Best Wayfinding
Design VOL.3
VOL. 3
Best Wayfinding
VOL. 1
Design PUBLIC/MEDICAL
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VOL. 3
Best Wayfinding
Design PUBLIC/MEDICAL
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Best Wayfinding Design
版权页
CONTENTS
134 Pedestrian signage system for the old town of Füssen
170 Koganecho Art Center & Koganecho BAZAAR
137 wayfinding system for Erzsébet Square
177 Hanahata Housing Complex Community Center / Bldg 27
141 LAKE MOUNTAIN ALPINE RESORT 182 The Photographers Gallery Identity 143 Stockwell Park Wayfinding 146 Parc Riu Llobregat Signage System
187 Wayfinding and signage for National Gallery of Victoria
149 Burgess Park 152 MT STIRLING ALPINE RESORT 056 Copernicus Science Center 061 DomQuartier Salzburg Visual Identity and Way-Finding System
public
065 Wayfinding Project for“Gösta’s Pavillion”
074 Dublin City Council Leisure Centres
010 Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding
079 Cabravale Leisure Centre
018 Modlin Airport Passenger Terminal
093 Boyd Community Centre
032 Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution 036 CITY OF DANDENONG INTERPRETIVE 040 Signage and wayfinding for archive 045 GLASS MILL DISCOVERED 052 Mercedes-Benz World
159 The Signage System Design for Nanjing Green Expo Park 164 Onagawa Athletic Park Housing
070 EADE Saint-Jean Sign System
008 Twickenham Stadium
026 IGP Sportpark Bergholz Wil
156 City of Casey Nature Reserves
medical
085 Gustav-Heinemann-Bürgerhaus
096 Designing A Car Park 104 SAMSUNG INNOVATION MUSEUM
220 Hospital Sant Joan de Déu
194 Signage for A Hospital in Wrocław
110 Metropolitan Wharf
226 Randall Children’s Hospital
200 MOZART
229 Randall Children’s Hospital
119 Swiss Federal Railways SBB
205 Botanica – Heritage Trail Interpretation of Old Lidcombe Hospital
123 Wayfinding: 100 NYC Public Sculptures
210 Bayhealth Medical Center
126 Frome Street Bikeway
214 Cancer Prevention Center
116 Kongreßhalle Leipzig
130 Xarxa de Parcs Metropolitans Signage System
CONTENTS
134 Pedestrian signage system for the old town of Füssen
170 Koganecho Art Center & Koganecho BAZAAR
137 wayfinding system for Erzsébet Square
177 Hanahata Housing Complex Community Center / Bldg 27
141 LAKE MOUNTAIN ALPINE RESORT 182 The Photographers Gallery Identity 143 Stockwell Park Wayfinding 146 Parc Riu Llobregat Signage System
187 Wayfinding and signage for National Gallery of Victoria
149 Burgess Park 152 MT STIRLING ALPINE RESORT 056 Copernicus Science Center 061 DomQuartier Salzburg Visual Identity and Way-Finding System
public
065 Wayfinding Project for“Gösta’s Pavillion”
074 Dublin City Council Leisure Centres
010 Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding
079 Cabravale Leisure Centre
018 Modlin Airport Passenger Terminal
093 Boyd Community Centre
032 Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution 036 CITY OF DANDENONG INTERPRETIVE 040 Signage and wayfinding for archive 045 GLASS MILL DISCOVERED 052 Mercedes-Benz World
159 The Signage System Design for Nanjing Green Expo Park 164 Onagawa Athletic Park Housing
070 EADE Saint-Jean Sign System
008 Twickenham Stadium
026 IGP Sportpark Bergholz Wil
156 City of Casey Nature Reserves
medical
085 Gustav-Heinemann-Bürgerhaus
096 Designing A Car Park 104 SAMSUNG INNOVATION MUSEUM
220 Hospital Sant Joan de Déu
194 Signage for A Hospital in Wrocław
110 Metropolitan Wharf
226 Randall Children’s Hospital
200 MOZART
229 Randall Children’s Hospital
119 Swiss Federal Railways SBB
205 Botanica – Heritage Trail Interpretation of Old Lidcombe Hospital
123 Wayfinding: 100 NYC Public Sculptures
210 Bayhealth Medical Center
126 Frome Street Bikeway
214 Cancer Prevention Center
116 Kongreßhalle Leipzig
130 Xarxa de Parcs Metropolitans Signage System
public
public
Twickenham Stadium
Creative Director Gareth Howat & Jim Sutherland Client Rugby Football Union
Designer
Gareth Howat, Jim Sutherland & Adam Giles
Twickenham stadium is the largest dedicated, and one of the most impressive, rugby stadiums in the world. At the time of the project, the stadium was undergoing an ÂŁ80 million redevelopment to rebuild the South Stand. Completed in 2008, the new stand now includes a four star hotel, a Virgin Active health and fitness club, a Marriott hotel, banqueting facilities, conference facilities and a theatre. The challenge was to position the venue as a destination identity in its own right, a place for entertainment, conferences, business meetings and of course rugby. The new identity presents Twickenham as a hub of vibrancy and energy. As a part of the re-branding we designed a new wayfinding strategy for the entire stadium complex, both inside and outside the ground, including the route from the railway station, road signs, building signage, banners, environmental graphics, information zones and seating zones.
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Twickenham Stadium
Creative Director Gareth Howat & Jim Sutherland Client Rugby Football Union
Designer
Gareth Howat, Jim Sutherland & Adam Giles
Twickenham stadium is the largest dedicated, and one of the most impressive, rugby stadiums in the world. At the time of the project, the stadium was undergoing an ÂŁ80 million redevelopment to rebuild the South Stand. Completed in 2008, the new stand now includes a four star hotel, a Virgin Active health and fitness club, a Marriott hotel, banqueting facilities, conference facilities and a theatre. The challenge was to position the venue as a destination identity in its own right, a place for entertainment, conferences, business meetings and of course rugby. The new identity presents Twickenham as a hub of vibrancy and energy. As a part of the re-branding we designed a new wayfinding strategy for the entire stadium complex, both inside and outside the ground, including the route from the railway station, road signs, building signage, banners, environmental graphics, information zones and seating zones.
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Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding Design Company
Creative Director
Client
Richard Henderson Art Director
Melbourne Convention and Exhibition Centre
Richard
Location
Henderson
Melbourne, Australia
Designer
Photographer
Riesa Renata, Damian McGrath, Maurice Lai
Jean-Marc La-Roque
R-Co Brand Identity
The Challenge The new Melbourne Convention and Exhibition Centre (MCEC) is an
of the building – its ability to host a variety of activities (both large
extraordinary architectural statement and the first '6 Star Green Star'
and small) and deliver an outstanding experience. In a competitive and
environmentally rated convention centre in the world and the largest and
congested global marketplace, the identity for the MCEC reinforces its
most versatile convention and exhibition space in Southern Hemisphere.
positioning as ‘Melbourne’s Meeting Place’. The graphic ‘M’ symbolised
To provide a clear identification of its purpose, an identity and signage
both function and form, creating a striking and timeless reference
implementation program were required. Understanding the human
point and visual language to its various collateral including signage and
dynamic, the signage response was to make the journey experience
wayfinding. The graphic shapes created from this elegant visual pun are
rewarding, bringing the essence of the MCEC brand to life through
precise in their construction and content in their resolution. Each contact
engaging directional and informational wayfinding.
with signage provides an opportunity to engage with the brand and the architecture in a way that is meaningful and emotionally enriching.
The Creative Strategy The brand for MCEC has been based upon one of the core attributes
Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding Design Company
Creative Director
Client
Richard Henderson Art Director
Melbourne Convention and Exhibition Centre
Richard
Location
Henderson
Melbourne, Australia
Designer
Photographer
Riesa Renata, Damian McGrath, Maurice Lai
Jean-Marc La-Roque
R-Co Brand Identity
The Challenge The new Melbourne Convention and Exhibition Centre (MCEC) is an
of the building – its ability to host a variety of activities (both large
extraordinary architectural statement and the first '6 Star Green Star'
and small) and deliver an outstanding experience. In a competitive and
environmentally rated convention centre in the world and the largest and
congested global marketplace, the identity for the MCEC reinforces its
most versatile convention and exhibition space in Southern Hemisphere.
positioning as ‘Melbourne’s Meeting Place’. The graphic ‘M’ symbolised
To provide a clear identification of its purpose, an identity and signage
both function and form, creating a striking and timeless reference
implementation program were required. Understanding the human
point and visual language to its various collateral including signage and
dynamic, the signage response was to make the journey experience
wayfinding. The graphic shapes created from this elegant visual pun are
rewarding, bringing the essence of the MCEC brand to life through
precise in their construction and content in their resolution. Each contact
engaging directional and informational wayfinding.
with signage provides an opportunity to engage with the brand and the architecture in a way that is meaningful and emotionally enriching.
The Creative Strategy The brand for MCEC has been based upon one of the core attributes
Modlin Airport Passenger Terminal
Design Company Kuryłowicz & Associates Sp. z o.o. Cooperation Barbara Michałowska Photographer Rajmund Rajchel, Daniel Chrobak
Designer
Rajmund Rajchel The terminal of Low-Cost Airlines in Modlin was designed as one-
White inscriptions made on contrasting background contain
space hall and its shape resembles the former aircraft hangars. In
information in Polish and English. They are accompanied by graphic
developing a conceptual design of the terminal the priority was given
symbols of places, made also in white colour.
to creating a functional system, legible for potential passenger of
The red colour was adopted as signage of critical information and as
the airport, forming harmonious space to make the way finding and
a colour for showing basic directions, painted on the walls.
orientation inside the terminal as easy as possible.
The colour of orange appears in identification of individual rooms and
The designers were also guided by this principle in developing the
premises as indication of places associated with passenger’s service.
visual information system for the terminal. It includes a number of
The entire signage made in this colour is placed at the same height
elements – the design of free-standing information boards, boards
above the floor.
suspended from the ceiling or boards attached to the walls, the way
Dark grey colour is the primary colour of the information boards. It
of painting the walls, glass imprints and inscriptions integrated into
indicates the places offering supporting functions (shops, cafes, etc.).
the floor, to ensure smooth movement of passengers in all the zones
All indications are consistent, uniform they do not give raise to
available to them.
any doubts as to the validity of the sign and clearly indicate the
Some of them are highlighted, which additionally
improves their legibility.
location or direction, in which a given zone/room can be found. This
The materials and colours used for signage system are closely
is very important and helpful in the space of air terminal with all its
related to the interior design of the building and help to organize the
movement and haste.
hierarchy of visual information system components.
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Modlin Airport Passenger Terminal
Design Company Kuryłowicz & Associates Sp. z o.o. Cooperation Barbara Michałowska Photographer Rajmund Rajchel, Daniel Chrobak
Designer
Rajmund Rajchel The terminal of Low-Cost Airlines in Modlin was designed as one-
White inscriptions made on contrasting background contain
space hall and its shape resembles the former aircraft hangars. In
information in Polish and English. They are accompanied by graphic
developing a conceptual design of the terminal the priority was given
symbols of places, made also in white colour.
to creating a functional system, legible for potential passenger of
The red colour was adopted as signage of critical information and as
the airport, forming harmonious space to make the way finding and
a colour for showing basic directions, painted on the walls.
orientation inside the terminal as easy as possible.
The colour of orange appears in identification of individual rooms and
The designers were also guided by this principle in developing the
premises as indication of places associated with passenger’s service.
visual information system for the terminal. It includes a number of
The entire signage made in this colour is placed at the same height
elements – the design of free-standing information boards, boards
above the floor.
suspended from the ceiling or boards attached to the walls, the way
Dark grey colour is the primary colour of the information boards. It
of painting the walls, glass imprints and inscriptions integrated into
indicates the places offering supporting functions (shops, cafes, etc.).
the floor, to ensure smooth movement of passengers in all the zones
All indications are consistent, uniform they do not give raise to
available to them.
any doubts as to the validity of the sign and clearly indicate the
Some of them are highlighted, which additionally
improves their legibility.
location or direction, in which a given zone/room can be found. This
The materials and colours used for signage system are closely
is very important and helpful in the space of air terminal with all its
related to the interior design of the building and help to organize the
movement and haste.
hierarchy of visual information system components.
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IGP Sportpark Bergholz Wil
Client City of Wil Architect K&L Architekten St. Gallen Photographer Markus Bertschi, Zurich
DesigNER
Büro4 AG für Gestaltung + Kommunikation Zurich
The signage for eastern Switzerland’s new sports centre, comprising football stadium, indoor ice ring and swimming pool, outdoor pool and wellness zone perfectly complements the formal language of the architecture. Our simple design intentions are embodied by the lettering in the corresponding sector colours, applied directly to the various surfaces. Sporty and straightforward.
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IGP Sportpark Bergholz Wil
Client City of Wil Architect K&L Architekten St. Gallen Photographer Markus Bertschi, Zurich
DesigNER
Büro4 AG für Gestaltung + Kommunikation Zurich
The signage for eastern Switzerland’s new sports centre, comprising football stadium, indoor ice ring and swimming pool, outdoor pool and wellness zone perfectly complements the formal language of the architecture. Our simple design intentions are embodied by the lettering in the corresponding sector colours, applied directly to the various surfaces. Sporty and straightforward.
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Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution
Design Company
Gray Puksand 2012 Senior Creative / Conceptual Design Matt Ryan Junior Designer Sarah Linklater Photography Mark Duffus, MD Photography
Basement car parks, most commonly represented by poorly lit, dirty and confusing environments, often lack the basic information you need to complete your journey. In stark contrast an icon rich, strong and dynamic graphic execution was adopted to revitalise the newly developed endof-trip cyclist facilities and basement car parking levels in Melbourne's Casselden building in the CBD. A striking high contrast palette was designed specifically for the low light conditions and clearly distinguishes the designated cyclists lanes and related areas (yellow), general pedestrian and movement areas (turquoise) and general safety and traffic warning hazards (magenta). By using over size iconography, supported by strong colour methodology, the design establishes clear objectives and communicates them consistently and safely for all users regardless of age or nationality and adequately accommodates for the vision impaired by always maintaining the highest possible colour contrast and density ratios. By providing only the necessary visual information, several decades of confusing signage clutter was removed and clear paths were created.
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Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution
Design Company
Gray Puksand 2012 Senior Creative / Conceptual Design Matt Ryan Junior Designer Sarah Linklater Photography Mark Duffus, MD Photography
Basement car parks, most commonly represented by poorly lit, dirty and confusing environments, often lack the basic information you need to complete your journey. In stark contrast an icon rich, strong and dynamic graphic execution was adopted to revitalise the newly developed endof-trip cyclist facilities and basement car parking levels in Melbourne's Casselden building in the CBD. A striking high contrast palette was designed specifically for the low light conditions and clearly distinguishes the designated cyclists lanes and related areas (yellow), general pedestrian and movement areas (turquoise) and general safety and traffic warning hazards (magenta). By using over size iconography, supported by strong colour methodology, the design establishes clear objectives and communicates them consistently and safely for all users regardless of age or nationality and adequately accommodates for the vision impaired by always maintaining the highest possible colour contrast and density ratios. By providing only the necessary visual information, several decades of confusing signage clutter was removed and clear paths were created.
