WINTER 2013 SELECTED WORKS
WINTER 2013 SELECTED WORKS
WINTER 2013 SELECTED WORKS
My name is Sam Vickars. I like to tell stories. I have a passion for communicating ideas and creating experiences. And I have an infectious enthusiasm for juice. I would love to work for you. When I was about two years old, I found my first crayon. I haven’t stopped creating since. I eventually moved onto bigger (and by no means better) things, discovering Photoshop, SketchUp, AutoCAD, and Illustrator - it was all love at first sight. I'm an easy-going guy known for my side projects, sense of humour, and occasional foul mouth. Right now I go to the University of Waterloo School of Architecture in Cambridge, Ontario, but I still go home to Vancouver for the holidays. I also do freelance graphic design for a number of clients all over the place. In whatever spare time I can find, I’m an amateur rocketship builder, world explorer, volunteer wassailer, and I dabble in the occasional lion-taminig. It’s nice to finally meet you.
SAM VICKARS
UNIVERSITY OF WATERLOO SCHOOL OF ARCHITECTURE Let’s Chat - 6 A V i ta l C u r r i c u l u m - 7 www.i-am-s.am sam.vickars@gmail.com +1 (604) 379-4890
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TABLE
CONTENTS
TITLE
COMPONENTS
PAGES
Pr W 01 CONNECT 8-13
yoUNILEVER
02 EXPLORE
Pr Pa W 14-21
NISSAN ADVENTURE TIME
03 EXCITE
Pr 22-27
LET’S GET FIT
04 ENGAGE
Pr W 28-31
ATHRÚ Pr Pa W 05 PROMOTE 32-35
GRUB LONDON
06 IMAGINE
Pr 36-39
NEVER FORGET TO PLAY
07 SIMPLIFY
Pr 40-45
BRITISH COLUMBIA’S HIGHWAY SYSTEM
08 RENEW
Ar 46-51
MOD•U•LUX Ar 09 CONSTRUCT 52-53
FLORENCE CATHEDRAL
10 UPDATE
Pr W 54-57
NEW WORLD GLOBAL TECHNOLOGY PRINT PACKAGING W WEB Ar ARCHITECTURE Pr
Pa
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Let’s chat. CONTACT ME ONLINE www.i-am-s.am CHAT LIVE? cell +1 604 379 4890 OR E-MAIL? sam.vickars@gmail.com OLD-FASHIONED? 24 Salisbury Avenue Cambridge, Ontario Canada N1S 1H9 STALK ME SKYPE VIMEO FLICKR TUMBLR ISSUU
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samvickars www.vimeo.com/user6967037 www.flikr.com/photos/ohtheplacesivebeen ifiranthezoo.tumblr.com or typographyturnsmeon.com www.issuu.com/himynameissam
LOOK WHAT I CAN DO! CHECK OUT MY CV - JOBS, EDUCATION, AND OTHER ESCAPADES BOOK LEARNIN’ (EDUCATION)
IN THE REAL WORLD (WORK EXPERIENCE)
IN THE REAL WORLD (PART TIME/FREELANCE)
HOCKEY HALL OF FAME Consulting Designer TORONTO, ONTARIO
2013
NEW WORLD GLOBAL TECH. Comm. Intern TORONTO/VANCOUVER
2012
2011
2010
E2 ARCHITECTURE + INTERIORS Student Architect LONDON, UNITED KINGDOM UNIVERSITY OF WATERLOO SCHOOL OF ARCHITECTURE Candidate for Bachelor’s of Architecture CO-OP, with Honours Class of 2015 CAMBRIDGE, ONTARIO
LACROSSE (15 years) Captain / Alternate Captain / Leading Scorer / All-Star 1997-2008 Vancouver Burrards Minor Lacrosse 2009-10 Richmond Roadrunners Intermediate Lacrosse 2011/2013 Richmond Roadrunners Junior Lacrosse 2012 Cambridge Chiefs Lacrosse 2013 Glasgow Clydesiders at Ales Hrebesky Memorial Tournament in Prague
CHOICES MARKETS Graphic / Video Design VANCOUVER, BRITISH COLUMBIA CANADIAN CHOICE WHOLESALERS Warehouseman DELTA, BRITISH COLUMBIA
YOUTH CITIZENSHIP AWARD
SUMMER JAM Camp Leader BURNABY, BRITISH COLUMBIA HIGH SCHOOL TRACK & FIELD School + Regional record holder / MVP / Provincials
2009
CHIEF SCOUT’S AWARD For leadership, personal development, and outdoors skills
2008
2007
OTHER SHENANIGANS (SPARETIME?)
