking firms in the world, Lorenc+Yoo
Health Foundation.
formulaic answers.
manager. Our tasks are of various sizes and scales, beginning with the
has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-
Our approach to branding is creative, flexible and involving. We’re not
design of a business card and extending to identification systems in
Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.
afraid to ask difficult questions or to give honest answers. We like to feel
urban space. In the field of way-finding we are busy with many different
Founded in 1978 in Chicago and located today in a forested community
our clients are part of the team. Our experience shows us that successful
assignments and themes - ranging from office buildings, hospitals and
minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,
projects depend on commitment, clear communication and a shared
airports to signage and information systems for cities and public spaces.
including in China, Korea, India, Japan, the United Arab Emirates, and the
understanding of the processes and issues involved.
Our understanding of wayfinding exceeds the conventional approach
United States
a r e
a n
of traditional signage. We conceive orientation in space as a complex interaction of many different components and impulses. It is our concern to tune information and signs in architectural space. In a specific environment, depending on context and assignment, we strive to
SV Associates
Büro North
sharpen users’ senses to comprehend and orient themselves in space.
Applied
SV Associates can be found in Berlin, Wellington,
Büro North’s evidence based expertise in
Applied is a thinking consultancy.
Amsterdam, S an Francisco, and Sydney.
strategic branding, design and wayfinding
We add value to projects through
Passionate about visual communication, we
drives growth, sales and efficiency benefits
well-researched intelligent analysis
enjoy challenges, problem solving and delivering
for clients.
and through a creative approach
RSM Design RSM Design is an enthusiastic multi-
excellent design. Through research and analysis
Led by Design Director Soren Luckins and
we generate exciting and relevant solutions that
Wayfinding Director Finn Butler, Büro North’s diverse and collaborative
we believe add value to business.
team integrates graphic design, industrial design and wayfinding to
At Applied, we have a reputation for a considered, intelligent and effective
a major focus on the skillful marriage
produce enduring outcomes.
output. Through our work on Legible Cities projects, we have created
of the built environment with graphic
Nick Kapica was born in 1967 in London and is the
Büro North’s approach is to actively engage with each client to discover
benchmarks in global wayfinding design. Our work has enabled us to
identity. RSM has built a reputation on
founder and partner of SV Associates. He now lives
the absolute potential of a project and to resolve the communication and
explore many places – Legible London, the most comprehensive urban
discovering and capturing the essence of each project in unique and
in Wellington, New Zealand where he is senior
design issues with rigour, clarity and creativity.
wayfinding project of its kind, I Walk New York, a major pedestrian strategy,
innovative ways that intrigue the imagination and engage the audience.
and extensive work in the City of Vancouver to help make it one of North
From the creation of the initial project concept, identity, branding, and
America’s greenest cities.
architectural character, to the weaving of the appropriate image for
lecturer for Typography at Massey University and also their Academic
Both strategy and design are fused to create exciting and inspired
Experience Designer. He has been a visiting lecturer at the University of
solutions expressed through brands, identities, publications, signage,
Arts in Bremen and has taught Visual Communication at Ravensbourne
environmental graphics and wayfinding.
to information design.
disciplinary design collaborative with
the overall project and its many individual components, RSM strives We are experts in dealing with complex information and environments.
to magnify and enrich the interactive experience. Not fitting into the
We combine this skill with editorial and design aptitudes that keep the
traditional disciplines of architecture, graphics, or interiors our work blurs
Passionate about visual communication, interested in architecture and
end user front of mind. We are a thinking company, adding value to our
the boundaries between the different approaches, yet incorporates
design his favourite projects are those requiring a multitude of disciplines,
projects through well-researched and intelligent analysis of city legibility
elements from all of them.
Not afraid to tackle the unknown and excited by new challenges he
and through our creative approach to information design.
College of Design and Communication.
is committed to delivering excellent design and maintains a fine eye for details throughout all projects. Nick enjoys bringing different people together to achieve the best results for the challenging projects the studio
College of Design and Innovation (D&I), Tongji University
is able to attract.
fwdesign fwdesign are design consultants
design stuidio s
specialising in the design of unique
Gray Puksand
College of Design
wayfinding and information systems that
and Innovation (D&I), Lorenc+Yoo Design creates spectacular places for
We want Gray Puksand clients to be
To n g j i U n i v e r s i t y ,
the world’s finest brands.
excited by our work. As a multi-studio
was developed from
The firm designs award-winning museum spaces,
architecture and interior design practice,
the Art and Design
trade show exhibits, sculpture, and wayfinding
our experience in design enables us to
Department of the College of Architecture and Urban Planning, Tongji
signage systems for clients in medicine, high
forge cutting edge, sophisticated work. The national team consists of
University.The establishment of the college aimed to better meet the
technology, entertainment, education, hospitality,
accomplished and imaginative professionals who produce exemplary
need for design and innovation because of social, economic, technological
and real estate. Its multidisciplinary approach
designs for clients worldwide.
and environmental changes, especially to meet the need for design
enlists the talents of storytellers, graphic designers,
Every client has different values. Collaboration is integral to our distinctive
and innovation when China is turning from manufacturing China to
architects, and industrial designers to realize clients’ unique business goals
approach; our goal is to understand our client's underlying values.
creating China and when Shanghai is changing the way of economic
beautifully.
