Design Anthology

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My name is Sam Vickars. I like to tell stories. I have a passion for communicating ideas and creating experiences. And I have an infectious enthusiasm for just getting it done. I would love to work for you. When I was about two years old, I found my first crayon. I haven’t stopped creating ever since. I eventually moved on to bigger (and by no means better) things, discovering Photoshop, SketchUp, AutoCAD, and Illustrator - it was all love at first sight. I’m an easy-going guy known for my side projects, great sense of humour, and occasional foul mouth. Right now I go to the University of Waterloo School of Architecture in Cambridge, Ontario, but I still go home to Vancouver for the holidays. I also do freelance design work for a number of clients all over the place and there’s almost always a competition entry I’m working on for something or other. In whatever spare time I can find, I’m an amateur rocketship builder, box lacrosse player, world explorer, volunteer wassailer, and I dabble in the occasional lion-taming. It’s nice to finally meet you.

For those as curious as I am, the main fonts used in this portfolio are FRONTAGE (cover and headers), designed by Juri Zaech at Myfonts.com, and Mission Gothic by James T. Edmondson and Trevor Baum of Lost Type Co-op. Many thanks. To create the colour palette for this document, I used the iPhone app Adobe Kuler to take a photo of my studio space, which created a colour palette automatically.


SAM VICKARS

UNIVERSITY OF WATERLOO SCHOOL OF ARCHITECTURE Let’s Chat A Vital Curriculum

pg 4 pg 5

www.i-am-s.am sam.vickars@gmail.com +1 604 379 4890

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TITLE

PAGES

Pr 01 IMAGINE 6-9

NEVER FORGET TO PLAY Pr Pa W 02 EXPLORE 10-17

NISSAN ADVENTURE TIME Pr W 03 CONNECT 18-25

yoUNILEVER Pr 04 SIMPLIFY 26-31

BRITISH COLUMBIA’S HIGHWAY SYSTEM Pr W 05 ENGAGE 32-35

ATHRÚ Pr 06 EXCITE 36-41

LET’S GET FIT A 07 RENEW 42-47

MOD-U-LUX Pr Pa W 08 PROMOTE 48-51

GRUB LONDON A 09 DEVELOP 52-57

A MIXED-USE DEVELOPMENT A 10 CONSTRUCT

58-59

FLORENCE CATHEDRAL Pr

PRINT

Pa

PACKAGING

W

WEB

A

ARCHITECTURE

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LET’S CHAT. CONTACT ME ONLINE www.i-am-s.am CHAT LIVE? call/text 01 604 379 4890 OR EMAIL sam.vickars@gmail.com 24 OLD-FASHIONED? Salisbury Avenue Cambridge, Ontario Canada N1S 1H9

STALK ME SKYPE samvickars BEHANCE www.behance.net/sam-i-am VIMEO www.vimeo.com/user6967037 TUMBLR ifiranthezoo.samvickars.com www.issuu.com/himynameissam ISSUU

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CHECK OUT MY CV - JOBS, EDUCATION, AND OTHER ESCAPADES BOOK LEARNIN’ (EDUCATION)

2013

UNIVERSITY OF WATERLOO SCHOOL OF ARCHITECTURE

Candidate for Bachelor’s of Architecture CO-OP Class of 2015 CAMBRIDGE, ONTARIO

IN THE REAL WORLD (WORK EXPERIENCE)

DEROOTED CREATIVE AGENCY Design Intern TORONTO, ONTARIO

NEW WORLD GLOBAL TECHNOLOGY Communications Intern TORONTO, ON / VANCOUVER, BC

2012

E2 ARCHITECTURE + INTERIORS Student Architect LONDON, UNITED KINGDOM

OTHER SHENANIGANS VIENNA / BRATISLAVA / LONDON PRAGUE / VIENNA / BERLIN

LACROSSE

Captain / Alternate Captain / Leading Scorer / All-star 1997-2008 Vancouver Burrards Minor Lacrosse 2009-10 Richmond Roadrunners Intermediate Lacrosse 2011 Richmond Roadrunners Junior Lacrosse 2012-13 Cambridge Chiefs Lacrosse 2013 Glasgow Clydesiders at Ales Hrebesky Memorial Tournament in Prague AMSTERDAM, NETHERLANDS DUBLIN, IRELAND PARIS, FRANCE

