A
N
N
U
A
R
L
E
P
O
R
T
2020 ANNUAL REPORT
“ As we look towards a brighter future, we must celebrate our collective achievements in what was perhaps the most important year in our firm’s entire history. ” -
R I C K H I LT O N , C H A I R M A N
-
JEFF HYLAND, PRESIDENT
-
FO U N D E R S ’ L E T T E R 4
YEAR IN REVIEW 6
SALES FIGURES 24
MARKET SHARE 44
MARKETING FIGURES 54
PHIL ANTHROPY 60
2020 ANNUAL REPORT
FOUNDERS’ LETTER T H E Y E A R T H AT A L M O S T WA S N ’ T . . .
2020 ANNUAL REPORT
2020
was meant to bring us clarity of
In 2020, we grew our family as we proudly welcomed
vision, and it has truly been an
Marc Noah, Kyle Dordick, Jon Brown, Lisa Optican,
eye-opening experience for us all.
Alexandra Allen, Michael LaMontagna, and Gigi Gharai to our firm.
In January, Hilton & Hyland launched into the new year in a big way representing five of the top six residential sales
In December, we expanded our international reach
in the city. Nothing, however, could have prepared us for
by co-founding, and becoming the exclusive Los
what came next.
Angeles
affiliate
of,
Forbes
Global
Properties,
a Forbes company. We saw our world turn upside down seemingly overnight after the first “stay at home” orders were issued in early
Offering unrivaled exposure to a diverse and expansive
March. Our staff and agents quickly transitioned to
affluent
working remotely as we proceeded with caution into this
visitors, Forbes Global Properties provides us access
new era of our business.
to an innovative suite of marketing tools and exclusive
audience
of
132
million
unique
monthly
advertising opportunities within Forbes, the world’s With mortgage rates at historic lows and Angelenos
largest business media brand.
staying safer at home, the demand for quality properties increased nearly 20% as the year continued.
From Vail to Valencia, Hong Kong to Honolulu, Los Angeles to Lake Tahoe ... exclusive members from across
Our single office achieved 31 sales priced $10 million and
the globe collaborate and transact in an environment
above within the first half of the year, and in August alone,
guided by the founding principles of transparency,
we closed $419 million in sales. By the year’s end, Hilton
information, and trust.
& Hyland achieved a company milestone with 77 sales priced $10 million and above with an annual sales volume
No business media brand, across any platform, is more
of over $3.5 billion.
adept at cultivating communities than Forbes.
We also maintained a dominant 45% market share of
As we look towards a brighter future, we hope you will join
local residential sales priced $20 million and above, a
us as we celebrate our achievements in what was perhaps
29% market share of sales priced $10 million and above,
the most important year in our firm’s entire history.
and a 23% market share of sales priced $5 million and above respectively. All of this was made possible by not only maintaining an elite roster of the highest caliber agents in the world, but by continuing to set the standard for luxury real estate marketing and branding.
Rick Hilton
Jeff Hyland
CO-FOUNDER, CHAIRMAN
CO-FOUNDER, PRESIDENT
5
2020 AN N UAL R EP O RT
JAN The L.A. Times reported that Hilton & Hyland represented five of the month’s top six residential sales.
JAN Vin Diesel joined us at the legendary Owlwood Estate in Holmby Hills for his Icon El País cover shoot.
Q1 2020
YEAR IN REVIEW Despite the loss of a beloved sports icon and widespread lockdowns due to the novel coronavirus, Q1 still saw record sales hit the books and new members join our firm.
MAR The L.A. Times reported that Hilton & Hyland represented three of the month’s top five residential sales.
6
JAN Los Angeles mourned the loss of an icon, as news broke of
FEB Nine Hilton & Hyland agents were profiled in Variety’s
MAR Hilton & Hyland proudly welcomed Marc Noah and
MAR The unusually quiet streets of Rodeo Drive in Beverly Hills
Kobe Bryant’s tragic death along with his daughter Gianna.
Kyle Dordick to our firm.
annual Showbiz Real Estate Elite feature.
after the first “Stay at Home” orders were issued.
Photos courtesy of Unsplash
7
2020 AN N UAL R EP O RT
APR Hilton & Hyland represented both sides of the $19.5 Million Lee Iacocca Estate in Bel-Air.
APR We saw a major 346% increase in social media engagement which contributed to a 65% increase in our web traffic.
Q2 2020
YEAR IN REVIEW Q2 saw widespread organized demonstrations against racial injustice in Los Angeles as businesses continued to try and adapt to new modes of operation. Despite the numerous challenges our city faced, a weak housing market was luckily not one of them as Hilton & Hyland closed 31 sales priced $10 million and above by the quarter’s end.