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CITY OF DANDENONG INTERPRETIVE Designer
Team
Location
Mike Heine, Steve Jones, Anthea Lemmer, Annie Berkeling
Dandenong, Victoria, Australia
Client
Research, writing and interpretive design
City of Greater Dandenong
Scope
HeineJones OVERVIEW As part of a major revitalisation program, the central commercial district of Dandenong has undergone a significant redevelopment and now boasts an inspiring urban landscape which has a very strong design ethos. THE CHALLENGE The City of Greater Dandenong commissioned an interpretive solution which would deliver ‘design excellence’, and respond to the public’s request to understand the history and story of Dandenong. The brief called for a solution which, although initially implemented in two new public spaces, could be applied city-wide without ‘cookie cutter’ repetition. THE SOLUTION The solution introduced a delicate ribbon-like structure which, although consistent in its basic form, is malleable so that it could take on various shapes in response to existing structure, furniture or landscapes. In its initial application the structure was expressed in a folded, upright form,
The structure is eroded at one end with laser cut letter forms, creating a transparent quality, reducing the visual impact, and adding visual interest. The laser cut words add a layer of interpretation and elicit an emotive response. The remaining section of the structure forms a clean canvas to present detailed information. Materials include laser cut and folded mild steel, zinc electroplating, two pack paint and screen printing. The solution is robust, despite its apparent fineness. The project included research of the interpretive subjects, writing, pedestrian circulation analysis, site selection, creative concepts, design, documentation, manufacture and installation management. OUTCOME The solution makes an important contribution to the overall revitalisation of Central Dandenong and influences the way public spaces in the city are understood and experienced by residents and visitors alike. Public feedback has been very positive, and council staff are delighted with the outcome. The solution is being extended into other areas of the city.
and also ‘draped’ over a concrete plinth.
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CITY OF DANDENONG INTERPRETIVE Designer
Team
Location
Mike Heine, Steve Jones, Anthea Lemmer, Annie Berkeling
Dandenong, Victoria, Australia
Client
Research, writing and interpretive design
City of Greater Dandenong
Scope
HeineJones OVERVIEW As part of a major revitalisation program, the central commercial district of Dandenong has undergone a significant redevelopment and now boasts an inspiring urban landscape which has a very strong design ethos. THE CHALLENGE The City of Greater Dandenong commissioned an interpretive solution which would deliver ‘design excellence’, and respond to the public’s request to understand the history and story of Dandenong. The brief called for a solution which, although initially implemented in two new public spaces, could be applied city-wide without ‘cookie cutter’ repetition. THE SOLUTION The solution introduced a delicate ribbon-like structure which, although consistent in its basic form, is malleable so that it could take on various shapes in response to existing structure, furniture or landscapes. In its initial application the structure was expressed in a folded, upright form,
The structure is eroded at one end with laser cut letter forms, creating a transparent quality, reducing the visual impact, and adding visual interest. The laser cut words add a layer of interpretation and elicit an emotive response. The remaining section of the structure forms a clean canvas to present detailed information. Materials include laser cut and folded mild steel, zinc electroplating, two pack paint and screen printing. The solution is robust, despite its apparent fineness. The project included research of the interpretive subjects, writing, pedestrian circulation analysis, site selection, creative concepts, design, documentation, manufacture and installation management. OUTCOME The solution makes an important contribution to the overall revitalisation of Central Dandenong and influences the way public spaces in the city are understood and experienced by residents and visitors alike. Public feedback has been very positive, and council staff are delighted with the outcome. The solution is being extended into other areas of the city.
and also ‘draped’ over a concrete plinth.
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Design Agency
Signage and wayfinding for archive
Zitromat, Berlin
upper case size (direction signs)
Location
57mm
Chemnitz, German Photography Philipp von Rohden font type
Designer
Netto OT Bold, Netto OT Regular, Netto Icons OT
Thees Dohrn, Philipp von Rohden Design and concept planning for wayfinding and mural in the newly
reused many times. The signs were made from transparent acrylic glass
arranged Staatsarchiv Chemnitz. The Staatsarchiv is responsible for
and vinyls.
storing all public archival materials of the region Southwest-Saxony. It
Profile:
has been relocated in the Peretzhaus, an industrial building from the
Zitromat is distinguished design from Berlin. We design the presentation
1920s. A modern user area was build, comprising several reading rooms,
of companies and institutions and their products and brands. In doing
functional areas and an exhibition space.
so, we help our clients to communicate their values, objectives and
The design studio Zitromat collaborated closely with the architects (AFF
messages making their identities visible to the outside world. In our
Architekten, Berlin) to ensure that the interior design, the wayfinding and
endeavour to create communication solutions for our clients we combine
the mural appear as a visual whole. All direction signs are parallelogram-
strategy and design. We closely cooperate with our clients.
shaped as well as display cabinets and furniture. The colouring of the
Zitromat works out solutions for all areas of communication. We develop
space is light and clear: orange-brown as an accent to white and warm
campaigns, design adverts, create images and strengthen brands
grey. The ornaments on walls and glass partitions are inspired by old
applying classic graphic design as well as digital media. We design cross-
textile patterns. (In the 19th century the city of Chemnitz was famous for
media concepts which clearly communicate our clients' messages and
its textile industry.)
make them unique. Working as communication designers and design
Care was taken in particular to work with cost-effective techniques. The
consultants we seek the creation of sustainable values.
mural, for example, was build by stencil painting. The screen could be
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Design Agency
Signage and wayfinding for archive
Zitromat, Berlin
upper case size (direction signs)
Location
57mm
Chemnitz, German Photography Philipp von Rohden font type
Designer
Netto OT Bold, Netto OT Regular, Netto Icons OT
Thees Dohrn, Philipp von Rohden Design and concept planning for wayfinding and mural in the newly
reused many times. The signs were made from transparent acrylic glass
arranged Staatsarchiv Chemnitz. The Staatsarchiv is responsible for
and vinyls.
storing all public archival materials of the region Southwest-Saxony. It
Profile:
has been relocated in the Peretzhaus, an industrial building from the
Zitromat is distinguished design from Berlin. We design the presentation
1920s. A modern user area was build, comprising several reading rooms,
of companies and institutions and their products and brands. In doing
functional areas and an exhibition space.
so, we help our clients to communicate their values, objectives and
The design studio Zitromat collaborated closely with the architects (AFF
messages making their identities visible to the outside world. In our
Architekten, Berlin) to ensure that the interior design, the wayfinding and
endeavour to create communication solutions for our clients we combine
the mural appear as a visual whole. All direction signs are parallelogram-
strategy and design. We closely cooperate with our clients.
shaped as well as display cabinets and furniture. The colouring of the
Zitromat works out solutions for all areas of communication. We develop
space is light and clear: orange-brown as an accent to white and warm
campaigns, design adverts, create images and strengthen brands
grey. The ornaments on walls and glass partitions are inspired by old
applying classic graphic design as well as digital media. We design cross-
textile patterns. (In the 19th century the city of Chemnitz was famous for
media concepts which clearly communicate our clients' messages and
its textile industry.)
make them unique. Working as communication designers and design
Care was taken in particular to work with cost-effective techniques. The
consultants we seek the creation of sustainable values.
mural, for example, was build by stencil painting. The screen could be
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GLASS MILL DISCOVERED Designer
Atelier Works
Location
Lewisham Council
London, UK
Architects
Completion Date
LA Architects
July 2013
Wayfinding
Photographer
Implementation
Philip Sayer,
Endpoint
Chris Gascoigne
The Glass Mill is Lewisham's new £20m flagship leisure centre. It has the
provided a fortuitous but appropriate naming opportunity.
most up-to-date facilities; an eight-lane swimming pool, a training pool, a
The Glass Mill's exterior features a stunning façade of more than 1,800
gym, a climbing wall, two dance studios, a health suite, a crèche, function
coloured glass tiles created by artist Phil Coy. During the day parts of the
rooms and a café. This is an impressive facility commissioned by Lewisham
Glass Mill interior are bathed in a rainbow of coloured light, while at night
Council, designed by LA Architects and built to an exceptional standard.
the façade is illuminated by lights that are stimulated by external sounds.
Atelier Works were commissioned to name the building and design the
Taking our lead from Phil Coy's façade, Atelier created a suite of wayfinding
signs for this landmark building.
pictograms that could be cut into coloured glass tiles. The signs sparkle
During our research Atelier discovered that a water mill had once stood
like coloured jewels on the centre's whitewashed walls and are a tribute to
on the site for centuries. In 1756 the mill was converted from grinding
Lewisham's glass-cutting past.
corn to cutting glass. Further investigations confirmed that this mill was probably the first in Britain to harness mechanical power for glass cutting. Lewisham's long-forgotten 18th-century association with glass, and LA Architect's plans to front the building with a 21st-century glass façade
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Client
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GLASS MILL DISCOVERED Designer
Atelier Works
Location
Lewisham Council
London, UK
Architects
Completion Date
LA Architects
July 2013
Wayfinding
Photographer
Implementation
Philip Sayer,
Endpoint
Chris Gascoigne
The Glass Mill is Lewisham's new £20m flagship leisure centre. It has the
provided a fortuitous but appropriate naming opportunity.
most up-to-date facilities; an eight-lane swimming pool, a training pool, a
The Glass Mill's exterior features a stunning façade of more than 1,800
gym, a climbing wall, two dance studios, a health suite, a crèche, function
coloured glass tiles created by artist Phil Coy. During the day parts of the
rooms and a café. This is an impressive facility commissioned by Lewisham
Glass Mill interior are bathed in a rainbow of coloured light, while at night
Council, designed by LA Architects and built to an exceptional standard.
the façade is illuminated by lights that are stimulated by external sounds.
Atelier Works were commissioned to name the building and design the
Taking our lead from Phil Coy's façade, Atelier created a suite of wayfinding
signs for this landmark building.
pictograms that could be cut into coloured glass tiles. The signs sparkle
During our research Atelier discovered that a water mill had once stood
like coloured jewels on the centre's whitewashed walls and are a tribute to
on the site for centuries. In 1756 the mill was converted from grinding
Lewisham's glass-cutting past.
corn to cutting glass. Further investigations confirmed that this mill was probably the first in Britain to harness mechanical power for glass cutting. Lewisham's long-forgotten 18th-century association with glass, and LA Architect's plans to front the building with a 21st-century glass façade
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Client
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Dublin City Council Leisure Centres
Client Dublin City Council Location Dublin, Ireland Photographer
Designer
Detail. Design Studio
When Dublin City Council Leisure Centres developed a number of new local leisure centres, Detail. Design Studio was commissioned to develop new signage and wayfinding system. These were installed in three new facilities. In each case, a custom system was developed and modified to consider the building’s internal architecture and finishes. Along with this, a complete set of illustrative pictograms were designed. The system follows accessibility guidelines (including Braille) and includes graphic applications on internal walls and glass. Materials: Stain lacquered polycard panels/Etched vinyl on glass/Stainless steel.
Matthew Thompson
Dublin City Council Leisure Centres
Client Dublin City Council Location Dublin, Ireland Photographer
Designer
Detail. Design Studio
When Dublin City Council Leisure Centres developed a number of new local leisure centres, Detail. Design Studio was commissioned to develop new signage and wayfinding system. These were installed in three new facilities. In each case, a custom system was developed and modified to consider the building’s internal architecture and finishes. Along with this, a complete set of illustrative pictograms were designed. The system follows accessibility guidelines (including Braille) and includes graphic applications on internal walls and glass. Materials: Stain lacquered polycard panels/Etched vinyl on glass/Stainless steel.
Matthew Thompson
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Cabravale Leisure Centre
Design Team Paul TabourĂŠ, Jon Zhu Client Fairfield City Council / Prior Cheney/Suters Location Sydney, Australia
Designer
Photographer
THERE
Tyrone Branigan
Working with Fairfield City Council and Prior Cheney Architects, to bring a playful personality and all-embracing environment to the multicultural and multi-lingual audience. Wayfinding, identification and custom designed statutory signage was based on an 'icon' making it instantly understandable and immediately personable. This new flagship centre has been a great success with visitor numbers exceeding expectation.
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Cabravale Leisure Centre
Design Team Paul TabourĂŠ, Jon Zhu Client Fairfield City Council / Prior Cheney/Suters Location Sydney, Australia
Designer
Photographer
THERE
Tyrone Branigan
Working with Fairfield City Council and Prior Cheney Architects, to bring a playful personality and all-embracing environment to the multicultural and multi-lingual audience. Wayfinding, identification and custom designed statutory signage was based on an 'icon' making it instantly understandable and immediately personable. This new flagship centre has been a great success with visitor numbers exceeding expectation.
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Gustav-Heinemann-B端rgerhaus Designer
NAMENAME Design Consultancy
Location
Gustav-HeinemannB端rgerhaus Vegesack
Bremen, Germany
Architect
Caspar Sessler
Photographer
Bruns + Hayungs
Bringing an Institution to life
life through the encounters of these two voices. That principle is
In 2014, the Gustav Heinemann community centre in Bremen reopened
characteristic for the entire design. This has also been anchored in the
its doors. With a history of over 30 years, the centre now functions as
logo design.
home for over 13 institutions on six floors. In 2012, NAMENAME began working on a signage system for the new construction and the design of a widespread presentation of the centre. The aim was to establish a new organizational positioning and find a form of representation that fitted accordingly with it.The positioning of the B端rgerhaus channels two voices: Openness: As a structuring voice of the institution a typeface was 'opened' graphically. The mission of the centre is symbolized by this: to be an inviting place of encounter, offering citizens an enriching culture and leisure program. Vitality: A second voice was dedicated to the citizens: 'Traces of life' in various colors and shapes penetrate the architecture and all communicative media. They grant a solid place to the community in the facility. The appearance of the Gustav Heinemann-B端rgerhaus is brought to
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Client
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Gustav-Heinemann-B端rgerhaus Designer
NAMENAME Design Consultancy
Location
Gustav-HeinemannB端rgerhaus Vegesack
Bremen, Germany
Architect
Caspar Sessler
Photographer
Bruns + Hayungs
Bringing an Institution to life
life through the encounters of these two voices. That principle is
In 2014, the Gustav Heinemann community centre in Bremen reopened
characteristic for the entire design. This has also been anchored in the
its doors. With a history of over 30 years, the centre now functions as
logo design.
home for over 13 institutions on six floors. In 2012, NAMENAME began working on a signage system for the new construction and the design of a widespread presentation of the centre. The aim was to establish a new organizational positioning and find a form of representation that fitted accordingly with it.The positioning of the B端rgerhaus channels two voices: Openness: As a structuring voice of the institution a typeface was 'opened' graphically. The mission of the centre is symbolized by this: to be an inviting place of encounter, offering citizens an enriching culture and leisure program. Vitality: A second voice was dedicated to the citizens: 'Traces of life' in various colors and shapes penetrate the architecture and all communicative media. They grant a solid place to the community in the facility. The appearance of the Gustav Heinemann-B端rgerhaus is brought to
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Boyd Community Centre
Client Boyd Community Centre Location Melbourne, Australia Photographer
Designer
Jeremy Weihrauch
Orbit Design
The Boyd Community Centre is a vibrant new community hub in the
Centre’s commitment to best practice.
Southbank district of Melbourne, Australia.Known colloquially as
Other design elements include a suite of interpretive panels featuring
“Boyd”, the heritage-listed, former JH Boyd Girls High School has been
quotes from past students, graphic devices specifically designed for the
repurposed as a multi-use Community Centre and now features the
Southbank Library and a graphic language applied as glazing to windows.