CHOICES MARKET

Graphic / Video Design VANCOUVER, BRITISH COLUMBIA

2011

CANADIAN CHOICE WHOLESALERS

EDINBURGH / LONDON / AMSTERDAM / ITALY

Warehouseman DELTA, BRITISH COLUMBIA

2010

SUMMER JAM BURNABY SOUTH SECONDARY SCHOOL Graduating Class President / Chosen Valedictorian Top Design Student / Focus on Math, Physics, Tech.

Camp Leader BURNABY, BRITISH COLUMBIA

YOUTH CITIZENSHIP AWARD HIGH SCHOOL TRACK & FIELD

School + Regional record holder / MVP / Provincials

BURNABY, BRITISH COLUMBIA

2009

SCOTLAND / ENGLAND

VARIOUS FREELANCE DESIGN

CHIEF SCOUT’S AWARD

For leadership, personal development, and outdoor skills

2008

VANCOUVER / BURNABY YOUTH SOCCER Captain / MVP

ADOBE CREATIVE SUITE 6 V-RAY RENDER ENGINE AUTOCAD 2013 PHYSICAL MODELLING GOOGLE SKETCHUP PRO HAND DRAFTING/DRAWING RHINOCEROS NURBS MODELLING

TEAM PLAYER RELIABLE ADAPTABLE PERSONABLE

PASSSIONATE GREAT PROBLEM SOLVER ENTHUSIASM FOR JUICE

2013 D&AD Student Award - Best of Year (Branding) 2013 ADAA (Adobe Design Achievment Award) - Semifinalist (Illustration) 2013 ADAA (Adobe Design Achievment Award) - Semifinalist (Print Communications) 2013 Selected for “The Story of the Creative” Exhibition in New York City 5


TITLE

NEVER FORGET TO PLAY

COMPONENTS

Pr

DATE

OCTOBER 2012

CLIENT

JUST FOR FUN

TIME LINE

14 WEEKS

01

IMAGINE "Fantasy is a necessary ingredient for living" - Dr. Seuss

BRIEF

Be a kid again; imagine.

2013 Adobe Design Achievment Awards Semifinalist - Illustration

6

Never Forget to Play is a series of images promoting the use of imagination. I did this completely on my own, mostly for fun. Here's why: I hated growing up. Still do. And I suppose I still haven't. When I was a kid, I was always that one playing with a piece of paper in the corner. To most it was exactly that, just a kid playing with a piece of paper. But to me, that paper was an old-time war plane; my blocks were the Eifel Tower; my slide was a roller coaster; and my keyboard was a grand piano. I'm part of the last generation that grew up without smartphones, Playstations, and iPads; I grew up with sticks and legos and big wheels - what was I supposed to do, but imagine?


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8


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TITLE

NISSAN ADVENTURE TIME

COMPONENTS

Pr Pa W

DATE

FEBRUARY 2013

CLIENT

NISSAN / D&AD

TIME LINE

12 WEEKS

02

EXPLORE

A NEW LIFESTYLE BRAND THAT WILL TAKE NISSAN INTO THE SUSTAINABLE AGE BRIEF

Create a brand from scratch. Launch a new lifestyle brand that will hold Nissan’s complete range of sustainable products. How does someone save the world if they haven’t seen it? Best of Year Branding D&AD Student Awards 2013

Nissan Adventure Time aims to change the way people think about their vehicles; it’s no longer about just getting from point A to point B, it’s about seeing what’s in between. Nissan Adventure time isn’t just a new range of hybrid vehicles, it’s an entire new lineup that will bring the company into the sustainable age, appealing to a new audience, bringing positive lifestyle statements and technologically integrated products to life. The Adventure Time lineup includes a whole range of human-powered adventure equipment: canoes, kayaks, snowboards, skis, windsurf boards, camping equipment, and more. The possibilities are endless. The Nissan Adventure Agent app ties all these together. Available on your smart phone as well as the removable tablet, built-in to new Nissans, the Adventure Agent offers a GPS with topographic maps and trail info, tips from fellow travelers, a planner, weather forecasts, and a marketplace where users can buy, sell, and trade with other local users. It’s time to see the world. It’s time to save the world.