BURNABY SOUTH SECONDARY SCHOOL Graduating Class President / Chosen Valedictorian Class of 2010 Top Design Student / Focus on Math, Physics, Technology BURNABY, BRITISH COLUMBIA
VARIOUS FREELANCE DESIGN BURNABY YOUTH SOCCER Captain/MVP
TECHNICALLY SPEAKING
PERSONALLY SPEAKING
ADOBE CREATIVE SUITE 6 V-RAY RENDER ENGINE AUTOCAD 2012 PHYSICAL MODELLING GOOGLE SKETCHUP PRO HAND DRAFTING / DRAWING RHINOCEROS NURBS MODELLING
TEAM PLAYER PASSIONATE HIGH INTERPERSONAL SKILLS GREAT PROBLEM SOLVER RELIABLE ENTHUSIASM FOR JUICE ADAPTABLE
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TITLE
yoUNILEVER
COMPONENTS
Pr
DATE
FEBRUARY 2013
CLIENT
UNILEVER
TIME LINE
2 WEEKS
LOCATION
CAMBRIDGE, ONTARIO
W
01
CONNECT MAKE THE WORLD A BETTER PLACE BY CONNECTING WITH PEOPLE
BRIEF Use the Unilever brand to make the world a better place. Unilever has recently gone through a re-branding experience, humanizing their brand and connecting to both their employees and consumers on a more personal level. With this proposal, Unilever can take this one step further - using their brand to create a better world. Instead of trying to tackle the big things like ending world hunger or finding global peace, which albeit would be great, are both a little unrealistic. Instead, let’s focus on the little things. Let’s make a everyday better for people on a personal level. With this in mind, instead of focusing on a specific brand within the Unilever umbrella, this proposal makes use of the brand as a whole, making it about you - the employees, the consumers, and the world at large.
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WWYD WHAT WOULD YOU DO?
WHAT WOULD YOU DO JUST BECAUSE? WHAT WOULD YOU DO TO HELP A STRANGER?
WHAT WOULD YOU DO TO MAKE SOMEONE NEW FEEL WELCOME? WHAT WOULD YOU DO TO CHANGE?
To get people thinking about the little things that would make everyday better, these WWYD (what would you do) cards were created. These are the results.
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The WWYD concept is brought to life online. Consumers will see the WWYD mark on Unilever products, taking them to the website. There, one can read stories others have posted by others by clicking a full colour shape or photo, or submit their own by clicking a shape.
2 billion times a day, somebody, somewhere, uses a Unilever product. By utilizing just a few of the Unilever brands, we can get people asking not what their neighbours would do, what their government would do, or what their parents would do, but rather what they would do. What would you do?
WHAT WOULD YOU DO TO MAKE THE WORLD A BETTER PLACE?
12 Share your stories on
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TITLE
NISSAN ADVENTURE TIME
COMPONENTS
Pr Pa W
DATE
FEBRUARY 2013
CLIENT
NISSAN
TIME LINE
12 WEEKS
02
EXPLORE
A NEW LIFESTYLE BRAND THAT WILL TAKE NISSAN INTO THE SUSTAINABLE AGE
BRIEF Create a brand from scratch. Launch a new lifestyle brand that will hold Nissan’s complete range of sustainable products. How does someone save the world if they haven’t seen it? Nissan Adventure Time aims to change the way people think about their vehicles; it’s no longer about just getting from point A to point B, it’s about seeing what’s in between. Nissan Adventure time isn’t just a new range of hybrid vehicles, it’s an entire new lineup that will bring the company into the sustainable age, appealing to a new audience, bringing positive lifestyle statements and technologically integrated products to life. The Adventure Time lineup includes a whole range of human-powered adventure equipment: canoes, kayaks, snowboards, skis, windsurf boards, camping equipment, and more. The possibilities are endless. The Nissan Adventure Agent app ties all these together. Available on your smart phone as well as the removable tablet, built-in to new Nissans, the Adventure Agent offers a GPS with topographic maps and trail info, tips from fellow travelers, a planner, weather forecasts, and a marketplace where users can buy, sell, and trade with other local users. It’s time to see the world. It’s time to save the world.