Southbank Library, Artists Studios, Parent and Child Health Services, plus other community-based facilities.City of Melbourne engaged South Australian design firm Orbit Design to implement an identity program and wayfinding package. By taking inspiration from the building’s former life as an education institution and the inclusion of the new library, Orbit Design created an identity based the turned down page corner in a book. The symbolic ‘marking of a place’ theme was applied to all internal signage and a wayfinding system to signpost important features, spaces and facilities throughout the centre. A bold entrance statement was also created showcasing bright red lettering inspired from the same theme. The flexibility of the design allows the signage to be adapted to suit various sizes and shapes. It also features tactile elements and braille for the visually impaired, and is designed to showcase the Boyd Community
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Boyd Community Centre
Client Boyd Community Centre Location Melbourne, Australia Photographer
Designer
Jeremy Weihrauch
Orbit Design
The Boyd Community Centre is a vibrant new community hub in the
Centre’s commitment to best practice.
Southbank district of Melbourne, Australia.Known colloquially as
Other design elements include a suite of interpretive panels featuring
“Boyd”, the heritage-listed, former JH Boyd Girls High School has been
quotes from past students, graphic devices specifically designed for the
repurposed as a multi-use Community Centre and now features the
Southbank Library and a graphic language applied as glazing to windows.
Southbank Library, Artists Studios, Parent and Child Health Services, plus other community-based facilities.City of Melbourne engaged South Australian design firm Orbit Design to implement an identity program and wayfinding package. By taking inspiration from the building’s former life as an education institution and the inclusion of the new library, Orbit Design created an identity based the turned down page corner in a book. The symbolic ‘marking of a place’ theme was applied to all internal signage and a wayfinding system to signpost important features, spaces and facilities throughout the centre. A bold entrance statement was also created showcasing bright red lettering inspired from the same theme. The flexibility of the design allows the signage to be adapted to suit various sizes and shapes. It also features tactile elements and braille for the visually impaired, and is designed to showcase the Boyd Community
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Designing A Car Park
Design Company Typejockeys Client Immofinanz AG Location
DesigNER
Nana Architektur
New look for the 16,000 square meters big car park of Business Park Vienna. For the signage concept, it was very important to distinguish the levels from each other so as to guide the cars and pedestrians as clearly as possibly. The six levels were each assigned a color and a layer of earth: the entry level (-2) is the earth surface, with the sun deck overhead. Beneath the surface you dive into the mineral layer, crystal crust, sleeve and hot core. Colors and picture motifs conform to the respective themes. The signage and orientation concept was developed closely intertwined with Anna Kovacs architecture: Both deal primarily with the subject of lighting, color, materials and atmosphere. The large-scale use of the imagery in the stairwell is the central point of orientation and gives this important element more of a presence. The main stairway follows this new look.
Vienna, Austria photographer Typejockeys, Alexander Haiden
Designing A Car Park
Design Company Typejockeys Client Immofinanz AG Location
DesigNER
Nana Architektur
New look for the 16,000 square meters big car park of Business Park Vienna. For the signage concept, it was very important to distinguish the levels from each other so as to guide the cars and pedestrians as clearly as possibly. The six levels were each assigned a color and a layer of earth: the entry level (-2) is the earth surface, with the sun deck overhead. Beneath the surface you dive into the mineral layer, crystal crust, sleeve and hot core. Colors and picture motifs conform to the respective themes. The signage and orientation concept was developed closely intertwined with Anna Kovacs architecture: Both deal primarily with the subject of lighting, color, materials and atmosphere. The large-scale use of the imagery in the stairwell is the central point of orientation and gives this important element more of a presence. The main stairway follows this new look.
Vienna, Austria photographer Typejockeys, Alexander Haiden
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SAMSUNG INNOVATION MUSEUM
Samsung Electronics Location Suwon-si, Gyeonggi-do, South Korea Photographer
Designer
Cheil Worldwide, Sugarcube TFT (Bombaram, Newtype)
The Samsung Innovation Museum is not only the corporate exhibition center of Samsung Electronics, a company leading the innovation and future of the electronics industry but also a museum that shows the history of electronics industry. “S/I/M,” the initial letters of the Samsung Innovation Museum, represents a Chinese character “
Client
心 ” or “heart” in Korean. Such simple styled logo of
SIM reflects the concepts of innovation, and it further developed into the creation of Wayfinding, Signage and Pictogram. Wayfinding and Pictogram were designed in a way to ensure visual harmony with the selected calligraphy font “DIN NEXT” considering its basic elements – thickness, round and edge of the font - and “Sell System,” the graphic identify of SIM’s spaces. The Signage of Hall 1, 2 and 3 symbolizes “past, present and future” respectively, and is designed to have different identities using wood, material and glass.
Panta Creation
SAMSUNG INNOVATION MUSEUM
Samsung Electronics Location Suwon-si, Gyeonggi-do, South Korea Photographer
Designer
Cheil Worldwide, Sugarcube TFT (Bombaram, Newtype)
The Samsung Innovation Museum is not only the corporate exhibition center of Samsung Electronics, a company leading the innovation and future of the electronics industry but also a museum that shows the history of electronics industry. “S/I/M,” the initial letters of the Samsung Innovation Museum, represents a Chinese character “
Client
心 ” or “heart” in Korean. Such simple styled logo of
SIM reflects the concepts of innovation, and it further developed into the creation of Wayfinding, Signage and Pictogram. Wayfinding and Pictogram were designed in a way to ensure visual harmony with the selected calligraphy font “DIN NEXT” considering its basic elements – thickness, round and edge of the font - and “Sell System,” the graphic identify of SIM’s spaces. The Signage of Hall 1, 2 and 3 symbolizes “past, present and future” respectively, and is designed to have different identities using wood, material and glass.
Panta Creation
Metropolitan Wharf
Type Design collaboration with Neal Fletcher Client
Designer
UK Real Estate
Mind Design
Mind Design designed the signage and a customised font for the Metropolitan Wharf building. Since the development is located on the embankment of the River Thames it was an obvious idea to use driftwood for the tenants board. Easier said than done. The project was technically quite challenging. Driftwood had to be found in the right dimension, then cleaned and dried. The lettering was done with sandblasting but some of it was manually enhanced with wood dye later. Each piece had to be drilled from the back and fitted with studs which clamped onto large copper rails. This way each sign can be removed individually and exchanged in case new tenants move in. About half of the units are still unoccupied and the new names will be added later. The typeface was designed in collaboration with Neal Fletcher and matches the historic lettering on the outside of the building. The font has two versions, one for sandblasting and one for printing.
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Metropolitan Wharf
Type Design collaboration with Neal Fletcher Client
Designer
UK Real Estate
Mind Design
Mind Design designed the signage and a customised font for the Metropolitan Wharf building. Since the development is located on the embankment of the River Thames it was an obvious idea to use driftwood for the tenants board. Easier said than done. The project was technically quite challenging. Driftwood had to be found in the right dimension, then cleaned and dried. The lettering was done with sandblasting but some of it was manually enhanced with wood dye later. Each piece had to be drilled from the back and fitted with studs which clamped onto large copper rails. This way each sign can be removed individually and exchanged in case new tenants move in. About half of the units are still unoccupied and the new names will be added later. The typeface was designed in collaboration with Neal Fletcher and matches the historic lettering on the outside of the building. The font has two versions, one for sandblasting and one for printing.
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Kongreßhalle Leipzig DesigNER
Gourdin & Müller
Team
Architect
Nathanaël Gourdin, Katy Müller, Diana Mages, Daniel Perraudin, Katharina Seitz
HPP Hentrich-Petschnigg & Partner GmbH + Co. KG
Client
Leipzig, Germany
Zoo Leipzig GmbH
Large-format arrows provide direction at the edge of spaces or appear to emerge from them. In the scope of the use of the building as a venue for fairs and events they represent dynamic communication and intensive interaction. Much in the manner of a keyword matrix used to accentuate frequently used words in a weblog, all of the information on the arrows are arranged in the form of so-called word clouds. In keeping with the theme, the signage comprises a contemporary, constructed font and accompanying arrows.
Location
Kongreßhalle Leipzig DesigNER
Gourdin & Müller
Team
Architect
Nathanaël Gourdin, Katy Müller, Diana Mages, Daniel Perraudin, Katharina Seitz
HPP Hentrich-Petschnigg & Partner GmbH + Co. KG
Client
Leipzig, Germany
Zoo Leipzig GmbH
Large-format arrows provide direction at the edge of spaces or appear to emerge from them. In the scope of the use of the building as a venue for fairs and events they represent dynamic communication and intensive interaction. Much in the manner of a keyword matrix used to accentuate frequently used words in a weblog, all of the information on the arrows are arranged in the form of so-called word clouds. In keeping with the theme, the signage comprises a contemporary, constructed font and accompanying arrows.
Location
Swiss Federal Railways SBB
Client Swiss Federal Railways, Real Estate Management, Bern Photographer Markus Bertschi, Zurich
Designer
Büro4 AG für Gestaltung + Kommunikation Zurich
A generic orientation concept for open-plan offices based on the functional and formal criteria of Swiss railway station signage and meeting SBB’s high design standards.
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Swiss Federal Railways SBB
Client Swiss Federal Railways, Real Estate Management, Bern Photographer Markus Bertschi, Zurich
Designer
Büro4 AG für Gestaltung + Kommunikation Zurich
A generic orientation concept for open-plan offices based on the functional and formal criteria of Swiss railway station signage and meeting SBB’s high design standards.
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Wayfinding: 100 NYC Public Sculptures
Bundith Phunsombatlert
Wayfinding: 100 NYC Public Sculptures is a site-specific project that invites
work of art in itself. Visitors are invited to see the online map at www.
the public to embark on guided journeys through NYC to find public
wayfindingNYC.com. Wayfinding: 100 NYC Public Sculptures is an exciting
sculptures. Phunsombatlert researched all existing public sculptures in
and rare instance where the temporary public art program will merge
New York City and have identified 100 potential sites to be incorporated
with and inform the permanent sculptures in New York City’s collection.
in his final work. He then creates small drawings for each sculpture and
This interdisciplinary work combines the practice of printmaking as an old
develops directional signs and maps that resemble standard U.S. National
media to one of technology as a new media: the use of GPS coordinates,
Park Service signage. The artwork is made up of signage for 100 public
a digital compass, and an online map, that transforms the definition of
sculptures that contain precise direction and distances drawn from
public art by introducing a more robust component of exploration and
GPS coordinates between each sculpture and a group of wooden posts
navigation. In addition, the work will activate new definitions of original
at the lawn in between Flushing Meadows Corona Park and Queens
mapped sculptures. Their established meanings will change as they are
Museum at Flushing Meadows Corona Park.
discussed by people face-to-face at the sites or online through social
The audience participates in this project by experiencing their own
networks, bringing them to life in new media. Wayfinding: 100 NYC Public
journey to each original sculpture. Whether the audience views the
Sculptures engages the public to interpret the original work through
original works or their representational counterparts, this project will
their physical journeys, experiences, and memories.
call attention to the very specific, transformative space between object and audience. The project questions how the audience’s journey from the representation to original within a specific geographic can be a
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Artist
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Wayfinding: 100 NYC Public Sculptures
Bundith Phunsombatlert
Wayfinding: 100 NYC Public Sculptures is a site-specific project that invites
work of art in itself. Visitors are invited to see the online map at www.
the public to embark on guided journeys through NYC to find public
wayfindingNYC.com. Wayfinding: 100 NYC Public Sculptures is an exciting
sculptures. Phunsombatlert researched all existing public sculptures in
and rare instance where the temporary public art program will merge
New York City and have identified 100 potential sites to be incorporated
with and inform the permanent sculptures in New York City’s collection.
in his final work. He then creates small drawings for each sculpture and
This interdisciplinary work combines the practice of printmaking as an old
develops directional signs and maps that resemble standard U.S. National
media to one of technology as a new media: the use of GPS coordinates,
Park Service signage. The artwork is made up of signage for 100 public
a digital compass, and an online map, that transforms the definition of
sculptures that contain precise direction and distances drawn from
public art by introducing a more robust component of exploration and
GPS coordinates between each sculpture and a group of wooden posts
navigation. In addition, the work will activate new definitions of original
at the lawn in between Flushing Meadows Corona Park and Queens
mapped sculptures. Their established meanings will change as they are
Museum at Flushing Meadows Corona Park.
discussed by people face-to-face at the sites or online through social
The audience participates in this project by experiencing their own
networks, bringing them to life in new media. Wayfinding: 100 NYC Public
journey to each original sculpture. Whether the audience views the
Sculptures engages the public to interpret the original work through
original works or their representational counterparts, this project will
their physical journeys, experiences, and memories.
call attention to the very specific, transformative space between object and audience. The project questions how the audience’s journey from the representation to original within a specific geographic can be a
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Artist
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Frome Street Bikeway
Client City of Adelaide Location Adelaide, SA, Australia
DesigNER
A to B Wayfinding (an ASPECT Studios & Studio Binocular Joint Venture)
A to B Wayfinding were engaged to carry out a wayfinding strategy for a new separated bikeway in Frome Street, Adelaide. The bikeway is envisaged as stage 1 of a larger network to create a safe and direct route connecting neighbouring suburbs with the CBD and Park Lands Trail. The bikeway is an opportunity to promote cycling as a viable mode of transport to the city and therefore required a legible and coherent visual language to promote the route. Building on the Adelaide City Wide Wayfinding Strategy, the cycle signage included branding elements, mid block and intersection directional information on island separators and directional panels collocated to existing light poles. Consistent placement of information for cyclists meant delivering the right information at the right time whilst providing a safe and comfortable experience for bikeway users. A cost effective kit-of-parts approach to wayfinding was implemented using affordable materials and production methods, including poles wrapped in stickers and surface decals. This approach ensured future expansion of the network was affordable and scalable across the city.
Photographer Don Brice Size of the project 1.8km completed (Stage 1)
Frome Street Bikeway
Client City of Adelaide Location Adelaide, SA, Australia
DesigNER
A to B Wayfinding (an ASPECT Studios & Studio Binocular Joint Venture)
A to B Wayfinding were engaged to carry out a wayfinding strategy for a new separated bikeway in Frome Street, Adelaide. The bikeway is envisaged as stage 1 of a larger network to create a safe and direct route connecting neighbouring suburbs with the CBD and Park Lands Trail. The bikeway is an opportunity to promote cycling as a viable mode of transport to the city and therefore required a legible and coherent visual language to promote the route. Building on the Adelaide City Wide Wayfinding Strategy, the cycle signage included branding elements, mid block and intersection directional information on island separators and directional panels collocated to existing light poles. Consistent placement of information for cyclists meant delivering the right information at the right time whilst providing a safe and comfortable experience for bikeway users. A cost effective kit-of-parts approach to wayfinding was implemented using affordable materials and production methods, including poles wrapped in stickers and surface decals. This approach ensured future expansion of the network was affordable and scalable across the city.
Photographer Don Brice Size of the project 1.8km completed (Stage 1)
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Xarxa de Parcs Metropolitans Signage System
Designer
Clase bcn Client Àrea Metropolitana de Barcelona
Xarxa de Parcs Metropolitans (XPM) asked us to create a powerful visual identity to reflect the idea of a shared public space through the signage used in its parks. The clear design follows a simple approach: the same material, the same design, the same finish, the same type and the same simple layout. Key factors included the use of basic, functional materials requiring minimal maintenance, and sustainability. The result: a uniform yet versatile modular signage system.Yellow was chosen as the main colour as it would be clearly seen and stand out from the surroundings. And since this colour in not commonly used in parks and gardens, it becomes a powerful and exclusive way of identifying XPM. The set of pictograms was drawn especially for the XPM project based on FF Netto fonts. Their rounded shapes and simple lines are in keeping with the design of the font and the other graphic and industrial features.The map’s infographic style turns irregular forms into geometric shapes to simplify the information and give users the key data they need to find their way around the park.