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13


Sign in with Facebook or Twitter

14

Sign in with AT account

Home

Main menu - swipe right

Marketplace home


Find what’s nearby

Marketplace product listing

Emergency services

Current trip

Trail / route info

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Hi. I’m your new Nissan. And this is your welcome kit. This kit comes with every new Nissan - both vehicles and human-powered equipment. It contains everything you need to get started. With this kit and the Adventure Agent app, everybody, from that kid fresh out of uni to the couple who just had their first child, can get outside and see the world that we need to save.

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17


TITLE

yoUNILEVER

COMPONENTS

Pr

DATE

FEBRUARY 2013

CLIENT

UNILEVER / D&AD

TIME LINE

2 WEEKS

W

03

CONNECT MAKE THE WORLD A BETTER PLACE BY CONNECTING WITH PEOPLE BRIEF

Use the Unilever brand to make the world a better place. Unilever has recently gone through a re-branding experience, humanizing their brand and connecting to both their employees and consumers on a more personal level. With this proposal, Unilever can take this one step further - using their brand to create a better world. Instead of trying to tackle the big things like ending world hunger or finding global peace, which albeit would be great, are both a little unrealistic. Instead, let’s focus on the little things. Let’s make a everyday better for people on a personal level. With this in mind, instead of focusing on a specific brand within the Unilever umbrella, this proposal makes use of the brand as a whole, making it about you - the employees, the consumers, and the world at large.

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22


WWYD WHAT WOULD YOU DO?

WHAT WOULD YOU DO JUST BECAUSE? WHAT WOULD YOU DO TO HELP A STRANGER?

WHAT WOULD YOU DO TO MAKE SOMEONE NEW FEEL WELCOME? WHAT WOULD YOU DO TO CHANGE?

To get people thinking about the little things that would make everyday better, these WWYD (what would you do) cards were created. These are the results.

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2 billion times a day, somebody, somewhere, uses a Unilever product. By utilizing just a few of the Unilever brands, we can get people asking not what their neighbours would do, what their government would do, or what a certain religous figure would do, but rather what they would do. What would you do?

25


TITLE

BC’S HIGHWAY SYSTEM

COMPONENTS

Pr

DATE

OCTOBER 2012

CLIENT

BC AUTOMOBILE ASSOCIATION

TIME LINE

14 WEEKS

04

SIMPLIFY A RE-IMAGINED WAY OF NAVIGATING A PROVINCIAL HIGHWAY SYSTEM BRIEF

Reinvent the way people, tourists and locals alike, travel around British Columbia.

2013 Adobe Design Achievment Awards Semifinalist - Print Communications

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A side project I worked on for a few months, this map simplifies travel around the province. The map isn't entirely geographically accurate for design and simplification purposes, much like the classic London Tube Map on which the design is based. I drew inspiration from that while I was living in London last winter. I'm currently working on mapping Alberta and Manitoba, and eventually the rest of Canada.


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TITLE

ATHRÚ

COMPONENTS

Pr

COURSE/DATE

CULTURAL HISTORY 4/JULY ‘12

INSTRUCTOR

TRACEY EVE WINTON

TIMELINE

4 WEEKS

LOCATION

WWW.ATHRU.CA

W

05

ENGAGE

AN OUT OF THE ORDINARY THEATRE EXPERIENCE

BRIEF

Market the summer show. Create a proposal for branding the play: a name, a symbol, a colour palette, a typeface, a website, an ad campaign, and brand touchpoints. Every summer, the second year class at Waterloo Architecture creates a show based on the readings in Cultural History. This involves writing the script, building the sets, writing, recording, and producing the music, and performing. As Director of Marketing, it was my job to involve the community and sell tickets. We were sold out within a few days. Athrú, Scottish Gaelic for change and inspired by the 14th century alliterative romance, "Sir Gawain and the Green Knight," and other Arthurian legends, follows a young squire's pursuit of knighthood and his eventual encounter with a mythical grail. The symbol for Athrú is a Celtic knot, representing the cyclical changes tied together with the three main events in the story. Athrú is a hero's quest whose unexpected outcome will forever alter the destiny of the world in which he lives.