JUN As part of our Midyear Report, we highlighted some of our favorite local black-owned businesses such as Azla Vegan.
8
APR This re-imagined Paul Williams FAIA estate in Bel-Air sold
JUN We joined users across the world on social media and went
JUN Jeff Hyland talked selling the historic homes of Los Angeles
JUN Hilton & Hyland launched The Huntley in West Hollywood, a
for $43.3 Million. Hilton & Hyland represented the seller.
and the added value they bring with Mansion Global.
dark as a show of solidarity against all forms of racial injustice.
collection of five newly developed modern luxury residences.
9
2020 AN N UAL R EP O RT
JUL
The Van Griffith Estate sold for $8.29 million, making it 2020’s highest residential sale in Los Feliz.
AUG ELLE interviewed Lisa Optican about her extensive knowledge of, and diverse career in, luxury real estate.
Q3 2020
YEAR IN REVIEW We continued to see an increase in demand for quality properties as the year progressed, in August alone our single office closed $419 million in sales.
SEP
10
O’Gara Collective held a photoshoot at UNICA Bel-Air to show off each of their core automotive brands.
AUG We repped both sides of this $25.8 million new- construction
SEP
Variety held a one-on-one interview with our very own Linda May for The Dirt Questionnaire.
SEP
SEP
Hilton & Hyland represented half of the top sales in L.A. as ranked by the Los Angeles Business Journal.
on Fordyce Rd, 2020’s highest sale in Brentwood.
BBC News chatted with Jonathan Nash of the top-producing team Resnick & Nash about selling the L.A. lifestyle.
11
2020 AN N UAL R EP O RT
OCT Drew Fenton gave Architectural Digest an exclusive tour of the immaculate 330 S Mapleton Estate in Holmby Hills.
OCT L.A. rejoiced as the Lakers won their 17th NBA Championship and the Dodgers won their first World Series since 1988.
Q4 2020
YEAR IN REVIEW As the city of Los Angeles celebrated historic victories in the world of sports, Hilton & Hyland celebrated records our own in the world of real estate. By December’s end, we achieved a record $3.5 billion in sales with 77 sales priced $10 million and above.
DEC Priscilla Presley’s long-time Spanish-style Beverly Hills residence sold for $13 million.
12
NOV The Brooklawn Estate in Holmby Hills, which was designed
NOV We profiled some of our favorite historic venues in support of
DEC Co-founded by our own Jeff Hyland, Forbes Global
DEC The Owlwood Estate sold for $88 million making it the
by Paul Williams FAIA, hit the market for $75 million.
Properties was introduced to the world.
the NIVA organization’s #SaveOurStages movement.
highest sale in Holmby Hills in 2020.
Photos courtesy of Unsplash
13
Sol de Oriente Costa Careyes, MX $7,500,000 Represented by Hilton & Hyland
Introducing
Forbes Global Properties The world’s top-producing single office brokerage partnered with the world’s largest business media brand for a new luxury real estate marketing platform.
15
2020 AN N UAL R EP O RT
“ Forbes is known and respected throughout the world and engages the world’s leaders and change-makers. I see boundless opportunities for us to cooperate, resulting in enhanced business opportunities. ” J EFF H Y L AN D, CO - FO U N D ER FO R B E S G LO BAL PRO PERTI E S
16
Casa Enmar | Cancún, MX $6,900,000 Represented by Hilton & Hyland
The Peninsula | Denarau Island, Fiji $11,000,000 Represented by Hilton & Hyland
Established in 2020 as a showcase for luxury homes and
Offering unique exposure to a diverse, expansive and
an invitation-only association of international real estate
affluent audience of 132 million unique international monthly
experts, Forbes Global Properties is a natural extension of
visitors, Forbes Global Properties presents the world’s finest
the time-honored Forbes brand.
properties paired with trusted market coverage and insights from recognized industry leaders.
Luxury real estate’s foremost authorities spearhead the firm, including renowned authority Jeff Hyland, co-founder and
From Vail to Valencia, Hong Kong to Honolulu, Los Angeles
president of Hilton & Hyland, and Bonnie Stone Sellers, an
to Lake Tahoe ... exclusive members from across the globe
accomplished industry veteran.
collaborate and transact in an environment guided by the founding principles of transparency, information, and trust.
Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies
Forbes Global Properties provides members with a forum
for the last 100 years, to engage, inform, and delight buyers
to collaborate without the imposition of referral fees, while
and sellers of high-end properties. No other luxury real estate
granting access to an innovative suite of marketing tools and
platform has the same global reach or media power as Forbes.
exclusive advertising opportunities. 17
2020 AN N UAL R EP O RT
Forbes Global Properties offers an unparalleled suite of marketing services via Forbes, the platform that helps business leaders, brands and audiences throughout the world innovate for a greater future. DIGITAL + SOCIAL
E VENTS
132M
6M
100+
78M
3M
50K+
50M+
#1
188
Global Unique Monthly Users
Monthly U.S. Visitors
Social Footprint
18
Readership
Noted Audience
For Readers, Millennials + ROI vs. Competitive Business Media Set
Events
Global Attendees
Countries Represented
Sources: GA Jan 2021, Comscore Jan 2021, Sprinklr Jan 2021 (Digital), MRI Doublebase 2020, GfK MRI Starch Jan-Nov 2020 Avg (Print)
WORLDWIDE EDITIONS
NE WSLET TERS
40
29
100+
70
27
58
27
8
10
Global Editions
Countries
Languages
Free Newsletters
Paid Newsletters
Launched in 2020
** Moz Top 500 websites by domain authority, August 2020
MILE S TONE S
Years in Business
Most Popular Websites in 2020**
Celebrating a Decade of 30 Under 30
19
2020 AN N UAL R EP O RT
Opportunity to join in and leverage Forbes’ industry leading events to connect with our core communities... Forbes is committed to creating unforgettable events that unite the most influential business leaders and industry icons with our most valuable audiences. With Forbes Virtual, we have built a custom, premium platform that brings the power of our live experiences online. Forbes events provide meaningful peer-to-peer conversations that address today’s critical issues and propel business forward.
20
Photos courtesy of Forbes
Photos courtesy of Forbes
21
2020 AN N UAL R EP O RT
No business media brand, across any platform, is more adept at cultivating communities than Forbes. Our strength lies in consistently growing our audiences and redefining deep relationships with key segments, including CEOs, CMOs, CFOs and CIOs, as well as entrepreneurs and leaders through the industry-defining Under 30, ForbesWomen and For(bes) the Culture platforms.
Under 30
ForbesWomen
For(bes) the Culture
10
24K+
2,000+
$1B+
7,600+
30
6,000+
1.4M+
25K+
A Decade of Under 30 and Growing...
$1 Billion+ in Venture Funding
Total Under 30 Listers
22
Registrants for the Virtual 2020 Power Women’s Summit
Press Impressions for World’s Most Powerful Women List
ForbesWomen Social Footprint
Community Members and Growing...
Countries Represented
Instagram Followers
The Nex t 1000
50 > 50
The Just 100
2020 New Initiative
2020 New Initiative
2020 New Initiative
Photos courtesy of Forbes
23
SALES FIGURES 2 0 2 0 S AW R E C O R D S A L E S H I T O U R B O O K S
1500 Gilcrest Dr | Beverly Hills P.O. $37,000,000 Represented the Seller
2020 AN N UAL R EP O RT
$22M
$5.9M
ANNUAL SALES VOLUME PER AGENT
AVERAGE PRICE PER TRANSACTION
In 2020, Hilton & Hyland
We maintained our average
enjoyed a record-breaking
price per transaction proving
sales volume as demand
once again that our expertise
rose to a historic level.
lies in the high-end arena.
$3.5B AN N UAL SALE S VO LU M E
77
27%
SALES PRICED $10 MILLION AND ABOVE
TRANSACTIONS CONDUCTED IN-HOUSE ANNUALLY
We closed a record 77 sales priced $10 million and above in 2020. A staggering achievement for our boutique firm.
Our agents have access to an intra-office network of exclusive off-market listings before anyone else allowing for many of our top deals to be handled in-house.
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
25
77 SALES PRICED $10M+ H I LT O N & H Y L A N D ’ S H I G H E S T S A L E S O F 2 0 2 0
2020 AN N UAL R EP O RT
10410 Bellagio Rd | Bel-Air $43,300,000 Represented the Seller
909 N Bedford Dr | Beverly Hills $23,500,000 Represented the Seller
Q1+Q 2 2020 TO P SALE S
OFF-MARKET BEL-AIR ESTATE $60,000,000 Represented the Buyer
10410 BELLAGIO RD, BEL-AIR $43,300,000 Represented the Seller
9272 ROBIN DR, SUNSET STRIP $42,508,888 Represented the Seller
1500 GILCREST DR, BEVERLY HILLS P.O. $37,000,000 Represented the Seller
9268 ROBIN DR, SUNSET STRIP $33,000,000 Represented the Seller
10778 CHALON RD, BEL-AIR $28,000,000 Represented the Seller
909 N BEDFORD DR, BEVERLY HILLS $23,500,000 Represented the Seller
24910 PACIFIC COAST HWY, MALIBU $21,500,000 Represented the Buyer
167 S ROCKINGHAM AVE, BRENTWOOD $20,833,500 Represented the Buyer
10614 CHALON RD, BEL-AIR $19,500,000 Represented the Buyer and Seller
OFF-MARKET HANCOCK PARK ESTATE $19,000,000 Represented the Seller
23330 MALIBU COLONY RD, MALIBU $18,500,000 Represented the Buyer and Seller
OFF-MARKET BEL-AIR ESTATE $18,000,000 Represented the Buyer
9719 HEATHER, BEVERLY HILLS P.O. $17,000,000 Represented the Seller
1011 N ROXBURY DR, BEVERLY HILLS $17,000,000 Represented the Seller
1335 CARLA LN, BEVERLY HILLS $16,800,000 Represented the Buyer
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.