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Xarxa de Parcs Metropolitans Signage System
Designer
Clase bcn Client Àrea Metropolitana de Barcelona
Xarxa de Parcs Metropolitans (XPM) asked us to create a powerful visual identity to reflect the idea of a shared public space through the signage used in its parks. The clear design follows a simple approach: the same material, the same design, the same finish, the same type and the same simple layout. Key factors included the use of basic, functional materials requiring minimal maintenance, and sustainability. The result: a uniform yet versatile modular signage system.Yellow was chosen as the main colour as it would be clearly seen and stand out from the surroundings. And since this colour in not commonly used in parks and gardens, it becomes a powerful and exclusive way of identifying XPM. The set of pictograms was drawn especially for the XPM project based on FF Netto fonts. Their rounded shapes and simple lines are in keeping with the design of the font and the other graphic and industrial features.The map’s infographic style turns irregular forms into geometric shapes to simplify the information and give users the key data they need to find their way around the park.
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Pedestrian signage system for the old town of F端ssen The new signage and guidance system in the old town of Fuessen is designed to be noticeable, yet without disrupting the historical ambience. A solution was found in pillars made of two plates juxtaposed diagonally, connected at both the top and bottom, with each corpus providing two surfaces for presenting information. The integration of the colour yellow on the pillars fosters a beacon-like effect. Generously sized information surfaces offer a comprehensive selection of destinations, ranging from general to specialised, as well as points of interest that are presented bilingually and in a differentiated way.
Designer
designgruppekoop Location F端ssen, Germany
Pedestrian signage system for the old town of F端ssen The new signage and guidance system in the old town of Fuessen is designed to be noticeable, yet without disrupting the historical ambience. A solution was found in pillars made of two plates juxtaposed diagonally, connected at both the top and bottom, with each corpus providing two surfaces for presenting information. The integration of the colour yellow on the pillars fosters a beacon-like effect. Generously sized information surfaces offer a comprehensive selection of destinations, ranging from general to specialised, as well as points of interest that are presented bilingually and in a differentiated way.
Designer
designgruppekoop Location F端ssen, Germany
wayfinding system for Erzsébet Square
Design Company
Client
Hidden Characters
Erzsébet Vagyonkezelő Zrt.
Location Budapest, Hungary
Project and construction management
Photography
BUSHO, 81font
Hidden Characters
Designer
Mayúscula Brands
Erzsébet square is a dominant area of central Budapest, Hungary’s capital. Providing entertainment for families, the local youth and tourists alike, its vibrant atmosphere captivates visitors immediately. The identity’s visual language aims to capture this liveliness through the international graphical representation of a „centre” – concentric lines. Using these to depict various shapes creates imagery that grabs the attention and communicates the square’s youthful and energetic character. This unique visual language is present in both logo and sign system in the park, creating a high quality, internationally recognizable identity to this renovated, modernized public square.
Year 2014
Parc Riu Llobregat Signage System
Client Àrea Metropolitana de Barcelona Photographer Jordi Surroca
Designer
Clase bcn The challenge in designing a signage system for a riverside park that
it becomes a visual synthesis of the river’s course with the two paths
is over 30 kilometres long was to come up with signs that were both
running either side of it the whole length of the park. This symbol
informative and useful but not intrusive. So we designed a series of
engenders a collection of specific pictograms which identify the different
wooden totems from local tree varieties which integrated naturally in the
informative panels. A mono-linear type-face was chosen to reflect the
landscape. There are three different versions of the signs: the largest is
routes and paths the park offers, and some rounded shapes to convey
210cm high, used only at the access points to the park, and the smallest
a friendly, playful tone. The use of blue and brown relate to the river and
is the kilometre marker, which doubles up as a seat. The L-shaped
the land respectively.
metallic panel lends itself to having information on both sides, the narrow side being used for the map of the whole park. The Parc Riu Llobregat branding comes from a logo based on modifying the double “ll” of the river’s name, playing with the typography so that
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Parc Riu Llobregat Signage System
Client Àrea Metropolitana de Barcelona Photographer Jordi Surroca
Designer
Clase bcn The challenge in designing a signage system for a riverside park that
it becomes a visual synthesis of the river’s course with the two paths
is over 30 kilometres long was to come up with signs that were both
running either side of it the whole length of the park. This symbol
informative and useful but not intrusive. So we designed a series of
engenders a collection of specific pictograms which identify the different
wooden totems from local tree varieties which integrated naturally in the
informative panels. A mono-linear type-face was chosen to reflect the
landscape. There are three different versions of the signs: the largest is
routes and paths the park offers, and some rounded shapes to convey
210cm high, used only at the access points to the park, and the smallest
a friendly, playful tone. The use of blue and brown relate to the river and
is the kilometre marker, which doubles up as a seat. The L-shaped
the land respectively.
metallic panel lends itself to having information on both sides, the narrow side being used for the map of the whole park. The Parc Riu Llobregat branding comes from a logo based on modifying the double “ll” of the river’s name, playing with the typography so that
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Burgess Park
Location London, Uk photographer fwdesign
DesigNER
fwdesign
At 56 hectares, Burgess Park is Southwark’s largest park stretching from
Our approach was to create a new brand identity for the park
Camberwell and Walworth in the west to Peckham and the Old Kent Road
complemented with a bespoke, aesthetically pleasing and content rich
in the east.
park map. To be located at all main entrance and navigation decision
Unlike most other parks in London, Burgess Park was developed as a
points, these whole park maps will be heads-up orientated to assist with
result of the Abecrombie Plan for open spaces in 1943. Previously the
intuitive wayfinding and onward journey planning. The wider information
area was home to factories, densely populated streets and the Surrey
provision including maps, welcome, cycling route and statutory notices
Canal but badly bombed during World War II. Over the subsequent
will be delivered by the fwd product sign types frank and mark. There
decades the land has been gradually assembled and landscaped.
inherent design flexibility and system modularity has allowed special
As part of the recent ÂŁ8m transformation program we are briefed to
variants, bespoke to Burgess Park to be quickly developed whilst
support the re-positioning of Burgess Park as an amenity central to the
retaining a consistent design language and aesthetic across the family of
local community and to promote and encourage the usage of the rich
signs. Phase one installation of 47 signs is now complete.
diversity of provision on offer.
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Burgess Park
Location London, Uk photographer fwdesign
DesigNER
fwdesign
At 56 hectares, Burgess Park is Southwark’s largest park stretching from
Our approach was to create a new brand identity for the park
Camberwell and Walworth in the west to Peckham and the Old Kent Road
complemented with a bespoke, aesthetically pleasing and content rich
in the east.
park map. To be located at all main entrance and navigation decision
Unlike most other parks in London, Burgess Park was developed as a
points, these whole park maps will be heads-up orientated to assist with
result of the Abecrombie Plan for open spaces in 1943. Previously the
intuitive wayfinding and onward journey planning. The wider information
area was home to factories, densely populated streets and the Surrey
provision including maps, welcome, cycling route and statutory notices
Canal but badly bombed during World War II. Over the subsequent
will be delivered by the fwd product sign types frank and mark. There
decades the land has been gradually assembled and landscaped.
inherent design flexibility and system modularity has allowed special
As part of the recent ÂŁ8m transformation program we are briefed to
variants, bespoke to Burgess Park to be quickly developed whilst
support the re-positioning of Burgess Park as an amenity central to the
retaining a consistent design language and aesthetic across the family of
local community and to promote and encourage the usage of the rich
signs. Phase one installation of 47 signs is now complete.
diversity of provision on offer.
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Wayfinding and signage for National Gallery of Victoria
Daryl West-Moore Installers Design to Print with 3M Location National Gallery of Victoria (NGV), Melbourne Australia
Designer
Area
Melanie Mason
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Design Manager
Approx 37m in floor space
The NGV’s contemporary art space can be difficult to locate, so our goal
entrance covering approximately 37 meters in floor space on the ground
was to direct patrons in the International art building from the Federation
level”.
Court (main entrance foyer) to the entrance of the new contemporary
Using the limited time we had, much of it was spent on testing and
art space.
prototypes (digital and paper). This wayfinding system needed to
“We wanted to use something bright and contemporary that stood
be removable and durable, a substrate that allowed us to work on 3
out from the current signage, something that broke all the rules of
different surfaces. One challenging surface being the heritage stonework
conforming to the NGV’s signage styleguides but at the same time was
of the building which couldn’t suffer any damage or permanent markings
tasteful and represented the current exhibition, a system that you didn’t
(the other surfaces we’re glass and plasterboard). In the end we decided
have to formally read which spoke 1 language to all, a graphical element
to work with 3 different 3M vinyl substrates to suit the 3 different
that you could follow. Once you saw this graphic from the main entrance
surfaces.
you we’re automatically attracted to go to it. The closer you walked to
The installation process took 4 days with the hallway taking the longest
it the more of it you saw twirling down the hallways and darting along
time as the installers needed to work on the ceilings as well as the walls.
the walls… Your main instinct is to follow it. It consistently flowed from
After the install, the new wayfinding system was successfully tested in
the main foyer of the Federation Court to the contemporary art gallery’s
terms of visibility, navigation and effectiveness.
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Medical
Medical
Signage for A Hospital in Wrocław
Design Company Studio Fuerte Client Hospital in Wrocław Location Wrocław, Poland Photographer
Designer
Jarek Kowalczyk
Jarek Kowalczyk
Wayfinding system for an hospital in Wrocław is a direct answer for the current users problems with a communication in the hospital. Thank to modular construction, color coding, and wide range of carriers, this project greatly improves communication both inside and outside the hospital. Especially that being in the hospital is one of the most stressing experience for common people. Project covers whole patient’s way, from the arriving moment to the specialist’s door.
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Signage for A Hospital in Wrocław
Design Company Studio Fuerte Client Hospital in Wrocław Location Wrocław, Poland Photographer
Designer
Jarek Kowalczyk
Jarek Kowalczyk
Wayfinding system for an hospital in Wrocław is a direct answer for the current users problems with a communication in the hospital. Thank to modular construction, color coding, and wide range of carriers, this project greatly improves communication both inside and outside the hospital. Especially that being in the hospital is one of the most stressing experience for common people. Project covers whole patient’s way, from the arriving moment to the specialist’s door.
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MOZART Designer
Shinnoske Design
In the course of a long-term masterplan, reconstructions and new buildings at the university clinics campus in Salzburg (Austria) required a superordinate orientation system. Strong colours, a logical outline of all information, a systematic nomenclature with simple names, letters and numbers and overall clarity characterizes the new orientation system. Yet, this consequent design also operates with strong individualized elements, e.g. the illustrative implementation at the paediatric clinic. The station for kids and teenagers spreads over 5 floors, each dedicated to a specific topic: ”Deep Sea”, ”Deep Forest”, ”Deep Space”, ”Deep Urban Jungle” and ”Deep Munchie”. Humorous elements appear and disappear – and play-fully guide throughout the whole building. 缺设计说明
Design Lead
Architect
Yi Chin Wang
Nobuo Kumazawa
Client
Location
Mozart Hyogo Ekimae
Hyogo, Japan
Art Director Shinnoske Sugisaki
MOZART Designer
Shinnoske Design
In the course of a long-term masterplan, reconstructions and new buildings at the university clinics campus in Salzburg (Austria) required a superordinate orientation system. Strong colours, a logical outline of all information, a systematic nomenclature with simple names, letters and numbers and overall clarity characterizes the new orientation system. Yet, this consequent design also operates with strong individualized elements, e.g. the illustrative implementation at the paediatric clinic. The station for kids and teenagers spreads over 5 floors, each dedicated to a specific topic: ”Deep Sea”, ”Deep Forest”, ”Deep Space”, ”Deep Urban Jungle” and ”Deep Munchie”. Humorous elements appear and disappear – and play-fully guide throughout the whole building. 缺设计说明
Design Lead
Architect
Yi Chin Wang
Nobuo Kumazawa
Client
Location
Mozart Hyogo Ekimae
Hyogo, Japan
Art Director Shinnoske Sugisaki
Botanica – Heritage Trail Interpretation of Old Lidcombe Hospital
Designer
Trigger Client Australand Location Lidcombe, Sydney
Trigger conceived a bespoke signage design to interpret the site once
roads infrastructure. Large sculptural signs pinpoint these areas of
occupied by Lidcombe Hospital, located in the suburbs of Sydney,
interest across the large development and brass markers embedded in
Australia. This vast site contained a network of medical buildings,
roads and footpaths direct visitors and residents along the trail.
including farms and factories that sustained the hospital during its 100
The challenge of interpretation was to convey the themes and messages
year life span. The 50 hectare site was redeveloped as a residential
of the sites’ heritage in a physical form that would relate to the new
area by Australand, resulting in a combination of adaptively reused
development and its new life as a new residential area. A contemporary
architecturally significant buildings (designed by architects James Barnet,
design language was conceived to achieve this aim.
Walter Liberty Vernon, Cobden Parkes and Ken Woolley), contemporary housing, new parks, gardens and waterways. Heritage Consultants GML mapped significant site locations to create a ‘heritage trail’ interpreting the compelling stories of the life of the former hospital, including the nurses quarters and medical research facilities, through text and image. Trigger worked with GML and developer Australand to integrate the signage with planned parks, gardens and
Hospital Sant Joan de Déu
Client Sant Joan de Déu Children's Hospital Location Barcelona, Spain Photographer
Designer
Victòria Gil
Rai Pinto - Dani Rubio Arauna The project Animals playing hide and seek meets an assignment by
the hospital, but also provides a coherent visual identity to a space of
Sant Joan de Déu Children Hospital in Barcelona. The request was
over 5,000 m², while adapting to the preexisting architectural elements.
to "pediatrise" their recently renovated emergency ward. The hospital
Although the project was initially conceived as a solution for a specific
officials defined the term “pediatrisation” as an adaptation of hospital
area, it soon expanded to the entire hospital and its outer environs.
space that would increase the children's comfort and foster interaction
Therefore, the hospital's signage system for both inner and outer spaces
and play in typically unpleasant spaces.
has been redesigned accordingly, in order to increase cohesion.
The concept of Animals playing hide and seek has been developed as a
The project has achieved an Art Directors Club Europe award, an Interior
storyline throughout the hospital areas. The designers have created a
Design Magazine Best of Year award, two Laus awards granted by ADG-
visual language based on real scale animal shapes that hide behind the
FAD Barcelona and a special jury award, Laus Aporta, in recognition for
hospital's architecture. The animals arise from a repetition of patterns, a
the social impact.
fixed colour palette and a constant dialogue between 2D and 3D. Such language allows a multitude of interrelated interventions, which has resulted in over a hundred different animals that relate to each other and spread all around the hospital. Animals playing hide and seek not only solves the need of “pediatrising”
Hospital Sant Joan de Déu
Client Sant Joan de Déu Children's Hospital Location Barcelona, Spain Photographer
Designer
Victòria Gil
Rai Pinto - Dani Rubio Arauna The project Animals playing hide and seek meets an assignment by
the hospital, but also provides a coherent visual identity to a space of
Sant Joan de Déu Children Hospital in Barcelona. The request was
over 5,000 m², while adapting to the preexisting architectural elements.
to "pediatrise" their recently renovated emergency ward. The hospital
Although the project was initially conceived as a solution for a specific
officials defined the term “pediatrisation” as an adaptation of hospital
area, it soon expanded to the entire hospital and its outer environs.
space that would increase the children's comfort and foster interaction
Therefore, the hospital's signage system for both inner and outer spaces
and play in typically unpleasant spaces.
has been redesigned accordingly, in order to increase cohesion.