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TITLE

LET’S GET FIT

COMPONENTS

Pr

DATE

MARCH 2013

CLIENT

DofH / D&AD

TIME LINE

1 WEEK

06

EXCITE LET’S GET FIT

BRIEF

Create a campaign that is less about preaching the nutritional values of particular foods, but instead focuses on motivating children and adults to take part in regular physical activity. Key word: Let’s. As in “let’s do this together.” As in “let’s get in shape together.” As in “let’s all do it.” Almost half the population of the United Kingdom is overweight1. The following ad campaign promotes the positives of exercise and uses a non-commanding “let’s get fit.” Instead of pointing fingers at the general public, Let’s get fit doesn’t lay blame for the growing problem on anybody in particular and encourages us all to get up from our desks and away from our TVs and get excited about exercise. 1

According to D&AD design brief.

WATCH THE TV SPOTS: http://vimeo.com/user6967037/letsgetfit-tvspots 36


9 IN 10 CHILDREN WILL HAVE PLAYED OUTSIDE BY THE TIME THEY TURN FIVE. LET’S GET EXCITED ABOUT EXERCISING.

*THIS IS NOT A REAL STATISTIC.

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IN A MAJORITY OF CASES, REGULAR PHYSICAL ACTIVITY LEADS TO A HAPPIER LIFE. LET’S GET EXCITED ABOUT EXERCISING.

*THIS 38 IS NOT A REAL STATISTIC.


3 IN 5 TEENAGERS WILL EXPERIMENT WITH SPORT. LET’S GET EXCITED ABOUT EXERCISING.

*THIS IS NOT A REAL STATISTIC.

“SON, WE NEED TO PLAY CATCH.” LET’S GET EXCITED ABOUT EXERCISING.

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“FIRST YOU’RE SETTING GOALS, THEN ALL OF A SUDDEN, YOU’RE FULL OUT GETTING IN SHAPE.” LET’S GET EXCITED ABOUT EXERCISING.

WALKING REGULARLY IS A GATEWAY TO JOGGING. LET’S GET EXCITED ABOUT EXERCISING.

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TITLE COMPONENTS

MOD-U-LUX A

DATE

APRIL 2012

CLIENT

INT’L VELUX AWARD COMP.

TIME LINE

16 WEEKS

PARTNER

JACK LIPSON (JCKLPSN.COM)

07

RENEW

COMBINING INTERACTIVITY WITH SUSTAINABILITY BRIEF

Rethink daylight in urban and suburban living contexts; reinterpret the importance of sunlight and daylight for sustainable architecture that takes into account the rhythm and balance of nature, including abstract concepts like daylight vs. artificial light and day vs. night. Modulux (a module of light) acts as a source of energy, rethinking the urban context; through an innovative approach to technology, the proposal adds a visual quality to wherever it is used. Modulux is, in essence, the light of tomorrow. Modulux combines into a single panel a PV cell, a motion and daylight sensor, a lithium-ion battery, and an LED light strip, all sealed between two acrylic panels, making a completely independent module. This module can be placed in sequence with others or used on its own. The idea is to create new facades in downtown corridors, bus stops, and lamp posts. Instead of simply switching a light on, the user controls the light with their motion, creating an environment where the surroundings change depending on where the user goes and how many are around. Modulux truly brings light to life.

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Hardware Polycarbonate Cover Weatherproofing Lithium Battery Daylight Sensor Motion Sensor Photovoltaic Cell Etched Polycarbonate Strcutural Aluminum Casing Weatherproofing Polycarbonate Cover

Hardware

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44


45


1 6 5

4 1 Solar Radiation 2 Photovoltaic Cells 1 Solar Radiation 2 Photovoltaic Cells 46

3 Lithium Ion Battery 4 Motion Sensor

3 Lithium Ion Battery 4 Motion Sensor 5 High intensity LED 6 User-controlled Experience


1

4

2 3

1 So 2 Ph

3 Lit 4 Mo

5 Hi 6 Us

47


TITLE

GRUB LONDON

COMPONENTS

Pr Pa W

DATE

MAY 2012

CLIENT

GRUB LONDON, INC.