29
9719 Heather Rd | Beverly Hills P.O. $17,000,000 Represented the Seller
Q1+Q 2 2020 TO P SALE S
13151 RIVERS RD, BRENTWOOD $15,895,000 Represented the Seller
701 N ELM DR, BEVERLY HILLS $14,500,000 Represented the Buyer
BEVERLY WEST #1600 $12,151,000* Represented the Buyer and Seller
OFF-MARKET BRENTWOOD ESTATE $12,150,000 Represented the Seller
30966 BROAD BEACH RD, MALIBU $11,498,000* Represented the Seller
31360 BROAD BEACH RD, MALIBU $11,425,000 Represented the Buyer
807 N CAMDEN DR, BEVERLY HILLS $11,200,000 Represented the Seller
1041 N HILLCREST RD, BEVERLY HILLS $11,200,000 Represented the Seller
1870 MANGO WAY, BRENTWOOD $10,715,000 Represented the Buyer and Seller
1241 LOMA VISTA DR, BEVERLY HILLS $10,000,000 Represented the Buyer
OFF-MARKET BRENTWOOD ESTATE $10,000,000 Represented the Buyer
OFF-MARKET BRENTWOOD ESTATE $10,000,000 Represented the Buyer
21500 CALLE DEL BARCO, MALIBU $10,000,000 Represented the Buyer and Seller
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.
31
Ridgedale Estate | Beverly Hills Represented the Buyer and Seller
Q3 2020 TO P SALE S
9955 BEVERLY GROVE DR, BHPO $36,750,000 Represented the Seller
RIDGEDALE ESTATE, BEVERLY HILLS CONFIDENTIAL Represented the Buyer and Seller
OFF-MARKET BEL-AIR ESTATE $28,000,000 Represented the Seller
375 FORDYCE RD, BRENTWOOD $25,800,000 Represented the Buyer and Seller
9265 ROBIN DR, SUNSET STRIP $23,600,000 Represented the Seller
320 DELFERN DR, HOLMBY HILLS $22,500,000 Represented the Buyer and Seller
0 POINT DUME RD, MALIBU $21,758,000 Represented the Buyer and Seller
OFF-MARKET BEL-AIR ESTATE $21,700,000 Represented the Seller
OFF-MARKET BEL-AIR ESTATE $21,659,385 Represented the Buyer
OFF-MARKET BEL-AIR ESTATE $21,500,000 Represented the Buyer
144 MONOVALE DR, HOLMBY HILLS $20,000,000 Represented the Seller
70 MALIBU COLONY RD, MALIBU $18,275,000 Represented the Seller
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.
33
Off-Market Bird Streets Estate | $14,500,000 Represented the Buyer
Q3 2020 TO P SALE S
580 N BEVERLY GLEN BLVD, BEL-AIR $16,500,000 Represented the Buyer
OFF-MARKET BIRD STREETS ESTATE $14,500,000 Represented the Buyer
809 NIMES PL, BEL-AIR $14,075,000 Represented the Buyer
1580 STONE CANYON RD, BEL-AIR $13,630,000 Represented the Buyer
215 N SALTAIR AVE, BRENTWOOD $13,100,000 Represented the Seller
707 N PALM DR, BEVERLY HILLS $11,830,000 Represented the Seller
14148 RUSTIC LN, PACIFIC PALISADES $11,750,000* Represented the Seller
22834 BECKLEDGE TERR, MALIBU $11,050,000 Represented the Buyer
201 N CARMELINA AVE, BRENTWOOD $11,000,000 Represented the Seller
910 N WHITTIER DR, BEVERLY HILLS $10,780,000 Represented the Seller
OFF-MARKET PALISADES ESTATE $10,500,000 Represented the Seller
OFF-MARKET BEVERLY HILLS ESTATE $10,000,000 Represented the Seller
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.