The concept of Animals playing hide and seek has been developed as a
The project has achieved an Art Directors Club Europe award, an Interior
storyline throughout the hospital areas. The designers have created a
Design Magazine Best of Year award, two Laus awards granted by ADG-
visual language based on real scale animal shapes that hide behind the
FAD Barcelona and a special jury award, Laus Aporta, in recognition for
hospital's architecture. The animals arise from a repetition of patterns, a
the social impact.
fixed colour palette and a constant dialogue between 2D and 3D. Such language allows a multitude of interrelated interventions, which has resulted in over a hundred different animals that relate to each other and spread all around the hospital. Animals playing hide and seek not only solves the need of “pediatrising”
Randall Children’s Hospital
Client Legacy Health Architecture & Interior Design ZGF Architects LLP
Designer
Mayer/Reed
Location Portland, Oregon, USA Photographer C. Bruce Forster, Mayer/Reed
The goal for the new, nine-story Randall Children’s Hospital in Portland, Oregon, was to create an inspirational place with playful and thoughtful distractions, in an environment that is appealing to all ages, especially families under stress. Based on research that children have a strong affinity for imagery found in the natural world, the project’s architect and interior designer, ZGF, selected regionally-inspired palettes of color, pattern and imagery to celebrate the geographic diversity of the region served by the hospital. Each floor has a distinct color and animal theme that repeats in a variety of materials. Mayer/Reed worked closely with the architect on a signage and wayfinding system that includes floor identifiers, room identifiers, directional signs and international signs. The goal was to direct patients and visitors as simply and clearly as possible while complementing the vivid, playful interior design. The resulting sign system is a simple counterpoint to the vibrant surroundings. The white signage is accented by colorful circle shapes containing directional arrows and pictograms. The accent color reflects the color theme of each hospital floor or zone. Text is minimized by using symbols and numbers. Rounded forms and circles are a recurring motif in the interior design. Signage has rounded corners and arrows are composed of dots. To accommodate soft, curving forms in the interior design, ZGF selected Corian as a base material for features such as the lobby reception desk because of its workability, durability and non-porous, hygienic properties. Mayer/Reed adopted Corian for signage elements as well, including 3 sculptural information pylons in the main lobby, which pick up the curvilinear form of the space and incorporate playful peepholes that contain colorful patterned lenses at different eye levels. Donor recognition panels for the lobby were designed with Spirograph inspired patterns.
Randall Children’s Hospital
Client Legacy Health Architecture & Interior Design ZGF Architects LLP
Designer
Mayer/Reed
Location Portland, Oregon, USA Photographer C. Bruce Forster, Mayer/Reed
The goal for the new, nine-story Randall Children’s Hospital in Portland, Oregon, was to create an inspirational place with playful and thoughtful distractions, in an environment that is appealing to all ages, especially families under stress. Based on research that children have a strong affinity for imagery found in the natural world, the project’s architect and interior designer, ZGF, selected regionally-inspired palettes of color, pattern and imagery to celebrate the geographic diversity of the region served by the hospital. Each floor has a distinct color and animal theme that repeats in a variety of materials. Mayer/Reed worked closely with the architect on a signage and wayfinding system that includes floor identifiers, room identifiers, directional signs and international signs. The goal was to direct patients and visitors as simply and clearly as possible while complementing the vivid, playful interior design. The resulting sign system is a simple counterpoint to the vibrant surroundings. The white signage is accented by colorful circle shapes containing directional arrows and pictograms. The accent color reflects the color theme of each hospital floor or zone. Text is minimized by using symbols and numbers. Rounded forms and circles are a recurring motif in the interior design. Signage has rounded corners and arrows are composed of dots. To accommodate soft, curving forms in the interior design, ZGF selected Corian as a base material for features such as the lobby reception desk because of its workability, durability and non-porous, hygienic properties. Mayer/Reed adopted Corian for signage elements as well, including 3 sculptural information pylons in the main lobby, which pick up the curvilinear form of the space and incorporate playful peepholes that contain colorful patterned lenses at different eye levels. Donor recognition panels for the lobby were designed with Spirograph inspired patterns.
Bayhealth Medical Center
Location Delaware, USA Photographer Barry Halkin
Designer
Two Twelve
The goal for the new, nine-story Randall Children’s Hospital in Portland,
vivid, playful interior design.
Oregon, was to create an inspirational place with playful and thoughtful
The resulting sign system is a simple counterpoint to the vibrant
distractions, in an environment that is appealing to all ages, especially
surroundings. The white signage is accented by colorful circle shapes
families under stress.
containing directional arrows and pictograms. The accent color reflects
Based on research that children have a strong affinity for imagery found
the color theme of each hospital floor or zone. Text is minimized by using
in the natural world, the project’s architect and interior designer, ZGF,
symbols and numbers.
selected regionally-inspired palettes of color, pattern and imagery to
Rounded forms and circles are a recurring motif in the interior design.
celebrate the geographic diversity of the region served by the hospital.
Signage has rounded corners and arrows are composed of dots.
Each floor has a distinct color and animal theme that repeats in a variety
To accommodate soft, cun pylons in the main lobby, which pick up
of materials.
the curvilinear form of the space and incorporate playful peepholes
Mayer/Reed worked closely with the architect on a signage and
that contain colorful patterned lenses at different eye levels. Donor
wayfinding system that includes floor identifiers, room identifiers,
recognition panels for the lobby were designed with Spirograph inspired
directional signs and international signs. The goal was to direct patients
patterns. 缺设计说明
and visitors as simply and clearly as possible while complementing the
Bayhealth Medical Center
Location Delaware, USA Photographer Barry Halkin
Designer
Two Twelve
The goal for the new, nine-story Randall Children’s Hospital in Portland,
vivid, playful interior design.
Oregon, was to create an inspirational place with playful and thoughtful
The resulting sign system is a simple counterpoint to the vibrant
distractions, in an environment that is appealing to all ages, especially
surroundings. The white signage is accented by colorful circle shapes
families under stress.
containing directional arrows and pictograms. The accent color reflects
Based on research that children have a strong affinity for imagery found
the color theme of each hospital floor or zone. Text is minimized by using
in the natural world, the project’s architect and interior designer, ZGF,
symbols and numbers.
selected regionally-inspired palettes of color, pattern and imagery to
Rounded forms and circles are a recurring motif in the interior design.
celebrate the geographic diversity of the region served by the hospital.
Signage has rounded corners and arrows are composed of dots.
Each floor has a distinct color and animal theme that repeats in a variety
To accommodate soft, cun pylons in the main lobby, which pick up
of materials.
the curvilinear form of the space and incorporate playful peepholes
Mayer/Reed worked closely with the architect on a signage and
that contain colorful patterned lenses at different eye levels. Donor
wayfinding system that includes floor identifiers, room identifiers,
recognition panels for the lobby were designed with Spirograph inspired
directional signs and international signs. The goal was to direct patients
patterns. 缺设计说明
and visitors as simply and clearly as possible while complementing the
INDEX
Mamastudio
HeineJones
R-Co Brand Identity
Büro4 AG für Gestaltung + Kommunikation Zurich
R-Co. was established in 2003
HeineJones provide world leading
Mamastudio is an award winning independent
solutions in experiential and
design studio specializing in creating
environmental graphic design, wayfinding, interpretive design, brand
coherent and emotionally engaging visual
identity, and branded environments. HeineJones connect people to place
communications for brands, companies, places,
– their work engenders positive perception, legibility, logical connection,
people, products and organizations. Based in
location awareness, meaningful understanding and a compelling
the heart of Warsaw, Mamastudio bases its
experience.
approach to design and brand development
The practice has an interdisciplinary and collaborative approach – with a
on three pillars: Creativity, knowledge and
core team of dedicated professionals specialising in graphic and industrial
commitment. Through a process that
design, architecture, landscape architecture, lighting design and digital
incorporates strategy, analysis and innovative design, Mamastudio
design.
examines the broader context of a brand and the role it has on social
With a commitment to innovation and excellence, and a mission to
and consumer activity. The effect is a result driven foundation for creative
surpass all expectation, HeineJones deliver effective, responsive and
decision-making, both for work in the commercial realm, as well as for arts
distinctive design for each and every project.
inspired cultural projects.
Their passion for delivering world class design has seen the practice win numerous international and national awards, and their work has been
by brand identity expert, Richard
published internationally.
H e n d e r s o n . W i t h ov e r 2 5 y e a r s
The agency was founded in 1999 by Catherine
Servicing local, regional and international markets, HeineJones work with
experience, Richard and his dedicated
Corti, Yvonne Robert, Stefan Hunziker and Dominik
a wide range of clients from both government and private sectors. Based
team of designers, project managers
Wullschl eger. Since 2014 Raffael Suter is an
in Victoria Harbour, the design hub of Melbourne Australia and a mecca
and planners have continually
associated partner of Büro4.
for sustainable building practices, the HeineJones office is located in one
brought many of the big brands we
of Australia’s most environmentally friendly buildings – testament to their
know today to life. Based in Melbourne, Australia, R-Co has had a profound
Büro4 is working in the fields of Corporate, Editorial,
commitment to sustainability – not just for the outcomes of their projects,
impact, not only in Australia, but has also received critical acclaim on
Information and Interaction Design. The people
but in the way they work and operate.
an international level with brands for the 2000 Sydney Olympics, Tennis
at Büro4 possess highly developed analytical and
Australia and UCIC World Road Cycling Championship. R-Co’s success
design skills. Büro4 places an emphasis on teamwork. Whether analogue
can be attributed to its ability to combine innovation with creativity,
or digital, two- or three-dimensional, they offer integrated, optimally
imagination and sound research to create award-winning brands.
harmonised design services across all the media. From initial consultation
State
Atelier Works
to finished product. The agency received several international design awards in the past 15 years.
此索引 LOGO 拖不进来，请让设计师再发一份 Gray Puksand
Kurylowicz & Associates Architecture Studio
To say that Atelier Works is a graphic
State is a design consultancy in Berlin who
design consultancy would be to
deliver effective, memorable and charismatic
describe an apple as being red or
solutions for a range of clients in the public
green. It is not sufficient to limit our
and private sector. Their particular focus is on the marriage of content-driven concepts and
classification to such a plain generality.
Kurylowicz & Associates
sophisticated production methods.
We want Gray Puksand clients to
Atelier is run by Quentin Newark and Ian Chilvers – two design partners
be excited by our work. As a multi-
who each draw upon thirty years of experience in listening and thinking
Recent high-profile commissions have included a wayfinding system
studio architecture and interior
about their clients’ needs. The listening is important. It is the trigger for
for the DomQuartier in Salzburg, an information centre for the Hoffbauer
Architecture Studio was founded
design practice, our experience in
imagining what can be done to change the way our clients communicate
Stiftung in Potsdam, state-of-the-art websites for Hadi Teherani Architects
in 1990 by Prof Stefan Kurylowicz.
design enables us to forge cutting
with their public.
and author Michael Schindhelm, as well as the visual communication for
Today, it is the most renowned
edge, sophisticated work. The national team consists of accomplished
Almost always Atelier are researchers, organisers, analysts, and editors
the Rundfunkchor Berlin and Germany’s most talked about opera house,
and titled architectural company
and imaginative professionals who produce exemplary designs for clients
of content. We prepare well before leaping to the computers to do the
the Komische Oper Berlin.
in the country. It employs 80
worldwide.
‘graphic design’ bit; the deployment of an idea, the arrangement of only
State was founded in January 2014 by Johannes Siemer and Ian Warner,
experienced architects in offices
Every client has different values. Collaboration is integral to our distinctive
significant visual ingredients (form, image, colour, type, etc.), and the
formerly of Blotto Design.
in Warsaw and Wroclaw.
approach; our goal is to understand our client's underlying values.
eventual fashioning of something apposite, unexpected and thrilling. This
The studio can boast many prestigious realisations in the whole country.
Listening, contributing ideas and sharing research knowledge are key
is design based on thought, not any prevailing style.
It has experience in designing investments of every size and function.
aspects of our position as trusted advisors.
Just as green apples can be tart and red apples can be sweet, Atelier is a
Throughout the time of its activity, the studio has gained the reputation
Gray Puksand has earned a reputation as being leaders. Our modern,
different kind of design studio with its own tang.
of a reliable partner, able to present solutions of the highest quality within
visionary designs emerge from contemporary social, cultural and
the fixed time and budget.
technological evolutions.
Besides standard and complex architectural services, the company also offers counsel and support regarding advertisement and investment
Zitromat
promotion. The quality of the solutions delivered by the company has been awarded many times both in Poland and abroad. But the biggest prize is the rich
Zitromat
portfolio of satisfied customers. Many of which have been co-operating
Commercial Art
is
distinguished
with us for many years.
design from Berlin. We design the presentation of companies and institutions and their products and brands. In doing so, we help our clients to communicate their values, objectives and messages making their identities visible to the outside world. In our endeavour to create communication solutions for our clients. Zitromat works out solutions for all areas of communication. We develop campaigns, design adverts, create images and strengthen brands applying classic graphic design as well as digital media. We design crossmedia concepts which clearly communicate our clients' messages and make them unique. Working as communication designers and design consultants we seek the creation of sustainable values.
Commercial Art was a design consultancy studio
Petit Comitè is a design Studio
founded and ran by Eamonn O’Reilly and Rick
based in Barcelona that works
Sellars.
abroad for International projects
The studio was active from 2007 to 2013, producing
in Europe and USA. Our works,
design solutions for corporate, cultural and retail
clients we combine strategy and design. We closely cooperate with our
Petit Comitè
since 2002, are focus on branding,
brands.
institutional communication, campaigns, web design, wayfinding and
The aim was always to be collaborative with our
signage. As our name suggests, we are a small meeting of minds, a
clients, and understand their business objectives
gathering of confidantes with whom clients can work closely.
and how design can play a integral and productive role. Both directors are now working independently in the UK.
INDEX
Mamastudio
HeineJones
R-Co Brand Identity
Büro4 AG für Gestaltung + Kommunikation Zurich
R-Co. was established in 2003
HeineJones provide world leading
Mamastudio is an award winning independent
solutions in experiential and
design studio specializing in creating
environmental graphic design, wayfinding, interpretive design, brand
coherent and emotionally engaging visual
identity, and branded environments. HeineJones connect people to place
communications for brands, companies, places,
– their work engenders positive perception, legibility, logical connection,
people, products and organizations. Based in
location awareness, meaningful understanding and a compelling
the heart of Warsaw, Mamastudio bases its
experience.
approach to design and brand development
The practice has an interdisciplinary and collaborative approach – with a
on three pillars: Creativity, knowledge and
core team of dedicated professionals specialising in graphic and industrial
commitment. Through a process that
design, architecture, landscape architecture, lighting design and digital
incorporates strategy, analysis and innovative design, Mamastudio
design.
examines the broader context of a brand and the role it has on social
With a commitment to innovation and excellence, and a mission to
and consumer activity. The effect is a result driven foundation for creative
surpass all expectation, HeineJones deliver effective, responsive and
decision-making, both for work in the commercial realm, as well as for arts
distinctive design for each and every project.
inspired cultural projects.
