WINTER 2013 SELECTED WORKS
WINTER 2013 SELECTED WORKS
3
My name is Sam Vickars. I like to tell stories. I have a passion for communicating ideas and creating experiences. And I have an infectious enthusiasm for juice. I would love to work for you. This is a pocket-sized portfolio - check out the full version at www.samvickars.com When I was about two years old, I found my first crayon. I haven’t stopped creating since. I eventually moved onto bigger (and by no means better) things, discovering Photoshop, SketchUp, AutoCAD, and Illustrator - it was all love at first sight. I'm an easy-going guy known for my side projects, sense of humour, and occasional foul mouth. Right now I go to the University of Waterloo School of Architecture in Cambridge, Ontario, but I still go home to Vancouver for the holidays. I also do freelance graphic design for a number of clients all over the place. In whatever spare time I can find, I’m an amateur rocketship builder, world explorer, volunteer wassailer, and I dabble in the occassional lion-taminig. It’s nice to finally meet you.
5
SAM VICKARS
UNIVERSITY OF WATERLOO SCHOOL OF ARCHITECTURE A V i ta l C u r r i c u l u m - 6 CONTACT ME ONLINE www.i-am-s.am CHAT LIVE? cell +1 604 379 4890 OR E-MAIL? sam.vickars@gmail.com OLD-FASHIONED? 24 Salisbury Avenue Cambridge, Ontario Canada N1S 1H9 STALK ME SKYPE VIMEO FLICKR TUMBLR ISSUU
6
samvickars www.vimeo.com/user6967037 www.flikr.com/photos/ohtheplacesivebeen ifiranthezoo.tumblr.com or typographyturnsmeon.com www.issuu.com/himynameissam
TABLE TITLE
CONTENTS COMPONENTS
PAGES
01 CONNECT 8-13 Pr
W
yoUNILEVER
Pr Pa W 02 EXPLORE 14-21
NISSAN ADVENTURE TIME
Pr 03 EXCITE 22-25
LET’S GET FIT
Pr 04 IMAGINE 26-29
NEVER FORGET TO PLAY
PRINT PACKAGING W WEB Ar ARCHITECTURE Pr
Pa
7
LOOK WHAT
CHECK OUT MY CV - JOBS, EDUC IN THE REAL WORLD (WORK EXPERIENCE)
2013
IN THE REAL WORLD (PART TIME/FREELANCE)
HOCKEY HALL OF FAME Consulting Designer TORONTO, ONTARIO NEW WORLD GOLABL TECH. Comm. Intern TORONTO/VANCOUVER
2012
2011
2010
E2 ARCHITECTURE + INTERIORS Student Architect LONDON, UNITED KINGDOM CHOICES MARKETS Graphic / Video Design VANCOUVER, BRITISH COLUMBIA CANADIAN CHOICE WHOLESALERS Warehouseman DELTA, BRITISH COLUMBIA SUMMER JAM Camp Leader BURNABY, BRITISH COLUMBIA
2009 2008 VARIOUS FREELANCE DESIGN
2007
TECHNICALLY SPEAKING ADOBE CREATIVE SUITE 6 V-RAY RENDER ENGINE AUTOCAD 2012 PHYSICAL MODELLING GOOGLE SKETCHUP PRO HAND DRAFTING / DRAWING RHINOCEROS NURBS MODELLING
8
T I CAN DO!
CATION, AND OTHER ESCAPADES
)
BOOK LEARNIN’ (EDUCATION)
OTHER SHENANIGANS (SPARETIME?) LACROSSE (15 years) Captain / Alternate Captain / Leading Scorer / All-Star 1997-2008 Vancouver Burrards Minor Lacrosse 2009-10 Richmond Roadrunners Intermediate Lacrosse 2011/2013 Richmond Roadrunners Junior Lacrosse 2012 Cambridge Chiefs Lacrosse 2013 Glasgow Clydesiders at Ales Hrebesky Memorial Tournament in Prague
UNIVERSITY OF WATERLOO SCHOOL OF ARCHITECTURE Candidate for Bachelor’s of Architecture CO-OP, with Honours Class of 2015 CAMBRIDGE, ONTARIO
YOUTH CITIZENSHIP AWARD
HIGH SCHOOL TRACK & FIELD School + Regional record holder / MVP / Provincials
CHIEF SCOUT’S AWARD For leadership, personal development, and outdoors skills BURNABY SOUTH SECONDARY SCHOOL Graduating Class President / Chosen Valedictorian Class of 2010 Top Design Student / Focus on Math, Physics, Technology BURNBAY, BRITISH COLUMBIA
BURNABY YOUTH SOCCER Captain/MVP
PERSONALLY SPEAKING TEAM PLAYER PASSIONATE HIGH INTERPERSONAL SKILLS GREAT PROBLEM SOLVER RELIABLE ENTHUSIASM FOR JUICE ADAPTABLE
9
TITLE
yoUNILEVER
COMPONENTS
Pr
DATE
FEBRUARY 2013
CLIENT
UNILEVER
TIMELINE
2 WEEKS
LOCATION
CAMBRIDGE, ONTARIO
W
01
CONNECT
MAKE THE WORLD A BETTER PLACE BY CONNECTING WITH PEOPLE
BRIEF Use the Unilever brand to make the world a better place. Unilever has recently gone through a re-branding experience, humanizing their brand and connecting to both their employees and consumers on a more personal level. With this proposal, Unilever can take this one step further - using their brand to create a better world. Instead of trying to tackle the big things like ending world hunger or finding global peace, which albeit would be great, are both a little unrealistic. Instead, let’s focus on the little things. Let’s make a everyday better for people on a personal level. With this in mind, instead of focusing on a specific brand within the Unilever umbrella, this proposal makes use of the brand as a whole, making it about you - the employees, the consumers, and the world at large.