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Tap to access main app Sign in with Facebook or Twitter
Sign in with Adventure Account
Home
Main Menu - swipe right from anywhere
Marketplace Home
Marketplace product listing
Emergency Services
Current Trip
Trail / Route Info
Nearby
Tap to track your carbon footprint, purchase offsets, talk on the forums.
Splash Screen
The Adventure Agent App Available on your smart phone as well as the removable tablet, built-in to new Nissans, the Adventure Agent offers a GPS with topographic maps and trail info, tips from fellow travelers, a planner, weather forecasts, and a marketplace where users can buy, sell, and trade with other local users.
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Hi. I’m your new Nissan. And this is your welcome kit. This kit comes with every new Nissan - both vehicles and human-powered equipment. It contains everything you need to get started. With this kit and the Adventure Agent app, everybody, from that kid fresh out of uni to the couple who just had their first child, can get outside and see the world that we need to save.
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TITLE
LET’S GET FIT
COMPONENTS
Pr
DATE
MARCH 2013
CLIENT
DEPARTMENT OF HEALTH
TIME LINE
1 WEEK
LOCATION
UNITED KINGDOM
03
EXCITE LET’S GET FIT
BRIEF Create a campaign that is less about preaching the nutritional values of particular foods, but instead focuses on motivating children and adults to take part in regular physical activity. Key word: Let’s. As in “let’s do this together.” As in “let’s get in shape together.” As in “let’s all do it.” Almost half the population of the United Kingdom is overweight1. The following ad campaign promotes the positives of exercise and uses a non-commanding “let’s get fit.” Instead of pointing fingers at the general public, Let’s get fit doesn’t lay blame for the growing problem on anybody in particular and encourages us all to get up from our desks and away from our TVs and get excited about exercise. 1
According to D&AD design brief.
WATCH THE TV SPOTS: http://vimeo.com/user6967037/letsgetfit-tvspots
TITLE
ATHRÚ
COMPONENTS
Pr
COURSE/DATE
CULTURAL HISTORY 4/JULY 2012
INSTRUCTOR
TRACEY EVE WINTON
TIME LINE
4 WEEKS
LOCATION
WWW.ATHRU.CA
W
04
ENGAGE
AN OUT OF THE ORDINARY THEATRE EXPERIENCE
BRIEF Market the summer show. Create a proposal for branding the play: a name, a symbol, a colour palette, a typeface, a website, an ad campaign, and brand touchpoints. Every summer, the second year class at Waterloo Architecture creates a show based on the readings in Cultural History. This involves writing the script, building the sets, writing, recording, and producing the music, and performing. As Director of Marketing, it was my job to involve the community and sell tickets. We were sold out within a few days. Athrú, Scottish Gaelic for change and inspired by the 14th century alliterative romance, "Sir Gawain and the Green Knight," and other Arthurian legends, follows a young squire's pursuit of knighthood and his eventual encounter with a mythical grail. The symbol for Athrú is a Celtic knot, representing the cyclical changes tied together with the three main events in the story. Athrú is a hero's quest whose unexpected outcome will forever alter the destiny of the world in which he lives.
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TITLE
GRUB LONDON
COMPONENTS
Pr Pa W
DATE
MAY 2012
CLIENT
GRUB LONDON, INC.
TIME LINE
3 DAYS
LOCATION
DEPTFORD HIGH STREET, LONDON
05
PROMOTE ONE PART CLASSY, ONE PART ELEGANT, THREE PARTS FUN.
BRIEF Create an identity, as well as a website with an online reservation system for a pop-up restaurant. Spatial design: create a plan for a rooftop eatery that is both open and intimate, with a bar, a lounge, and a dining room that shows off the view. Grub London is a pop-up restaurant in London, England holding events every few months in fun and exciting locations around the city. The first event, Summer Solstice Banquets, opened to coincide with the Summer Olympic Games.
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TITLE
NEVER FORGET TO PLAY
COMPONENTS
Pr
DATE
OCTOBER 2012
CLIENT
JUST FOR FUN/URBAN OUTFITTERS
TIME LINE
14 WEEKS
06
IMAGINE "Fantasy is a necessary ingredient for living" - Dr. Seuss
BRIEF Be a kid again; imagine. Never Forget to Play is a series of images promoting the use of imagination. I did this completely on my own, mostly for fun. Here's why: I hated growing up. Still do. And I suppose I still haven't. When I was a kid, I was always that one playing with a piece of paper in the corner. To most it was exactly that, just a kid playing with a piece of paper. But to me, that paper was a old-time war plane; my blocks were the Eifel Tower; my slide was a roller coaster; and my keyboard was a grand piano. I'm part of the last generation that grew up without smartphones, Playstations, and iPads; I grew up with sticks and legos and big wheels - what was I supposed to do, but imagine?