Their passion for delivering world class design has seen the practice win numerous international and national awards, and their work has been
by brand identity expert, Richard
published internationally.
H e n d e r s o n . W i t h ov e r 2 5 y e a r s
The agency was founded in 1999 by Catherine
Servicing local, regional and international markets, HeineJones work with
experience, Richard and his dedicated
Corti, Yvonne Robert, Stefan Hunziker and Dominik
a wide range of clients from both government and private sectors. Based
team of designers, project managers
Wullschl eger. Since 2014 Raffael Suter is an
in Victoria Harbour, the design hub of Melbourne Australia and a mecca
and planners have continually
associated partner of Büro4.
for sustainable building practices, the HeineJones office is located in one
brought many of the big brands we
of Australia’s most environmentally friendly buildings – testament to their
know today to life. Based in Melbourne, Australia, R-Co has had a profound
Büro4 is working in the fields of Corporate, Editorial,
commitment to sustainability – not just for the outcomes of their projects,
impact, not only in Australia, but has also received critical acclaim on
Information and Interaction Design. The people
but in the way they work and operate.
an international level with brands for the 2000 Sydney Olympics, Tennis
at Büro4 possess highly developed analytical and
Australia and UCIC World Road Cycling Championship. R-Co’s success
design skills. Büro4 places an emphasis on teamwork. Whether analogue
can be attributed to its ability to combine innovation with creativity,
or digital, two- or three-dimensional, they offer integrated, optimally
imagination and sound research to create award-winning brands.
harmonised design services across all the media. From initial consultation
State
Atelier Works
to finished product. The agency received several international design awards in the past 15 years.
此索引 LOGO 拖不进来，请让设计师再发一份 Gray Puksand
Kurylowicz & Associates Architecture Studio
To say that Atelier Works is a graphic
State is a design consultancy in Berlin who
design consultancy would be to
deliver effective, memorable and charismatic
describe an apple as being red or
solutions for a range of clients in the public
green. It is not sufficient to limit our
and private sector. Their particular focus is on the marriage of content-driven concepts and
classification to such a plain generality.
Kurylowicz & Associates
sophisticated production methods.
We want Gray Puksand clients to
Atelier is run by Quentin Newark and Ian Chilvers – two design partners
be excited by our work. As a multi-
who each draw upon thirty years of experience in listening and thinking
Recent high-profile commissions have included a wayfinding system
studio architecture and interior
about their clients’ needs. The listening is important. It is the trigger for
for the DomQuartier in Salzburg, an information centre for the Hoffbauer
Architecture Studio was founded
design practice, our experience in
imagining what can be done to change the way our clients communicate
Stiftung in Potsdam, state-of-the-art websites for Hadi Teherani Architects
in 1990 by Prof Stefan Kurylowicz.
design enables us to forge cutting
with their public.
and author Michael Schindhelm, as well as the visual communication for
Today, it is the most renowned
edge, sophisticated work. The national team consists of accomplished
Almost always Atelier are researchers, organisers, analysts, and editors
the Rundfunkchor Berlin and Germany’s most talked about opera house,
and titled architectural company
and imaginative professionals who produce exemplary designs for clients
of content. We prepare well before leaping to the computers to do the
the Komische Oper Berlin.
in the country. It employs 80
worldwide.
‘graphic design’ bit; the deployment of an idea, the arrangement of only
State was founded in January 2014 by Johannes Siemer and Ian Warner,
experienced architects in offices
Every client has different values. Collaboration is integral to our distinctive
significant visual ingredients (form, image, colour, type, etc.), and the
formerly of Blotto Design.
in Warsaw and Wroclaw.
approach; our goal is to understand our client's underlying values.
eventual fashioning of something apposite, unexpected and thrilling. This
The studio can boast many prestigious realisations in the whole country.
Listening, contributing ideas and sharing research knowledge are key
is design based on thought, not any prevailing style.
It has experience in designing investments of every size and function.
aspects of our position as trusted advisors.
Just as green apples can be tart and red apples can be sweet, Atelier is a
Throughout the time of its activity, the studio has gained the reputation
Gray Puksand has earned a reputation as being leaders. Our modern,
different kind of design studio with its own tang.
of a reliable partner, able to present solutions of the highest quality within
visionary designs emerge from contemporary social, cultural and
the fixed time and budget.
technological evolutions.
Besides standard and complex architectural services, the company also offers counsel and support regarding advertisement and investment
Zitromat
promotion. The quality of the solutions delivered by the company has been awarded many times both in Poland and abroad. But the biggest prize is the rich
Zitromat
portfolio of satisfied customers. Many of which have been co-operating
Commercial Art
is
distinguished
with us for many years.
design from Berlin. We design the presentation of companies and institutions and their products and brands. In doing so, we help our clients to communicate their values, objectives and messages making their identities visible to the outside world. In our endeavour to create communication solutions for our clients. Zitromat works out solutions for all areas of communication. We develop campaigns, design adverts, create images and strengthen brands applying classic graphic design as well as digital media. We design crossmedia concepts which clearly communicate our clients' messages and make them unique. Working as communication designers and design consultants we seek the creation of sustainable values.
Commercial Art was a design consultancy studio
Petit Comitè is a design Studio
founded and ran by Eamonn O’Reilly and Rick
based in Barcelona that works
Sellars.
abroad for International projects
The studio was active from 2007 to 2013, producing
in Europe and USA. Our works,
design solutions for corporate, cultural and retail
clients we combine strategy and design. We closely cooperate with our
Petit Comitè
since 2002, are focus on branding,
brands.
institutional communication, campaigns, web design, wayfinding and
The aim was always to be collaborative with our
signage. As our name suggests, we are a small meeting of minds, a
clients, and understand their business objectives
gathering of confidantes with whom clients can work closely.
and how design can play a integral and productive role. Both directors are now working independently in the UK.
Planimetre
Orbit Design Group
Clase bcn
Mind Design
The design and signage agency ‘Planimètre.com’
Orbit Design is a multi-disciplinary, boutique-
Mind Design is is an independent
We see design as an essential tool
has experience in many national and international
sized design agency based in Adel aide,
graphic design studio based in East
which helps us all to go forward and
projects.
Australia with skills including but not limited
London. The studio was established in
add value to companies, brands
With innovative designs and concepts
to: brand strategy, brand identity, graphic and
1999 and specialises in the development
and projects… A way of providing
appreciated and selected by many architects
packaging design, web and digital design and
of visual identities which includes
solutions to real problems of identity
and clients ‘Planimètre.com’ distinguishes itself
advertising, and environmental graphics design.
p r i nt , we b , p a c k a g i n g , s i g n a g e a n d
and communication, facilitating
by functional projects integrating graphics with
For more than 20 years, we have helped a
interior graphic s. Mind Design is run
change, but carefully bearing in
different architectural environments.
number of both private and public sectors
b y H o l g e r Ja c o b s w h o s e a p p ro a c h
mind the audiences to whom we
Also specializing in visual identity and graphic arts
clients in industries as diverse as: architecture,
combines hand-on craftmanship, conceptual thinking and most
‘Planimètre.com’ has a dedicated platform in this
art, civic, culture, education, energy, engineering, entertainment, events,
importantly, intuition. Visual ideas are often developed on the basis of
We always strive to use contemporary language, based on concepts
field represented by ‘Art-com’.
destination marketing, health, music, government and many more.
research into production processes or the use of unusual materials.
and ideas, not just following trends. Our inspiration feeds mainly on the
We are able to offer our customers a customized and professional service
At Orbit Design we are mindful of two important factors when we
world of culture in all its aspects: music and fashion, film and dance, art,
based on 15 years of experience.
approach each project: our clients’ business objective and their customer’s
photography and gastronomy… An inspiration which we do not only seek
perception of their brand. It is our aim to let people who connect with our clients’ brand, or access
Cheil Worldwide, Sugarcube TFT
their information, to engage in a rewarding and enjoyable experience.
Detail. Design Studio Detail is a collective of people with diverse talents, skills, backgrounds
are talking.
professionally but also personally. Our objective is to improve, not to grow. We take care of every stage of the strategic and creative process, with a strict methodology which we develop along with our clients. We believe
We call it the "Human Centred Design” approach, where we make ideas
“Sugarcube” is a digital storytelling-
that the good results we obtain stem from this close collaboration,
visible, communications clear, solutions simple and design meaningful
based Interactive design Lab. For
working hand in hand with our clients.
and beautiful.
a successful development of
On a day to day basis we aim for excellence, understanding and
“Wa y finding & Signage system”
effectiveness, always in keeping with the demands of the brief itself. We
of Samsung Innovation Museum,
see the final form as a consequence of a strategy.
Typejockeys
and interests, ser ving clients
Bombaram - Storytelling Media Group
We work in all aspects of design but with a particular claim for
- and its design partner Newtype
typography and the element of surprise, looking for specific languages which are innovative and distinct helping to improve the standing of our
whose work and visions intrigue
Typejockeys is a graphic and
jointly formed a multidisciplinary
and challenge. Whether the need is corporate brand development, a new
type design company based in
team “Sugarcube TFT” to make best use of their expertise and amplify
Vienna, Austria, established in
synergy. Under the leadership of Myung-seok Song, Art director of Cheil
ClaseBcn, founded by Claret Serrahima in Barcelona, is an award-winning
application, Detail’s work begins with a careful process, one grounded in
2008 by Anna Fahrmaier, Thomas
Worldwide, they have closely worked together for a year to plan and
design studio made up of a team of young, international, multidisciplinary
research, blending inspired problem solving with hard work. Detail believe
communications strategy, a literature system, trade show exhibit or web
clients.
Gabriel and Michael Hochleitner.
create the Wayfinding & Signage system, museum identify, museum
professionals. In 2001 two new partners joined: Daniel Ayuso, Creative
that good design helps their clients clarify and realise their vision, enhance
The services go from printed
storytelling and other main contents.
Director and Sandra Parcet, Executive Director.
their projects and services, and serve their audience better. Their goal is to
material, like posters, editorial-
help their clients gain and hold ever-higher footholds in their markets.
and book design, over digital media, like web and screen design, to corporate design and signage. As the name already tells, the small and independent office focuses on an
There
Bundith Phunsombatlert
ASPECT Studios
appropriate use of typography in its work. With its international experience
ASPECT Studios are
Bundith Phunsombatlert received a BFA and MFA
Typejockeys can offer products like Custom Type and Lettering with
Landscape Architects who
in Printmaking from Silpakorn University, Thailand, in
international standards uniquely offered in Austria. Always work and think
make shared places where
1996 and 2000; and a MFA in Digital+Media from the
whole-hearted. With or without serif.
people want to be.
Rhode Island School of Design in 2010. He has been
We provide the best in creative design for landscape architecture, urban Over 10 years, we’ve been building brands, identities and environments
design, high-end interactive digital media and environmental graphics.
Gourdin & Müller
with meaning and impact, creating positive change for our clients. At THERE, whether we’re creating a
A t t h e i n t e r fa c e o f u r b a n s p a c e ,
global brand or a memorable spatial experience – we combine strategy,
architecture, product and graphic design;
creativity, design and production excellence in everything we do. Great
information, guidance and orientation
brands, and businesses, are built on a point of view – a way of seeing the
systems can impart more than
world, and changing it for the better. Our business holds dear four key
information. Our conceptual approach enables the
values that drive, inspire and keep us focused.
creation of unusual responses, reflecting place, theme or client, i.e. a specific context, which is also represented appropriately. The adequate interaction between materiality, form, graphics and typography facilitates the realisation of identity-promoting solutions.
NAMENAME
In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus NAMENAME is a youthful
of our considerations.
awarded grants and residencies from the New York State Council on the Arts (2013); Harpo Foundation
Since 1993, ASPECT Studios has grown on the strength of its reputation
(2012); MacDowell Colony (2011); Skowhegan (2009);
for design-led solutions and is recognised as a company with capability to
Asian Cultural Council (2007); Second Prize, UNESCO
deliver creative and sustainable urban and regional projects.
Digital Arts Award: ISEA (2004); and Pollock-Krasner
With six studios located within Australia and China, and over 90 people,
Grant (2001). His work has been exhibited at NYC
ASPECT Studios is an Australian owned business with an industry leading
DOT’s Urban Art Program, New York (2013); Socrates Sculpture Park, New
track record of seeing its projects realised with award winning results
York (2012); Location One, New York (2011); The 4th Auckland Triennial, New
throughout Australia and internationally. ASPECT Studios wins awards for
Zealand (2010); and The Third Guangzhou Triennial, China (2008); The
the projects that we design and also for the way that we think.
National Gallery, Thailand (2004); and The Third Asia Pacific Triennial of
ASPECT Studios has a proven excellence in managing complex jobs and
Contemporary Art, Australia (1999).
delivering high-quality built and strategic work. We recognise that every project requires considered design and process weighted to its specific needs and conditions. Sustainability is central to the practice. We strive to realise the best possible outcomes and innovations in sustainability and life cycle. SPECT Studios’ ambition is to outperform both client and community expectations. We work across the local regional and international markets and our clients include all levels of government and the private sector.
Designgruppekoop The designgruppe koop is associated
consultancy that links
Sophisticated design and a high degree of functionality make signage
b u s i n e s s s t ra te g y a n d
systems a key communication instrument for companies and institutions.
sophisticated design. The office was
Gourdin & Müller plans signage systems from conception to realisation,
founded in 1995 by andreas koop,
design. We sharpen companies' and organization's brands, connecting them to their audiences and bringing them to life.
accompanying all project phases with the greatest of care and attention.
with functional, reduced and
who also acts as author and lecturer.
Nathanaël Gourdin and Katy Müll er share a love of detail and
There is also a network of excellent
inquisitiveness. Each task brings with it the challenge of visualising
specialists. The works of the designgruppe koop were priced with
It’s the aim of NAMENAME to find balance between the profile, vision and
complex interconnections via the structuring of content and sophisticated
several international awards. Our work is not limited to a certain media
culture of a company in order to establish a common focus within and
design. The objective of every debate is the formulation of solutions
but reaches from classic print media and multimedia projects and
surrounding it.
that can provide identity. The synergy of structural context, thematic
applications in real space. For this reason the office works interdisciplinary.
character and contemporary interpretation forms the foundation of our We think of ourselves as bridge builders: working in a richly interdisciplinary
approach. Innovative manufacturing procedures and the unusual use of
way we strive to connect the strategic with the emotional. NAMENAME
materials are characteristic of the realisations. Lecturing and university
helps future prospects become reality.
projects also form elements of the field of activity of Gourdin & Müller.
Planimetre
Orbit Design Group
Clase bcn
Mind Design
The design and signage agency ‘Planimètre.com’
Orbit Design is a multi-disciplinary, boutique-
Mind Design is is an independent
We see design as an essential tool
has experience in many national and international
sized design agency based in Adel aide,
graphic design studio based in East
which helps us all to go forward and
projects.