10
11
WWYD WHAT WOULD YOU DO?
WHAT WOULD YOU DO JUST BECAUSE?
U DO TO HELP A STRANGER?
WHAT WOULD YOU DO TO MAKE SOMEONE NEW FEEL WELCOME? WHAT WOULD YOU DO TO CHANGE?
To get people thinking about the little things that would make everyday better, these WWYD (what would you do) cards were created. These are the results.
12
13
The WWYD concept is brought to life online. Consumers will see the WWYD mark on Unilever products, taking them to the website. There, one can read stories others have posted by others by clicking a full colour shape or photo, or submit their own by clicking a shape.
2 billion times a day, somebody, somewhere, uses a Unilever product. By utilizing just a few of the Unilever brands, we can get people asking not what their neighbours would do, what their government would do, or what their parents would do, but rather what they would do. What would you do?
WHAT WOULD YOU DO TO MAKE THE WORLD A BETTER PLACE?
14 Share your stories on
15
TITLE
NISSAN ADVENTURE TIME
COMPONENTS
Pr Pa W
DATE
FEBRUARY 2013
CLIENT
NISSAN
TIMELINE
12 WEEKS
02
EXPLORE
A NEW LIFESTYLE BRAND THAT WILL TAKE NISSAN INTO THE SUSTAINABLE AGE
BRIEF Create a brand from scratch. Launch a new lifestyle brand that will hold Nissan’s complete range of sustainable products. How does someone save the world if they haven’t seen it? Nissan Adventure Time aims to change the way people think about their vehicles; it’s no longer about just getting from point A to point B, it’s about seeing what’s in between. Nissan Adventure time isn’t just a new range of hybrid vehicles, it’s an entire new lineup that will bring the company into the sustainable age, appealing to a new audience, bringing positive lifestyle statements and technologically integrated products to life. The Adventure Time lineup includes a whole range of human-powered adventure equipment: canoes, kayaks, snowboards, skis, windsurf boards, camping equipment, and more. The possibilities are endless. The Nissan Adventure Agent app ties all these together. Available on your smart phone as well as the removable tablet, built-in to new Nissans, the Adventure Agent offers a GPS with topographic maps and trail info, tips from fellow travelers, a planner, weather forecasts, and a marketplace where users can buy, sell, and trade with other local users. It’s time to see the world. It’s time to save the world.
16
17
18
19
Marketplace product listing
Home
Main Menu - swipe right from anywhere
Marketplace Home
Sign in with Adventure Account
Current Trip
Trail / Route Info
Nearby
Sign in with Facebook or Twitter
Emergency Services
Tap to access main app
Tap to track your carbon footprint, purchase offsets, talk on the forums.
Splash Screen The Adventure Agent App Available on your smart phone as well as the removable tablet, built-in to new Nissans, the Adventure Agent offers a GPS with topographic maps and trail info, tips from fellow travelers, a planner, weather forecasts, and a marketplace where users can buy, sell, and trade with other local users. 20
21
Hi. I’m your new Nissan. And this is your welcome kit. This kit comes with every new Nissan - both vehicles and human-powered equipment. It contains everything you need to get started. With this kit and the Adventure Agent app, everybody, from that kid fresh out of uni to the couple who just had their first child, can get outside and see the world that we need to save.
22
23
TITLE
LET’S GET FIT
COMPONENTS
Pr
DATE
MARCH 2013
CLIENT
DEPARTMENT OF HEALTH
TIMELINE
1 WEEK
LOCATION
UNITED KINGDOM
W
03
EXCITE LET’S GET FIT
BRIEF Create a campaign that is less about preaching the nutritional values of particular foods, but instead focuses on motivating children and adults to take part in regular physical activity. Key word: Let’s. As in “let’s do this together.” As in “let’s get in shape together.” As in “let’s all do it.” Almost half the population of the United Kingdom is overweight1. The following ad campaign promotes the positives of exercise and uses a non-commanding “let’s get fit.” Instead of pointing fingers at the general public, Let’s get fit doesn’t lay blame for the growing problem on anybody in particular and encourages us all to get up from our desks and away from our TVs and get excited about exercise. 1
According to D&AD design brief.
WATCH THE TV SPOTS: http://vimeo.com/user6967037/letsgetfit-tvspots
24
25
26
27
TITLE
NEVER FORGET TO PLAY
COMPONENTS
Pr
DATE
OCTOBER 2012
CLIENT
JUST FOR FUN/URBAN OUTFITTERS
TIMELINE
14 WEEKS
04
IMAGINE "Fantasy is a necessary
ingredient for living" - Dr. Seuss
BRIEF Be a kid again; imagine. Never Forget to Play is a series of images promoting the use of imagination. I did this completely on my own, mostly for fun. Here's why: I hated growing up. Still do. And I suppose I still haven't. When I was a kid, I was always that one playing with a piece of paper in the corner. To most it was exactly that, just a kid playing with a piece of paper. But to me, that paper was a old-time war plane; my blocks were the Eifel Tower; my slide was a roller coaster; and my keyboard was a grand piano. I'm part of the last generation that grew up without smartphones, Playstations, and iPads; I grew up with sticks and legos and big wheels - what was I supposed to do, but imagine?
28
29
30
31
32
SO YEAH... THAT’S PRETTY MUCH ME. IT WAS NICE TO MEET YOU. LET’S TALK SOON. SAM VICKARS +1 (604) 369 4890 sam.vickars@gmail.com
33
SAM VICKARS +1 (604) 379 4890
34