35
Owlwood | Holmby Hills $88,000,000 Represented the Seller
Q 4 2020 TO P SALE S
OWLWOOD, HOLMBY HILLS $88,000,000 Represented the Seller
OFF-MARKET BEVERLY HILLS ESTATE $33,750,000 Represented the Buyer
OFF-MARKET BEVERLY HILLS ESTATE $31,400,000 Represented the Buyer and Seller
833 STRADELLA RD, BEL-AIR $27,500,000 Represented the Buyer and Seller
219 S MAPLETON DR, HOLMBY HILLS $26,150,000 Represented the Buyer
OFF-MARKET BRENTWOOD ESTATE $25,132,000 Represented the Buyer and Seller
2911 ANTELO VIEW DR, BEL-AIR $18,000,000 Represented the Buyer and Seller
OFF-MARKET SANTA BARBARA ESTATE $18,000,000 Represented the Buyer
OFF-MARKET BEVERLY HILLS ESTATE $18,000,000 Represented the Seller
2627 BENEDICT CANYON DR, BHPO $14,695,000 Represented the Buyer
11782 SOUTHAMPTON CT, BEL-AIR $14,010,000 Represented the Buyer
1167 SUMMIT DR, BEVERLY HILLS $13,000,000 Represented the Seller
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.
37
950 Kenfield Ave | Brentwood $11,675,000 Represented the Buyer and Seller
Q 4 2020 TO P SALE S
14967 CAMAROSA DR, PACIFIC PALISADES $12,775,310 Represented the Buyer
2500 WHITE STALLION, WESTLAKE VILLAGE
23664 MALIBU COLONY RD, MALIBU $11,980,000 Represented the Buyer
619 N CANON DR, BEVERLY HILLS $11,750,000 Represented the Seller
950 KENFIELD AVE, BRENTWOOD $11,675,000 Represented the Buyer and Seller
1435 TANAGER WAY, SUNSET STRIP $11,500,000* Represented the Seller
1027 CORSICA DR, PACIFIC PALISADES $11,000,000 Represented the Seller
23350 MALIBU COLONY #109, MALIBU $10,726,088 Represented the Buyer and Seller
1140 SHADOW HILL WAY, BEVERLY HILLS $10,540,000 Represented the Buyer
OFF-MARKET BEVERLY HILLS ESTATE $10,526,000 Represented the Seller
1141 NAPOLI DR, PACIFIC PALISADES $10,500,000 Represented the Buyer
1115 MORAGA DR, BEL-AIR $10,245,000 Represented the Seller
$12,600,000 Represented the Seller
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.
39
2020
RECORD SALES
HIGHEST SALE IN HOLMBY HILLS Owlwood | $88,000,000 Represented the Seller
40
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
2020 AN N UAL R EP O RT
LEFT HIGHEST SALE IN BRENTWOOD 375 Fordyce Rd | $25,800,000 Represented the Buyer and Seller
ABOVE HIGHEST SALE IN BEVERLY HILLS P.O. 1500 Gilcrest Dr | $37,000,000 Represented the Seller LEFT HIGHEST SALE IN WESTLAKE VILLAGE 2500 White Stallion Rd | $12,600,000 Represented the Seller
41
2020
RECORD SALES
HIGHEST SALE IN THE BEVERLY HILLS FLATS 806-808 N Rexford Dr | $31,400,000 Represented the Buyer and Seller
42
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
2020 AN N UAL R EP O RT
LEFT HIGHEST SALE IN CENTURY CITY Beverly West #1600 | $12,151,000 Represented the Buyer and Seller
ABOVE HIGHEST SALE IN LOS FELIZ Van Griffith Estate | $8,290,000 Represented the Seller LEFT 2ND HIGHEST SALE IN CENTURY CITY The Century #28A | $9,650,000 Represented the Seller
43
MARKET SHARE 2020 COMBINED AREA MARKET SHARE
CURRENT LISTING
30 Beverly Park | $110,000,000 Represented by Rick Hilton, Jeff Hyland, Barron N. Hilton + Tessa Hilton
2020 AN N UAL R EP O RT
$20M+
RESIDENTIAL MARKET SHARE B E V E R LY H I L L S | B H P O | B E L- A I R | H O L M B Y H I L L S | S U N S E T S T R I P H O L LY W O O D H I L L S | B R E N T W O O D | P A C I F I C P A L I S A D E S | M A L I B U
Sotheby’s International Real Estate 3.5%
Berkshire Hathaway 2.5%
Beverly Hills Estates 2.5%
Newmark Residential 2.5%
Nicholas Group 2.5%
Hilton & Hyland 45%
Coldwell Banker 4%
Douglas Elliman 5%
The Agency 8.5%
Compass 9%
Westside Estate Agency 15%
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and land sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
45
2020 AN N UAL R EP O RT
$10M+
RESIDENTIAL MARKET SHARE B E V E R LY H I L L S | B H P O | B E L- A I R | H O L M B Y H I L L S | S U N S E T S T R I P | H O L LY W O O D H I L L S M A L I B U | B R E N T W O O D | P A C I F I C P A L I S A D E S | S A N TA M O N I C A | C E N T U R Y C I T Y H A N C O C K PA R K | W E S T L A K E V I L L AG E