Australia with skills including but not limited
London. The studio was established in
add value to companies, brands
With innovative designs and concepts
to: brand strategy, brand identity, graphic and
1999 and specialises in the development
and projects… A way of providing
appreciated and selected by many architects
packaging design, web and digital design and
of visual identities which includes
solutions to real problems of identity
and clients ‘Planimètre.com’ distinguishes itself
advertising, and environmental graphics design.
p r i nt , we b , p a c k a g i n g , s i g n a g e a n d
and communication, facilitating
by functional projects integrating graphics with
For more than 20 years, we have helped a
interior graphic s. Mind Design is run
change, but carefully bearing in
different architectural environments.
number of both private and public sectors
b y H o l g e r Ja c o b s w h o s e a p p ro a c h
mind the audiences to whom we
Also specializing in visual identity and graphic arts
clients in industries as diverse as: architecture,
combines hand-on craftmanship, conceptual thinking and most
‘Planimètre.com’ has a dedicated platform in this
art, civic, culture, education, energy, engineering, entertainment, events,
importantly, intuition. Visual ideas are often developed on the basis of
We always strive to use contemporary language, based on concepts
field represented by ‘Art-com’.
destination marketing, health, music, government and many more.
research into production processes or the use of unusual materials.
and ideas, not just following trends. Our inspiration feeds mainly on the
We are able to offer our customers a customized and professional service
At Orbit Design we are mindful of two important factors when we
world of culture in all its aspects: music and fashion, film and dance, art,
based on 15 years of experience.
approach each project: our clients’ business objective and their customer’s
photography and gastronomy… An inspiration which we do not only seek
perception of their brand. It is our aim to let people who connect with our clients’ brand, or access
Cheil Worldwide, Sugarcube TFT
their information, to engage in a rewarding and enjoyable experience.
Detail. Design Studio Detail is a collective of people with diverse talents, skills, backgrounds
are talking.
professionally but also personally. Our objective is to improve, not to grow. We take care of every stage of the strategic and creative process, with a strict methodology which we develop along with our clients. We believe
We call it the "Human Centred Design” approach, where we make ideas
“Sugarcube” is a digital storytelling-
that the good results we obtain stem from this close collaboration,
visible, communications clear, solutions simple and design meaningful
based Interactive design Lab. For
working hand in hand with our clients.
and beautiful.
a successful development of
On a day to day basis we aim for excellence, understanding and
“Wa y finding & Signage system”
effectiveness, always in keeping with the demands of the brief itself. We
of Samsung Innovation Museum,
see the final form as a consequence of a strategy.
Typejockeys
and interests, ser ving clients
Bombaram - Storytelling Media Group
We work in all aspects of design but with a particular claim for
- and its design partner Newtype
typography and the element of surprise, looking for specific languages which are innovative and distinct helping to improve the standing of our
whose work and visions intrigue
Typejockeys is a graphic and
jointly formed a multidisciplinary
and challenge. Whether the need is corporate brand development, a new
type design company based in
team “Sugarcube TFT” to make best use of their expertise and amplify
Vienna, Austria, established in
synergy. Under the leadership of Myung-seok Song, Art director of Cheil
ClaseBcn, founded by Claret Serrahima in Barcelona, is an award-winning
application, Detail’s work begins with a careful process, one grounded in
2008 by Anna Fahrmaier, Thomas
Worldwide, they have closely worked together for a year to plan and
design studio made up of a team of young, international, multidisciplinary
research, blending inspired problem solving with hard work. Detail believe
communications strategy, a literature system, trade show exhibit or web
clients.
Gabriel and Michael Hochleitner.
create the Wayfinding & Signage system, museum identify, museum
professionals. In 2001 two new partners joined: Daniel Ayuso, Creative
that good design helps their clients clarify and realise their vision, enhance
The services go from printed
storytelling and other main contents.
Director and Sandra Parcet, Executive Director.
their projects and services, and serve their audience better. Their goal is to
material, like posters, editorial-
help their clients gain and hold ever-higher footholds in their markets.
and book design, over digital media, like web and screen design, to corporate design and signage. As the name already tells, the small and independent office focuses on an
There
Bundith Phunsombatlert
ASPECT Studios
appropriate use of typography in its work. With its international experience
ASPECT Studios are
Bundith Phunsombatlert received a BFA and MFA
Typejockeys can offer products like Custom Type and Lettering with
Landscape Architects who
in Printmaking from Silpakorn University, Thailand, in
international standards uniquely offered in Austria. Always work and think
make shared places where
1996 and 2000; and a MFA in Digital+Media from the
whole-hearted. With or without serif.
people want to be.
Rhode Island School of Design in 2010. He has been
We provide the best in creative design for landscape architecture, urban Over 10 years, we’ve been building brands, identities and environments
design, high-end interactive digital media and environmental graphics.
Gourdin & Müller
with meaning and impact, creating positive change for our clients. At THERE, whether we’re creating a
A t t h e i n t e r fa c e o f u r b a n s p a c e ,
global brand or a memorable spatial experience – we combine strategy,
architecture, product and graphic design;
creativity, design and production excellence in everything we do. Great
information, guidance and orientation
brands, and businesses, are built on a point of view – a way of seeing the
systems can impart more than
world, and changing it for the better. Our business holds dear four key
information. Our conceptual approach enables the
values that drive, inspire and keep us focused.
creation of unusual responses, reflecting place, theme or client, i.e. a specific context, which is also represented appropriately. The adequate interaction between materiality, form, graphics and typography facilitates the realisation of identity-promoting solutions.
NAMENAME
In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus NAMENAME is a youthful
of our considerations.
awarded grants and residencies from the New York State Council on the Arts (2013); Harpo Foundation
Since 1993, ASPECT Studios has grown on the strength of its reputation
(2012); MacDowell Colony (2011); Skowhegan (2009);
for design-led solutions and is recognised as a company with capability to
Asian Cultural Council (2007); Second Prize, UNESCO
deliver creative and sustainable urban and regional projects.
Digital Arts Award: ISEA (2004); and Pollock-Krasner
With six studios located within Australia and China, and over 90 people,
Grant (2001). His work has been exhibited at NYC
ASPECT Studios is an Australian owned business with an industry leading
DOT’s Urban Art Program, New York (2013); Socrates Sculpture Park, New
track record of seeing its projects realised with award winning results
York (2012); Location One, New York (2011); The 4th Auckland Triennial, New
throughout Australia and internationally. ASPECT Studios wins awards for
Zealand (2010); and The Third Guangzhou Triennial, China (2008); The
the projects that we design and also for the way that we think.
National Gallery, Thailand (2004); and The Third Asia Pacific Triennial of
ASPECT Studios has a proven excellence in managing complex jobs and
Contemporary Art, Australia (1999).
delivering high-quality built and strategic work. We recognise that every project requires considered design and process weighted to its specific needs and conditions. Sustainability is central to the practice. We strive to realise the best possible outcomes and innovations in sustainability and life cycle. SPECT Studios’ ambition is to outperform both client and community expectations. We work across the local regional and international markets and our clients include all levels of government and the private sector.
Designgruppekoop The designgruppe koop is associated
consultancy that links
Sophisticated design and a high degree of functionality make signage
b u s i n e s s s t ra te g y a n d
systems a key communication instrument for companies and institutions.
sophisticated design. The office was
Gourdin & Müller plans signage systems from conception to realisation,
founded in 1995 by andreas koop,
design. We sharpen companies' and organization's brands, connecting them to their audiences and bringing them to life.
accompanying all project phases with the greatest of care and attention.
with functional, reduced and
who also acts as author and lecturer.
Nathanaël Gourdin and Katy Müll er share a love of detail and
There is also a network of excellent
inquisitiveness. Each task brings with it the challenge of visualising
specialists. The works of the designgruppe koop were priced with
It’s the aim of NAMENAME to find balance between the profile, vision and
complex interconnections via the structuring of content and sophisticated
several international awards. Our work is not limited to a certain media
culture of a company in order to establish a common focus within and
design. The objective of every debate is the formulation of solutions
but reaches from classic print media and multimedia projects and
surrounding it.
that can provide identity. The synergy of structural context, thematic
applications in real space. For this reason the office works interdisciplinary.
character and contemporary interpretation forms the foundation of our We think of ourselves as bridge builders: working in a richly interdisciplinary
approach. Innovative manufacturing procedures and the unusual use of
way we strive to connect the strategic with the emotional. NAMENAME
materials are characteristic of the realisations. Lecturing and university
helps future prospects become reality.
projects also form elements of the field of activity of Gourdin & Müller.
Hidden Characters
Orbit Design Group
Melanie Mason
Two Twelve
H i d d e n C h a ra c te r s i s t h e
Orbit Design is a multi-disciplinary, boutique-
Melanie Mason is an Australian born
Tw o Tw e l v e i s a g r a p h i c
creative collaboration of Dániel
sized design agency based in Adel aide,
graphic designer who resides in
design firm that develops
Nagy and Péter Orbán. The
Australia with skills including but not limited
M e l b o u r n e , V i c to r i a a n d h a s b e e n
sustainable, user-centered
goal of our cooperation is to
to: brand strategy, brand identity, graphic and
working in design since 1997.
designs to help people
make personalized, innovative and first quality works in Hungary, and
packaging design, web and digital design and
She specialises in exhibition design,
understand an increasingly
around the world. We are mainly focusing on identity design.
advertising, and environmental graphics design.
signage, wayfinding and user experience
complicated world. We design
For more than 20 years, we have helped a
(for both tangible and intangible projects)
number of both private and public sectors
with interests in anamorphic graphics,
to engage, inspire, and solve real communication problems.
clients in industries as diverse as: architecture,
working with the built environment
Two Twelve’s core strength is public information design: strategically
art, civic, culture, education, energy, engineering, entertainment, events,
and cultural institutions as well as
organizing data, images and words to help people understand and
destination marketing, health, music, government and many more.
collaborating with other disciplines of
navigate complex information and large-scale built environments.
Established in 2001, hat-trick is a multi-
At Orbit Design we are mindful of two important factors when we
work.
We often apply this disciple across media platforms to enhance
disciplinary design company working
approach each project: our clients’ business objective and their customer’s
She has worked for cultural institutions
access and communication with diverse populations, from integrated
for a wide variety of clients. Our aim is
perception of their brand.
both in Australia for the National Gallery Victoria; and Singapore for Studio
communication signage systems to help people navigate and explore
to provide our clients with the highest standard of creative design and
It is our aim to let people who connect with our clients’ brand, or access
Milou on the National Art Gallery of Singapore both as an exhibition graphic
public space, to the translation of complex ideas and ambitions plans into
project management. We believe that the best way to achieve this
their information, to engage in a rewarding and enjoyable experience.
designer working on wayfinding, signage and exhibition graphical support
visual communications that engage and inspire people. We call it Design
is for the director to be very hands-on and to lead the jobs from the
We call it the "Human Centred Design” approach, where we make ideas
elements.
for a Better Experience because we believe it improves life and business
front. Our passion is to produce work that achieves its targets by
visible, communications clear, solutions simple and design meaningful
creating memorable, engaging ideas that are noticed and effective. We
and beautiful.
Hat-trick Design
for our clients, their customers, and our communities.
have a very broad experience in a wide variety of sectors: in other words we bring to all our projects fresh and objective creative thinking, not formulaic answers. Our approach to branding is creative, flexible and involving. We’re not afraid to ask difficult questions or to give honest answers. We like to feel our clients are part of the team. Our experience shows us that successful
Tongji Institute of Art and Design Innovation
Shinnoske Design
Studio Fuerte Shinnoske Design Inc.
Studio Fuerte is Polish design
is an award winning
studio based in Wroclaw run by
Osaka, Japan based
Jarek Kowalczyk. Main focus of
Tongji Institute of Art and Design
communication design
Studio Fuerte’s work is designing
Innovation is a new-style integrated
studio founded by
corporate identities, printed
design company co-founded by Tongji
Shinnoske Sugisaki. Our
materials for big and small clients. Along that I am designing wayfinding
Asset Management Co., Ltd., Tongji
focus is on presenting corporate and cultural information in its most
systems for cities, office buildings, hospitals and hotels. Beside my design
Achitectual Design (Group) Co., Ltd.
effective and usable form through meaningful design.
practice I also work as a teacher’s assistant in Academy of Fine Arts and
fwdesign are design consultants
and College of Design and Innovation
Information Aesthetics and Impression Aesthetics.
Design in Wroclaw (in Visual Communication class).
specialising in the design of unique
Tongji University. Relied on circum-
We cach the design as communications and solutions by visual language.
wayfinding and information systems that
Tongji economy zone, National Torch
Design is informational architecture. The message structurized exactly is
communicate the identity and navigation
Plan "circum-Tongji R & D design service industrial base" and disciplinary
reach as impression impressively and effectively.
of places and spaces.
advantage of College of Design and Innovation Tongji University, we
It is the basic check lists of design of our studio whether there is essential,
fwdesign is about communication. We understand users’ needs in the
integrates industrial resources and talented designers of Tongji University
there is concise, there is the future.
built environment and improve their experience by providing intuitive
with an international perspective. With cutting-edge design concept and
wayfinding and information systems. These are supported by brand
creative design capability, the institute serves the uprising demands for
translation, product design and implementation.
design and innovation from the industry and the world.
projects depend on commitment, clear communication and a shared understanding of the processes and issues involved.
fwdesign
We are enthusiastic advocates of inclusive design, using equality
Trigger
Mayer/Reed
consultants at relevant stages on every project, believing absolutely that
The business scope of the institute covers various fields such as product
inclusive design benefits everybody. Part of our core expertise is in audit,
design, environmental design, visual communication design, digital design,
Trigger is lead by Creative Director
strategy and user testing, which gives us acute insight into the varying
exhibition design, telecom design, branding strategy, service design,
Gregory Anderson.
experience working with
needs of users. We strive to work and design sustainably, constantly
lighting design, interaction design, etc.
With over 30 years of
Trigger’s core skill and passion
public spaces, Mayer/
reviewing and improving our processes to reduce our impact on the
is working with environments,
Reed, Inc. is engaged
environment.
fro m w a y fi n d i n g s i g n a g e to
in placemaking and
fwdesign specialises in inspired but pragmatic design. With expertise in
museum exhibitions. Our mission is to create and contribute to resonating
wayfinding projects that shape communities. Established in 1977, the
strategic wayfinding, user analysis, information graphics, mapping and
environmental experiences. Applying an idea, vision, or brand to a space, in
22-person, Portland-based design studio provides visual communications,
product design, we translate brands and information into the public realm
three dimensional and graphic form and shaping the journey within that
product design, landscape architecture and urban design services in
from initial concept through to practical implementation.
space, are among our specialities.
the US and internationally. The firm’s work in creating places for human
We aim to bring intellectual rigour, cultural enrichment and crafted detail
activity explores the social, cultural, ecological and historic contexts that
to each project. We develop high quality, sustainable design solutions that
shape these environments.
North Design
Ujidesign North are an independent London-
appropriately respond to their sense of place, culture and the brief. We partner with like-minded clients who also value and practise conceptual ujidesign is graphic design firm based in Tokyo, has
based design agency, founded in
been in practice since 2005.
1995. We build identities and brands
We’ve been providing quality design solutions for
that achieve business success and
the clients in various fields; museum, architecture,
have transformational effects on
food service industry, internet, publishing industry
organisations.
and so on. From small paper to grand commercial complex, it’s our pleasure to create visual solutions.
thinking and idea exchange in order to achieve high quality results. Our holistic and integrated approach ensures that all components of projects we undertake ‘sing in tune’ across a broad spectrum of capabilities: wayfinding, signage and environmental graphics, interpretive exhibition design (involving 3 dimensional, 2 dimensional and interactive digital design), installation design, digital design and branding/identity. Trigger’s objective is to partner with its clients and co-consultants to develop innovative, high quality creations, and along the way create a positive, memorable experience for all involved. Our focus on being both project leaders and team players has resulted in long-term relationships and repeat projects with our clients.