Listening, contributing ideas and sharing research knowledge are key
growth and upgrading industrial structure, and to conform to Tongji
One of the most recognized placemaking firms in the world, Lorenc+Yoo
aspects of our position as trusted advisors.
University’s sustainability-oriented discipline development strategy. The
has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-
Gray Puksand has earned a reputation as being leaders. Our modern,
college is committed to the mission of cultivating “sustainable designing
Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.
visionary designs emerge from contemporary social, cultural and
and innovating” leading talents needed urgently by the new era. The
Founded in 1978 in Chicago and located today in a forested community
technological evolutions.
overall goal of the college is to establish an international, innovative,
minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,
forward-looking and research-oriented world-class college of design with
including in China, Korea, India, Japan, the United Arab Emirates, and the
great sense of mission of the era, international perspective and native
United States
characteristics.
communicate the identity and navigation of places and spaces. fwdesign is about communication. We understand users’ needs in the built environment and improve their experience by providing intuitive wayfinding and information systems. These are supported by brand translation, product design and implementation. We are enthusiastic advocates of inclusive design, using equality consultants at relevant stages on every project, believing absolutely that inclusive design benefits everybody. Part of our core expertise is in audit, strategy and user testing, which gives us acute insight into the varying needs of users. We strive to work and design sustainably, constantly reviewing and improving our processes to reduce our impact on the environment. fwdesign specialises in inspired but pragmatic design. With expertise in strategic wayfinding, user analysis, information graphics, mapping and product design, we translate brands and information into the public realm from initial concept through to practical implementation.
up design co., LTD Focused on creativity, UP DESIGN has accumulated yearly hands-on experience on branding, wayfinding planning and graphic design.Throughout the project from early market research to design representation and realization guidance, with our own professional expertise, we seek every product difference to create distinct and prominent images for clients. UP DESIGN is one of early way-finding system planning companies for cities and building interiors. Over the long course of development, we constantly absorb foreign advanced knowledge and combine them with characteristics of domestic environment for the completion of numerous way-finding system planning and design projects. We are the long term strategic cooperative partner of renowned property companies such as Wanda, China Resources, Vanke, and China Merchants. We are working towards the path to become the top China design and creative organization.
Sakkal Design D r . M a m o u n S a k k a l i s fo u n d e r and principal of Sakkal Design in B ot h e l l , Wa s h i n g to n . P rov i d i n g graphic design and communication solutions to major national and international corporations, his firm has focused on Arabic calligraphy and typography since the 1990's and received several awards for calligraphy, graphics, and type design. His work is widely published. Dr. Sakkal is the Arabic typography expert for Microsoft and several of his Arabic fonts are now widely used as Windows system fonts.
emerystudio
emerystudio
Based in Melbourne, emerystudio is a communication design practice with a broad scope of activities,
working across Australia, Asia, the Middle East, and the United Kingdom. Garry Emery is the creative director of the practice. He is regarded as one of the world’s leading designers. He lectures internationally and his work has been widely exhibited, published and awarded almost everywhere. He has served on international juries for graphic design and national juries for architecture and urbanism.
up design co., LTD Focused on creativity, UP DESIGN has accumulated yearly hands-on experience on branding, wayfinding planning and graphic design.Throughout the project from early market research to design representation and realization guidance, with our own professional expertise, we seek every product difference to create distinct and prominent images for clients. UP DESIGN is one of early way-finding system planning companies for cities and building interiors. Over the long course of development, we constantly absorb foreign advanced knowledge and combine them with characteristics of domestic environment for the completion of numerous way-finding system planning and design projects. We are the long term strategic cooperative partner of renowned property companies such as Wanda, China Resources, Vanke, and China Merchants. We are working towards the path to become the top China design and creative organization.
Sakkal Design D r . M a m o u n S a k k a l i s fo u n d e r and principal of Sakkal Design in B ot h e l l , Wa s h i n g to n . P rov i d i n g graphic design and communication solutions to major national and international corporations, his firm has focused on Arabic calligraphy and typography since the 1990's and received several awards for calligraphy, graphics, and type design. His work is widely published. Dr. Sakkal is the Arabic typography expert for Microsoft and several of his Arabic fonts are now widely used as Windows system fonts.
emerystudio
emerystudio
Based in Melbourne, emerystudio is a communication design practice with a broad scope of activities,
working across Australia, Asia, the Middle East, and the United Kingdom. Garry Emery is the creative director of the practice. He is regarded as one of the world’s leading designers. He lectures internationally and his work has been widely exhibited, published and awarded almost everywhere. He has served on international juries for graphic design and national juries for architecture and urbanism.