Pinnacle Properties 3%
Berkshire Hathaway 3%
Keller Williams 3%
Rodeo Realty 2%
Hilton & Hyland 29%
Douglas Elliman 5%
Sotheby’s International Real Estate 5%
Westside Estate Agency 8%
Coldwell Banker 8%
Compass 20%
The Agency 14%
46
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
2020 AN N UAL R EP O RT
$5M+
RESIDENTIAL MARKET SHARE B E V E R LY H I L L S | B H P O | B E L- A I R | H O L M B Y H I L L S | S U N S E T S T R I P | H O L LY W O O D H I L L S W E S T W O O D | C E N T U R Y C I T Y | B R E N T W O O D | B E V E R LY G R O V E | M I R A C L E M I L E W E S T H O L LY W O O D | H A N C O C K P A R K | L O S F E L I Z
Westside Estate Agency 4%
Keller Williams 3%
Nourmand & Associates 2%
Hilton & Hyland 23%
Berkshire Hathaway 5%
Sotheby’s International Real Estate 6%
Rodeo Realty 6%
Douglas Elliman 7%
Compass 20%
The Agency 11%
Coldwell Banker 13%
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
47
MARKET SHARE 2020 REGION SPECIFIC MARKET SHARE
124 Udine Way, Bel-Air | $32,000,000 Represented the Seller
2020 AN N UAL R EP O RT
Nourmand & Associates 3%
Keller Williams 3%
Nelson Shelton 2%
Douglas Elliman 5%
Hilton & Hyland 21%
Westside Estate Agency 7%
Rodeo Realty 8.5%
+ B E V E R LY HIL L S P O S T O F F I C E In 2020, Hilton & Hyland enjoyed a dominant 21% share of the $5 million+ luxury residential market.
Sotheby’s International Real Estate 8.5%
Coldwell Banker 19%
The Agency 10% Compass 13%
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and land sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
49
2020 AN N UAL R EP O RT
Douglas Elliman 3%
Berkshire Hathaway 2.5%
Amalfi Estates 2.5%
Sotheby’s International Real Estate 2%
Westside Estate Agency 3.5%
Hilton & Hyland 36%
Keller Williams 4%
The Agency 5%
Rodeo Realty 6%
H o l m by Hil l s In 2020, Hilton & Hyland enjoyed a dominant 36% share of the $5 million+ luxury residential market.
Coldwell Banker 16%
Compass 20%
50
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
2020 AN N UAL R EP O RT
The Oppenheim Group 5%
Keller Williams 5%
Nicholas Group 2%
Hilton & Hyland 23%
Revel Real Estate 5%
Douglas Elliman 6%
In 2020, Hilton & Hyland enjoyed a dominant 23% share of the $10 million+ luxury residential market.
Sotheby’s International Real Estate 11%
Compass 21%
The Agency 11%
Westside Estate Agency 11%
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
51
2020 AN N UAL R EP O RT
Nourmand & Assoc. 3%
Next Century Realty 3%
Amalfi Estates 3%
Coldwell Banker 4%
Hilton & Hyland 26%
Sotheby’s International Real Estate 6%
Berkshire Hathaway 9%
In 2020, Hilton & Hyland enjoyed a dominant 26% share of the $5 million+ luxury residential market.
Douglas Elliman 9%
Compass 14%
The Agency 11%
52
Rodeo Realty 12%
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
2020 AN N UAL R EP O RT
Newmark Residential Keller 2% Williams 2% Westside Estate Agency 2.5%
Amalfi Estates 2%
Rodeo Realty 3%
Hilton & Hyland 22%
Douglas Elliman 4.5%
Coldwell Banker 7%
In 2020, Hilton & Hyland enjoyed a dominant 22% share of the $8 million+ luxury residential market.
Berkshire Hathaway 15.5%
Compass 21%
The Agency 18.5%
Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.
53
MARKETING FIGURES IN 2020, WE SAW A 65% INCRE ASE OVER ALL IN ONLINE TR AFFIC
2020 AN N UAL R EP O RT
15M+
8.9M+
3.8M+
I N S TAG R A M U S E R S R E AC H E D
V I E WS O N YO U T U B E CO N T E N T
LU X U RY P O R T FO L I O.CO M
As the lockdowns began
As summer progressed,
Our listings were syndicated
in early Spring, we saw a
we saw a 100% increase in
globally across 70 countries
346% increase in our social media engagement overall.
views on our video content via YouTube analytics.
and in 9 languages via Luxury Portfolio International.