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TITLE
BC’S HIGHWAY SYSTEM
COMPONENTS
Pr
DATE
OCTOBER 2012
CLIENT
BC AUTOMOBILE ASSOCIATION
TIME LINE
14 WEEKS
07
SIMPLIFY A RE-IMAGINED WAY OF NAVIGATING A PROVINCIAL HIGHWAY SYSTEM
BRIEF Reinvent the way people, tourists and locals alike, travel around British Columbia. A side project I worked on for a few months, this map simplifies travel around the province. The map isn't entirely geographically accurate for design and simplification purposes, much like the classic London Tube Map on which the design is based. I drew inspiration from that while I was living in London last winter. I'm currently working on mapping Alberta and Manitoba, and eventually the rest of Canada.
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TITLE COMPONENTS
MOD•U•LUX Ar
DATE
APRIL 2012
CLIENT
INT'L VELUX AWARD COMPETITION
TIME LINE
16 WEEKS
PARTNER
JACK LIPSON (jcklpsn.com)
08
RENEW
COMBINING INTERACTIVITY WITH SUSTAINABILITY
BRIEF Rethink daylight in urban and suburban living contexts; reinterpret the importance of sunlight and daylight for sustainable architecture that takes into account the rhythm and balance of nature, including abstract concepts like daylight vs. artificial light and day vs. night. Modulux (a module of light) acts as a source of energy, rethinking the urban context; through an innovative approach to technology, the proposal adds a visual quality to wherever it is used. Modulux is, in essence, the light of tomorrow. Modulux combines into a single panel a PV cell, a motion and daylight sensor, a lithium-ion battery, and an LED light strip, all sealed between two acrylic panels, making a completely independent module. This module can be placed in sequence with others or used on its own. The idea is to create new facades in downtown corridors, bus stops, and lamp posts. Instead of simply switching a light on, the user controls the light with their motion, creating an environment where the surroundings change depending on where the user goes and how many are around. Modulux truly brings light to life.
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Hardware Polycarbonate Cover Weatherproofing Lithium Battery Daylight Sensor Motion Sensor Photovoltaic Cell Etched Polycarbonate Strcutural Aluminum Casing Weatherproofing Polycarbonate Cover
Hardware
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1 6 5
4 1 Solar Radiation 2 Photovoltaic Cells 1 Solar Radiation 2 Photovoltaic Cells 3 Lithium Ion Battery 4 Motion Sensor
3 Lithium Ion Battery 4 Motion Sensor 5 High intensity LED 6 User-controlled Experience
1
4
2 3
1 So 2 Ph
3 Lit 4 Mo
5 Hi 6 Us
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FLORENCE CATHEDRAL
TITLE COMPONENTS
Ar
COURSE/DATE
CULTURAL HISTORY / OCT 2011
INSTRUCTOR
TAMMY GABER
TIME LINE
1 WEEK
PARTNERS
BRYCE CLAYTON, GALEN JONES, MANDY PARKINSON, DANIKA IRVINE, MARYIA SAKHAREVICH
09 CONSTRUCT "THE CATHEDRAL IS A BLOSSOMING IN STONE SUBDUED BY THE INSATIABLE DEMAND OF HARMONY IN MAN" - Ralph Waldo EMERSON
BRIEF Build a 1:100 scale model of the Florence Cathedral - the Duomo - to more intimately explore the architecture, style, decoration, and scale of the building.
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TITLE
NEW WORLD GLOBAL TECHNOLOGY
COMPONENTS
Pr
DATE
DECEMBER 2012
CLIENT
NEW WORLD GLOBAL TECH. INC.
TIME LINE
14 WEEKS
LOCATION
COMING SOON
W
10
UPDATE BRIEF Reinvent the New World Global Technology brand; create a young, modern, fresh corporate identity for a small technology company based in Vancouver, BC.
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SO YEAH... THAT’S PRETTY MUCH ME. IT WAS NICE TO MEET YOU. LET’S TALK SOON. SAM VICKARS +1 (604) 369 4890 sam.vickars@gmail.com
SAM VICKARS +1 (604) 379 4890