TIME LINE

3 DAYS

LOCATION

GRUBLONDON.CO.UK

08

PROMOTE ONE PART CLASSY, ONE PART ELEGANT, THREE PARTS FUN. BRIEF

Create an identity, as well as a website with an online reservation system for a pop-up restaurant. Spatial design: create a plan for a rooftop eatery that is both open and intimate, with a bar, a lounge, and a dining room that shows off the view. Grub London is a pop-up restaurant in London, England holding events every few months in fun and exciting locations around the city. The first event, Summer Solstice Banquets, opened to coincide with the Summer Olympic Games.

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TITLE COMPONENTS

FUSION A

DATE

MARCH 2013

CLIENT

PHILIP BEESLEY

TIME LINE

12 WEEKS

LOCATION

DOWNTOWN TORONTO

09

DEVELOP

A MIXED-USE DEVELOPMENT IN THE HEART OF DOWNTOWN TORONTO BRIEF

Propose a mixed use development to fit into a key area in Downtown Toronto (Wellesley St, between Yonge and Bay), that includes retail space, a variety of residential spaces, a theatre and theatre support, and recreational spaces. Fusion is the meeting point between park, living, retail, and performance. Theatre spaces - auditorium, rehearsal spaces, workshops, dressing rooms, support spaces - are all sunk below street level, while retail, studios, condo amenities, and residential spaces all rise vertically, creating a large park area that blends and links the development to the surrounding areas.

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THE FOLLOWING PAGES ARE ONLY A SMALL PREVIEW OF THIS PROJECT. FOR MORE IMAGES AND INFORMATION, PLEASE VISIT SAMVICKARS.COM


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N

54

CONTEXT PLAN SCALE APPROX. 1:1000


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THEATRE

LOBBY

LOBBY

COMMERCIAL RESIDENTIAL SERVICES THEATRE THEATRE SUPPORT

NORTH 56

RESIDENTIAL

AUDITORIUM

STAGE / FLY TOWER

COMMERCIAL GALLERY

CHANGEROOMS CONCIERGE GYM MAILROOM MEETING ROOMS MULTI-PURPOSE ROOM POOL RESIDENTIAL RESIDENTIAL LOBBY RESIDENTIAL OFFICES YOGA / DANCE STUDIO

EAST


THEATRE SUPPORT

OFFICES /ADMIN

CORE MECHANICAL PARKING

SOUTH

RESIDENTIAL AMENITIES

RESIDENTIAL

AUDITORIUM BOX OFFICE CONTROL ROOMS FLY TOWER GIFT SHOP THEATRE ADMIN THEATRE LOBBY

DRESSING ROOMS GREEN ROOM LOADING LOUNGE PRODUCTION OFFICES LARGE REHEARSAL SPACE SMALL REHEARSAL SPACE STORAGE WARDROBE WORKSHOPS

WEST 57


FLORENCE CATHEDRAL

TITLE

A

COMPONENTS COURSE/DATE

CULTURAL HISTORY 3/OCT ‘11

INSTRUCTOR

TAMMY GABER

TIME LINE

1 WEEK

PARTNERS

BRYCE CLAYTON, GALEN JONES, MANDY PARKINSON, DANIKA IRVINE, MARYIA SAKHAREVICH

10 CONSTRUCT "THE CATHEDRAL IS A BLOSSOMING IN STONE SUBDUED BY THE INSATIABLE DEMAND OF HARMONY IN MAN" - Ralph Waldo EMERSON

BRIEF

Build a 1:100 scale model of the Florence Cathedral - the Duomo - to more intimately explore the architecture, style, decoration, and scale of the building.

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ALL DONE! (FOR NOW)

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www.I-AM-S.AM × +1 (604) 379-4890


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