3.6M+ P A G E V I E W S H I LT O N H Y L A N D . C O M
1.7M+
540K+
200+
A DW E R X R E -TA R G E TI N G
TOTA L S O C I A L N E T WO R K
CO U N T R I E S R E AC H E D
Utilizing Luxury Portfolio’s custom re-targeting tools, we reached over 1.7 million potential new clients.
Our social network continued to grow as we received more online interest than ever before.
We reached over 200 countries via a combination of global listing portals and international press coverage.
55
NOTABLE PRESS F E AT U R E D I N 1 1 5 + I N T E R N AT I O N A L M E D I A O U T L E T S
2020 AN N UAL R EP O RT
57
2020 AN N UAL R EP O RT
58
59
Philanthropy. Hilton & Hyland Helping Hands is a program in which we volunteer time, expertise and financial assistance to organizations that help empower people and causes in need. Together Hilton & Hyland’s staff and associates work hand-in-hand to benefit our local communities. We’d like to highlight some of our favorite causes, ones we continue to support, and a pair of platforms that helped facilitate meaningful change in 2020.
Since 1996, Food on Foot is a non-profit organization dedicated to providing the poor and homeless of Los Angeles with nutritious meals, clothing, job opportunities, and assistance in the transition to employment and life off the streets. Unimpeded by traditional funding models, Food on Foot invests the tremendous amount of time needed to build our workers’ confidence and help them overcome their fear of success – at the same time building partnerships with potential employers who will give our graduates the opportunities they need.
The Los Angeles Ronald McDonald House provides families with a safe and supportive place to stay while their child undergoes treatment for critical illness or injuries at local hospitals. For over 30 years more than 30,000 families have stayed at the Los Angeles Ronald McDonald House during their time of need.
The American Red Cross Los Angeles region serves nearly 10 million people in 88 cities within Los Angeles County, dedicated to helping victims of disaster and providing programs and services that help our community prevent, prepare for, and respond to emergencies. Part of a nationwide network of locally supported chapters, the L.A. Region is comprised of the following six Red Cross Chapters: Antelope Valley, Glendale-Crescenta Valley, Greater Long Beach, Los Angeles, San Gabriel Pomona Valley and Santa Monica.
As one of the most effective grassroots nonprofit agencies in the nation, Project Angel Food cooks and delivers over 500,000 nutritious meals each year, free of charge, to the homes of men, women, and children affected by life-threatening illnesses. vital food and nutrition services, including medically tailored meals and nutritional counseling, help under-served people throughout LA County who are too sick to shop or cook for themselves. Created in response to the HIV/AIDS epidemic, Project Angel Food expanded their mission to help those who are struggling with any life-threatening illness burdened by hunger and malnutrition. They deliver more than 10,000 meals every week to people in need…for Life, for Love, for as long as it takes. 60
2020 AN N UAL R EP O RT
The Village Family Services is Southern California’s leading bilingual family wellness agency providing a comprehensive range of services to achieve permanency and safety for neglected and abused children and youth. Their approach centers on family wellness amid client-centered, strength-focused, trauma-informed, evidence-based and culturally competent care delivered by a compassionate, bilingual staff. The Village Family Services envisions a day where all children and youth are free of social, emotional, verbal and physical harm.
For over 60 years, the Los Angeles Boys & Girls Club has accomplished its goals of opening doors and transforming lives by providing a safe place where young people can be themselves, be proud, and experience opportunities never thought possible. Through programs that expand horizons, the Club challenges youth to experience the world outside their doorsteps and gives them the tools to succeed.
In November, Hilton & Hyland highlighted our favorite local venues that were in need of assistance as part of the #SaveOurStages movement. NIVA thanked those across the country who sent 2.1 million emails to their elected officials expressing their support for the Save Our Stages Act. All 535 Congresspeople heard from their constituents through SaveOurStages.com. Even with the Save Our Stages Act passed, it could take many weeks, even months for the funding to flow. The NIVA Emergency Relief Fund continues to raise money to assist the venues at greatest risk of permanently going under as the wait continues for the grants to be issued.
In the past 10 years, GoFundMe has become a household name synonymous with generosity, kindness, and compassion. While not a charitable organization on its own, GoFundMe served a key role in 2020 by facilitating individual donations to keep businesses afloat across the nation. Our staff and agents utilized the platform to give to the businesses they held most dear. Throughout the hardships of 2020, GoFundMe saw an extraordinary outpour of generosity from a global community that was united by a desire to take action and help others. More than $625 million was raised for relief by the platform in total in 2020.