Hidden Characters
Orbit Design Group
Melanie Mason
Two Twelve
H i d d e n C h a ra c te r s i s t h e
Orbit Design is a multi-disciplinary, boutique-
Melanie Mason is an Australian born
Tw o Tw e l v e i s a g r a p h i c
creative collaboration of Dániel
sized design agency based in Adel aide,
graphic designer who resides in
design firm that develops
Nagy and Péter Orbán. The
Australia with skills including but not limited
M e l b o u r n e , V i c to r i a a n d h a s b e e n
sustainable, user-centered
goal of our cooperation is to
to: brand strategy, brand identity, graphic and
working in design since 1997.
designs to help people
make personalized, innovative and first quality works in Hungary, and
packaging design, web and digital design and
She specialises in exhibition design,
understand an increasingly
around the world. We are mainly focusing on identity design.
advertising, and environmental graphics design.
signage, wayfinding and user experience
complicated world. We design
For more than 20 years, we have helped a
(for both tangible and intangible projects)
number of both private and public sectors
with interests in anamorphic graphics,
to engage, inspire, and solve real communication problems.
clients in industries as diverse as: architecture,
working with the built environment
Two Twelve’s core strength is public information design: strategically
art, civic, culture, education, energy, engineering, entertainment, events,
and cultural institutions as well as
organizing data, images and words to help people understand and
destination marketing, health, music, government and many more.
collaborating with other disciplines of
navigate complex information and large-scale built environments.
Established in 2001, hat-trick is a multi-
At Orbit Design we are mindful of two important factors when we
work.
We often apply this disciple across media platforms to enhance
disciplinary design company working
approach each project: our clients’ business objective and their customer’s
She has worked for cultural institutions
access and communication with diverse populations, from integrated
for a wide variety of clients. Our aim is
perception of their brand.
both in Australia for the National Gallery Victoria; and Singapore for Studio
communication signage systems to help people navigate and explore
to provide our clients with the highest standard of creative design and
It is our aim to let people who connect with our clients’ brand, or access
Milou on the National Art Gallery of Singapore both as an exhibition graphic
public space, to the translation of complex ideas and ambitions plans into
project management. We believe that the best way to achieve this
their information, to engage in a rewarding and enjoyable experience.
designer working on wayfinding, signage and exhibition graphical support
visual communications that engage and inspire people. We call it Design
is for the director to be very hands-on and to lead the jobs from the
We call it the "Human Centred Design” approach, where we make ideas
elements.
for a Better Experience because we believe it improves life and business
front. Our passion is to produce work that achieves its targets by
visible, communications clear, solutions simple and design meaningful
creating memorable, engaging ideas that are noticed and effective. We
and beautiful.
Hat-trick Design
for our clients, their customers, and our communities.
have a very broad experience in a wide variety of sectors: in other words we bring to all our projects fresh and objective creative thinking, not formulaic answers. Our approach to branding is creative, flexible and involving. We’re not afraid to ask difficult questions or to give honest answers. We like to feel our clients are part of the team. Our experience shows us that successful
Tongji Institute of Art and Design Innovation
Shinnoske Design
Studio Fuerte Shinnoske Design Inc.
Studio Fuerte is Polish design
is an award winning
studio based in Wroclaw run by
Osaka, Japan based
Jarek Kowalczyk. Main focus of
Tongji Institute of Art and Design
communication design
Studio Fuerte’s work is designing
Innovation is a new-style integrated
studio founded by
corporate identities, printed
design company co-founded by Tongji
Shinnoske Sugisaki. Our
materials for big and small clients. Along that I am designing wayfinding
Asset Management Co., Ltd., Tongji
focus is on presenting corporate and cultural information in its most
systems for cities, office buildings, hospitals and hotels. Beside my design
Achitectual Design (Group) Co., Ltd.
effective and usable form through meaningful design.
practice I also work as a teacher’s assistant in Academy of Fine Arts and
fwdesign are design consultants
and College of Design and Innovation
Information Aesthetics and Impression Aesthetics.
Design in Wroclaw (in Visual Communication class).
specialising in the design of unique
Tongji University. Relied on circum-
We cach the design as communications and solutions by visual language.
wayfinding and information systems that
Tongji economy zone, National Torch
Design is informational architecture. The message structurized exactly is
communicate the identity and navigation
Plan "circum-Tongji R & D design service industrial base" and disciplinary
reach as impression impressively and effectively.
of places and spaces.
advantage of College of Design and Innovation Tongji University, we
It is the basic check lists of design of our studio whether there is essential,
fwdesign is about communication. We understand users’ needs in the
integrates industrial resources and talented designers of Tongji University
there is concise, there is the future.
built environment and improve their experience by providing intuitive
with an international perspective. With cutting-edge design concept and
wayfinding and information systems. These are supported by brand
creative design capability, the institute serves the uprising demands for
translation, product design and implementation.
design and innovation from the industry and the world.
projects depend on commitment, clear communication and a shared understanding of the processes and issues involved.
fwdesign
We are enthusiastic advocates of inclusive design, using equality
Trigger
Mayer/Reed
consultants at relevant stages on every project, believing absolutely that
The business scope of the institute covers various fields such as product
inclusive design benefits everybody. Part of our core expertise is in audit,
design, environmental design, visual communication design, digital design,
Trigger is lead by Creative Director
strategy and user testing, which gives us acute insight into the varying
exhibition design, telecom design, branding strategy, service design,
Gregory Anderson.
experience working with
needs of users. We strive to work and design sustainably, constantly
lighting design, interaction design, etc.
With over 30 years of
Trigger’s core skill and passion
public spaces, Mayer/
reviewing and improving our processes to reduce our impact on the
is working with environments,
Reed, Inc. is engaged
environment.
fro m w a y fi n d i n g s i g n a g e to
in placemaking and
fwdesign specialises in inspired but pragmatic design. With expertise in
museum exhibitions. Our mission is to create and contribute to resonating
wayfinding projects that shape communities. Established in 1977, the
strategic wayfinding, user analysis, information graphics, mapping and
environmental experiences. Applying an idea, vision, or brand to a space, in
22-person, Portland-based design studio provides visual communications,
product design, we translate brands and information into the public realm
three dimensional and graphic form and shaping the journey within that
product design, landscape architecture and urban design services in
from initial concept through to practical implementation.
space, are among our specialities.
the US and internationally. The firm’s work in creating places for human
We aim to bring intellectual rigour, cultural enrichment and crafted detail
activity explores the social, cultural, ecological and historic contexts that
to each project. We develop high quality, sustainable design solutions that
shape these environments.
North Design
Ujidesign North are an independent London-
appropriately respond to their sense of place, culture and the brief. We partner with like-minded clients who also value and practise conceptual ujidesign is graphic design firm based in Tokyo, has
based design agency, founded in
been in practice since 2005.
1995. We build identities and brands
We’ve been providing quality design solutions for
that achieve business success and
the clients in various fields; museum, architecture,
have transformational effects on
food service industry, internet, publishing industry
organisations.
and so on. From small paper to grand commercial complex, it’s our pleasure to create visual solutions.
thinking and idea exchange in order to achieve high quality results. Our holistic and integrated approach ensures that all components of projects we undertake ‘sing in tune’ across a broad spectrum of capabilities: wayfinding, signage and environmental graphics, interpretive exhibition design (involving 3 dimensional, 2 dimensional and interactive digital design), installation design, digital design and branding/identity. Trigger’s objective is to partner with its clients and co-consultants to develop innovative, high quality creations, and along the way create a positive, memorable experience for all involved. Our focus on being both project leaders and team players has resulted in long-term relationships and repeat projects with our clients.
Bruce Mau Design
Dani Rubio Arauna
Bruce Mau Design is a multidisciplinary design firm
Dani Rubio Arauna was born in S antander
specializing in brands & environments.
and has a degree on Graphic Design by Eina
We develop brand systems, including visual
University. His work focuses on corporate identity,
identities, consumer packaging, digital experiences
editorial design and environmental graphics. He
and physical environments. Our designs bring
has teamed up with Mario Eskenazi for six years.
ideas to life, transform brands and help businesses
Nowadays he runs his own studio in Barcelona for
grow and evolve.
major clients such as Fundació Agbar, Albert and
BMD clients and collaborators are shaping the
Ferran Adrià, Generalitat de Catalunya or Sant Joan
future of their respective industries. We work with large international
de Déu Hospital. He is a Typography and Editorial design teacher. His work
corporations, visionary start-ups, expansive arts organizations, multi-
has been recognised many times by awards such as ADC*E and Laus.
stakeholder educational institutions, ambitious architects, city-builders and governments. Our immersive research methods and ability to listen ensure deep understanding of the challenges and context our clients face. This enables us to deliver on their strategic goals, building on the core attributes of our partner’s brands. We are committed to producing nothing less than world-class design. Our work is recognized for its depth of thought, clarity of purpose, boldness of vision and impact. Our team is comprised of globally selected graphic designers, architects, strategists, writers and managers with backgrounds in fine arts, multimedia, advertising, music, film, and business. Our diverse skills and experiences allow us to approach problems from many perspectives, pushing our insights and creative output beyond the expected. We believe in the transformative power of design to generate new ideas that help institutions and businesses grow.
Rai Pinto Rai Pinto studied Industrial Design at Escola Massana and has a degree on Interior Design by Eina University. He has worked with Llongueras Clotet Architects and other renowned teams. His work as a freelance includes projects for Casa Decor, La Casa dels Xuklis and Sant Joan de Déu Hospital, as well as designs for private homes and commercial spaces. His studio is located in Barcelona. His work has been published many times by national and international magazines such as Interior Design Magazine, Bob Magazine, Casa Viva, Diario Design, Proyecto Contract and Via Sanitaria just to name a few.
Amperandland
灵顿（缺英文介绍）
Studio Fuerte is Polish design studio based in
Studio Fuerte is Polish design studio
Wroclaw run by Jarek Kowalczyk. Main focus
based in Wroclaw run by Jarek
of Studio Fuerte’s work is designing corporate
Kowalczyk. Main focus of Studio Fuerte’s
identities, printed materials for big and small
work is designing corporate identities,
clients. Along that I am designing wayfinding
printed materials for big and small
systems for cities, office buildings, hospitals
clients. Along that I am designing
and hotels. Beside my design practice I also
wayfinding systems for cities, office
work as a teacher’s assistant in Academy of
buildings, hospitals and hotels. Beside
Fine Arts and Design in Wroclaw (in Visual
my design practice I also work as a teacher’s assistant in Academy of Fine
Communication class).
Arts and Design in Wroclaw (in Visual Communication class).
College of Design and Innovation (D&I), Tongji University College of Design and Innovation (D&I), To n g j i U n i v e r s i t y , was developed from the Art and Design Department of the College of Architecture and Urban Planning, Tongji University.The establishment of the college aimed to better meet the need for design and innovation because of social, economic, technological and environmental changes, especially to meet the need for design and innovation when China is turning from manufacturing China to creating China and when Shanghai is changing the way of economic growth and upgrading industrial structure, and to conform to Tongji University’s sustainability-oriented discipline development strategy. The college is committed to the mission of cultivating “sustainable designing and innovating” leading talents needed urgently by the new era. The overall goal of the college is to establish an international, innovative, forward-looking and research-oriented world-class college of design with great sense of mission of the era, international perspective and native characteristics.
Bruce Mau Design
Dani Rubio Arauna
Bruce Mau Design is a multidisciplinary design firm
Dani Rubio Arauna was born in S antander
specializing in brands & environments.
and has a degree on Graphic Design by Eina
We develop brand systems, including visual
University. His work focuses on corporate identity,
identities, consumer packaging, digital experiences
editorial design and environmental graphics. He
and physical environments. Our designs bring
has teamed up with Mario Eskenazi for six years.
ideas to life, transform brands and help businesses
Nowadays he runs his own studio in Barcelona for
grow and evolve.
major clients such as Fundació Agbar, Albert and
BMD clients and collaborators are shaping the
Ferran Adrià, Generalitat de Catalunya or Sant Joan
future of their respective industries. We work with large international
de Déu Hospital. He is a Typography and Editorial design teacher. His work
corporations, visionary start-ups, expansive arts organizations, multi-
has been recognised many times by awards such as ADC*E and Laus.
stakeholder educational institutions, ambitious architects, city-builders and governments. Our immersive research methods and ability to listen ensure deep understanding of the challenges and context our clients face. This enables us to deliver on their strategic goals, building on the core attributes of our partner’s brands. We are committed to producing nothing less than world-class design. Our work is recognized for its depth of thought, clarity of purpose, boldness of vision and impact. Our team is comprised of globally selected graphic designers, architects, strategists, writers and managers with backgrounds in fine arts, multimedia, advertising, music, film, and business. Our diverse skills and experiences allow us to approach problems from many perspectives, pushing our insights and creative output beyond the expected. We believe in the transformative power of design to generate new ideas that help institutions and businesses grow.
Rai Pinto Rai Pinto studied Industrial Design at Escola Massana and has a degree on Interior Design by Eina University. He has worked with Llongueras Clotet Architects and other renowned teams. His work as a freelance includes projects for Casa Decor, La Casa dels Xuklis and Sant Joan de Déu Hospital, as well as designs for private homes and commercial spaces. His studio is located in Barcelona. His work has been published many times by national and international magazines such as Interior Design Magazine, Bob Magazine, Casa Viva, Diario Design, Proyecto Contract and Via Sanitaria just to name a few.
Amperandland
灵顿（缺英文介绍）
Studio Fuerte is Polish design studio based in
Studio Fuerte is Polish design studio
Wroclaw run by Jarek Kowalczyk. Main focus
based in Wroclaw run by Jarek
of Studio Fuerte’s work is designing corporate
Kowalczyk. Main focus of Studio Fuerte’s
identities, printed materials for big and small
work is designing corporate identities,
clients. Along that I am designing wayfinding
printed materials for big and small
systems for cities, office buildings, hospitals
clients. Along that I am designing
and hotels. Beside my design practice I also
wayfinding systems for cities, office
work as a teacher’s assistant in Academy of
buildings, hospitals and hotels. Beside
Fine Arts and Design in Wroclaw (in Visual
my design practice I also work as a teacher’s assistant in Academy of Fine
Communication class).
Arts and Design in Wroclaw (in Visual Communication class).
College of Design and Innovation (D&I), Tongji University College of Design and Innovation (D&I), To n g j i U n i v e r s i t y , was developed from the Art and Design Department of the College of Architecture and Urban Planning, Tongji University.The establishment of the college aimed to better meet the need for design and innovation because of social, economic, technological and environmental changes, especially to meet the need for design and innovation when China is turning from manufacturing China to creating China and when Shanghai is changing the way of economic growth and upgrading industrial structure, and to conform to Tongji University’s sustainability-oriented discipline development strategy. The college is committed to the mission of cultivating “sustainable designing and innovating” leading talents needed urgently by the new era. The overall goal of the college is to establish an international, innovative, forward-looking and research-oriented world-class college of design with great sense of mission of the era, international perspective and native characteristics.