61
2020 AN N UAL R EP O RT
“Hilton & Hyland remains optimistic, and we thank you for your trust in us.” - R I C K H I LTO N , C H A I R M A N - JEFF HYLAND, PRESIDENT
Billy Jack Carter
Executive Vice President
Rosemary Pearson
Office Administrator
Marilea Peacock
Company Controller
Ashley Getchman
Executive Assistant
Andrew Lester
Executive Assistant
Martha Chinchilla Natalie Ponce
Ed Leyson
Accounting Reception
Marketing Director
Andrew Ledwedge
Creative Director
Glorioso T. Fajardo
Senior Brand Designer
Richard Carrillo
Senior Digital Designer
Judith Parker
Senior Designer + Marketing
Joel Delgado
Junior Designer
Jacob Fajardo
Junior Designer
Noah Weinberg
Copywriter
Sam Loyola
Secured Escrow - Escrow Officer
Billie Goins
Secured Escrow - Escrow Officer
Our Associates Adeena Karsseboom-Fitterman
Donovan Healey
Matthew Chavez
Adi Werthman
Drew Fenton
Matthew Perrye
Albert Hughes
Elena Danielson
Matthew Schwartz
Alex Cabrera
Elizabeth Gershman
Mayu Shiroishi
Alexander Ali
Eric Hassan
Megan Gallivan
Alexandra Allen
Felix Pena
Mia Trudeau
Alla Furman
Florence Caraco
Michael LaMontagna
Allison Giannini
Gary Gold
Michelle Saniei Lally
Alphonso Lascano
Gigi Gharai
Mick Partridge
Amber Cohen
Gordon MacGeachy
Monty Beisel
Andrew Buss
Guy Levy
Neil McDermott
Andrew Cohen
Heather Boyd
Nichelle Robinson
Aneela Zaman
Helena Deeds
Owen Pochman
Anna Marie Simpliciano
Jack Friedkin
Patrick Fogarty
Aren Afsharian
James Davis
Paul Salazar
Austin Barthel
Jamie Nugent
Preston Ukra
Avrille Krom
Jay Brener Harris
Rebecca Edwardson
Barbara Duskin
Jen Baker
Richard Maslan
Barbara Robinson
Jennifer Levine
Richard Mejia
Barbara Tenenbaum
Jerome Kerr-Jarrett
Rodrigo Iglesias
Barron N. Hilton
Jesse Lally
Rona Passman
Beate Kessler-McDermott
Joseph Goodhue
Rory Dorsey
Ben Malka
Jon Brown
Roxane Almeida
Benjamin Kruger
Jonah Wilson
Roya Sklar
Bill Simpson
Jonathan Nash
Ruben Perez
Billy Dolan
Joshua T. Greer
Rudy Serrato
Bjorn Farrugia
Judy Feder
Sally Shim
Blake Blivas
June Davies
Skylar Saca
Brenda Chandler Cooke
Justin Friedlander
Stephen Resnick
Brett Lawyer
Justin P. Huchel
Steve Levine
Brooke Kaufman Halsband
Keeley Smith
Steven Medina
Camille Anderson
Kevin Anderson
Stuart Vetterick
Carol Whitley
Kyle Dordick
Susan Pekich
Chad Rogers
Ladae Bond
Susan Perryman
Chaya Van Essen
Ladd Jackson
Susan Simmons
Chris Evangelatos
Laura Kalb
Susan Smith
Chris Mara
Lauren Mara
Tenny Kilmore
Christina Collins
Laurent Mamann Slater
Tessa Hilton
Davannah Linkon-Fryzer
Lawrence Fitz-Simon
Thomas Glabman
David Konheim
Leonard Rabinowitz
Tiffany Hu
David Kramer
Linda May
Todd Simons
David Yocum
Lisa Optican
Trista Rullan
Debra Dresner
Lynne Langdon
Vania Stepani
Delaram Rivani
Manuela Villa
Wayne Pridgen
Denise Moreno
Marc Noah
Whitney Davis
Dimitri Velis
Marcie Hartley
Zach Goldsmith
H I LT O N H Y L A N D . C O M
+1 3 1 0. 278 . 3 3 1 1
©2021 Hilton & Hyland Real Estate, Inc. If your property is currently listed, please disregard this notice. It is not our intention to solicit the offerings of other Brokers. Market statistics are based on sales reported in TheMLS.com, public records and other sources, consisting of properties sold from January 1st to December 31st, 2020. All data is obtained from various sources and has not been, and will not be, verified by broker. Properties may or may not be listed by the office/agent presenting the information. All Prices reflect actual sold price, per the Multiple Listing Service, unless the property was sold off-market, in which the list price is represented due to confidentiality requirements. The accuracy of all information, regardless of source, is deemed reliable but is not guaranteed. Hilton & Hyland fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. DRE 01160681